Core Viewpoint - Anta Group achieved double-digit revenue growth in Q2 2025, with the main brand, FILA, and other brands showing varying growth rates, indicating a strong operational performance despite a challenging retail environment [1][2]. Group 1: Revenue Performance - Anta Group's overall revenue grew by double digits in Q2 2025, with the main brand experiencing low single-digit growth, FILA achieving mid-single-digit growth, and other brands growing by 50-55% [1]. - Specific brand performances include Descente growing over 40%, KOLON growing over 70%, and other brands growing over 30% [1]. Group 2: Operational Strategies - The main brand's online and offline operations are being optimized, with a focus on low-tier store renovations and a new e-commerce head appointed to enhance operational efficiency [2]. - The company is implementing a "lighthouse" plan to empower low-tier franchisees with direct-to-consumer (DTC) experience [2]. Group 3: New Business Developments - Anta's new business initiatives are progressing well, with 17 new Champion stores opened in H1 2025, nearing a total of 100 stores [2]. - The Anta SV collection opened 12 new stores, reaching a total of 62, targeting young trendsetters in first and second-tier cities [2]. - The Super Anta brand opened 20 new stores, with ongoing optimization of its business model [2]. Group 4: FILA Brand Performance - FILA's performance met company expectations, with significant growth in e-commerce and strong sales in tennis and golf categories [2]. - The brand is deepening its focus on fashion sports, with new product lines set to launch in Q3 2025 [2]. Group 5: Other Outdoor Brands - Other outdoor brands are expected to maintain strong momentum in H2 2025, with Descente's revenue growth nearing 50%, KOLON's growth over 80%, and MAIA ACTIVE's growth over 30% in H1 2025 [3].