Core Viewpoint - Transsion Holdings, known as the "King of Africa" in the mobile industry, has submitted an H-share listing application to the Hong Kong Stock Exchange to diversify its financing channels and support its strategic transformation into a smart ecosystem service provider, covering mobile internet services, energy storage, and electric mobility [1][2]. Group 1: Market Position and Financial Performance - Transsion has established a dominant position in emerging markets, particularly in Africa, where it holds a market share of 61.5%, and is the largest smartphone provider in emerging markets with a share of 24.1% as of 2024 [1][2]. - The company's total revenue is projected to grow from RMB 465.96 billion in 2022 to RMB 687.15 billion in 2024, with net profit increasing from RMB 24.67 billion to RMB 55.97 billion during the same period [2]. - However, in the first half of 2025, the company experienced a revenue decline from RMB 346 billion in 2024 to RMB 291 billion, with a drop in gross margin from 20.8% to 19.0%, attributed to smartphone product release cycles and intensified competition in emerging markets [2]. Group 2: Strategic Transformation and Future Growth - The long-term growth strategy of Transsion is to transition from hardware sales to building a smart ecosystem driven by mobile internet services and diversified IoT products [2][5]. - The company aims to leverage its large user base to drive high-growth services and products, with over 270 million average monthly active users as of June 30, 2025, and a focus on mobile internet services that have a gross margin of 78.0% [5][6]. - Transsion is also expanding into energy storage and light electric mobility, launching brands like itel Energy and DYQUE Energy to address power supply issues in Africa, and introducing electric mobility solutions for both personal and commercial users [6][7]. Group 3: Market Opportunities and Projections - Emerging markets are expected to be the main growth driver for the global smartphone market, with a projected compound annual growth rate (CAGR) of 6.7% from 2024 to 2029, surpassing the global market's expected 4.6% [3][5]. - The market sizes for mobile internet services, IoT products, energy storage, and light electric mobility are projected to grow significantly, with CAGRs of 26.9%, 19.4%, 16.4%, and 15.6% respectively from 2024 to 2029 [6][7]. - To support its ecosystem transformation and maintain technological leadership, Transsion plans to use funds from the H-share listing to enhance AI capabilities and upgrade its operating system [6].

近日，素有手机行业"非洲之王"之称的传音控股，在成功登陆科创板六年后，正式向香港联交所递交H股上市申请。 作为全球领先的智能终端与移动互联网服务商，传音凭借其对非洲、南亚、中东等新兴市场的深度聚焦，通过高度本 地化的技术创新和多品牌矩阵，已在目标市场构建起竞争壁垒。 此次H股上市，不仅是为了多元化融资渠道、优化资本结构，更是为了筹集资金支持其向涵盖移动互联网服务、储能 和电动出行等多业务板块的智能生态服务商的战略转型。此番赴港上市，传音控股将如何描绘其以技术创新为驱动的 第二成长曲线？ 市场份额稳固与业绩承压：在周期波动中寻找确定性 智通财经APP了解到，传音控股自2013年深耕非洲等新兴市场以来，凭借对本土用户需求的深刻洞察和多品牌的运营 模式，迅速确立了行业主导地位，被誉为"非洲之王"。 根据弗若斯特沙利文的统计数据，以2024年手机销量计，传音是全球新兴市场第一大手机提供商，市场份额高达 24.1%。在其传统优势区域，公司在非洲市场的份额达到了61.5%，同时在新兴亚太市场和中东市场也均排名第一。 强大的市场地位保障了公司在往绩记录期间的持续增长，其总收入从2022年的人民币465.96亿元稳步攀升至2 ...

The Stock Exchange of Hong Kong Limited and the Securities and Futures Commission take no responsibility for the contents of this Application Proof, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this Application Proof. Application Proof of Shenzhen Transsion Holdings Co., Ltd. 深圳傳音控股股份有限公司 (the "Company") (A joint stock company established in the People ...

Core Viewpoint - Transsion Holdings reported a year-on-year and quarter-on-quarter revenue increase in Q3 2025, but faced pressure on gross and net profit margins, with net profit falling below expectations [1] Group 1: Financial Performance - Q3 2025 revenue showed growth both year-on-year and quarter-on-quarter, indicating a strong seasonal performance [1] - Gross margin and net margin were under pressure, leading to a net profit that was lower than market expectations [1] Group 2: Market Position - Transsion Holdings ranks fourth globally in smartphone shipments, maintaining over 40% market share in Africa and leading positions in Pakistan, Bangladesh, and India [1] Group 3: AI Development - The company is actively developing practical AI features, with TECNO AI and Infinix AI supporting local dialects in Africa and South Asia, addressing low-resource language limitations [1] - AI applications include image enhancement, voice assistants, and AI writing, with a series of AI-assisted applications being developed to promote comprehensive AI integration [1] Group 4: Strategic Initiatives - Boomplay has maintained a leading market position and user base in Africa, showing progress in commercialization efforts [1] - The average PE ratio for comparable companies (Lingyi iTech, Luxshare Precision, Lens Technology) for 2025 is 29X, which is 63% higher than Transsion Holdings' 2025 PE of 18X, leading to a "Buy" rating [1]

