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OpenAI首推广告变现,大模型商业化从“烧钱”转向“造血”?
Sou Hu Cai Jing· 2026-02-04 04:39
国内市场亦呈现类似逻辑。2025年上半年,中国模型即服务(MaaS)市场规模达12.9亿元,同比增长 421.2%;AI大模型解决方案市场规模达30.7亿元,同比增长122.1%。火山引擎、阿里巴巴等厂商通过分 层定价、开源模型、多模态能力升级等策略降低企业接入成本,推动行业从概念验证(PoC)阶段迈向 规模化生产。 尽管广告为短期"回血"提供了路径,但长期来看,大模型商业化仍需依赖技术突破与生态协同。中信建 投分析,原生多模态模型(如端到端架构实现文本、图像、语音、视频统一生成)将成为头部厂商的主 流方向,推动交互式AI在复杂场景落地。同时,开源生态的崛起(以DeepSeek为代表)虽降低了使用 门槛,但也加剧了同质化竞争与价格下探,监管趋严、算力供给与工程化能力将成为商业化落地的关键 约束。 在此背景下,广告成为挖掘免费用户商业价值、缓解成本压力的必然选择。中信建投分析指出,大模型 行业与传统互联网经济模式存在本质差异:移动互联网时代,用户增长可摊薄服务器、带宽等固定成 本,形成规模效应;而大模型每轮对话均需消耗独立算力资源,用户对话量增长曲线远陡峭于活跃用户 数(WAU),导致成本随用户规模扩张同步激增 ...
AI热潮蔓延至印度:科技巨头砸下675亿美元,是淘金还是泡沫?
3 6 Ke· 2026-01-26 06:07
2026年12月10日,新德里国际会展中心人头攒动。微软CEO萨提亚·纳德拉站在聚光灯下,宣布将向印度投资175亿美元建设AI基础设 施。 就在同一天,亚马逊也承诺,将在印度投入350亿美元。 这是两个截然不同的印度——一个是硅谷眼中的"全球最大数字市场",另一个是仍在为基本民生挣扎的发展中国家。当这两个印度相 遇,会发生什么? 短短几个月内,谷歌、Meta、OpenAI、Anthropic等硅谷巨头纷纷加入战局。总计675亿美元的承诺投资,将在未来五年内涌入这个拥有 14亿人口的国家。 | | Investment Size | Time | Data Center | Data Center Capacity | | --- | --- | --- | --- | --- | | | | Horizon | Location | | | Google | $15B | Through | Visakhapatnam | gigawatt-scale | | | | 2030 | | | | Microsoft | $17.5B | Through | Hyderabad | | | | | 2029 | ...
印度召开AI峰会,OpenAI奥特曼借机深化在印布局
Huan Qiu Wang Zi Xun· 2026-01-25 03:31
【环球网科技综合报道】1月25日消息,据TechCrunch报道,OpenAI CEO 山姆・奥特曼计划于 2 月中 旬访问印度,这是其近一年来首次到访该国。恰逢印度将于 2 月 16 日至 20 日在新德里举办首届 "India AI Impact Summit 2026" 大型 AI 活动。 来源:环球网 作为 OpenAI 核心产品,目前印度已成为其下载量最大、用户规模第二大的市场。为进一步挖掘市场潜 力,OpenAI 近几个月持续扩大在印业务布局,在新德里、孟买和班加罗尔均开放了企业销售、技术部 署及人工智能监管相关法律岗位的招聘。针对付费转化难题,公司去年推出低价版 "ChatGPT Go" 订阅 方案并提供一年免费体验权,此次奥特曼访印期间,还将与印度科技企业高管、初创企业创始人及政府 官员会面,推动 ChatGPT 在教育、媒体等行业的企业级应用,同时扩大大众市场覆盖。 值得关注的是,印度正成为科技巨头基础设施布局的潜在目的地。去年,谷歌与微软均宣布将在印度投 入数十亿美元,用于扩展人工智能和云计算基础设施。OpenAI 也在评估将印度作为基础设施扩展基地 的可能性,但印度在数据中心建设方面仍面 ...
