Core Viewpoint - Toyota is shifting its strategy in China from being a "conservative" player to embracing "structured transformation," focusing on deep localization to redefine survival rules for multinational car companies in the Chinese market [1][4]. Group 1: Localization Strategy - Toyota has upgraded China from being its "largest market" to a "global innovation hub," emphasizing a philosophy that the best globalization is achieved through deep localization [1][5]. - The appointment of Li Hui as the first Chinese general manager of Toyota China marks a significant shift of strategic decision-making power from Tokyo to local teams [4]. - The establishment of the ONE R&D system integrates research centers from various partners to enhance the efficiency of electric vehicle technology development [4]. Group 2: Research and Development - Toyota has implemented a new system where the Regional Chief Engineer in China leads the entire process from user research to sales strategy, fundamentally reshaping product definition logic [1][4]. - The launch of multiple BEV products led by Chinese chief engineers at the Shanghai Auto Show demonstrates the success of this localized R&D approach [4]. Group 3: Safety and Technology - In the context of the smart driving market, Toyota emphasizes that the core of intelligent driving technology should be "assistance rather than replacement," focusing on reliability through real-world data [2]. - Toyota's commitment to safety is reflected in its significant investments in safety technologies, ensuring that cost considerations do not compromise safety standards [3]. Group 4: Future Outlook - The vision for future Toyota vehicles includes more models developed by Chinese engineers, offering customized products and services tailored to local consumers [5]. - This deep localization and innovation strategy, termed the "temperature revolution," aims to provide a model for global automotive industry transformation [5].