促进消费品供需适配性实施方案将出台 工业和信息化部相关负责人表示：引导玩具企业应用AI技术创造更多新需求 近年来，人工智能及大模型的应用为玩具产品注入灵魂，显著提升玩具产品交互体验，已成为行业竞争 的新赛道。 在11月19日举行的新闻发布会上，工业和信息化部消费品工业司司长何亚琼明确表示，将会同相关部门 制定发布促进消费品供需适配性的实施方案，引导玩具企业应用AI技术创造更多新需求。 玩具产业高质量发展新引擎 何亚琼说，AI玩具正成为推动玩具产业高质量发展的新引擎，其产业发展呈现三方面显著特征： 首先是产品融合性更强。玩具已发展成为AI技术集成应用、融合创新的重要载体，语言大模型、视觉 大模型等让玩具产品能"听得懂""看得到""能思考"，会同人交流互动。同时AI技术融合国潮文化IP，玩 具产品科技感、文化性十足，产品附加值显著提升。 其次是功能角色重新定义。以前的玩具主要是儿童玩耍的玩伴，以娱乐为主。随着AI技术在玩具产品 中的融合应用，玩具在人们生活中的角色从单一的娱乐功能进化为融合教育启蒙、情感陪护、创造力激 发等属性于一体的"智慧伙伴"。 第三是用户群体全覆盖。AI玩具打破了传统玩具产品的年龄限制，实现 ...

新华财经上海11月20日电 近年来，人工智能及大模型的应用为玩具产品注入灵魂，显著提升玩具产品 交互体验，已成为行业竞争的新赛道。 转自：上海证券报 玩具企业主动开启"AI转型"战略：实丰文化与百度智能云达成深度合作，推出AI魔法星、AI飞飞兔等 语音交互产品，并为小度熊提供AI化升级技术支撑，构建"技术+IP"协同优势；奥飞娱乐成立专门的AI 玩具事业部，与高校建立联合实验室，聚焦AI+IP应用端产品研发，目前AI玩具业务收入占比持续提 升；荣信文化加速技术储备向场景化应用转化，推动自主研发的AI智能互动玩具尽快上市；星辉互动 娱乐将AI玩具定为战略发展方向，今年推出多款融合AR技术与AI交互的沉浸式产品；高乐股份则通过 并购整合IP资源与智能技术，深化"玩具+科技"双主线战略，依托全球供应链网络将产品销往近百个国 家和地区。 与此同时，智能制造企业的跨界渗透进一步丰富产业生态。深圳市优必选科技股份有限公司推出多款面 向海外市场的AI教育机器人，今年海外销售额有望实现快速增长，展现出"中国智造"的全球竞争力。 在11月19日举行的新闻发布会上，工业和信息化部消费品工业司司长何亚琼明确表示，将会同相关部门 制 ...

首先是产品融合性更强。玩具已发展成为AI技术集成应用、融合创新的重要载体，语言大模型、视觉 大模型等让玩具产品能"听得懂""看得到""能思考"，会同人交流互动。同时AI技术融合国潮文化IP，玩 具产品科技感、文化性十足，产品附加值显著提升。 ◎记者 李雁争 其次是功能角色重新定义。以前的玩具主要是儿童玩耍的玩伴，以娱乐为主。随着AI技术在玩具产品 中的融合应用，玩具在人们生活中的角色从单一的娱乐功能进化为融合教育启蒙、情感陪护、创造力激 发等属性于一体的"智慧伙伴"。 第三是用户群体全覆盖。AI玩具打破了传统玩具产品的年龄限制，实现了"老、中、青、幼"全覆盖，极 大满足了各年龄层群体的多样化消费需求。 市场数据直观反映出产业升级的强劲动能。"2024年我国AI玩具市场规模约246亿元，预计2025年全年将 增至290亿元。"何亚琼说。 在服贸会文旅服务专题展区经开区展台，小朋友和机器人下五子棋。 新华社图 近年来，人工智能及大模型的应用为玩具产品注入灵魂，显著提升玩具产品交互体验，已成为行业竞争 的新赛道。 在11月19日举行的新闻发布会上，工业和信息化部消费品工业司司长何亚琼明确表示，将会同相关部门 制定发 ...