当ChatGPT开始卖广告
Bei Ke Cai Jing· 2026-01-22 09:29
从"广告让我不安" 从"坚决抵触"到"主动拥抱",OpenAI的广告转向只用了不到两年。 2026年1月中旬,OpenAI核心产品之一的ChatGPT正式启动广告测试。这个曾被OpenAI 首席执行官山姆·奥特曼称为"最后手段"的商业化路径,最终成了这家AI巨头无奈的选择。 一边是一年80亿美元的巨额亏损、马斯克1340亿美元的天价索赔,一边是1100亿美元的长 期收入目标,ChatGPT的广告之路不仅关乎自身财务造血,也是在为各大C端AI大模型未来 的商业化"探路"。此前新京报贝壳财经记者在和多家国内基础大模型厂商沟通时,每谈到广 告话题,均被告知当前市场尚处竞争状态,"谈广告营收还太早。" "ChatGPT开始卖广告,标志着生成式AI商业化正式进入第二阶段——从烧钱运营向持续盈 利探索演进。ChatGPT的广告不仅是一个变现动作,更是大模型商业生态逐步成熟的信号。 对于国内厂商来说,这既是警示(竞争更激烈),也是机会(变现思路扩展)。未来大家可 能从'单一订阅付费'向'订阅+广告+合作营销'多路径并存过渡。"1月21日,数字经济学者、 DCCI互联网研究院院长刘兴亮在接受新京报贝壳财经记者采访时表示。 0 ...
OpenAI“折腰”:ChatGPT卖广告,还能客观回答吗?
Bei Ke Cai Jing· 2026-01-22 08:26
Core Insights - OpenAI's shift from resisting to embracing advertising within two years highlights a significant change in its business strategy, driven by financial pressures and the need for sustainable revenue sources [1][6][7] - The introduction of advertising in ChatGPT marks the transition of generative AI commercialization into a new phase, moving from heavy losses to exploring profitability [1][6] - OpenAI's advertising strategy is designed to balance user experience with revenue generation, targeting free and lower-tier subscription users while maintaining an ad-free experience for premium users [2][6] Financial Context - OpenAI faces an annual loss of $8 billion and a lawsuit from Elon Musk seeking $134 billion in damages, which adds to its financial challenges [1][7] - The company projects a significant increase in revenue, with an expected annual income of over $20 billion by 2025, despite forecasting a loss of $8 billion for the same year [6][7] - Internal predictions suggest that advertising revenue could exceed $10 billion by 2027 and reach $110 billion by 2030, indicating a potential shift in revenue structure [5][7] Advertising Strategy - OpenAI's advertising model is distinct from traditional internet platforms, integrating ads into conversational contexts, which allows for more targeted and subtle marketing [8][10] - The company emphasizes that it will not allow advertisers to influence the content of ChatGPT's responses, aiming to maintain user trust and data privacy [3][10] - The introduction of a tiered subscription model allows for differentiated user experiences, with free users exposed to ads while premium users remain ad-free [2][6] Market Implications - The move towards advertising is seen as both a warning and an opportunity for domestic AI companies, indicating a more competitive landscape and the need for diversified revenue streams [1][6] - The advertising approach may reshape user perceptions of ChatGPT as a purely functional tool, raising concerns about trust and privacy [10] - The ongoing exploration of advertising within ChatGPT serves as a case study for other AI companies, highlighting the importance of balancing user experience with monetization strategies [10]
OpenAI押注“现实世界”:首款AI硬件进入倒计时,广告测试启动
Ge Long Hui· 2026-01-20 07:55
Group 1: AI Hardware Development - OpenAI's first AI hardware product is in substantial development and is expected to launch in the second half of this year [1][3] - The project is a collaboration with former Apple Chief Design Officer Jony Ive, involving experts from hardware, manufacturing, and industrial design [3] - The device is designed as a "screenless, voice-centric" AI companion, emphasizing natural interaction with the environment [3][4] Group 2: Product Features and Design - The AI device is anticipated to be compact, weighing around 10 to 15 grams, and designed for portability [3] - It may include features such as built-in microphones and cameras, real-time handwriting conversion, and synchronization with ChatGPT [3] - The internal development code names for the project are "Gumdrop" or "Sweetpea," with progress aligning with expectations [5] Group 3: Commercialization and Advertising Strategy - OpenAI is accelerating its commercialization efforts by launching an advertising test for ChatGPT to enhance revenue capabilities [6][7] - Starting from the 16th, ChatGPT Go will be available for a monthly fee of $8, offering enhanced features while testing ads among free and Go subscription users [7] - The introduction of ads aims to provide users with access to AI tools at low or no cost, while maintaining the integrity of ChatGPT's responses [8][10] Group 4: User Growth and Financial Projections - ChatGPT's weekly active users have surpassed 800 million and continue to grow rapidly, creating pressure on operational costs [10] - OpenAI's CFO projects annual revenue to exceed $20 billion by 2025, up from $2 billion in 2023, with a focus on applying AI in healthcare, research, and enterprise sectors [10][11] - Analysts predict that by 2030, OpenAI's user base could reach 44% of the global adult population, but profitability remains a challenge [10]
千问接入阿里生态业务,台积电超预期!云计算ETF汇添富(159273)跌超1.5%连续第三天回调,资金逢跌踊跃布局,2日净流入超7400万元!
