见习记者 张美娜 深圳南头古城Z・Pilot黑科技旗舰店内，AI玩具"家族"吸引来众多游人驻足：身着北大文创衫的汤姆猫、毛绒奥特曼、 能"漂移"的四足机器人……记者上前与汤姆猫搭话："我可以喝一杯奶茶吗？"它转动着绿眼睛"思考"片刻，雀跃地回应："当然 可以呀！奶茶甜甜的，喝完心情会像彩虹一样美丽哦！" 在2025年的消费市场，AI玩具成为最大的"黑马"之一，终端消费火热空前。 本报记者 刘晓一 华为推出的AI玩具"智能憨憨"开售即秒罄。京东数据显示，2025年上半年，AI玩具销量环比激增6倍，同比增速超过 200%。投资端，国内AI玩具赛道已发生至少31起投融资事件，2025年以来的投融资事件就有16起，其中不乏多起亿元级、千 万元级投资。 市场与资本的共振之下，AI玩具赛道正经历前所未有的狂欢。但热闹背后，人们不禁发问：看起来新颖的AI玩具，能否复 制泡泡玛特旗下潮玩产品LABUBU的现象级成功，从风口产品发展成长红产业？近日，《证券日报》记者对话多家AI玩具企业 负责人、专家和消费者，探寻产业高质量发展的答案。 多方入局 "它能记得孩子几个月前说过的话。这正是'数字生命'越来越像生命的地方。"亿家亿伴创 ...

从这款产品身上，能够看到一种"减法设计"理念。它保留了毛茸茸的外观，却摒弃了当今AI硬件中几乎 成为标配的语音交互模块与视觉传感器，转而依托于内置的多组传感器与机械结构实现互动。这种设计 使"mirumi"能够探测到用户的靠近与触摸，并通过转动头部、改变视线方向这种极其拟生却沉默的方式 作出反馈。 《科创板日报》1月12日讯（记者 李佳怡）AI版泡泡玛特，何时诞生？ 在CES 2026的聚光灯下，日本Yukai Engineering的AI萌宠"mirumi"和中国AI玩具机器人火爆出圈。与此 同时，京东、字节、华为等科技巨头也敏锐洞察到AI玩具赛道的广阔前景，正在积极加码布局这一赛 道。 从静态的收藏玩偶到动态的情感伙伴，新一代AI硬件正通过感知与交互，将玩具从展示柜带入日常生 活。这也标志着玩具产业的核心价值正从IP外观的"静观"，转向情感互动的"共在"。 ▎切中情绪消费的AI玩具引爆全球 在美国拉斯维加斯举办的2026年国际消费电子展（CES）上，日本Yukai Engineering公司推出的一款AI 萌宠机器人"mirumi"成为全场焦点。这款产品被许多观众戏称为"最没用处却又最想让人掏钱"的AI硬 ...

全球核聚变相关研究已进入面向工程新阶段 OpenAI发布ChatGPT健康，押注万亿AI医疗市场 【热点导读】 AI玩具从细分赛道跃升为主流消费新宠，未来市场规模或达千亿量级 广州：到2035年打造具有全球影响力的天空之城 新游密集上线及老游运营更新有望进一步驱动流水增长 AI或将率先颠覆编程领域，国内外多个科技巨头推出相关产品 【主题详情】 AI玩具从细分赛道跃升为主流消费新宠，未来市场规模或达千亿量级 据媒体报道，京东京造于2025年底推出的自研AI毛绒玩具首批上线即售罄，且已进行多轮补货。京东 称，第二批AI玩具计划1月中旬上线，将覆盖全年龄段用户。记者浏览京东电商平台发现，除京东自研 AI玩具外，华为、Haivivi、优必选等第三方品牌AI玩具也在热卖中，均价约300元。 AI玩具是将人工智能（对话模型、语音识别、情感计算、知识图谱等）嵌入传统玩具，赋予玩具交 互、记忆与场景感知能力的产品。据京东AI玩具白皮书研究数据分析，AI玩具市场规模2023年达一百 亿元以上，预计到2030年市场规模破千亿量级，年复合增长率CAGR超过50%以上。华安证券研报指 出，随着AI技术快速迭代，AI玩具从细分赛道跃升 ...

"我想要它能从我的只言片语中发现我的闪光点，让我感受到被爱。" 这些动辄成百上千元的AI玩具，核心卖点离不开"情感陪伴"，但现实是，大多数产品存在反应延迟、学不会"正常说话"的问题。 凤凰网科技出品 作者｜林阳 编辑｜赵子坤 "所有AI应用都是套壳应用，关键是找到实际产生效益的场景。"著名投资人朱啸虎曾这样评论，他虽因商业化路径不清而退出早期具身智能项目，却转头 押注AI情感陪伴硬件，认为"AI创造情绪价值是如今大模型应用领域一个靠谱的方向"。 然而走进商场，消费者看到的却是另一番景象。AI玩具们长得大同小异：毛绒外壳配上一双不断眨巴、试图传达情感的大眼睛，宣传语出奇一致地写 着"心灵疗愈"、"温暖陪伴"。 "大家对AI玩具的期待超出了它本身的能力。"AI玩具品牌"超级球球"COO大白在一场体验会上坦言。这几乎是行业内的共识——多数套壳产品连基本自然 交互都难以实现，更谈不上深度情感理解。 北京海淀的无界咖啡馆里，一位顾客向AI玩具品牌创始人吐露心声。她轻抚着面前毛绒玩具，停顿片刻后略显失望："但延迟反应已经让我失去一半兴趣 了，好像总是不明白我在说什么。" 她买单的是，数百甚至上千元、标榜"情感陪伴"的高溢 ...