近年来，人工智能及大模型的应用为玩具产品注入灵魂，显著提升玩具产品交互体验，已成为行业竞争的新赛道。 在19日举行的新闻发布会上，工业和信息化部消费品工业司司长何亚琼明确表示，将会同相关部门制定发布促进消费品供需适配性的实施方案，引导玩具 企业应用AI技术创造更多新需求。 与此同时，智能制造企业的跨界渗透进一步丰富产业生态。深圳市优必选科技股份有限公司推出多款面向海外市场的AI教育机器人，今年海外销售额有 望实现快速增长，展现出"中国智造"的全球竞争力。 AI玩具产业发展呈现三方面显著特征 东北证券研报指出，国产AI玩具在制造成本、研发周期、迭代速度及供应链完整性上具备显著优势，叠加国产厂商在原创IP与国际授权领域的积极布局， 软硬融合有望打造出具备全球影响力的爆款产品，进一步巩固我国在全球AI玩具产业的竞争壁垒。 何亚琼说，当前，在技术革命和消费升级的双重驱动下，我国玩具产业正迈向智能化发展的全新阶段。尤其是人工智能技术与传统玩具产业深度融合，加 速重塑产品形态与价值链结构，AI玩具正成为推动产业高质量发展的新引擎，其产业发展呈现三方面显著特征。 首先是产品融合性更强。玩具已发展成为AI技术集成应用、融合创 ...

证券代码： 002862 证券简称：实丰文化 实丰文化发展股份有限公司投资者关系活动记录表 编号：2025006 投资者关系活动 类别 特定对象调研 □ 分析师会议 □ 媒体采访 □ 业绩说明会 □ 新闻发布会 □ 路演活动 □ 现场参观 □其他 参与单位名称及 人员姓名 西南证券 苟宇睿 平安基金 杨博茜 金鹰基金 谭亚兰 前海开源基金 夏英妍 传奇投资 姚天航 时间 2025 年 11 月 18 日（周二）15:00-17:00 地点 广东省汕头市澄海区澄华工业区实丰文化发展股份有限公司 上市公司接待人 员姓名 1、董事、董事会秘书：王依娜女士 2、AI 玩具负责人：时杰先生 3、研发设计部负责人：纪一桀先生 投资者关系活动 主要内容介绍 一、公司董事会秘书王依娜女士对公司发展历程作了介绍。 二、提问主要内容如下： （一）公司目前在手 IP 有哪些？ 答：公司已构建起覆盖多领域的多元 IP 矩阵——从国际顶 流 IP 宝可梦、迪士尼（冰雪奇缘、玩具总动员、疯狂动物城、 怪兽大学等），国际动漫 IP 海绵宝宝，到手游 IP 蛋仔派对， 再到国民动画 IP 超级飞侠、熊熊乐园、喜羊羊与灰太狼，爆款 表情包 I ...

Core Viewpoint - The article discusses the rapid growth and challenges of the AI toy industry, highlighting the duality of increasing sales and consumer dissatisfaction due to technological limitations and subscription models [5][10][36]. Group 1: Market Trends and Growth - The year 2025 is anticipated to be the "Year of AI Trendy Toys," with significant investments and product launches from various companies, including major tech firms and traditional toy manufacturers [5][10]. - AI toys are experiencing explosive growth, with sales on platforms like JD.com increasing sixfold month-on-month and over 200% year-on-year in the first half of 2025 [15]. - The market is seeing a diverse range of entrants, from startups to established companies like Baidu and ByteDance, all leveraging their technological and ecological advantages [10][15]. Group 2: Consumer Insights and Feedback - Consumers express mixed feelings about AI toys, with some praising their interactive capabilities while others criticize their performance, such as slow response times and lack of emotional engagement [13][28]. - The core audience for AI toys includes children and young adults aged 18-35, with a growing demand for emotional companionship rather than just play [20][24]. - A viral video highlighted the emotional impact of AI toys, showing how they can provide companionship to lonely individuals, particularly among the younger generation [22]. Group 3: Challenges and Limitations - Despite the hype, AI toys face significant challenges, including immature technology, poor user experience, and controversial subscription models that deter consumers [27][36]. - Common complaints include weak multi-turn dialogue capabilities, reliance on stable internet connections, and a lack of personalized responses, leading to a disconnect between expectations and reality [28][29]. - The subscription model for AI toys, which often requires ongoing payments for functionality, is viewed unfavorably by consumers accustomed to traditional one-time purchases [30][31]. Group 4: Industry Dynamics and Future Outlook - The entry of smartphone manufacturers into the AI toy market is seen as a potential game-changer, leveraging their advanced technology and extensive distribution networks to enhance product offerings [38][44]. - Collaboration between AI toy companies and established tech firms could lead to improved user experiences and more innovative products, addressing current limitations [45][46]. - The future success of AI toys may depend on their ability to integrate into broader smart ecosystems and provide meaningful emotional connections rather than just functional interactions [47].