Sou Hu Cai Jing· 2026-01-19 06:56
Core Viewpoint - The AI computing sector is experiencing a third consecutive day of adjustment, with significant capital inflow into the cloud computing ETF Huatai-PineBridge (159273), indicating ongoing investor interest despite recent declines in key stocks [1][3]. Group 1: Market Performance - The cloud computing ETF Huatai-PineBridge (159273) fell over 1.5%, with a trading volume exceeding 360 million yuan, and net inflow of nearly 30 million yuan during the day [1]. - Major stocks within the ETF, including Alibaba, Inspur Information, and Tencent, saw declines of over 3%, while NewEase and Zhongke Shuguang experienced slight increases [3][4]. Group 2: Company Developments - Alibaba's Qianwen App has fully integrated with its ecosystem, enabling AI shopping functionalities for various services, marking a significant advancement in AI applications [3][5]. - TSMC reported earnings that exceeded market expectations, achieving double-digit growth for the seventh consecutive quarter, which is seen as a positive indicator for the computing power industry [5]. Group 3: Industry Trends - The demand for AI computing power is shifting from a training-driven model to a dual-driven model of training and inference, unlocking significant potential for growth [9]. - The competition among major tech companies for AI applications and models is intensifying, with expectations of increased capital investment in AI capabilities by 2026 [12][14]. - The domestic intelligent computing capacity is projected to maintain a compound annual growth rate of 57% from 2020 to 2028, driven by advancements in domestic GPU technology and increased adaptation by cloud service providers [14][15].
用ChatGPT要看广告了;萝卜快跑开启阿布扎比运营
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-19 02:28
Group 1: OpenAI and Advertising - OpenAI announced the introduction of advertising in the free version and entry-level subscription tier of ChatGPT, starting with adult users in the U.S. in the coming weeks [2] - The ChatGPT Go subscription service has launched in all regions supporting ChatGPT, offering enhanced features such as using the GPT-5.2 Instant model and increased message and file upload limits [2] - OpenAI emphasizes that advertising will not interfere with the objectivity of responses and aims to diversify revenue streams while enhancing AI accessibility [2] Group 2: Apple Trade-In Program - Apple has updated its trade-in program to include devices from Huawei and Xiaomi, allowing customers to trade in these brands for discounts on new purchases [3] - The maximum trade-in values include up to 5,800 yuan for the iPhone 16 Pro Max and 6,050 yuan for the MacBook Pro [3] - The "Yearly Renewal Plan" allows consumers to upgrade their devices within a specified period at a discount of at least 50% of the original purchase price [3] Group 3: Tesla AI Chip Development - Tesla CEO Elon Musk announced that the design of the AI5 chip is nearing completion, with the AI6 chip in early development stages [4] - Future plans include the development of AI7, AI8, and AI9 chips, with a target design cycle of nine months [4] - Musk highlighted the strength of Tesla's AI team, stating that these chips aim to become the highest-volume AI chips globally [4] Group 4: Meituan's Open Source Model - Meituan's LongCat team released the upgraded open-source model LongCat-Flash-Thinking-2601, achieving state-of-the-art performance in key evaluation benchmarks [5] - The model excels in tool invocation and interaction reasoning, significantly reducing training costs for adapting new tools [5] - It is the first fully open-source model supporting online free experience in the rethinking mode, ensuring comprehensive decision-making in complex tasks [5] Group 5: SpaceX and Falcon 9 Launch - SpaceX successfully launched the Falcon 9 rocket, completing its 600th mission by placing the NROL-105 satellite into orbit [8] Group 6: Commercial Space Ventures in China - Beijing Chuanweizhe's CYZ1 manned spacecraft completed a successful verification test of its landing buffer system, marking a significant milestone in China's commercial space sector [9] - This project