（来源：天津日报） 转自：天津日报 马年新春的津城，年味不仅在舌尖上，更在往来穿梭的行李箱与后备箱里。 如果说假期前半程是"逛吃"的主场，那么从大年初三开始，便进入了"扫货"的高峰时段。连日来，记者 走访古文化街、西北角、鼓楼商业街、五大道文化旅游区等热门景点，感受到天津特产作为"城市名 片"的热度——返乡的游子与慕名而来的游客正忙着将浓浓的津味装进行囊，把独特的"天津祝福"带往 京冀江浙豫晋鲁等地。 年轻游客偏爱"带得走的文化" 在古文化街，年轻人更青睐那些"带得走的文化"。 "泥人张的彩塑太传神了，我挑了几个'马上发财'小摆件，回去送给同事。"宁波游客高女士举着在泥人 张世家店选购的"战利品"说。据工作人员介绍，做工精巧、寓意吉祥的小型彩塑格外走俏，"客人们觉 得这不仅是个摆件，更是一份来自天津卫的文化记忆。" 隔壁的杨柳青画社里，等待购买木版年画的队伍已排至门外。北京游客胡先生一家正在体验年画拓 印，"想让孩子们亲手试一试，比单纯买一张更有意义。"他们还选购了几幅年画，讨个"龙马精神"的好 彩头。除了传统非遗，印有天津方言、地标建筑的冰箱贴、手账本和创意糕点等也成为年轻人的"社交 硬通货"。 回程后备箱 ...

Group 1: Harbin's Ma Die Er Ice Cream - Ma Die Er ice cream, known for its unique taste and historical significance, has become a popular winter treat in Harbin, attracting many tourists despite the cold weather [1][4][21] - The ice cream was first introduced in 1914 and is made from milk and eggs, evolving into a local delicacy with over 30 different flavors and styles [4][5][21] - The traditional flavor remains milk-based, while innovative flavors include cranberry, bamboo, mango, and vanilla maple, appealing to modern consumers [5][21] Group 2: Tianjin's Haihe Milk - Haihe Milk, a well-known brand in Tianjin, has expanded its product line to include over 30 new flavors, such as avocado and pancake, catering to the preferences of younger consumers [9][11] - The brand has introduced a "fresh milk" self-service machine, allowing customers to enjoy freshly produced milk, enhancing the shopping experience [11] - Haihe Milk aims to connect traditional flavors with modern market demands, focusing on both taste and emotional value for consumers [11][21] Group 3: Cultural Integration in Food Industry - Traditional brands like Tong Hanchun Tang are innovating by introducing health-oriented beverages that resonate with younger audiences, blending ancient wisdom with modern tastes [13][15] - Guangzhou Restaurant is exploring the integration of dining and cultural experiences, aiming to create a comprehensive cultural output through its culinary offerings [17][19] - The emphasis on innovation and cultural connection is seen as essential for maintaining the relevance and vitality of traditional brands in the modern market [21]

Group 1 - The article highlights the unique experience of consuming ice cream in winter, particularly focusing on the famous Ma Die Er ice cream in Harbin, which has become a local specialty and a must-try for visitors [1][5] - Ma Die Er ice cream, introduced in 1914, is made from milk and eggs, and has evolved to include over 30 different flavors and styles, catering to modern consumer preferences [5][10] - The ice cream's popularity is attributed to its appealing taste and affordability, making it a trendy choice among tourists in Harbin's Central Street [1][9] Group 2 - The article also discusses the innovation in dairy products from Tianjin's Haihe Milk, which has developed over 30 new flavors, including unique options like pancake and fried dough flavors, appealing particularly to younger consumers [10][11] - Haihe Milk has introduced a "fresh milk" self-service machine, enhancing customer experience by allowing immediate access to fresh products [11][12] - The brand aims to connect traditional flavors with modern market demands, ensuring that their offerings not only satisfy taste but also provide emotional value to consumers [10][11] Group 3 - The article mentions the efforts of Tong Hanchun Tang, a 243-year-old traditional Chinese medicine brand, to engage younger audiences through innovative health-focused beverages that incorporate ancient wisdom [14][15] - Guangzhou Restaurant, a well-known Cantonese dining establishment, is exploring cultural integration with its culinary offerings, aiming to create a comprehensive experience that reflects Lingnan culture [18][20] - The overall trend among these traditional brands is to innovate and adapt to contemporary consumer preferences while maintaining their cultural heritage, thereby enhancing their market presence and relevance [22][24]

Core Viewpoint - The "Qingyun China" live-streaming event in Tianjin aims to promote local agricultural products and connect them with a national audience through youth engagement and innovative marketing strategies [1][2] Group 1: Event Overview - The event was co-hosted by multiple organizations including the Central Committee of the Communist Youth League and the Tianjin Municipal Committee [1] - It featured live-streaming promotions, on-site visits, and discussions to showcase Tianjin's unique agricultural products [1] - Over 100 types of local products, such as Haihe milk and Baodi sweet potatoes, were highlighted during the event [1] Group 2: Sales Performance - The live-streaming session saw rapid sales, with 500 orders placed within the first hour [1] - Youth hosts effectively engaged viewers by sharing stories and experiences related to the products, enhancing the appeal of local goods [1] Group 3: Brand Development and Future Plans - A themed e-commerce forum titled "Qingyun Assist Agriculture: Tianjin Colors Bloom" was held, where the "Qingyun Tianjin" brand logo was launched [1] - The event recognized outstanding youth hosts with the title of "Qingyun Tianjin: Recommended Officer for Quality Agricultural Products" [1] - The Tianjin Youth League plans to further develop the "Qingyun China" brand and create broader platforms for youth involvement in rural revitalization [2]

