马年开局，上汽将"懂车更懂你"的用户理念落到了实处。 春节期间，上汽推出暖心关怀行动，联动全国超 5000 家服务网点，为车主提供节前免费安全检测、春 节 7×24 小时救援、节后焕新养护的全周期用车保障，同步上线新春购车多重礼遇，把用户服务做深做 透。 正是以用户为中心的务实底色，让上汽在新年开局交出了分量扎实的销量答卷。 上汽2026年1月的销量数据，宣告了这家汽车行业龙头在新年伊始继续保持了领跑地位：整车批售32.7 万辆，同比增幅超23%，终端零售36.3万辆，批发、零售销量规模双双位居行业第一。 这份成绩单的价值，不在于数字多劲爆，而在于增长背后的质量与结构优化。当行业普遍面临转型攻坚 的压力时，上汽用一组实打实的销量数据，印证了其全面深化改革的阶段性成效，而这份成效，也让企 业的发展根基变得更为扎实。 销量增长背后的结构质变 如果说亮眼的销量是上汽改革的外在表现，那么"技术+用户"双轮驱动的转型路径，就是支撑这份表现 的核心支撑。 对这家深耕汽车行业的老牌企业而言，转型不是简单切换赛道——很多传统车企都栽在这一步，要么盲 目跟风造电动车，要么技术停留在实验室，上汽的不同之处，是 "务实"，不玩概念 ...

Core Insights - SAIC Volkswagen is responding to a cooling market and price competition by focusing on "steady progress and value breakthrough" [1] - The company achieved a terminal sales figure of 89,600 units in January, supported by strong performances from multiple models [2][4] - SAIC Volkswagen plans to launch seven new energy models by 2026, aiming to capture over 50% of the new energy market share [1][5] Sales Performance - In January, SAIC Volkswagen's sales included over 23,000 units from the Lavida family, nearly 21,000 from the Passat family, and over 21,000 from the Tiguan family [2] - The Audi brand under SAIC Volkswagen also saw a significant increase, with sales of 3,800 units in January, marking a 35.7% year-on-year growth [4] Product Strategy - The company is committed to a dual strategy of "oil and electricity advancing together," focusing on both traditional fuel vehicles and new energy vehicles [5][8] - The ID. ERA 9X, the first model in the new ID. ERA series, has garnered significant market attention and is undergoing rigorous performance testing [7] Market Positioning - SAIC Volkswagen aims to differentiate itself through value rather than price competition, emphasizing long-term value creation around users, technology, and brand [9][11] - The company has reached a milestone of 26 million cumulative sales, becoming the first single brand in the domestic market to achieve this figure [4] Future Outlook - The company anticipates a strong push in 2026, focusing on high-quality products and a marketing strategy that avoids price wars, such as the "one price" model [11] - With the new subsidy policy linked to vehicle prices, there is a favorable outlook for mid-to-high-end models, supporting SAIC Volkswagen's strategy for quality products [11]

Core Insights - SAIC Volkswagen aims to achieve a total sales target of 1.06 million units by 2025, with the Volkswagen brand entering the "million club" as a single joint venture brand [2] - The company is focusing on both fuel and electric vehicle markets, positioning 2025 as a critical year for strategic transformation [5] Group 1: Sales and Market Position - The company expects a steady increase in market share for fuel vehicles to 8.7% by 2025, with classic models like Passat, Lavida, and Tiguan maintaining their leading positions [5] - The Pro versions of models equipped with advanced driving assistance systems, such as the Teramont and Passat, achieved annual sales of nearly 122,000 units, more than three times the previous year's figures [5] - The new Audi A5L Sportback, launched in August 2025, has sold nearly 13,000 units, making it the first fuel vehicle to apply Huawei's intelligent driving technology [5] Group 2: Electric and Hybrid Vehicle Strategy - SAIC Volkswagen's product lineup in the new energy sector includes pure electric, hybrid, and range-extended technologies, with the ID. ERA series set to launch in November 2025 [6] - The first model of the ID. ERA series, the ID. ERA 9X, is positioned as a "German flagship SUV" [6] Group 3: Service and Customer Experience - The company is prioritizing service quality in 2025, with plans to add 100 new authorized dealer locations, bringing the total to over 1,000 [8] - SAIC Volkswagen has introduced a digital service model called "One Customer, One Group" and offers a lifetime warranty policy for vehicles [10] - The Volkswagen brand achieved dual championships in sales and after-sales service satisfaction in the 2025 China Automotive Industry Customer Satisfaction Index [10] Group 4: Future Product Launches - Looking ahead to 2026, SAIC Volkswagen plans to enter a rapid product launch cycle, with seven new energy models expected, covering various power forms [11] - The ID. ERA 9X is anticipated to launch in 2026, while the second Audi model, the E7X, is set to debut at the Beijing Auto Show in the first half of 2026 [11] Group 5: Market Environment and Strategy - The competitive landscape in the Chinese automotive industry is shifting from price competition to value-based competition, which SAIC Volkswagen aims to leverage through its strong position in fuel vehicles and accelerated new energy layout [13]