Core Insights - The company, Shifeng Culture, is focusing on three core areas: AI toys, IP derivatives, and gaming business, while strategically exploring the new energy sector to build a globally influential cultural entertainment brand [1][7] AI Toys - Shifeng Culture is a well-established toy company with over 30 years of history, now leading the AI toy sector by launching products like AI Magic Star and AI Flying Rabbit, covering wearable, desktop, and plush applications [2] - The company emphasizes that the essence of AI toys lies in their playability, educational value, and emotional engagement, targeting both children and adults with differentiated functionalities [2][3] - Sales of AI toys are increasing, with positive user feedback on their play, educational, and companionship attributes; however, the market currently lacks product differentiation, which may affect repurchase rates [3] IP Toys - The company has developed a diverse IP matrix, collaborating with various cultural sectors, including popular games and animations, to maximize the commercial value of IPs through a full-chain operational model [4][5] - Shifeng Culture's strength lies in its comprehensive industry chain capabilities, allowing for rapid project implementation and enhanced market competitiveness of IP derivatives [4] - The company is also cultivating its own IPs, such as Wangzai Xiaoliu and Smart Flying Rabbit, and plans to expand its IP matrix to include trendy IPs favored by Generation Z [5] Gaming Business - The gaming segment has become a significant profit driver for Shifeng Culture, with a 125.27% year-on-year revenue increase and a 285.29% profit growth in the first half of 2025 [6] - The company is focusing on casual games and has adopted a strategy to enhance game quality while expanding the variety of game types to meet diverse player needs [6] - There is a synergistic effect between the gaming and toy businesses, with plans to leverage online games to attract users and convert them into toy sales, creating new growth avenues [6] New Energy Sector - Shifeng Culture is strategically entering the new energy sector, leveraging its existing customer trust and geographical advantages to build a competitive edge [7] - The company is implementing a dual-loop strategy for talent and technology development to address challenges in cross-industry growth [7] - The goal is to enhance the core toy and gaming businesses while expanding globally, aiming to create a globally recognized enterprise [7]

Core Insights - The company, Shifeng Culture, is focusing on three core areas: AI toys, IP derivatives, and gaming business, while strategically exploring the new energy sector to create a globally influential cultural entertainment brand [1][6] AI Toys Leading Industry Innovation - Shifeng Culture has launched two representative AI toy products: AI Magic Star and AI Flying Rabbit, with plans to expand into various applications such as wearable, plush, and desktop robots [1] - The company emphasizes that the core of AI toys is not just technology but a combination of toys, content, and AI support, targeting different age groups with differentiated functions [1][2] - Sales of AI toys are increasing, with positive user feedback highlighting their playfulness, educational value, and companionship attributes [1] IP Toys Building a Diverse Matrix - The company has developed a diverse IP matrix covering various cultural domains, including popular games and animations, enhancing the commercial value and cultural impact of these IPs [2][3] - Shifeng Culture's competitive edge lies in its full industry chain capabilities, allowing for rapid project implementation and maximizing IP value through innovative product forms [3] Rapid Development of Gaming Business - The gaming business has become a significant profit driver for Shifeng Culture, with revenue growth of 125.27% and profit growth of 285.29% in the first half of 2025 [5] - The company is adopting a boutique strategy in the gaming sector, expanding game types and enhancing game quality to meet evolving market demands [5] Strategic Layout in New Energy - Shifeng Culture is strategically entering the new energy sector, leveraging its existing customer trust and geographical advantages to build a competitive moat [6] - The company is implementing a dual-loop strategy for talent and technology development to address challenges in cross-industry growth [6]