Core Viewpoint - The article highlights the historical and cultural significance of the Ancient Culture Street in Tianjin, showcasing its evolution from a vital transportation hub to a modern cultural landmark that blends tradition with innovation [2][9]. Group 1: Historical Significance - The Ancient Culture Street, known as "津门故里," reflects Tianjin's history as a major commercial port since the Sui Dynasty, with significant grain transport to Beijing during the Ming and Qing Dynasties [2]. - The street serves as a living history book, encapsulating the cultural and commercial exchanges that have shaped Tianjin over centuries [2][3]. Group 2: Cultural Revival - The restoration of the Tianhou Palace, completed in 2024, utilized original materials and techniques, preserving its historical features [6]. - Traditional crafts, such as the six-hundred-year-old clay figurine art from "泥人张," continue to thrive, attracting numerous visitors [6][8]. Group 3: Modern Integration - The "津港印象" project, set to launch in 2024, will merge maritime culture with the historical context of the Ancient Culture Street, showcasing the evolution from a grain transport hub to a modern port city [9][12]. - The integration of traditional and modern elements is evident in various collaborations, such as the partnership between the 桂发祥 brand and Yangliuqing New Year Paintings, enhancing cultural experiences for visitors [6][12].

Core Insights - The article highlights the rising popularity of the "breakfast economy" in Tianjin, particularly in the Northwest Corner area, which has become a vibrant hub for food and culture [2][4]. Group 1: Economic Impact - The Northwest Corner spans 0.36 square kilometers and hosts over a hundred vendors, attracting 1.2 million visitors last year, with daily foot traffic ranging from 10,000 to 20,000 people [4][5]. - The local community and street management have played a crucial role in enhancing the area’s appeal through infrastructure improvements and creative product offerings [4]. Group 2: Cultural Significance - The area not only focuses on food but also promotes local culture through creative products, such as fridge magnets and traditional snacks, which help visitors take a piece of Tianjin home [4]. - The community aims to create a "city living room" to enhance visitor experiences and showcase local culture and traditions [4]. Group 3: Visitor Experience - Tourists are actively engaging with the local offerings, taking photos and sharing their experiences, which contributes to the area's growing reputation [2]. - The vendors are encouraged to innovate and improve their branding to attract more visitors and sustain the economic growth driven by the breakfast economy [5].

Core Insights - The Northwest Corner in Tianjin has gained popularity for its breakfast offerings, attracting a significant number of visitors and food enthusiasts [2][4] Group 1: Popularity and Visitor Engagement - The Northwest Corner has become a hotspot for breakfast, with long queues at various food stalls and a vibrant atmosphere filled with diverse voices praising the local cuisine [2] - The area covers 0.36 square kilometers and hosts over a hundred vendors, providing a wide range of local delicacies such as Guoba Cai and Jianbing Guozi [2][4] - Last year, approximately 12 million visitors frequented the Northwest Corner, with daily foot traffic ranging from 10,000 to 20,000 people [4] Group 2: Community and Economic Impact - The success of the Northwest Corner is attributed to community support and collaborative efforts in enhancing the street's appearance and offerings [4] - Local authorities are working on improving infrastructure, including the renovation of public restrooms and the beautification of old walls, totaling nearly 1,700 square meters [4] - The initiative aims to create a "city living room" to enhance visitor experience and sustain the area's popularity [4] Group 3: Cultural and Creative Aspects - The area not only focuses on food but also promotes local culture through creative products, such as souvenirs that reflect Tianjin's heritage [4] - Merchants are encouraged to innovate and improve their branding to attract more tourists and boost the local economy [5]

Group 1: Chocolate Culture in Tianjin - Tianjin is known for its extensive variety of chocolate products, including chocolate dumplings, mooncakes, and desserts, contributing to its high obesity rate of 19.6% [1][28] - The city has a rich history of chocolate consumption, dating back to the early 20th century when Western culture began to influence local cuisine [22][26] - Chocolate products in Tianjin often combine traditional Chinese snacks with chocolate, such as chocolate-flavored tangyuan (glutinous rice balls), which account for 80% of the national consumption [8][9] Group 2: Chocolate Production and Market - Tianjin is a major production hub for chocolate in China, with nearly 20 chocolate companies located in the Binhai New Area, accounting for 40% of the national market [28] - The local chocolate industry has evolved from using compound chocolate to pure cocoa butter in response to health trends [28] - Many chocolate products from Tianjin are exported to countries like Thailand and Saudi Arabia, indicating a strong market presence beyond domestic consumption [28] Group 3: Consumer Preferences and Trends - Tianjin residents have a strong preference for chocolate-flavored products, with various options available in convenience stores, including chocolate milk and desserts [2][4] - Seasonal products, such as chocolate zongzi (sticky rice dumplings) for the Dragon Boat Festival, highlight the integration of chocolate into traditional celebrations [14] - The popularity of chocolate desserts, such as chocolate shaved ice, reflects the local culture's inclination towards sweet treats, especially during hot weather [18]