以亮眼业绩率先实现"开门红" 与2026年整体车市略显平淡的开局相比，上汽集团可谓开启了"狂飙模式"。 乘联会发布的数据显示，2026年1月，狭义乘用车零售规模约180万辆，环比下降20.4%，同比仅微增0.3%。新能源零售量预计80万辆左右，渗透率约 44.4%，较去年同期有所回落。 在这样的背景之下，上汽集团以亮眼业绩率先实现"开门红"：整车销售达32.7万辆，同比劲增23.9%，成为当前行业唯一突破30万销量规模的企业，用硬 核数据奠定市场引领地位。 这份成绩的取得并非偶然，而是依托于2025年全年两位数增长的坚实基础。据上汽集团业绩预告，2025年全年归属净利润预计盈利90亿元至110亿元，同 比增幅达438%到558%。亮眼表现既延续高质量发展的强劲势头，更印证企业智电转型与战略改革的深度成效，为2026年全面发力打响关键一枪。 多维度发力迎开年大捷 上汽集团开年销量的高速增长，并非单点突破，而是自主品牌、新能源领域、海外市场三大板块的全域协同发力，更是企业"技术+用户"双轮驱动战略深 度落地的必然结果。 自主板块成为此次增长的核心主力，1月销量达21.4万辆，同比增长39.6%，占公司销量比重升至 ...

Core Viewpoint - The Chinese automotive market is undergoing a significant reshuffle as consumer buying behavior becomes more rational post-subsidy era, with SAIC Volkswagen maintaining its market leadership while introducing the ID. ERA 9X, a flagship model that signifies a strategic declaration for the new era of joint ventures [2][19]. Group 1: Product Launch and Technology - The ID. ERA 9X is positioned as a "German full-level flagship SUV" and represents a strategic shift for SAIC Volkswagen in the joint venture 2.0 era [2][19]. - The vehicle aims to address a common pain point in range-extended vehicles, where performance drops significantly when battery levels are low, with SAIC Volkswagen targeting a performance degradation of no more than 5% even in low battery conditions [5][24]. - The ID. ERA 9X features a specially optimized EA211 engine and advanced technologies like deep Miller cycle, ensuring consistent performance across different battery states [7][24]. Group 2: Organizational Transformation - The launch of the ID. ERA series is not just a technological breakthrough but also a reflection of profound changes in organizational processes, corporate culture, and partnerships within SAIC Volkswagen [27]. - The company is transitioning from a technology-import-focused "joint venture 1.0" model to a "joint venture 2.0" model that emphasizes deep integration and rapid response to the Chinese market [27]. - SAIC Volkswagen has implemented a Go-to-Market (GTM) mechanism and integrated product development (IPD) and marketing processes to ensure alignment between R&D, marketing, and quality teams from the project's inception [27][28]. Group 3: Brand Image and Market Strategy - The ID. ERA series aims to refresh SAIC Volkswagen's brand perception in the new energy era, focusing on three core values: progressive, reliable, and user-friendly [30][32]. - The company emphasizes continuous innovation by integrating advanced global technologies and adapting to the Chinese market's unique demands [30]. - The marketing strategy for 2026 will focus on brand reshaping, targeting younger demographics, and highlighting the vehicle's technological capabilities and safety features [32]. Group 4: Future Aspirations - The ID. ERA series symbolizes SAIC Volkswagen's ambition to enter a new era in the new energy market, showcasing a collaborative effort between Chinese and German teams [34]. - The company aims to maintain its core identity while adapting to market changes, with a commitment to delivering vehicles that embody the essence of the Volkswagen brand [34].

