中新网拉萨10月11日电 题：拉萨城关咖啡文化周：本地咖啡豆首次亮相 冲煮大赛见证产业成长 中新网记者 贡桑拉姆 拉萨城关咖啡文化周：本地咖啡豆首次亮相 冲煮大赛见证产业成长 CCL中国咖啡联盟执委符长明介绍，作为全国性专业赛事，中国咖啡冲煮大赛10年间已在全国33个省 (区、市)举办290余场。其中，拉萨赛区已成功举办4届，累计培育专业人才百余名，推动本地咖啡服务 水平显著提升。 "一杯咖啡承载着高原的现在与未来。"柠渡咖啡创始人措姆道出行业心声。从伦敦国际展台到本地大棚 的咖啡豆培育，"藏式咖啡"正以创新之力，让世界看见雪域高原的文化温度与产业活力。(完) 来源：中国新闻网 编辑：熊思怡 10月11日，西藏拉萨城关咖啡文化周暨2025年西藏咖啡文化节正式启幕，第11届中国咖啡冲煮大赛拉萨 赛区同步开赛。这场融合咖啡文化、非遗体验与跨区域交流的盛会，让雪域高原的独特风味与现代生活 方式碰撞出别样火花。 开幕式上，西藏自治区烹饪餐饮饭店业协会会长褚立群表示，近年来，咖啡风潮在西藏蓬勃兴起，社会 关注度持续提升，咖啡与西藏特色文化的创新融合成效突出，部分优秀企业成功研发出糌粑咖啡、酥油 咖啡等极具地域特色的创新 ...

Group 1: Talent Empowerment in Rural Revitalization - Talent is becoming the core driving force for rural revitalization in Kangding, Sichuan, with a focus on "empowering industries with talent" [1] - The city has achieved significant economic milestones, with collective economic income surpassing 10,000 for every village, and 18 villages exceeding 1 million [1] Group 2: Youth Entrepreneurship and Tourism - Young returnee entrepreneurs like Zaxi Dongzhu are revitalizing the local economy through innovative products such as barley coffee, achieving annual sales of over 60,000 cups and a net profit exceeding 1.36 million yuan [2] - The local government has implemented seven measures to support talent innovation and entrepreneurship, providing nearly 2 million yuan in annual subsidies [2] Group 3: Technological Empowerment in Traditional Industries - The establishment of a "scientific and technological integration demonstration base" for the cactus industry is underway, enhancing product value significantly through technology [3] - The cactus industry has seen cooperative profits reach 500,000 yuan annually, showcasing the economic potential of previously underutilized resources [3] Group 4: Agricultural Quality Improvement - The upgrade of the barley industry is crucial for the livelihoods of local farmers, with the introduction of advanced agricultural practices and products leading to increased household incomes [4] - The establishment of a modern agricultural park has resulted in the development of 25 processed products, benefiting 260 households with an average annual income increase of nearly 4,000 yuan [4] Group 5: Overall Rural Development - Kangding is making strides towards agricultural strength, beautiful rural areas, and prosperous farmers through the integration of talent and industry [4] - The continuous influx of "new farmers" and the cultivation of new productive forces are key to achieving comprehensive rural development [4]

Core Insights - The coffee economy in Northwest China is emerging as a new consumption driver, with a focus on high-quality development and the integration of coffee with tourism and local culture [3][4][8] Group 1: Industry Trends - The coffee industry in Northwest China is witnessing a shift towards "coffee+" models, combining coffee with dining and outdoor activities, appealing to families and tourists [3][4] - The number of coffee consumers in China is approaching 400 million, with annual coffee consumption reaching 280,000 tons, indicating significant growth in both consumer base and per capita consumption [8] Group 2: Local Innovations - Unique local coffee products, such as butter coffee from Qinghai and goji berry coffee from Ningxia, are gaining popularity and becoming essential parts of travel experiences in the region [7][8] - New job roles like "desert barista" are emerging, providing employment opportunities for younger generations in local communities [4] Group 3: Consumer Experience - Coffee shops are increasingly focusing on enhancing cultural content and scene-based marketing to meet rising consumer expectations for quality and experience [8][11] - Establishments like the Rabbit Mountain Valley Café in Korla are becoming community hubs, emphasizing warmth and inclusivity while catering to diverse customer demographics [11]