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零跑小鹏分走了谁的市场份额
新财富· 2025-06-10 10:04
本文约 2500 字,推荐阅读时长 6-8 分钟,欢迎关注新财富公众号。 2024年上半年,零跑C10、C16先后上市,老款C11全面换新,新品发售叠加老用户口碑催化与品牌曝 光,零跑在2024年下半年销量直线拉升。同年,小鹏MONA M03于第三季度正式上市,上市即爆 款,月均销量1.5万辆,带动小鹏汽车月销站稳3万辆。 自2024年下半年开始,这两家新势力车企相比之前合计约有3万辆的月销增量。那么,这部分增量究 竟分走了谁的市场份额? 0 1 传统燃油车 零跑C系列SUV以及小鹏MONA M03的价格段集中在10-15万元,用车成本是这一价位用户首先会考 虑的要素之一。因此,零跑小鹏对传统燃油车的影响是首先需要确认的。 对于轿车,国产自主车型吉利星瑞近两年均保持增长,而轩逸、朗逸、速腾等标杆级合资燃油车2024 年销量的同比降幅为5%-15%,属于新能源汽车渗透的合理结果。并且,2025年1-4月朗逸、速腾两大 德系车型同比止跌,速腾甚至出现了9.34%的同比增长。 受影响较大的是日系车型。今年1-4月,日产轩逸累计销量的同比降幅达到20%,较24年全年扩大11 个百分点;但是,丰田卡罗拉的同比降幅仅为1 ...
广汽埃安5月销量意外逆势大跌 竞品冲击新车自降身价仍出现滞销
Xin Lang Zheng Quan· 2025-06-04 09:21
Core Viewpoint - In June, various new energy vehicle manufacturers reported their sales figures for May, with most showing positive growth, except for GAC Aion, which experienced significant declines in all metrics [1] Sales Performance Summary - In May, Aion sold 26,777 vehicles, a month-on-month decrease of 5.4% and a year-on-year decline of 33.2%, marking a cumulative drop of 12.6% over the first five months [4][10] - Aion's main models, AION Y and AION S, have seen continuous sales declines, contributing significantly to the overall sales performance [4][6] - Other new energy vehicle brands, such as Leap Motor and Li Auto, reported substantial year-on-year growth, with Leap Motor achieving a 148.1% increase [2] Market Challenges - Aion's recent new models, including AION V and AION RT, have not met sales expectations, with early sales peaks followed by rapid declines [3][7] - The aggressive pricing strategies, including multiple price cuts on existing models, have failed to boost sales, indicating a potential brand crisis [6][10] - GAC Group's net profit has suffered, with a reported loss of 730 million yuan in the first quarter, attributed to Aion's poor performance [3][10]
自主品牌保值率反超合资车
Guang Zhou Ri Bao· 2025-05-21 20:15
广汽传祺位居自主品牌保值率榜首 今年以来,部分大众、本田、别克、BBA等车型第三年的保值率持续下滑,传统合资燃油车的保值壁 垒逐渐瓦解,部分地区出现奥迪B级轿车"二手对半砍"现象。尤其在纯电车型方面,纯电车型一年保值 率前三名车型中,如小米SU7、问界M9等保值率最高可达88.7%,远高于保时捷TayCan、Model 3等。 近年,随着国产车发力插电混动等新能源赛道,经济实用的特点切中二手车买家的消费需求,带动今年 前四个月自主品牌头部品牌保值率持续提升,其中广汽传祺依然位居榜首。尤其在最考验车型耐用品质 的网约车细分市场,保值率较高的车型集中在广汽埃安、比亚迪、吉利三大品牌,其中埃安AION S以 65.96%的一年保值率位居第一,AION Y以62.35%居于第四位,比亚迪秦PLUS EV 和汉则分列二、三 位,紧随其后的是吉利几何A。协会分析认为,该数据显示上述品牌车型在网约车市场的综合价值认可 度保持较高水平。在交易量较高的自主SUV细分市场中,坦克300、吉利星越L和广汽传祺GS8分列保值 率前三,其三年车龄的保值率均比合资SUV高。 新能源二手车呈现"低龄化"特征 随着今年汽车以旧换新政策的持续 ...
