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J人盯盘,P人随缘 | 2025年轻人买黄金十大现象
3 6 Ke· 2025-12-22 09:15
蚂蚁财富 信虎 2025 年轻人 × Ant Fortune TEE FLE A 甚至是对抗不确定性的「定心丸」。 工资到账买一笔的银行积存金; OOTD里不士气的古法小金饰; 恋爱日常里共同攒下的金豆子; 在工资波动、感情流动、 房价也在变动的时代, 年轻人终于找到了一个「不会跑」的东西 質金。 但它不再是妈妈抽屉里压箱底的金镯子, 也不是暴富神话里的投机筹码。 今天的年轻人,把黄金变成了 通勤路上随手定投的黄金ETF; 黄金, 正在从「重资产」蜕变为「轻生活方式」。 为此,后浪研究所联合蚂蚁财富 发起了一项年轻人含金量小调查, 邀请911位「黄金猎人」 分享了他们的买金偏好。 调查对象 性别: 年轻人的真香定律,终于轮到黄金了。 数据显示,88.4%的年轻人都买过黄金。 11 - 男性 29.9% 女性 70.1% 年龄层: 00后 24.4% 85后 7.4% - - - - - - - - - - - - - - 95后 39.2% 85前 2.9% 90后 26.1% 我们从中提炼了 2025年轻人买黄金的十大现象 试图回答一个问题 : 为什么这代年轻人, 把买黄金变成了一种日常习惯? 黄金不是潮流 ...
J人盯盘,P人随缘 | 2025年轻人买黄金十大现象
后浪研究所· 2025-12-22 08:20
) 蚂蚁财富 后傻 × 2025 年轻人 I III EE 00后 24.4% 85后 7.4% 95后 39.2% 85前 2.9% - - - - - - - - - - 在工资波动、感情流动、 房价也在变动的时代 , 年轻人终于找到了一个「不会跑」的东西 -黄金。 但它不再是妈妈抽屉里压箱底的金镯子, 也不是暴富神话里的投机筹码。 今天的年轻人,把黄金变成了 通勤路上随手定投的黄金ETF; 工资到账买一笔的银行积存金; OOTD里不土气的古法小金饰; 恋爱日常里共同攒下的金豆子; 甚至是对抗不确定性的「定心丸」 。 黄金, 正在从「重资产」蜕变为「轻生活方式」。 为此,后浪研究所联合蚂蚁财富 发起了一项年轻人含金量小调查, 邀请911位「黄金猎人」 分享了他们的买金偏好。 调查对象 性别: 男性 29.9% 女性 70.1% 年龄层: 90后 26.1% 我们从中提炼了 2025年轻人买黄金的十大现象 试图回答一个问题 : 为什么这代年轻人 , 把买黄金变成了一种日常习惯? 黄金不是潮流, 是标配 年轻人的真香定律,终于轮到黄金了。 数据显示,88.4%的年轻人都买过黄金。 曾经被视作「士气」和「妈妈专 ...
黄金价格乱了!12月21日,国内金价最新动态,金店差价暗藏玄机
Sou Hu Cai Jing· 2025-12-22 03:57
更让人摸不着头脑的是金条。同样是实心足金,老凤祥工艺金条每克1316元,潮宏基的却只要1193元,一克差出123元。问销售员,得到的解释多半是"工艺 不同、设计成本高"。可放在托盘里,那些光面的小金条、小元宝,看着实在相差无几。有位阿姨一边端详一边摇头:"买黄金倒像买理财产品了,里面门道 深得很。" 买了不一定赚,工艺费可能打水漂 不少人觉得黄金保值,闭着眼买就行,事实可没这么简单。有位朋友前年买的22K金项链,如今回收价每克才八百多,比当初买入价还低了一截。更有些电 商平台热销的"限量版金豆",连张像样的检测证书都没有,全凭卖家一张嘴承诺。 梁永慧经理说得挺直白:"那些3D硬金、古法金饰,加工费有时能占到总价的两成。可回收时,人家只认黄金本身的重量,工艺再精妙,这时候也不算数 了。"这就像你花大价钱买了件精雕细琢的艺术品,想转手时,买家却只按原材料给你算钱,中间的"功夫钱"瞬间蒸发。 如果你留心看正规的黄金报价,会发现另一个世界。国内金价每日都有公开数据,比如某日上海黄金交易所的黄金9999品种,报价在963元到978元之间波 动。国际上的伦敦金、纽约金价格也时时变动,换算下来,每克基础金价其实远低于金店的 ...