Core Viewpoint - The integration of AI into toys is rapidly transforming the industry, with AI-enabled toys becoming a core development direction for the next decade, enhancing product lifecycles and creating new business models focused on continuous service rather than one-time purchases [3][4][14]. Group 1: AI Toy Market Trends - AI toys have gained significant attention in the secondary market, with the Shantou International Toy and Gift Expo showcasing a variety of AI-enabled products, including smart companion robots and AI story machines [3][4]. - The primary consumer demographic for AI toys consists of parents of children aged 3-12, particularly those from the 80s and 90s who prioritize educational investments and technological trends [4][15]. - The current leading category in AI toys is plush toys, which are perceived as more relatable for children [5][7]. Group 2: Technological Integration and Challenges - The integration of AI into toys has enhanced their emotional value and companionship attributes, with products like the AI Magic Star allowing for interactive experiences with plush toys [4][9]. - Despite the rapid advancement of AI technology, challenges remain in fully integrating AI capabilities into toy functionalities, with many products still relying on AI as an add-on rather than a core feature [7][15]. - The industry is witnessing a shift from traditional toy functionalities to more interactive and emotionally engaging experiences, although some products still face limitations in AI capabilities, such as dialogue accuracy and contextual understanding [15][16]. Group 3: Policy and Ecosystem Support - The Guangdong provincial government has initiated policies to accelerate the integration of AI into the toy industry, aiming to redefine toy forms and functions and explore new market opportunities [14][15]. - The Shantou toy industry, which accounts for 55% of China's toy production and 33% of global capacity, is transitioning from manufacturing to intelligent manufacturing, aligning with government initiatives [14]. - The introduction of AI technologies is improving production efficiency, with reports indicating a 30%-50% increase in efficiency for some toy production lines [16]. Group 4: Market Performance and Future Outlook - The AI toy market is projected to see significant growth, with sales expected to exceed 30 billion yuan in the first half of 2025, reflecting a 65% year-on-year increase [16]. - Major brands with strong AI functionalities are experiencing rapid sales growth, indicating a bright future for AI toys, although the market is still in its early stages of development [16]. - Companies are adjusting pricing strategies to make AI toys more accessible to consumers, aiming to reduce costs while maintaining product quality [16].

Core Insights - The 24th Shantou Chenghai International Toy and Gift Expo opened on October 23, featuring a theme of "Toy Capital, Energizing the World" with an exhibition area of 100,000 square meters, showcasing 2,000 brands from 53 countries and regions, and expecting 250,000 professional visitors and consumers [1] - The expo introduced an innovative format of "2.5 days for professionals + 1.5 days for the public," catering to both professional buyers and the general public [1] - The first day of the expo saw a signing amount of 15.8 billion yuan, with Charoen Pokphand Group making a significant purchase of 40 million yuan, highlighting the strong industrial appeal of Chenghai toys [1] Industry Development - Chenghai's toy industry is accelerating its transformation from "manufacturing" to "intelligent manufacturing," aiming to build a trillion-level industrial cluster [1] - Chenghai has established a complete industrial chain, with over 90% of toy parts available for local procurement, and new products can be delivered in as fast as 7 days [1] - The industrial output value of Chenghai's toy creative industry is projected to reach 14.091 billion yuan in 2024, with products exported to over 140 countries and regions worldwide [1] Innovation Highlights - AI toys emerged as a major highlight at the expo, featuring innovative products like AI Magic Star and dance robots that incorporate advanced technologies such as voice interaction and multi-modal recognition [2] - The "Guangdong Province Action Plan for Accelerating AI Empowerment in the Toy Industry (2025-2027)" was introduced, providing new momentum for the development of AI toys in Chenghai [2] - Chenghai is focusing on both independent innovation and international cooperation in IP ecosystem development, nurturing classic domestic IPs while collaborating with renowned international IPs like Pokémon and Disney [2] Achievements and Events - Chenghai's toy industry recently set a Guinness World Record with 1,860 students and teachers using over 1.4 million building blocks to create a puzzle in 8 hours, showcasing the transition from "manufacturing" to "creation" [2] - The expo also gathered nine major toy industrial belts from across the country, featuring specialized exhibition areas for drones, trendy toys, and sports toys, demonstrating the innovative vitality and development potential of China's toy industry [2] - The event will continue until October 26, hosting over 20 professional activities, including the Third China Building Block Industry Conference and cross-border procurement matchmaking events [2]