Core Viewpoint - SAIC Volkswagen's ID. ERA 9X is the first model in the new ID. ERA series and the first flagship 9 series vehicle from the Volkswagen Group, integrating German automotive craftsmanship with cutting-edge smart technology for the Chinese market [1] Group 1: Vehicle Specifications - The ID. ERA 9X has dimensions of 5207mm in length, 1997mm in width, and 1810mm in height, with a wheelbase of 3070mm [3] - The vehicle features a short front and rear overhang design and a "2+2+2" six-seat configuration, balancing space practicality and passenger comfort [3] Group 2: Powertrain and Performance - The new model is equipped with SAIC Volkswagen's latest Golden Super Hybrid system, utilizing the EA211 engine as a range extender [4] - It benefits from a high-capacity battery from CATL, rated at 65.2kWh, allowing for a pure electric range of over 400km under the CLTC standard [4] Group 3: Design and Features - The design incorporates three characteristic lines: shoulder line, roof line, and skirt line, creating a cohesive overall shape [6] - The vehicle is equipped with a highly recognizable continuous light strip known as the Cosmic Light Wing [6] Group 4: Intelligent Features and Safety - The ID. ERA 9X will feature a combined driving assistance system, providing users with easy and convenient driving support [7] - It adheres to Volkswagen's stringent quality control standards, ensuring structural strength, battery safety, and compliance with global safety regulations throughout the product lifecycle [7] - As a flagship electric SUV from SAIC Volkswagen, it combines manufacturing experience with electric smart technology to deliver a high-quality travel experience [7]

Core Insights - The ID. ERA 9X is positioned as a flagship model for SAIC Volkswagen, marking a significant entry into the high-end new energy vehicle market, emphasizing a comprehensive approach rather than just a product launch [2][4] - The vehicle is designed to integrate global manufacturing expertise with local smart ecosystems, aiming to redefine value standards in the automotive industry [2][4] Group 1: Product Specifications - The ID. ERA 9X is a six-seat extended-range vehicle with dimensions of 5207mm in length, 1997mm in width, and 1810mm in height, making it the largest SUV in the Volkswagen Group's lineup [4] - It features a long wheelbase of 3070mm and combines German functional aesthetics with Eastern design philosophy, creating a unique visual identity [4] Group 2: Market Positioning - The entry of the ID. ERA 9X into the 400,000 RMB high-end SUV market signifies the arrival of a major player equipped with global R&D capabilities and extensive manufacturing experience [4][6] - The vehicle aims to address the evolving consumer expectations for luxury, focusing on long-term reliability, energy efficiency, safety redundancy, and resale value [6] Group 3: Technological Advancements - The ID. ERA 9X represents a transition to the 3.0 era of extended-range vehicles, featuring a large capacity battery from CATL that ensures over 400km of pure electric range, thus eliminating range anxiety for users [9][11] - The vehicle's powertrain is designed to minimize performance degradation during battery depletion, maintaining a performance drop of less than 5%, compared to competitors that may experience drops of 50%-150% [11] Group 4: Brand Strategy - The launch of the ID. ERA 9X is part of a broader strategy to reshape the Volkswagen brand in the new energy market, aiming to enhance brand recognition and reputation among consumers [12][14] - The company emphasizes a commitment to safety and user experience, with plans to incorporate advanced intelligent driving assistance systems in the ID. ERA 9X [14] Group 5: Future Outlook - The ID. ERA 9X is seen as a critical response to the challenges of the new energy transition, addressing technical pain points and redefining value logic in the automotive sector [14][15] - The overarching goal is to ensure that the ID. ERA 9X embodies the essence of a Volkswagen vehicle, maintaining a driving experience that is easy, controllable, and user-friendly [15]