金价大涨!周大福却大肆关店611家
Shen Zhen Shang Bao· 2025-11-28 16:17
Core Viewpoint - Chow Tai Fook's stock price has experienced a decline despite a significant increase in gold prices this year, indicating potential market challenges and consumer behavior shifts in response to high gold prices [1][2] Group 1: Stock Performance - Chow Tai Fook's stock closed at HKD 13.65 on November 28, down 0.80%, marking a cumulative decline of 10.43% over three consecutive days [1] - Year-to-date, Chow Tai Fook's stock has risen by 112.95% [1] Group 2: Gold Price Trends - As of November 27, the London spot gold price reached USD 4,153.95 per ounce, with a year-to-date increase of 52% [1] - The in-store gold price at Chow Tai Fook reached CNY 1,321 per gram, with some high-end products priced at CNY 2,000 per gram due to additional craftsmanship costs [1] Group 3: Consumer Behavior - Despite high gold prices, sales have not declined compared to last year, with an increasing number of young consumers purchasing gold as an investment [1] - The high-end store, Chow Tai Fook Huiguan, focuses on premium gold products and has maintained its number of locations in Shenzhen [1] Group 4: Financial Performance - For the six months ending September 30, 2025, Chow Tai Fook reported a revenue of HKD 38.986 billion, a year-on-year decrease of 1.1%, while net profit slightly increased by 0.1% to HKD 2.534 billion [1] - The gross profit margin decreased to 30.5% from 31.4% in the previous year [1] Group 5: Retail Market Dynamics - The retail value in mainland China decreased by 1.1%, primarily due to the closure of 611 underperforming stores [2] - First-tier cities showed a retail value increase of 8.7%, while lower-tier cities experienced declines of 1.8%, 6.2%, and 4.8% respectively [2] - The retail markets in Hong Kong and Macau grew by 6.5% and 16.7%, respectively, indicating a divergence in consumer spending patterns [2]
财经调查|黄金消费现“K型”走势:周大福日均关店3家,股价3日跌逾10%
Sou Hu Cai Jing· 2025-11-28 11:55
Core Viewpoint - Chow Tai Fook's stock price has experienced a decline of 10.43% over three consecutive days, despite a significant year-to-date increase of 112.95%. This decline coincides with a substantial rise in international gold prices, which have increased by 52% this year, reaching $4,153.95 per ounce as of November 27 [1]. Group 1: Stock Performance - Chow Tai Fook's stock closed at HKD 13.65 per share on November 28, down 0.80% [1]. - The stock has seen a cumulative increase of 112.95% year-to-date [1]. Group 2: Gold Prices - As of November 28, the gold price in Chow Tai Fook's stores reached CNY 1,321 per gram, with some high-end products priced at CNY 2,000 per gram due to additional craftsmanship costs [3][7]. - International gold prices have surged by 52% this year, with the London spot gold price at $4,153.95 per ounce [1]. Group 3: Sales Performance - Despite high gold prices, sales have not declined compared to last year, with an increasing number of young consumers purchasing gold as an investment [7]. - Chow Tai Fook's mid-term financial report for the fiscal year 2026 showed a revenue of HKD 38.986 billion, a slight decrease of 1.1% year-on-year, while net profit increased by 0.1% to HKD 2.534 billion [10]. - Retail value in mainland China decreased by 1.1%, primarily due to the closure of 611 underperforming stores, but first-tier cities saw an 8.7% increase in retail value [10][13]. Group 4: Market Trends - The gold consumption market is exhibiting a K-shaped trend, with high-income consumers in first-tier cities and Hong Kong/Macau increasing their gold purchases, while lower-tier cities are experiencing a decline [15].
