Core Viewpoint - Transsion Holdings has reported a decline in revenue for Q1 2025, but the company is making significant progress in inventory reduction and is expected to experience a turning point in operations with the launch of new models [1] Group 1: Financial Performance - As of the end of Q1 2025, the company's inventory has decreased to 8.343 billion yuan, down from 11.237 billion yuan at the end of Q3 2024, indicating successful inventory management [1] - The company is expected to benefit from the concentrated release of new models, which may lead to improved operational performance [1] Group 2: Market Expansion - Transsion Holdings is expanding its presence in emerging markets outside of Africa, including Southeast Asia, South Asia, the Middle East, and Latin America, which is expected to enhance profitability [1][3] - The company has successfully implemented a localization strategy that resonates with local consumer preferences, particularly in Southeast Asia, where it has achieved a 16% market share [2] Group 3: Product Innovation - The Infinix brand has launched innovative products tailored to local markets, such as the gaming flagship GT20Pro, which features advanced technology and has received certifications for high-performance gaming [2] - Other product innovations include features like bypass charging and low-temperature charging in the NOTE40 series, addressing user pain points related to gaming [2]

Investment Rating - The report maintains a "Buy" rating for the company [1][10][11] Core Views - The company is actively expanding its mobile business in emerging markets, diversifying its product categories, and leveraging mobile internet opportunities for future growth [2][7] - The company achieved a revenue of 68.715 billion yuan in 2024, representing a year-on-year increase of 10.31%, and a net profit of 5.549 billion yuan, which is a slight increase of 0.22% year-on-year [5][6] - The first quarter of 2025 saw a revenue decline of 25.45% year-on-year, with a net profit drop of 69.87% [6] Summary by Sections Recent Performance - The company's stock performance over the past year shows a decline of 25.5%, compared to a 4.2% increase in the Shanghai and Shenzhen 300 index [4] - As of April 29, 2025, the company's stock price is 75.87 yuan, with a total market capitalization of 86.518 billion yuan [4] Market Position - In 2024, the company had a global smartphone market share of 14.0%, ranking third, and an 8.7% share in the global smartphone market, ranking fourth [7] - The company leads the African smartphone market with over 40% share and holds significant positions in South Asia, particularly in Pakistan and Bangladesh [7] Financial Projections - Revenue projections for 2025, 2026, and 2027 are 75.671 billion yuan, 85.132 billion yuan, and 98.240 billion yuan, respectively, with growth rates of 10%, 13%, and 15% [9][10] - Net profit forecasts for the same years are 5.624 billion yuan, 6.603 billion yuan, and 8.047 billion yuan, with growth rates of 1%, 17%, and 22% [9][10] Profitability Metrics - The company's gross margin for 2024 was 21.28%, a decrease of 3.17 percentage points year-on-year, while the net profit margin was 8.08%, down by 0.81 percentage points [7][8] - The first quarter of 2025 saw a gross margin of 19.27%, reflecting a decline due to market competition and supply chain costs [8]

Core Viewpoint - The company reported a steady growth in revenue and mobile business, with a focus on expanding into emerging markets and enhancing product offerings through technology and innovation [1][2][4]. Financial Performance - In 2024, the company achieved a total revenue of 68.715 billion yuan, representing a year-over-year increase of 10.31%. The net profit attributable to shareholders was 5.549 billion yuan, up 0.21% year-over-year, while the non-recurring net profit was 4.541 billion yuan, down 11.54% year-over-year [1]. - For Q4 2024, the revenue was 17.463 billion yuan, showing a year-over-year decline of 9.39% but a quarter-over-quarter increase of 4.61%. The net profit attributable to shareholders was 1.645 billion yuan, down 0.44% year-over-year but up 56.50% quarter-over-quarter [1]. Mobile Business Expansion - The mobile business generated 63.197 billion yuan in revenue for 2024, a growth of 10.20% year-over-year, driven by market expansion and product upgrades, with total shipments reaching approximately 201 million units [2]. - The company held a 14.0% market share in the global mobile market, ranking third among global smartphone manufacturers, with an 8.7% share in the global smartphone market, ranking fourth [2]. Regional Market Performance - In Africa, the company achieved over 40% market share in the smartphone segment, ranking first. In South Asia, it also led the market in Pakistan (over 40% share) and Bangladesh (29.2% share), while holding an eighth position in India with a 5.7% share [3]. - The company is investing in R&D to enhance product competitiveness in imaging, AI, charging, and user experience, while continuing to build a competitive advantage in the African market and expanding into other emerging markets [3]. Diversification and Ecosystem Development - The company is actively pursuing a diversification strategy by expanding into digital accessories and home appliances in emerging markets, while also enhancing its mobile internet products and services [4]. - The brand oraimo was recognized as one of the top 100 most loved brands by African consumers, improving its ranking by 15 places from the previous year [4]. - Collaborations with leading internet companies like NetEase and Tencent are underway to develop and incubate mobile internet products, with several applications exceeding 10 million monthly active users [4]. AI and Technology Integration - The company is enhancing its AI ecosystem, focusing on user experience across various domains such as communication, navigation, gaming, and imaging [5]. - Innovations in imaging technology and charging solutions are being developed to meet diverse user needs, while efforts are made to improve development efficiency and product quality through digital integration [5]. Investment Outlook - Based on the annual report data, profit forecasts for 2025-2027 are adjusted to 6.374 billion yuan, 7.397 billion yuan, and 8.469 billion yuan respectively. The outlook for the company's expansion in emerging markets and growth in non-mobile business segments is optimistic [5]. - A target price of 100.64 yuan per share is set, with a valuation of 18 times PE for 2025, maintaining a "strong buy" rating [5].

Investment Rating - The report maintains a "Strong Buy" rating for the company, with a target price of 100.64 CNY per share, compared to the current price of 83.65 CNY [3]. Core Views - The company is experiencing steady growth in the smartphone market, with a focus on high-end products and expansion into emerging markets. The overall revenue for 2024 is projected to be 687.15 billion CNY, representing a year-over-year increase of 10.31% [3][7]. - The company aims to diversify its business by expanding into digital accessories and home appliances, leveraging its established presence in emerging markets [3]. - The TECNO AI ecosystem is being developed to enhance user experience through advanced technology, including AI-driven features in imaging and charging [3]. Financial Performance - In 2024, the company achieved a total revenue of 687.15 billion CNY, with a net profit of 55.49 billion CNY, reflecting a slight increase of 0.21% year-over-year [3][7]. - The smartphone business generated 631.97 billion CNY in revenue, marking a 10.20% increase, with a total shipment of approximately 201 million units [3]. - The company holds a 14.0% share of the global smartphone market, ranking third among manufacturers, and leads the African smartphone market with over 40% share [3]. Future Projections - The report forecasts net profits for 2025, 2026, and 2027 to be 63.74 billion CNY, 73.97 billion CNY, and 84.69 billion CNY respectively, indicating a positive growth outlook [3][7]. - Revenue growth is expected to continue, with projected increases of 13.5% in 2025 and 12.7% in 2026 [7].