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加码燃油车市场,中国星全新东方曜如何定义中式豪华新标准
Core Viewpoint - Geely Auto is pursuing a "dual-line advancement" strategy, focusing on both new energy vehicles and continuing to invest in fuel vehicle development [2][3]. Group 1: Product Launch - The Geely China Star new Dongfang Yao series was officially launched on September 23, with official prices ranging from 98,700 to 179,700 yuan [2]. - The series includes the Xingrui new Dongfang Yao with two power combinations (2.0TD+8AT and 1.5TD+7DCT) and six versions priced between 98,700 and 138,700 yuan, as well as the Xingyue L new Dongfang Yao with three 2.0TD+8AT models priced between 158,700 and 179,700 yuan [2]. Group 2: Technological Advancements - The new Dongfang Yao series features the Qualcomm 8155 chip and Flyme Auto system, along with a 25.6-inch full-color HUD and dual 14.6-inch ultra-narrow border high-definition screens, achieving a breakthrough in "hardware generation gap" for fuel vehicles [2]. - The vehicle's system supports full-screen gestures and voice commands, creating a user-friendly interaction experience [3]. Group 3: Intelligent Driving Features - The new Dongfang Yao series is equipped with the Qianli Haohuan H3 auxiliary driving system, utilizing 11 high-definition cameras, 3 millimeter-wave radars, and 12 ultrasonic radars, along with a high-performance chip for 360-degree intelligent protection [3]. Group 4: Market Positioning - The launch of the new Dongfang Yao series meets the market demand for fuel vehicles that require both intelligent upgrades and high-end mechanical quality [3]. - Geely's "dual-line advancement" strategy not only solidifies its foundational advantages in the fuel vehicle market but also provides a new model for the continuous breakthrough of Chinese brands in this sector [3].
吉利中国星全新东方曜系列正式上市
Huan Qiu Wang· 2025-09-24 09:46
Core Viewpoint - The launch of the new Geely China Star Dongfang Yao series emphasizes a blend of Chinese design, intelligent technology, and enhanced driving comfort, with prices ranging from 98,700 to 179,700 yuan [1] Design and Comfort - The Dongfang Yao series incorporates elements of Eastern aesthetics and modern industrial design, featuring exclusive colors and traditional cultural symbols [2] - Interior enhancements include a 3D laser engraving, crystal gear shifter, ambient lighting, and various comfort features such as massage seats and adjustable backrests [2] - The series utilizes AI digital chassis and CCD variable damping suspension for improved ride comfort [2] Safety Features - The series is built on four major safety concepts, providing comprehensive protection through nine systems including passive and active safety measures [4] - Key safety features include aerospace-grade aluminum alloy crash beams, high-strength steel construction, and advanced airbag systems [4] - Active safety technologies like AEB and AES enhance driving safety by enabling emergency braking and evasive maneuvers [4] Performance - The Dongfang Yao series is powered by a 2.0TD turbo engine and an Aisin 8AT transmission, achieving a maximum power of 200 kW and a peak torque of 400 N·m, with a 0-100 km/h acceleration time of 6.5 seconds, representing a 14% performance improvement [5] - The series features a CMA chassis with independent suspension and advanced stability systems for a balanced driving experience [5] Intelligent Technology - The series employs the GEEA 3.0 electronic architecture, enhancing decision-making efficiency and integrating AI capabilities for improved driving experience [6] - It supports full-domain FOTA capabilities for continuous optimization of vehicle functions [6] - The introduction of AI models enhances driving quality and safety through real-time monitoring and diagnostics [6] Smart Cabin and Connectivity - The Dongfang Yao series features the Flyme Auto system, offering advanced display technologies and user-friendly interactions [8] - It supports various connectivity protocols, ensuring compatibility with multiple devices and services [8] - The AI voice system enables natural language interaction, enhancing user experience [8] Intelligent Driving - The series is equipped with the Qianli Haohan H3 driver assistance system, featuring multiple sensors and high computing power for comprehensive situational awareness [9] - It includes advanced features for highway navigation and parking assistance, with plans for future OTA upgrades [9] - The series boasts 34 intelligent driving assistance functions, further improving safety during operation [9] Market Position - In the first half of the year, Geely's total sales exceeded 1.4 million units, achieving a market share of 10.4%, with the China Star series leading in sales among domestic fuel vehicle brands [9] - The launch of the Dongfang Yao series is expected to expand Geely's product offerings and enhance user travel experiences [9]
中国星全新东方曜系列9.87万元起售,吉利以文化自信定义中国燃油车标杆
Xin Lang Cai Jing· 2025-09-24 09:38
Group 1 - The core viewpoint of the article highlights the launch of the new Geely China Star series, which aims to redefine the value standards of Chinese fuel vehicles through design, intelligent technology, extreme driving control, comfort, and safety [1][6] - The new series, named "Dongfang Yao," is priced between 98,700 to 179,700 yuan, indicating a competitive positioning in the market [1] - Geely's China Star series is part of the "Cultural Tourism Exploration Plan," showcasing the integration of Chinese cultural elements into modern industrial design [3][5] Group 2 - The Dongfang Yao series features advanced technology, including the GEEA 3.0 electronic architecture and the Flyme Auto system, which supports a four-screen interaction and enhances the smart cockpit experience [5][6] - Performance-wise, the series is equipped with a 2.0TD high-power turbo engine and an Aisin 8AT transmission, achieving a maximum power of 200 kW and a peak torque of 400 N·m, with a 0-100 km/h acceleration time of just 6.5 seconds, representing a 14% performance improvement [6] - Geely's total sales exceeded 1.4 million units in the first half of the year, with a market share of 10.4%, and the China Star series has achieved a 21% year-on-year growth, solidifying its position as a leading Chinese brand in the fuel vehicle market [8]