黄金新规出台,非官方黄金要交税,普通人手里的黄金要贬值了?
Sou Hu Cai Jing· 2025-11-06 23:04
大家好,今天犀哥这篇财经评论,主要来聊聊黄金新规,11月1日黄金税收新规一实施,不少人看着家里的黄金就犯了愁:奶奶传下来的那根金条,以后还 能卖上个好价钱不?媳妇手上戴的金镯子,会不会慢慢没人要了?之前金店买的那些金豆子,现在算不算买亏了? 新规落地后普通人的三大疑惑与现实冲击 最明显的变化就是黄金首饰变现难了,价格还得往下压,以前咱们都觉得金镯子、金项链是"硬通货",真要是急着用钱,拿去金店一卖就能换钱,只要金子 成色好,价格都不会差。 可现在不一样了,金店收那些不是从官方渠道来的黄金,得额外交一笔增值税,而且这税还没法抵扣。 其实这些担心都不是空穴来风,新规确实给咱们老百姓持有和交易黄金带来了实实在在的影响,难道老百姓手里的黄金要贬值了? 人家总不能自己亏本吧,自然就得把回收价压下来,以前100克金首饰能卖9000块,现在说不定只能拿到七八千,这就意味着,金首饰的"投资属性"基本没 了,以后也就是戴着好看、留个念想的东西。 还有那些在非官方渠道买的金条、金豆子,现在想变现也麻烦,过去大家图方便,小区附近的金店就能买金条,觉得"看得见摸得着"才放心。 可新规实施后,没有上海黄金交易所或者上海期货交易所开的凭 ...
深夜黄金大跌!熊孩子如厕竟拉出10克重金豆,引50多万人围观
Sou Hu Cai Jing· 2025-10-28 01:59
Price Adjustments in the Jewelry Industry - Recently, major jewelry brands, including Chow Tai Fook, have announced price increases for their gold jewelry products, with some items seeing price hikes of up to 33% [1][4] - Chow Tai Fook plans to adjust its "fixed price" gold jewelry prices by 12% to 18% by the end of October, with specific items like a necklace increasing from 16,800 yuan to 21,800 yuan, a rise of 29.76% [2] - The price of certain gold jewelry items has surpassed 3,000 yuan per gram, indicating a significant increase in the cost of high-end gold products [4] Market Trends and Gold Prices - Despite the rising prices of gold jewelry, the international gold price has been fluctuating downwards, recently falling below 4,000 USD per ounce [1][4] - As of the latest data, the spot gold price is reported at 3,982.36 USD, reflecting a decrease of 2.03% [1] - In response to the changing market conditions, several banks have begun to adjust their gold investment product rules, urging customers to be cautious and manage their positions effectively [4][6] Bank Policy Changes - On October 21, Industrial Bank announced an increase in the minimum purchase amount for gold savings products from 1,000 yuan to 1,200 yuan [6] - Ping An Bank also plans to raise the minimum investment amount for its gold accumulation business from 900 yuan to 1,100 yuan starting October 24, 2025 [7] - Additionally, the Bank of Communications will adjust its gold accumulation plan to require a minimum investment based on real-time gold prices, effective October 27, 2025 [7]
日本惊现金荒!民众疯抢黄金,纸币信仰崩塌下的恐惧与贪婪
Sou Hu Cai Jing· 2025-10-16 08:23
Group 1 - The core point of the article highlights a surge in gold purchases in Japan, driven by rising gold prices and a loss of confidence in the yen due to inflation and currency depreciation [2][3][4] - Gold prices in Japan have doubled in two years and quadrupled in five years, reaching 22,400 yen per gram (approximately 1,057 RMB), leading to a collective anxiety among investors [2][3] - The demand for smaller gold bars (5g, 10g, 20g) has surged as the price of larger bars (100g) becomes unaffordable for average workers, indicating a shift in consumer behavior towards gold as a safe haven [2][3] Group 2 - The gold buying frenzy has disrupted supply chains, with retailers like Tanaka Precious Metals halting sales of gold bars under 50 grams due to overwhelming demand [3] - Political uncertainties, including the election of a pro-expansion fiscal leader, have exacerbated fears of yen depreciation, prompting consumers to seek gold as a more reliable form of currency [3][4] - The article suggests that the current situation in Japan may reflect a broader global trend of distrust in fiat currencies, with gold being viewed as a more stable asset amidst economic turmoil [4]
史上首次!纽约期金上4000,商场黄金被抢购,婚嫁金火到排队
Sou Hu Cai Jing· 2025-10-08 11:00