Core Viewpoint - Transsion Holdings, known as the "King of African Mobile Phones," is facing significant financial challenges despite its past success in the African market and is planning to issue H-shares for listing on the Hong Kong Stock Exchange to enhance its international brand image and diversify financing channels [1][4]. Financial Performance - For the first three quarters of 2025, Transsion Holdings reported a revenue of 49.543 billion yuan, a slight decrease of 3.33% year-on-year, while net profit plummeted by 44.97% to 2.148 billion yuan, nearly halving [1][2]. - The company's net profit has been in negative growth for six consecutive quarters since Q2 2024, attributed to intensified market competition and rising supply chain costs, leading to a record low gross profit margin of 19.47% [2][3]. Market Dynamics - Transsion's core market, the mid-to-low-end segment priced between $100 and $200, is under severe pressure from domestic competitors like Xiaomi, Huawei, OPPO, and Vivo, which are aggressively entering the African market [3][7]. - The company has seen a significant reduction in institutional investors, with 609 fewer institutions holding shares by the end of September 2025 compared to the end of Q2 2025, indicating a cautious market sentiment [2]. Strategic Initiatives - The planned H-share issuance aims to raise funds for R&D in AI and product iteration, with a 17.26% year-on-year increase in R&D expenses to 2.139 billion yuan for the first three quarters of 2025 [4][5]. - Funds will also be allocated to expand international marketing and sales, as well as to enhance the ecosystem of IoT and AI through new product categories [4][8]. Future Outlook - The success of the Hong Kong listing and subsequent fundraising is uncertain, as the company must effectively utilize the raised capital to upgrade its product structure and expand its business footprint [5][6]. - Transsion is transitioning from a hardware manufacturer to a technology ecosystem company, leveraging digital services like Boomplay to enhance brand recognition and user retention [7][8].

Investment Rating - The report maintains a "Buy" rating for Transsion Holdings (688036) [7] Core Views - The company reported a revenue of 49.54 billion yuan for the first three quarters of 2025, a year-on-year decrease of 3.33%, and a net profit attributable to shareholders of 2.15 billion yuan, down 44.97% year-on-year [7] - The decline in net profit is attributed to a decrease in gross margin and an increase in operating expenses [7] - The company is actively developing practical AI features to enhance local user experience in Africa and South Asia [7] - The mobile internet business has reached a monthly active user count exceeding 10 million, with significant progress in monetization [7] - The revenue forecast for 2025 has been adjusted down from 74.2 billion yuan to 70.3 billion yuan, and net profit forecast has been reduced from 6.2 billion yuan to 4.1 billion yuan [7] Financial Data and Profit Forecast - Total revenue for 2024 is projected at 68.72 billion yuan, with a year-on-year growth rate of 10.3% [6] - For 2025, total revenue is expected to be 70.31 billion yuan, with a growth rate of 2.3% [6] - The net profit attributable to shareholders for 2025 is forecasted at 4.1 billion yuan, reflecting a year-on-year decrease of 26.2% [6] - The gross margin is expected to be 20.3% in 2025, slightly recovering from 19.5% in 2025Q1-3 [6] - The return on equity (ROE) is projected to be 16.6% in 2025, up from 10.7% in 2025Q1-3 [6]

Investment Rating - The investment rating for the company is "Buy" (maintained) [2][7] Core Insights - The company reported a revenue of 49.54 billion yuan for the first three quarters of 2025, a year-on-year decrease of 3.33%, and a net profit attributable to shareholders of 2.15 billion yuan, down 44.97% year-on-year [7] - The company is actively developing practical AI features to enhance user experience in local languages, particularly in Africa and South Asia [7] - The company has adjusted its profit forecasts downward due to lower-than-expected smartphone shipments and gross margins, maintaining a "Buy" rating based on comparative PE ratios [7] Financial Data and Profit Forecast - Total revenue for 2025 is projected at 70.31 billion yuan, with a year-on-year growth rate of 2.3% [6] - The net profit attributable to shareholders for 2025 is estimated at 4.10 billion yuan, reflecting a year-on-year decrease of 26.2% [6] - The gross margin is expected to be 20.3% in 2025, with a return on equity (ROE) of 16.6% [6] Market Position - The company ranks third globally in smartphone market share with a 14.0% share, and fourth in global smartphone market share with 8.7% [7] - In Africa, the company holds over 40% market share in the smartphone segment, leading in Pakistan, Bangladesh, and India as well [7] Business Development - The company's mobile internet business has reached over 10 million monthly active users, exploring localized business models [7] - The company has invested 2.14 billion yuan in R&D for the first three quarters of 2025, representing 4.32% of its revenue [7]