摘要： 这些动辄成百上千元的AI玩具，核心卖点离不开"情感陪伴"，但现实是，大多数产品存在反应延迟、学不会"正常说话"的问题。 "我想要它能从我的只言片语中发现我的闪光点，让我感受到被爱。" 北京海淀的无界咖啡馆里，一位顾客向AI玩具品牌创始人吐露心声。她轻抚着面前毛绒玩具，停顿片刻后略显失望："但延迟反应已经让我失去一半兴趣 了，好像总是不明白我在说什么。" 她买单的是，数百甚至上千元、标榜"情感陪伴"的高溢价产品，得到的却是价值仅几十元的技术内核提供的迟钝反应。这种支付与获得之间巨大的价值错 配，正在成为整个AI玩具行业的真实写照。 然而走进商场，消费者看到的却是另一番景象。AI玩具们长得大同小异：毛绒外壳配上一双不断眨巴、试图传达情感的大眼睛，宣传语出奇一致地写 着"心灵疗愈"、"温暖陪伴"。 "大家对AI玩具的期待超出了它本身的能力。"AI玩具品牌"超级球球"COO大白在一场体验会上坦言。这几乎是行业内的共识——多数套壳产品连基本自然 交互都难以实现，更谈不上深度情感理解。 图｜江苏一AI硬件公司提供的AI玩具零件结构图 前瞻研究产业院数据显示，AI玩具行业毛利率随产品定位水涨船高。基础款产品毛利率约 ...

Core Viewpoint - The AI toy sector has emerged as a highly attractive investment area, driven by the maturity of large models and the demand for innovative applications in consumer electronics, with a projected market size of nearly $20 billion in 2024 and expected to reach $35.11 billion by 2030, potentially exceeding $60 billion by 2034 [5][9][20]. Investment Trends - The AI toy sector has seen a significant increase in financing events, with 19 occurrences in 2025, up from 14 in 2024 and just 3 in 2023, indicating a resurgence of investor interest [9]. - Notable investments have been made by leading firms such as Sequoia China, GSR Ventures, and Didi Chuxing, highlighting the competitive landscape of the sector [9][15]. Company Highlights - Lingyu Universe, founded in 2023, has rapidly completed three rounds of financing, achieving a valuation of 1.2 billion RMB ($170 million) within six months [11][12]. - Haivivi, another key player, transitioned from a children's hardware company to focus on AI toys, launching the successful BubblePal product, which has sold over 300,000 units and generated over 100 million RMB ($14 million) in revenue [12][19]. Market Dynamics - The AI toy market is characterized by high competition and a diverse range of products, with many companies emerging since 2021, including Robopoet and Mengyou Intelligent [13][15]. - The sector is witnessing a blend of financial and industrial investments, with companies like Huawei and ByteDance collaborating on AI toy development, indicating a strategic push towards integrating AI into consumer products [19][20]. Consumer Engagement - The primary target demographic for AI toys is children aged 2-8, but there is potential for expansion into broader markets as companies seek to enhance user engagement and retention [21][22]. - Key performance indicators for success in the AI toy market include user retention rates and engagement metrics, which are critical for establishing long-term product viability [22].

如果盘点2025年，投资热情最高，资金集中度拉满的赛道，必然无法绕开AI玩具。 作为大模型成熟之后，商业化落地最便捷的领域，被赋予「AI灵魂」的「智能玩具」，过去两年成为创业热情最高涨的所在。一批 新公司密集涌现，顺势点燃了机构的投资热情。 或者说，在经历AI六小龙的短暂辉煌继而快速沉寂之后，大家不得不接受一个现实：大模型通用APP的机会还是掌握在阿里、字节 和腾讯等大公司手里。 但是大模型水平已经越来越成熟，token消耗量摆在那里，总要找到新的应用机会。AI玩具就是被证明，有市场需求，产业链也有支 撑，能快速交付产品并推向市场的理想投资赛道。 根据Statista的预测数据，2024年全球AI玩具市场规模已接近200亿美元。预计未来十年内，市场将以约14%—16%的复合年增长率持 续攀升，到2030年，全球AI玩具市场规模将有望达到351.1亿美元，到2034年可能突破600亿美元。 投资机构终于迎来久违的一次狂欢。甚至一些此前在一线市场并不是很活跃的生面孔，也开始出现在融资新闻。 毕竟，没有投资人愿意错过下一个「Labubu」。 AI玩具赛道融资双雄 与自创立起便以打造新一代的人机交互硬件OS的灵宇宙不 ...

