近日，多家宠物行业上市公司陆续披露2024年业绩以及2025年第一季度业绩。中宠股份、乖宝宠物等企 业的业绩均出现大幅增长。 在此背后是行业的巨大空间，中国食品产业分析师朱丹蓬向《中国经营报》记者表示："在功能化、细 分化升级的大背景下，国内宠物食品市场正在迎来新一轮升级发展红利期。宠物市场在疫情期间步入了 高速增长、高速发展、高速扩容的节点。整体宠物食品以及用品也步入了外资领头、内资跟进、百花齐 放的节点。在此背景下，如何创新、升级、迭代是企业要解决的课题。" 上市公司业绩增长 财报显示，2024年中宠股份实现营收44.65亿元，同比增长19.15%，归属于上市公司股东的净利润3.94 亿元，同比增长68.89%；2025年一季度，公司实现营业收入11.01亿元，同比增长25.41%，实现净利润 9116万元，同比增长62.13%。 2024年乖宝宠物实现营收52.45亿元，同比增长21.22%，归属于上市公司股东的净利润6.25亿元，同比 增长45.68%。2025年一季度，公司实现营业收入14.8亿元，同比增长34.82%，实现净利润2.04亿元，同 比增长37.68%。 2024年佩蒂股份实现营收16 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][8] Core Insights - The company's high-end strategy has shown significant results, with continuous improvement in profitability [1] - The company reported a revenue of 5.245 billion yuan in 2024, representing a year-on-year growth of 21.22%, and a net profit of 624.72 million yuan, up 45.68% year-on-year [6] - The first quarter of 2025 saw a revenue of 1.48 billion yuan, a year-on-year increase of 34.82%, with a net profit of 2.04 million yuan, up 37.68% year-on-year [6] Revenue and Profit Forecast - The forecast for main revenue (in million yuan) is as follows: - 2024: 5,244.96 - 2025: 6,377.13 - 2026: 7,781.69 - 2027: 9,414.97 - Year-on-year growth rates are projected at 21.22% for 2024, 21.59% for 2025, 22.03% for 2026, and 20.99% for 2027 [3][7] - The forecast for net profit (in million yuan) is: - 2024: 624.72 - 2025: 806.48 - 2026: 1,013.32 - 2027: 1,232.31 - Year-on-year growth rates for net profit are expected to be 45.68% for 2024, 29.09% for 2025, 25.65% for 2026, and 21.61% for 2027 [3][7] Product and Channel Performance - The company has seen a continuous increase in the proportion of its main products, with self-owned brand revenue reaching 3.545 billion yuan in 2024, a year-on-year increase of 29.1% [6] - The direct sales revenue grew by 59.3% year-on-year, accounting for 37.5% of total revenue [6] - The company is focusing on high-end product development, with significant sales growth during major shopping events [6] Profitability and Financial Metrics - The company's gross margin improved to 42.27% in 2024, up 5.43 percentage points year-on-year [6] - The projected earnings per share (EPS) are: - 2024: 1.56 - 2025: 2.02 - 2026: 2.53 - 2027: 3.08 - The price-to-earnings (P/E) ratios are projected to be 72.80 for 2024, 56.39 for 2025, 44.88 for 2026, and 36.91 for 2027 [3][7]

Core Viewpoint - The company has demonstrated impressive growth in its financial performance, with a strong focus on high-end brand development and a positive outlook for the pet food industry in China [1][2][7]. Financial Performance - In 2024, the company achieved revenue of 5.245 billion yuan, a year-on-year increase of 21.22%, and a net profit attributable to shareholders of 625 million yuan, up 45.68% [2]. - For Q1 2025, the company reported revenue of 1.48 billion yuan, a growth of 34.82%, and a net profit of 204 million yuan, increasing by 37.68% [2]. - The direct sales revenue in 2024 showed significant growth, with pet food and supplies generating 5.220 billion yuan, a 21.11% increase [3]. Product and Sales Breakdown - In 2024, the revenue from snacks, staple food, health products, and other businesses was 2.484 billion yuan, 2.690 billion yuan, 46 million yuan, and 25 million yuan, respectively, with year-on-year growth rates of 14.66%, 28.88%, -18.90%, and 49.41% [3]. - Domestic and international revenues were 3.551 billion yuan and 1.693 billion yuan, respectively, with year-on-year growth of 24.03% and 15.70% [3]. - The company’s self-owned brand revenue increased by 29.14% to 3.545 billion yuan, while OEM and ODM revenue grew by 19.07% [3]. Profitability Metrics - The gross margin for 2024 was 42.27%, an increase of 5.43 percentage points year-on-year, while the net profit margin improved to 11.96% [4]. - The sales expense ratio increased to 20.11% in 2024, attributed to the growth in self-owned brand and direct sales revenue [4]. Brand Development - The company has successfully advanced its high-end brand strategy, with its main brand, Mai Fu Di, leading the industry and achieving a 150% increase in sales during the 2024 Double 11 shopping festival [5]. - The introduction of new high-end products, such as the "0 Pressure Fresh Meat Cat Food" series, has also contributed to its market leadership [5]. Industry Outlook - The pet food industry in China is still in its early stages, with pet food penetration rates for dogs and cats at 25% and 43%, respectively, indicating significant growth potential [6]. - The high-end pet food market share in China is currently low, with only 29.4% for cat food and 33.4% for dog food, compared to much higher rates in the US and Japan [6]. Investment Forecast - The company is expected to achieve revenues of 6.405 billion yuan, 7.929 billion yuan, and 9.957 billion yuan for 2025, 2026, and 2027, respectively, with corresponding net profits of 800 million yuan, 1.009 billion yuan, and 1.272 billion yuan [7]. - The company has been given an "Accumulate" rating based on its strong brand development and the growth potential in the pet food industry [7].

Core Viewpoint - The company is focused on the development and sales of pet food, emphasizing innovation and brand strength to capture market share in both domestic and international markets [5][6][11]. Company Overview - The company operates in the "C13 Agricultural and Sideline Food Processing" industry, specifically in "C1321 Pet Feed Processing" [3]. - The main business includes the research, production, and sales of pet food, with a focus on dog and cat food products [3]. Domestic Market - The company's flagship brand, Maifudi, has maintained the top position in Tmall's comprehensive ranking for five consecutive years, achieving a brand index of 92.53 [5]. - The high-end sub-brand, Bafute, saw a 150% increase in sales during the 2024 Double Eleven shopping festival, enhancing its market position [5]. - The brand Freigat completed a 2.0 upgrade and launched a new cat food series, achieving a 190% sales increase during the same festival [5]. International Market - The company has established good relationships with international firms like Walmart and has been exporting products to North America, Europe, and Japan [6]. - The acquisition of the American pet food brand "Waggin' Train" in 2021 further solidified its international market presence [6]. Business Model - The company employs a research and development model focused on the physiological and nutritional needs of pets, utilizing a digital approach to enhance product development [7]. - The production model is primarily self-manufactured, with a focus on both proprietary and OEM/ODM business lines [8]. - The procurement model involves a centralized purchasing process based on production plans and inventory [9]. - The sales model includes both direct sales through e-commerce platforms and distribution through regional dealers [10]. Long-term Growth Drivers - The pet food industry is experiencing rapid growth due to rising disposable incomes and increasing demand for pet companionship [11]. - The company emphasizes innovation in product development, production processes, and marketing strategies to meet consumer needs [12]. - The company has established a comprehensive sales channel strategy, integrating online and offline operations to enhance market reach [13]. - Brand influence and product quality are prioritized, with the company achieving multiple international certifications to ensure product safety and quality [14][15].