Core Insights - Transsion, a leading mobile phone manufacturer in Africa, faces increasing competition and challenges in maintaining profitability despite revenue growth [2][10][11] - The company is exploring new business opportunities and markets, including high-end smartphones and various digital products, to sustain growth [14][19] Group 1: Market Overview - Transsion launched its first dual-SIM feature phone, Tecno T780, in Africa in 2007, achieving over 20 million units sold that year [1] - The African mobile phone market, initially a blue ocean, has become increasingly competitive, with Transsion's market share declining from 52% to 47% in early 2025 [10][11] - The smartphone penetration in Africa is growing, with a 6% increase in shipments in the first quarter of 2025 compared to the previous year [8][10] Group 2: Financial Performance - In 2024, Transsion reported a revenue of 68.715 billion yuan, a year-on-year increase of 10.31%, while net profit only slightly increased by 0.22% to 5.549 billion yuan [2] - The company's gross margin in Africa is significantly higher at 28.59% compared to other markets, indicating a strong position despite challenges [11] Group 3: Competitive Landscape - Transsion's competitors, including Xiaomi and OPPO, are increasingly localizing their strategies in Africa, leading to intensified competition [10][11] - Xiaomi's market share in Africa grew by 32% in 2024, highlighting the competitive pressure on Transsion [10] Group 4: Strategic Initiatives - Transsion is diversifying its product offerings beyond smartphones, including home appliances and digital accessories, to create a more comprehensive ecosystem [14][16] - The company is investing in R&D to enhance its product value in areas like imaging and AI, aiming to strengthen its position in the mid-to-high-end market [14][16] Group 5: Localization and Consumer Insights - Transsion's success in Africa is attributed to its deep understanding of local consumer preferences, such as tailored camera features for darker skin tones and music platforms that cater to local artists [20] - The company has established a robust distribution network and after-sales service, which are critical for maintaining its market presence [11][20]

Core Insights - The article highlights the success of Transsion Holdings, a Chinese mobile phone manufacturer, in emerging markets like Africa and Southeast Asia, despite the challenges posed by tariffs and competition in developed markets [1][26] - Transsion's strategy focuses on deep localization and understanding of consumer needs, allowing it to capture significant market share in regions often overlooked by major brands [8][25] Group 1: Market Performance - In 2024, Transsion's total shipment volume reached approximately 201 million units, securing a global market share of 14.0%, ranking third overall [1] - In Africa, Transsion achieved a remarkable 51% market share in the smartphone segment and 72% in the feature phone market [5][6] - In Southeast Asia, Transsion led the market with 4.1 million units shipped in Q4 2024, totaling 15.6 million units for the year, ranking third [6] Group 2: Strategic Approach - Transsion adopted a "marginal breakthrough" strategy, focusing on emerging markets rather than competing in the saturated high-end markets of Europe and the U.S. [1][5] - The company emphasizes a "global vision, local execution" approach, tailoring products to meet local demands, such as dual and quad SIM phones in Africa [8][14] Group 3: Localization and Innovation - Transsion's success is attributed to its extreme localization strategies, including the development of a large battery phone for regions with unreliable electricity and a skin tone image database for better photography [9][20] - The company has also launched culturally relevant features, such as AI drawing functions in the Philippines and gaming phones in collaboration with Tencent in Vietnam [12][20] Group 4: Distribution and Ecosystem - Transsion has established over 200,000 sales points across Africa, employing a "rural encircling urban" strategy to penetrate the market effectively [15][17] - The company has built a robust ecosystem around its products, including partnerships for music streaming and the development of its own operating system, HiOS, enhancing user engagement [18][20] Group 5: Long-term Vision - Transsion's expansion into new markets like Indonesia and India reflects its commitment to long-term growth rather than short-term profits, with a focus on building strong supply chains and distribution networks [21][25] - The company’s approach demonstrates that emerging markets are not merely dumping grounds for low-end products but are viable markets for quality offerings [23][25]

Core Viewpoint - Transsion Holdings has reported a decline in revenue for Q1 2025, but the company is making significant progress in inventory reduction and is expected to experience a turning point in operations with the launch of new models [1] Group 1: Financial Performance - As of the end of Q1 2025, the company's inventory has decreased to 8.343 billion yuan, down from 11.237 billion yuan at the end of Q3 2024, indicating successful inventory management [1] - The company is expected to benefit from the concentrated release of new models, which may lead to improved operational performance [1] Group 2: Market Expansion - Transsion Holdings is expanding its presence in emerging markets outside of Africa, including Southeast Asia, South Asia, the Middle East, and Latin America, which is expected to enhance profitability [1][3] - The company has successfully implemented a localization strategy that resonates with local consumer preferences, particularly in Southeast Asia, where it has achieved a 16% market share [2] Group 3: Product Innovation - The Infinix brand has launched innovative products tailored to local markets, such as the gaming flagship GT20Pro, which features advanced technology and has received certifications for high-performance gaming [2] - Other product innovations include features like bypass charging and low-temperature charging in the NOTE40 series, addressing user pain points related to gaming [2]