Core Viewpoint - The recent policy change in Beijing allows for greater flexibility in switching between electric and fuel vehicles, reflecting a shift in consumer sentiment towards electric vehicles without the pressure of moral obligations or restrictive regulations [1][3][20]. Group 1: Policy Changes - Beijing's new vehicle license policy permits owners to switch back to fuel vehicles after having owned electric ones, indicating a more relaxed regulatory environment [1][18]. - Historically, Beijing has had stringent vehicle regulations, such as requiring permits for non-local vehicles and implementing early transitions to stricter emissions standards [2][4]. Group 2: Consumer Sentiment - The current market shows that consumers are now purchasing electric vehicles out of genuine preference rather than compulsion from policies, with one in two new cars being electric [4][20]. - The perception of electric vehicles has evolved, with consumers now valuing reliability and advanced features over mere compliance with environmental standards [9][20]. Group 3: Market Dynamics - The article highlights a significant shift from a market where consumers were primarily motivated by obtaining vehicle licenses to one where they are actively choosing products based on quality and features [5][9]. - The competitive landscape is changing, with Chinese automakers increasingly defining their own standards and innovating in response to consumer needs, contrasting with the struggles faced by European manufacturers due to inconsistent policies [12][13][17]. Group 4: Future Outlook - The flexibility in vehicle choice reflects a broader trend where consumers prioritize comfort and usability over rigid adherence to environmental mandates, suggesting a more mature market [14][20]. - The article emphasizes that the best approach to promoting electric vehicles is to provide options that enhance consumer experience rather than enforcing strict regulations [18][21].

Core Insights - Lynk & Co has achieved cumulative deliveries exceeding 1.5 million units, indicating a positive sales trend [1] - By May 2025, the weighted average transaction price of Lynk & Co's full product range is expected to reach 189,000 yuan, surpassing mainstream joint venture brands [1] - In the first half of 2025, Lynk & Co's three-year resale value rate reached 54.58%, with nine models ranking in the top ten, including Lynk & Co 03, 07, and 09, which topped their respective market segments [1] Product Performance - The Lynk & Co Z20 recently received a five-star safety rating from Euro NCAP, ranking first globally among SUVs in 2025 [1] - Since its launch in April, the Lynk & Co 900 has received a positive market response, maintaining a top three position in the large SUV segment for eight consecutive weeks and ranking second in sales among full-size high-end hybrid SUVs in June [1] - The first mid-to-large plug-in hybrid sedan, Lynk & Co 10 EM-P, is set to officially launch by the end of the third quarter [1] Competitive Achievements - Lynk & Co has been committed to promoting the development of motorsport in China, with its team achieving seven world championships in the TCR World Touring Car Series over six years by 2024 [1]

Core Insights - The launch of the Lynk & Co 900 marks a significant shift in the brand's product strategy, aiming to cater to the growing demand for large SUVs in the Chinese market [2][5][11] - The integration of Lynk & Co into the Zeekr Technology Group allows for resource sharing and a new brand positioning, with Lynk & Co focusing on a broader market appeal [3][9][10] - The Lynk & Co 900 is designed to meet consumer demands for space, comfort, and intelligent features, distinguishing itself from its predecessor, the Lynk & Co 09 [5][6][11] Product Features - The Lynk & Co 900 features a six-seat layout, emphasizing spaciousness and comfort, with a total interior space of 6.16 square meters [5][11] - It includes innovative seating arrangements, such as 180° rotating second-row seats and adjustable third-row seats, along with a unique "heaven and earth door" design for enhanced usability [6][7] - The vehicle is equipped with the "Qianli Haohan" intelligent driving system, utilizing the NVIDIA Thor chip, and offers advanced smart cockpit features developed in collaboration with Meizu [6][9] Market Strategy - The Lynk & Co 900 aims to capture a significant share of the six-seat SUV market, with a sales target of over 30,000 units shortly after launch [11] - The brand's strategy is to transition from a niche, performance-oriented identity to a more mainstream appeal, addressing a wider range of consumer needs [9][10] - The integration with Zeekr Technology Group is expected to enhance brand competitiveness through collaborative efforts in brand differentiation and smart manufacturing [10]

Core Insights - The launch of the Lynk & Co 900 marks a significant step for Geely's Zeekr Technology Group under its dual-brand strategy, aiming to enhance the brand's market presence and capabilities [1][4] Group 1: Product Positioning and Market Strategy - The Lynk & Co 900 is positioned as a "smart and versatile flagship large six-seat SUV," built on the SPA Evo architecture, integrating 864 advanced technologies for safety, space, performance, and intelligence [2][3] - The primary goal for the Lynk & Co 900 is to rank among the top three in the large six-seat SUV market, with over 10,000 pre-orders within the first hour of its launch, indicating strong market demand [2][3] - The development of the Lynk & Co 900 was informed by user feedback on the previous model, the Lynk & Co 09, which highlighted the need for improved six-seat space [2][5] Group 2: User Demand and Product Features - Changing consumer preferences now emphasize not only performance and safety but also comfort and smart features, which have been incorporated into the Lynk & Co 900 [3][5] - The vehicle is equipped with the Thor chip and the SPA Evo architecture, providing robust intelligent support, showcasing the company's technological advancements [3][5] Group 3: Dual-Brand Strategy and Market Positioning - The dual-brand strategy aims for Lynk to expand horizontally while Zeekr focuses on premium offerings, allowing both brands to maintain distinct identities and competitive advantages [4][5] - The collaboration between Lynk and Zeekr enhances brand synergy, improving overall competitiveness through shared resources and technology [4][5] Group 4: Future Development and Brand Aspirations - Lynk & Co plans to broaden its product line to meet diverse consumer needs, reflecting the evolving automotive market in China [5] - Zeekr Technology Group aims to leverage the opportunities presented by the electric vehicle era to establish itself as a respected luxury brand globally [5]