Core Viewpoint - Tianfeng Securities has slightly adjusted the profit forecast for Anta Sports, expecting net profit attributable to shareholders to be 13.6 billion RMB, 15.5 billion RMB, and 17.3 billion RMB for the years 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 18x, 15x, and 14x, maintaining a "Buy" rating Brand Performance - Mature Brand: Anta brand is expected to achieve revenue of 17 billion RMB in H1 2025, a year-on-year increase of 5.4%, accounting for approximately 44% of total revenue, with a gross margin of 54.9% [1] - Growth Brand: FILA brand is projected to generate revenue of 14.2 billion RMB in H1 2025, a year-on-year increase of 8.6%, representing about 37% of total revenue, with a gross margin of 68% [1] - Emerging Brand Portfolio: Other brands (including DESCENTE and KOLON SPORT) are expected to achieve revenue of 7.4 billion RMB in H1 2025, a year-on-year increase of 61.1%, increasing their revenue share from approximately 13% to about 19%, with a gross margin of 73.9% [1] Channel Performance - DTC: Expected revenue of 9.4 billion RMB in H1 2025, a year-on-year increase of 5.3%, accounting for about 56% of total revenue [2] - E-commerce: Anticipated revenue of 6.1 billion RMB in H1 2025, a year-on-year increase of 10.1%, representing approximately 36% of total revenue [2] - Traditional Wholesale and Others: Expected revenue of 1.4 billion RMB in H1 2025, accounting for about 8% of total revenue [3] Strategy and Outlook - The company will continue to implement a "single focus, multi-brand, globalization" strategy in H1 2025, driving growth through dual core brands [4] - Anta brand will deepen its transformation and promote innovation in business models and specialized stores, while FILA will focus on golf and tennis to build a core product matrix [4] - Emerging brands like DESCENTE and KOLON SPORT are expected to maintain rapid growth, with global expansion covering Asia, Europe, and America [4] - The company is enhancing digital integration and initiating AI strategic layouts to drive material research and process innovation [4] - A 3-5 year revitalization plan has been established for the JACK WOLFSKIN brand to reshape its product system [4]

Core Insights - The company reported a revenue of 170 billion RMB for the Anta brand in H1 2025, showing a year-on-year growth of 5.4% and accounting for approximately 44% of total revenue, with a gross margin of 54.9% [1] - FILA brand achieved a revenue of 142 billion RMB in H1 2025, reflecting an 8.6% year-on-year increase, representing about 37% of total revenue, with a gross margin of 68% [1] - Emerging brands, including DESCENTE and KOLON SPORT, generated 74 billion RMB in revenue, marking a significant 61.1% year-on-year growth and increasing their revenue share from 13% to 19% [1] Revenue Breakdown by Channel - Direct-to-Consumer (DTC) channel generated 94 billion RMB in revenue in H1 2025, up 5.3% year-on-year, contributing approximately 56% to total revenue [2] - E-commerce sales reached 61 billion RMB, with a year-on-year growth of 10.1%, accounting for about 36% of total revenue [2] - Traditional wholesale and other channels saw a revenue decline to 14 billion RMB, down 10.6% year-on-year, representing about 8% of total revenue [2] Strategic Outlook - The company continues to implement a "single focus, multi-brand, globalization" strategy, leveraging dual core brands for growth [2] - Anta brand will deepen its transformation and innovate store formats, while FILA will focus on core categories in golf and tennis [2] - The company is advancing its global layout across Asia, Europe, and the Americas, enhancing digital integration and launching AI strategies for material research and process innovation [2] Financial Forecast Adjustments - The company has slightly adjusted its profit forecasts, expecting net profits of 13.6 billion RMB, 15.5 billion RMB, and 17.3 billion RMB for the next three years, with corresponding PE ratios of 18x, 15x, and 14x [3]

Core Viewpoint - Anta Group achieved double-digit revenue growth in Q2 2025, with the main brand, FILA, and other brands showing varying growth rates, indicating a strong operational performance despite a challenging retail environment [1][2]. Group 1: Revenue Performance - Anta Group's overall revenue grew by double digits in Q2 2025, with the main brand experiencing low single-digit growth, FILA achieving mid-single-digit growth, and other brands growing by 50-55% [1]. - Specific brand performances include Descente growing over 40%, KOLON growing over 70%, and other brands growing over 30% [1]. Group 2: Operational Strategies - The main brand's online and offline operations are being optimized, with a focus on low-tier store renovations and a new e-commerce head appointed to enhance operational efficiency [2]. - The company is implementing a "lighthouse" plan to empower low-tier franchisees with direct-to-consumer (DTC) experience [2]. Group 3: New Business Developments - Anta's new business initiatives are progressing well, with 17 new Champion stores opened in H1 2025, nearing a total of 100 stores [2]. - The Anta SV collection opened 12 new stores, reaching a total of 62, targeting young trendsetters in first and second-tier cities [2]. - The Super Anta brand opened 20 new stores, with ongoing optimization of its business model [2]. Group 4: FILA Brand Performance - FILA's performance met company expectations, with significant growth in e-commerce and strong sales in tennis and golf categories [2]. - The brand is deepening its focus on fashion sports, with new product lines set to launch in Q3 2025 [2]. Group 5: Other Outdoor Brands - Other outdoor brands are expected to maintain strong momentum in H2 2025, with Descente's revenue growth nearing 50%, KOLON's growth over 80%, and MAIA ACTIVE's growth over 30% in H1 2025 [3].