Core Insights - Spot gold has historically surpassed $3980 per ounce, with New York futures crossing $4000 per ounce, and domestic gold prices reaching around 1100 RMB per gram [1][5] - The surge in gold prices is attributed to multiple factors, including U.S. government shutdown risks, persistent geopolitical tensions, dovish signals from the Federal Reserve, and uncertainties in global economic recovery [3][5] - The demand for gold as a safe-haven asset is increasing, with significant retail activity observed during the holiday season, indicating a shift in consumer sentiment towards gold [5][9] Price Movements - Gold prices have seen a dramatic increase from $2625 in January to $4000 in October, reflecting a nearly continuous upward trend with minimal pullbacks [5][9] - The price of gold in China has also risen sharply, with domestic gold jewelry prices exceeding 1100 RMB per gram, marking a significant increase from previous levels [3][5] Market Dynamics - The gold mining sector is experiencing robust growth, with companies reporting increased revenues and profits, and a strong interest in expanding production capabilities [8][9] - Despite a decline in gold jewelry consumption in the first half of 2025, the recent holiday season has brought renewed activity in gold retail, suggesting a potential recovery in consumer demand [8][9] Future Outlook - Analysts predict that gold prices are likely to remain strong, supported by ongoing central bank purchases and macroeconomic uncertainties [9][11] - The World Gold Council forecasts record-high global gold demand in 2024, with central banks expected to purchase over 1000 tons of gold, further underpinning the market [9][11] - The volatility in gold prices is expected to continue, with market dynamics influenced by geopolitical risks and economic conditions [11]
周大福老凤祥营收暴跌44%!金价越涨,品牌为何越亏?
Sou Hu Cai Jing· 2025-10-08 09:18
Core Insights - The jewelry retail industry is experiencing a paradox where high customer demand coincides with significant revenue declines for major brands like Chow Tai Fook and Lao Feng Xiang, attributed to soaring gold prices [1][3][19] Group 1: Industry Performance - Chow Sang Sang reported a staggering 43.92% drop in revenue for the first half of the year, while Lao Feng Xiang saw a decline of 16.52%, despite international gold prices reaching $3,900 and domestic prices hitting 1,134 RMB per gram [1][3] - The gross profit margin for jewelry brands has been declining for three consecutive years, with Chow Sang Sang's margin falling from 29.3% to 23.1%, indicating reduced profitability per item sold [3] Group 2: Market Dynamics - Retailers face a dilemma of high procurement costs due to rising gold prices, leading to potential losses if prices drop before they can sell their inventory [5][6] - The competitive landscape is intense, with many stores engaging in aggressive promotions, leading to unsustainable pricing strategies and reduced profit margins [13][15] Group 3: Consumer Behavior - Consumers are increasingly savvy, often checking gold prices before making purchases, which puts pressure on retailers to maintain competitive pricing [11] - Some consumers have successfully capitalized on price fluctuations, with reports of individuals making significant profits by timing their purchases and sales of gold [8][19] Group 4: Strategic Responses - Some retailers are adapting by focusing on unique selling propositions, such as emphasizing cultural significance and craftsmanship, which can enhance perceived value and improve profit margins [17] - The industry is facing a critical juncture, where traditional business models may need to evolve to survive in a volatile market characterized by rapid price changes and shifting consumer expectations [19]