is the first full-size test of landing buffer technology for a manned spacecraft in China's commercial space industry [9] Group 7: Investment Activities - Xiangzhong Technology plans to invest 50 million yuan in Zhejiang Hexin Integrated Circuit Co., acquiring a 2.27% stake, focusing on advanced packaging and testing in the integrated circuit sector [10] - Mianbao Optoelectronics is planning to acquire 100% of Xiamen Xizhi Precision Technology and Jiangxi Maida Intelligent Technology, focusing on micro-drilling technology for PCB manufacturing [10] - Yanjing Co. intends to purchase 98.54% of Yongqiang Technology, expanding its business into high-end electronic interconnect materials for integrated circuits [11]
腾讯研究院AI速递 20260119
腾讯研究院· 2026-01-18 16:01
Group 1 - xAI's Colossus 2 is the world's first supercomputer cluster to reach 1GW power, with plans to upgrade to 1.5GW in April and a final capacity of 2GW [1] - The cluster will house 555,000 GPUs, surpassing Meta and Microsoft, dedicated to training Grok 5 with 60 trillion parameters [1] - The surge in power demand from data centers may lead to rolling blackouts for 67 million residents in the US PJM grid area, prompting xAI to deploy 168 Tesla Megapack energy storage systems [1] Group 2 - OpenAI has launched an $8/month ChatGPT Go subscription service, offering the GPT-5.2 Instant version with message and image creation limits ten times that of the free version [2] - The company plans to test advertisements in the US on both free and Go versions, with ads clearly marked and not affecting response content [2] - OpenAI assures that user data will not be sold to advertisers, and users can opt out of personalized ads and delete related data [2] Group 3 - OpenAI has quietly launched the ChatGPT Translate tool, supporting over 50 languages and allowing users to adjust the tone of translations [3] - Google has responded with the open-source TranslateGemma model, supporting 55 languages and featuring 12 billion parameters, surpassing the previous 27 billion baseline [3] - TranslateGemma retains multimodal capabilities to translate text in images, with a 4 billion version that can run on mobile devices [3] Group 4 - Black Forest Labs has open-sourced the FLUX.2 Klein model, achieving end-to-end inference in under 0.5 seconds on modern hardware, unifying text-to-image generation and editing [4] - The 4 billion parameter model requires only 13GB of VRAM to run on consumer-grade GPUs, while the 9 billion version matches the performance of models with five times the parameters [4] - The model offers FP8 and NVFP4 quantized versions, achieving inference speedups of up to 1.6x and 2.7x on RTX GPUs, with VRAM usage reduced by 40% to 55% [4] Group 5 - Meituan has released the LongCat-Flash-Thinking-2601 model with 560 billion parameters, introducing a rethinking mode that allows for simultaneous parallel thinking [7] - The model shows significant improvements in tool usage and search benchmarks, with a new evaluation method for generalization capabilities in automated environment scaling [7] - The model employs environment scaling and multi-environment reinforcement learning, enhancing adaptability in out-of-distribution scenarios [7] Group 6 - The court has unsealed over 100 documents in the lawsuit between Musk and OpenAI, revealing that Altman indirectly holds shares in OpenAI through the YC fund [8] - A diary entry from Brockman in 2017 admits to wanting to turn OpenAI into a for-profit company and remove Musk, stating it was the only chance to get rid of him [8] - OpenAI refutes claims that Musk sought a 50%-60% equity stake and CEO position, with the judge deeming the evidence too contentious for a jury trial set for April 27 [8] Group 7 - Neuralink's first subject revealed that brain chips can be upgraded without surgery through three methods: Telepathy app updates, OTA firmware updates, and hardware iterations [9] - After 85% of electrodes detached, the team used software algorithms to enhance the performance of the remaining 15%, achieving better results than intact electrodes [9] - Future plans include a "dual-chip configuration" to create a "digital bridge" between