中国星全新东方曜上市:以文化赋能探索中式豪华燃油车新路径
Core Viewpoint - Geely's new Dongfangyao series aims to redefine the value of fuel vehicles amidst the dominance of new energy models, emphasizing "Chinese design, intelligent technology, ultimate driving control, comfort, and Chinese-style safety" [2][13] Product Launch and Pricing - The Dongfangyao series includes the Xingrui and Xingyue L models, with prices ranging from 98,700 to 179,700 yuan, offering various power combinations [2] - The Xingrui model features two power options (2.0TD+8AT and 1.5TD+7DCT) across six versions, while the Xingyue L offers three 2.0TD+8AT models [2] Marketing Strategies - Geely is implementing user engagement activities, including a collaboration with Meizu to offer limited edition smartphones to select buyers and a test drive event with a cultural brand [4] - The "Cultural Tourism Exploration Plan" continues to promote cultural integration with automotive experiences, focusing on Dunhuang aesthetics and Silk Road culture [4] Design Philosophy - The design of the Dongfangyao series is centered around "Dunhuang aesthetics," featuring exclusive colors and materials that reflect cultural depth rather than superficial cultural symbols [7] - The shift from traditional design elements to a more refined cultural essence aims to meet consumer demand for "subtle luxury" [7] Intelligent Technology - The series incorporates the GEEA 3.0 electronic architecture and Xingrui AI model, enhancing vehicle intelligence and connectivity [8] - The architecture supports advanced features such as a central super brain for decision-making and significantly improved data transmission speeds [8] Driving Experience and Performance - The Dongfangyao series is equipped with advanced driving assistance systems and a powerful engine, achieving 0-100 km/h in 6.5 seconds [10] - The Xingyue L model features a sophisticated four-wheel-drive system, enhancing performance in various driving conditions [10] Comfort and User Experience - The Xingyue L offers premium comfort features, including a massage function for the driver and passenger seats, and advanced sound systems for an immersive experience [12] - The focus on detailed comfort enhancements aims to cater to family users and long-distance travel needs [12] Market Position and Strategy - Despite the rise of new energy vehicles, fuel vehicles still hold a significant market share in China, with Geely achieving a 10.4% market share and a 21% growth in the Dongfangyao series [13] - Geely's dual strategy of promoting both fuel and new energy vehicles reflects a commitment to meeting diverse consumer needs while leveraging intelligent technology to enhance fuel vehicle value [13][14]
1503亿营收、66.6亿净利 吉利以“反内卷”重构高质量增长逻辑
Core Viewpoint - The Chinese automotive market is undergoing significant structural adjustments, with a notable rise in new energy vehicle sales, which accounted for 44.3% of total new car sales in the first half of 2025. Despite intense competition, Geely Auto has successfully navigated these challenges by promoting a "anti-involution" strategy, focusing on quality growth rather than price wars [1][2][23]. Industry Overview - In the first half of 2025, China's automotive production and sales reached 15.62 million and 15.65 million units, respectively, with new energy vehicles (NEVs) producing 6.97 million and selling 6.94 million units [1]. - The overall market is experiencing fierce competition, but Geely Auto has differentiated itself by emphasizing long-term strategies and comprehensive strength [1][2]. Company Performance - Geely Auto reported a record revenue of 150.3 billion yuan in the first half of 2025, a 27% year-on-year increase, with a core net profit of 6.66 billion yuan, reflecting a 102% growth [3]. - The company's total sales reached 1.409 million units, with NEVs accounting for 51.5% of total sales, marking a 126% increase year-on-year [3][5]. - Geely has raised its annual sales target from 2.71 million to 3 million units based on strong first-half performance [3]. Brand Performance - Geely's various brands have contributed to a robust sales structure, with Geely Galaxy achieving sales of 548,000 units, a 232% increase [5]. - Zeekr brand sold 90,700 units in the first half, while Lynk & Co sold 154,000 units, showcasing strong market performance across different segments [7][11]. Cost Management and Efficiency - Geely has effectively controlled costs, with R&D expenses decreasing to 4.9% of revenue and sales and management expenses down to 5.6% [11]. - The integration of Zeekr and Lynk & Co has led to significant technical synergies, enhancing operational efficiency [11]. Technological Advancements - Geely is investing heavily in technology, particularly in smart electric vehicle systems, with breakthroughs in autonomous driving technology [12][14]. - The company has established a new battery division, enhancing safety and performance in its electric vehicle offerings [16]. Global Expansion - Geely's global strategy is expanding, with over 180,000 units exported in the first half of 2025 and a growing presence in 85 countries [17][20]. - The company is focusing on high-value exports and local production, with new factories in Egypt and Indonesia supporting its international operations [17][22]. Conclusion - Geely Auto's mid-year performance reflects its commitment to the "anti-involution" strategy, with significant revenue growth and an increased sales target. The company's focus on technology, quality, and global expansion positions it well for future growth in the competitive automotive landscape [23].
