股票代码：300894 股票简称：火 星 人 债券代码：123154 债券简称：火星转债 火星人厨具股份有限公司 向不特定对象发行可转换公司债券 受托管理事务报告 （2024 年度） 重要声明 本报告依据《公司债券发行与交易管理办法》（以下简称"《管理办法》"）、 《可转换公司债券受托管理协议》 （以下简称"《受托管理协议》"）、 《火星人厨具 股份有限公司创业板向不特定对象发行可转换公司债券募集说明书》（以下简称 "《募集说明书》 《火星人厨具股份有限公司 2024 年年度报告》等相关公开信 "）、 息披露文件、第三方中介机构出具的专业意见等，由本期债券受托管理人中信建 投证券股份有限公司（以下简称"中信建投证券"）编制。中信建投证券对本报 告中所包含的从上述文件中引述内容和信息未进行独立验证，也不就该等引述内 容和信息的真实性、准确性和完整性做出任何保证或承担任何责任。 本报告不构成对投资者进行或不进行某项行为的推荐意见，投资者应对相关 事宜做出独立判断，而不应将本报告中的任何内容据以作为中信建投证券所作的 承诺或声明。在任何情况下，投资者依据本报告所进行的任何作为或不作为，中 信建投证券不承担任何责任。 ...

Core Viewpoint - The company has reported a significant decline in revenue and net profit for 2024 and Q1 2025, primarily due to a downturn in the integrated stove market, leading to a downgrade in the company's rating to neutral [1][4]. Group 1: Financial Performance - For 2024, the company expects revenue of 877 million yuan, a year-on-year decrease of 48%, and a net profit of 110 million yuan, down 76% [1]. - In Q4 2024, revenue is projected at 224 million yuan, a decline of 46%, with a net profit of 3.85 million yuan, down 96% [1]. - For Q1 2025, revenue is anticipated to be 98.36 million yuan, a decrease of 64%, and a net profit of 7.79 million yuan, down 90% [1]. Group 2: Industry Challenges - The integrated stove industry is facing a development bottleneck, with demand closely tied to new home renovations, which are affected by the real estate market's performance [1][2]. - Retail sales in the integrated stove industry are projected to decline by 4%, 31%, and 35% for 2023, 2024, and Q1 2025, respectively [1]. - The company's integrated stove revenue for 2024 is expected to be 807 million yuan, down 47%, with Q1 2025 revenue declining by 64% [1][2]. Group 3: Profitability and Dividend Policy - The company's net profit margin has significantly decreased due to declining sales and fixed expense burdens, with a projected net profit margin of 12.6% for 2024, down 15.2 percentage points year-on-year [2]. - The company plans to maintain a high dividend payout, proposing a cash dividend of 0.3 yuan per share, totaling 194 million yuan, corresponding to a payout ratio of 175% [2]. Group 4: Future Outlook and Valuation - The company has adjusted its 2025 net profit forecast down by 85% to 71.97 million yuan and introduced a 2026 net profit estimate of 100 million yuan [4]. - The company is switching from a P/E valuation method to a P/B valuation method due to industry demand pressures, with a target price of 8.3 yuan, reflecting a 32% downward adjustment and a 15% upside potential from the current stock price [4].