the brain and spinal cord, potentially allowing paralyzed individuals to walk again [9] Group 8 - Sequoia Capital partners have published a blog asserting that AGI has arrived, defining it as the ability to clarify tasks [10] - The article cites an example of an intelligent agent completing a recruitment task autonomously in 31 minutes, demonstrating its capability to form hypotheses and validate them [10] - The capabilities of long-cycle intelligent agents are expected to double every seven months, with predictions that by 2028 they could complete a human expert's daily work [10] Group 9 - OpenAI's post-training lead stated that the intelligence of a model is determined by how well it understands user queries [11] - GPT-5.1 has transformed all chat models into reasoning models, allowing them to autonomously decide on thinking duration based on question difficulty [11] - Improvements have been made in context memory, automatic model switching, and user-defined expression styles, with future models expected to be more customizable [11] Group 10 - Anthropic's new Economic Index report indicates that AI accelerates significantly with task complexity, achieving speedups of 9 times for high school tasks and 12 times for college tasks [12] - Human-AI collaboration has extended the time limit for AI tasks from 2 hours to 19 hours, nearly a tenfold increase, emphasizing the importance of human feedback [12] - The report warns of the "de-skilling" risk, as AI systematically removes high-intelligence components from work, with tasks now requiring an average of 14.4 years of education [12]
8300亿美金独角兽不得不试水“广告”,AI讲不出新故事?
Sou Hu Cai Jing· 2026-01-18 05:24
Group 1 - OpenAI aims for a valuation of $830 billion in its upcoming funding round, necessitating the identification of real market buyers for its substantial computing costs before the arrival of AGI [1][19] - The company has begun testing advertisements in a restrained manner, leveraging AI for minor innovations, as this is seen as a last resort for monetization [2][8] - Ads are presented at the bottom of ChatGPT responses, only triggered when highly relevant to user queries, allowing for a seamless user experience [4][6] Group 2 - The advertising strategy is primarily targeted at free users in the U.S. and subscribers of the new ChatGPT Go, while premium users will continue to enjoy an ad-free experience [7] - ChatGPT subscription revenue constitutes 60% of OpenAI's income, with active users expected to grow from nearly 900 million to 2.6 billion by 2030 [8][9] - OpenAI's user base is segmented into a "four-tier pyramid," with strategies to monetize the remaining 95% of users who do not currently pay for subscriptions [10][11] Group 3 - The ChatGPT Go subscription at $8 per month targets users who find the $20 subscription too expensive, offering enhanced features while retaining ads [11] - The $20 ChatGPT Plus version is positioned as a premium offering, emphasizing a pure experience without ads, thus enhancing its perceived value [12] - The $200 ChatGPT Pro tier provides advanced features and is aimed at high-end users, while free users are covered by ads [13] Group 4 - OpenAI's revenue structure now includes subscription services, traditional B2B API business, and the new advertising model, forming a three-tier income system [15] - The company anticipates that advertising revenue could exceed $10 billion by 2027, with a target of $110 billion from non-paying users by 2030 [17] - OpenAI is transitioning from a simple AI tool to a comprehensive platform, collaborating with major retailers to enhance its market position [18] Group 5 - OpenAI's rapid cash burn rate is concerning, with projected losses of $8 billion in the first half of 2025 and potential quarterly losses exceeding $12 billion [20] - The company plans to invest approximately $115 billion in computing and data center infrastructure from 2025 to 2029, with long-term investments projected between $1 trillion and $1.4 trillion [21] - The shift towards advertising may not be merely a necessity but could become a significant pillar of OpenAI's revenue model, similar to the paths taken by Google and Meta [28][29]