续航2100km、油耗2L,银河A7把“质价比”玩明白了
Tai Mei Ti A P P· 2025-08-08 22:31
Core Insights - Geely Galaxy A7 aims to redefine the standards and value points of hybrid electric sedans with a starting price of 81,800 yuan and a comprehensive range exceeding 2,100 kilometers [2][4] - The vehicle features a low fuel consumption of 2.47L per 100km, positioning itself as a competitive option against traditional fuel-efficient cars like the Toyota Prius [4] - The A7's strategy focuses on high configuration at a low price, offering seven variants that cover both 70km and 150km pure electric ranges [2][4] Energy Efficiency - The Galaxy A7 is equipped with the Thor AI Hybrid 2.0 system and boasts the world's highest thermal efficiency of 47.26% for its hybrid engine, achieving a fuel consumption of 2.47L per 100km [4] - The vehicle has demonstrated a real-world range of over 2,100 kilometers, achieving a 104.78% success rate even under high-temperature conditions in Xinjiang [4] Space and Comfort - With a length of 4,918mm and a wheelbase of 2,845mm, the A7 offers B-class dimensions and C-class experience, featuring a rear legroom of 950mm and a maximum expandable trunk capacity of 988L [4] - The vehicle includes 10-layer cotton candy seats and 14-point SPA massage functionality, enhancing comfort for families with children, pets, or luggage [4] Intelligent Features - The Galaxy A7 introduces the Flyme Auto system and the Qianli Haohan H3 driver assistance scheme, featuring 23.5 EFLOPS computing power, voice blind operation, and support for advanced navigation and parking assistance [4] - It includes the unique AES automatic evasion feature, making it stand out in the hybrid sedan market for its intelligent configurations [4] Market Positioning - The A7 represents Geely's strategic entry into the mainstream hybrid sedan market, aiming to compete with popular models like Wuling Xingguang and Qin L [7] - The Galaxy series has seen rapid sales growth, with over one million units sold in two years, primarily in the SUV and mid-to-high-end sedan segments [7] - The A7's aggressive pricing and feature-rich offering reflect a shift in Geely's approach to value perception in a competitive market [7]
极星汽车与星纪魅族光速“分手”吉利“断臂求生”战略收缩
Xin Lang Cai Jing· 2025-04-16 09:32
Core Viewpoint - Polestar's termination of its joint venture with Geely's Meizu marks a significant shift, indicating a potential exit from the Chinese market due to poor performance and strategic misalignment [1][2]. Group 1: Company Performance - In 2024, Polestar's sales in China were only 3,100 units, plummeting to 119 units in January-February 2025, far below Geely's expectations [3]. - Polestar's global sales reached 12,304 units in Q1 2025, a 76% year-on-year increase, primarily driven by the European market, which accounted for nearly 70% of total sales [3]. - The company's net loss expanded to $541 million in the first half of 2024, with cumulative losses exceeding $2 billion, and its stock price has fallen by 90% since its IPO, leading to multiple delisting warnings from Nasdaq [3]. Group 2: Strategic Challenges - Polestar's product lineup is limited, with only two models available, and its pricing does not compete effectively with brands like NIO and Li Auto [1]. - The company has faced significant management instability, with seven different heads for the China region in eight years, leading to a lack of strategic continuity [1]. - Geely has been consolidating its brands, closing underperforming ones and reallocating resources to more promising brands like Zeekr and Galaxy, further marginalizing Polestar [3][4]. Group 3: Future Outlook - Polestar plans to launch the four-door GT model Polestar 5 and the compact SUV Polestar 7 in late 2025, aiming for an annual sales growth of 30%-35% [4]. - However, the company’s product iteration speed lags behind Chinese competitors, and its brand recognition outside Europe is weak, raising doubts about its ability to reverse its current decline [4]. - If Polestar fails to solidify its position in the European market and achieve profitability by 2025, it may face severe survival challenges [4].