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宁乡首位乡村CEO孟金华:把村庄当“宝藏店铺”来运营|乡村CEO创业记
Chang Sha Wan Bao· 2025-10-08 23:32
Core Viewpoint - The article highlights the transformation of Meng Jinhua from a shoe brand agent to the first rural CEO of Chenjiqiao Village, focusing on her efforts to revitalize the village by leveraging its natural beauty and agricultural resources for economic development [1][4]. Group 1: Background and Personal Journey - Meng Jinhua, an 80s-born woman, started her career as a factory worker in Shenzhen, earning a monthly salary of 500 to 600 yuan, which she partially sent home to support her siblings [3]. - After returning to Ningxiang to care for her sick father, she ventured into various businesses, including insurance and shoe retail, eventually earning her first significant income by becoming a brand agent for several shoe brands [3][4]. Group 2: Transition to Rural CEO - In 2024, after her child entered university, Meng sought a meaningful career and accepted the position of rural CEO at Chenjiqiao Village, aiming to contribute to the community's development [4][5]. - Her role as a rural CEO involves not only managing the village's resources but also ensuring the economic growth and ecological sustainability of the area [5][12]. Group 3: Strategic Planning and Implementation - Meng views Chenjiqiao Village as a "treasure shop" and has developed a detailed five-year operational plan that includes extending the fruit industry chain and integrating cultural tourism projects [7][8]. - She initiated marketing campaigns, such as the "I have a tree in Chenjiqiao Village" activity, which allowed urban families to adopt peach trees, resulting in over 1,000 trees being claimed and generating significant revenue for the village [8][9]. Group 4: Community Engagement and Economic Development - Meng emphasizes the importance of community involvement, stating that her goal is to make villagers partners in the economic development process, ensuring that everyone benefits [12][15]. - The development of homestays has become a key focus, with over 30 households participating in the initiative, generating substantial income from tourism [12][13]. Group 5: Agricultural Innovation and Product Development - Meng has implemented a "minimum purchase + profit-sharing" model for the village's fruit production, ensuring that farmers have a reliable market for their products [13]. - She has also worked on developing processed fruit products, such as dried peaches and canned goods, to enhance the village's economic prospects [13].
清风为伴产业兴丨一线监督打通堵点
Group 1 - The core viewpoint highlights the development of the highland peach industry in Shangxi Township, Yongfeng County, leveraging land transfer and policy support to enhance agricultural productivity and farmer income [1][2] - Shangxi Township has established five standardized planting bases covering an area of 3,000 acres, producing 1.5 million kilograms of fresh peaches annually, with an annual output value of nearly 20 million yuan [1] - The local disciplinary inspection and supervision committee is actively addressing challenges in the peach industry by conducting field visits and monitoring to ensure effective implementation of agricultural policies [1][2] Group 2 - The county's disciplinary inspection and supervision body has identified 113 problem clues related to rural revitalization fund usage, leading to 77 cases and disciplinary actions against 39 individuals this year [2] - To enhance the effectiveness of the peach industry and increase farmer income, the committee is promoting a "cooperative + base + farmer" operational model, ensuring tighter connections between cooperatives and farmers [2] - The supervision extends to the formulation of cooperative charters, profit distribution mechanisms, and contract fulfillment to stabilize farmer income through various means such as guaranteed purchases and land share dividends [2]
聚焦产业转型,探索先进乡村改革思路
Jiang Nan Shi Bao· 2025-09-03 09:31
Core Insights - The core focus of the article is on the innovative practices and experiences of Xiaogang Village in rural revitalization, emphasizing the integration of industry transformation and advanced rural reform ideas [1][2][3] Group 1: Industry Transformation - Xiaogang Village is implementing a model of integrated development across primary, secondary, and tertiary industries, maintaining basic farmland while establishing factories for technical processing and creating unique local products [1] - The village is actively developing high-value economic crops such as grapes, blueberries, and steamed rice, while also processing traditional crops into products like dried peaches and sweet potatoes, enhancing the agricultural value chain [1][2] - Modern agricultural practices are being adopted, including the use of steel frame greenhouses for high-end grape varieties, which improves both quality and yield through scientific management [2] Group 2: Tourism and Education - Xiaogang Village is promoting red tourism by establishing educational practice bases such as the Dabaoguan Memorial Hall and the exhibition hall for the advanced deeds of Shen Hao, contributing to the village's cultural and historical significance [2] - The Dabaoguan Memorial Hall serves as a learning center for the historical significance of the "Dabaoguan" event in China's rural reform history, highlighting the continuity and innovation of reform spirit in contemporary industry transformation [2] Group 3: E-commerce and Digitalization - The establishment of an e-commerce live streaming base aims to enhance the national influence of the "Fengyang Xiaogang" brand, with a focus on selling locally grown and processed products [3] - The live streaming base is still in its early stages, but there is confidence in its potential to become a core digital channel for brand promotion through continuous optimization and product diversification [3] Group 4: Future Vision - The research team aims to decode Xiaogang Village's reform spirit into replicable and promotable rural revitalization practices, aspiring to create a blueprint for shared prosperity in rural areas [3]