“最艰难的时刻”?小米汽车卷入舆论风暴
3 6 Ke· 2025-05-14 00:04
Core Viewpoint - Xiaomi's recent challenges highlight the complexities of user rights in the smart automotive era, particularly regarding performance limitations and marketing practices [1][3][21] Group 1: User Rights and Performance Limitations - Xiaomi's SU7 Ultra features a performance limitation where users must complete a timed lap on a designated track to unlock its full 1548 horsepower, otherwise, it is capped at approximately 900 horsepower [1][3] - This decision has sparked user backlash, with many feeling their rights are infringed upon, and it raises questions about the need for user consultation before implementing such restrictions [3][5] - The incident serves as a warning for the automotive industry on how to protect user rights in the context of software-defined vehicles [5][9] Group 2: Marketing and Product Integrity - The SU7 Ultra's carbon fiber hood has come under scrutiny for not meeting the advertised aerodynamic benefits, leading to accusations of misleading marketing [10][12] - Users who paid an additional 42,000 yuan for the carbon fiber hood found that its design did not provide the promised performance enhancements, resulting in public dissatisfaction [10][12] - Xiaomi's response included an apology and options for users to switch to an aluminum hood or receive compensation, indicating a recognition of the need for clearer communication regarding product capabilities [14][20] Group 3: Industry Implications - The controversies surrounding Xiaomi's automotive offerings reflect broader issues in the Chinese automotive industry, where software updates can alter vehicle performance without consumer consent [5][9] - Legal experts point out that current regulations do not adequately address the responsibilities of manufacturers in the context of software-defined vehicles, raising concerns about consumer rights [7][9] - The incidents serve as a reminder for all automotive companies to balance innovation with transparency and consumer trust, as the market matures [20][21]
零跑破4万,小鹏暴增273%,小米、阿维塔居然……|4月新能源销量快报
Zhong Guo Qi Che Bao Wang· 2025-05-06 01:16
Group 1: Market Overview - In April, the new energy vehicle market saw significant growth, with BYD leading sales at over 380,000 units, followed by Leap Motor and Xiaopeng with remarkable increases in sales [1][4][18] - The overall sales of passenger cars reached 372,615 units, reflecting a year-on-year growth of 19.4% [6] Group 2: BYD Performance - BYD's new energy vehicle sales reached 380,089 units in April, marking a year-on-year increase of 21.3% [3][4] - The sales of BYD's main models, including the Dynasty and Ocean series, totaled 347,053 units, up 16.5% year-on-year [4] Group 3: Other Key Players - SAIC-GM-Wuling's new energy vehicle sales surged by 83.2% to 69,678 units, contributing to a total global sales of 126,455 units, which is a 22% increase [9][10] - Leap Motor achieved a monthly sales record of 41,039 units, a year-on-year increase of 173% [13] - Xiaopeng Motors delivered 35,045 vehicles in April, representing a staggering year-on-year growth of 273% [17][18] - Li Auto's sales reached 33,939 units, with a year-on-year increase of 31.6% [21][24] - Great Wall Motors sold 28,813 new energy vehicles, reflecting a year-on-year growth of 28.42% [27][28] - GAC Aion's sales reached 28,301 units, maintaining positive growth in the new energy vehicle market [33] - Xiaomi delivered over 28,000 vehicles in April, expanding its retail presence significantly [37] - NIO's deliveries totaled 23,900 units, with a year-on-year increase of 53% [40] - Deep Blue's sales reached 20,138 units, marking a year-on-year growth of 58% [45] - Zeekr sold 13,727 units, with a year-on-year increase of 18.7% [47] - Avita's sales reached 11,681 units, a significant year-on-year increase of 122.6% [50] - Lantu sold 10,019 units, reflecting a year-on-year growth of 150% [53] - IM Motors delivered 4,366 units, showing a year-on-year increase of 55% [56]
晚点财经丨日本汽车业再曝造假丑闻;曾经的核心资产现在怎么样了?
晚点LatePost· 2024-06-04 10:05
日本汽车业再曝造假丑闻 日本国土交通省(相当于交通部与建设部)6 月 3 日通报称,丰田、本田、马自达、雅马哈、铃木被 发现在多款车型认证过程中提交虚假数据,现在已被要求暂停出货。去年底,丰田旗下的大发汽车被 指长期伪造碰撞测试数据,已经暂停出货。 日本汽车业再曝造假丑闻 曾经的核心资产现在怎么样了? 新能源销量二梯队背后的爆款们 当一家对冲基金要 IPO "截至 5 月底,共有 5 家汽车制造商涉嫌在车型指定申请中进行了不当行为……这种行为不仅会损害 用户的信任,同时也会动摇汽车认证制度的基础……" 日本国土交通省说。根据日本规定,进入日本 市场的整车和零部件,均需要通过型式指定,由日本国土交通省监管。日本的整车型式测试包括安 全,排放,油耗,噪音,由国土交通省指定机构负责测试和输出报告。 五家日本车企在各自官网刊登了相关说明。丰田三款现役车型(Corolla Fielder、Corolla Axio 以及 Yaris Cross)涉及提交行人保护测试虚假数据等问题,四款过去生产的车型(Crown、Isis、Sienta 和 雷克萨斯 RX)涉及碰撞测试的不当应对。 关注《晚点财经》并设为星标,第一时间获取 ...