据了解，实丰文化专注于玩具及游戏两大核心业务板块。玩具业务专注潮玩和AI玩具，公司已经构建 完成多元IP矩阵，从国际顶流IP宝可梦、迪士尼(冰雪奇缘、玩具总动员、疯狂动物城、怪兽大学等)， 国际动漫IP海绵宝宝，到手游IP蛋仔派对，再到国民动画IP超级飞侠、熊熊乐园、喜羊羊与灰太狼，爆 款表情包IP小刘鸭、乖巧宝宝、萌二、奇魔猪、小熊虫以及国漫IP猪小屁。 2025年被称为AI玩具元年，贯穿全年这条赛道资本持续涌入。《AI玩具消费趋势白皮书》显示，预计 到2030年，AI玩具国内市场规模有望突破百亿，年复合增长率超70%。根据京东数据，2025年上半年AI 玩具销量环比增长6倍，年同比增速超200%。 AI能力上，实丰文化表示，一方面公司与国内头部的基座模型厂商进行AI能力的深度合作，为公司提 供ASR、LLM、TTS等能力，保障产品AI能力的先进性与稳定性。另一方面与国内经验丰富的IoT硬件 方案商进行联合开发，保障玩具交互入口的连接稳定和功能响应。最为核心的是，实丰文化全栈自研 AI玩具的多智能体交互架构和服务平台，驱动产品全域功能快速和持续迭代升级。 记者从实丰文化（002862）获悉，公司近期在安徽合 ...

Group 1: Company Overview and Market Position - The company is committed to the AI toy sector, driven by market growth, technological advancements, and evolving user demands [2][3] - AI toys are experiencing rapid growth, with significant capital influx breaking traditional industry growth ceilings [2] - The company aims to establish a "hardware + content + service" ecosystem to create long-term connections with users, enhancing both product and corporate value [3] Group 2: Product Development and Features - The company is focusing on three product design directions: "fun tools," "emotional companionship," and "growth mentorship" [3][8] - AI Magic Star, designed for children aged 3-10, is the first AI toy to achieve continuous dialogue, featuring smart voice interaction and knowledge retrieval [8] - The AI Little Bear, set to launch soon, utilizes a 230B parameter model for low-latency interaction and real-time voice capabilities [5] Group 3: Competitive Advantages - The company possesses a fully self-developed intelligent interaction platform, allowing rapid product development across various categories and user demographics [12] - Strong partnerships with renowned IP copyright holders enable the company to create unique character designs and narratives, enhancing product appeal [12] - The company emphasizes flexible manufacturing to quickly respond to market changes, ensuring seamless integration of innovative product designs [12] Group 4: Future Product Strategy - Future products will focus on three core areas: fun tools for knowledge services, emotional companionship with personalized traits, and growth mentorship for educational purposes [9][10][11] - The company plans to leverage AI technology for personalized educational toys, targeting different age groups with tailored learning experiences [11] - Upcoming AI + IP products, such as "Piglet P" and "Clever Baby," are set to launch in Q1 2026, combining AI capabilities with popular IPs [13]

Core Insights - The rise of AI toys is transforming the traditional toy industry, creating a new market worth billions and attracting various players to invest and innovate [2][10] Industry Overview - The AI toy market in China is projected to grow from approximately 246 billion yuan in 2024 to 290 billion yuan in 2025, indicating a significant growth trajectory [2] - AI toys are defined as toys that integrate artificial intelligence technologies, enabling interactive and personalized experiences through voice recognition, natural language processing, and emotional analysis [2][3] - The market is characterized by three main forms of AI toys: plush toys, smart accessories, and robots/dogs, with companies like ByteDance leading innovations in this space [2][3] Investment Trends - The investment landscape for AI toys has seen a surge, with 21 financing events reported in 2025, compared to 14 in 2024 and only 3 in 2023, indicating increasing interest from major investment firms [4] - Notable investments include a 200 million yuan Pre-A round for Ling Universe, a companionship robot company, and a 2 billion yuan A round for Haivivi, a brand focused on AI interactive toys [5][6] Company Developments - Companies like Shifeng Culture and Tom Cat are actively developing AI toys, integrating AI technology with popular IPs to enhance product offerings [7][8] - Haivivi's BubblePal toy has achieved sales of over 250,000 units since its launch, showcasing strong market demand for AI interactive products [6] Policy Support - The growth of the AI toy industry is supported by government initiatives, including the inclusion of "artificial intelligence+" in the government work report and local policies aimed at promoting AI integration in consumer products [10][11] - The Ministry of Industry and Information Technology plans to enhance collaboration with relevant departments to ensure high-quality development of the AI toy industry, focusing on product innovation and consumer safety [11]