证券研究报告 | 公司点评 | 服装家纺 主力品牌波动环境下保持稳健，户外矩阵继续高增 ——安踏体育点评报告 投资要点 ❑ #FILA 牌：环比略有降速，发力网球品类 Q3 流水增长小单位数，环比略有降速，与 9 月气温偏高带来秋装动销时点偏后 有关，线下折扣 7.4 折，线上 5.8 折，环比稳定同比略有加深，库销比因双十一 备货增加至 6X，预计年底回到 5-6X；Q3 品牌举办战略发布会，官宣布云朝克 特作为品牌代言人携手北京体育大学、北京服装学院打造企学研闭环生态链，并 作为中国网球公开赛独家运动鞋服赞助商活跃。 ❑ 其他品牌：高基数下仍然增长 45%-50% 安踏体育(02020) 报告日期：2025 年 11 月 02 日 投资评级: 买入(维持) Q3 户外品牌矩阵继续如火如荼，迪桑特品牌单季度流水增长 30%，KOLON 品 牌单季度流水 70%，两者折扣保持 9 折，保持高度健康的流水模型；女子运动 品牌 Maia ActiveQ3 流水也增长 45%，持续提升品牌影响力继渠道布局；狼爪全 球业务 6 月已并表，预计 25 年带来收入增厚及利润亏损，品牌复兴战略积极制 定中。 ❑ 盈利预测及 ...

Core Insights - Anta Sports reported a low single-digit year-on-year growth in revenue for both Anta and FILA brands in Q3 2025, while other brands experienced a revenue growth of 45-50%, demonstrating resilience amid industry slowdowns and increased promotions [1][2] - The company is expected to maintain a strategy focused on healthy inventory levels and discount control, optimizing its structure around high-growth segments such as running, outdoor, and tennis [1] - The overall outlook remains positive, with potential benefits from new retail reforms, category upgrades, and overseas expansion, leading to a "Buy" rating [1] Anta Brand Performance - In Q3 2025, Anta brand revenue achieved low single-digit year-on-year growth, with expectations of low single-digit growth in offline and high single-digit growth in online channels [1] - The discount rates for offline and online channels were approximately 71% and 50%, respectively, with inventory turnover slightly above five months, indicating a healthy range [1] - Online performance is expected to gradually improve as organizational adjustments and content operations stabilize, while offline new retail formats continue to show strong performance [1] FILA Brand Performance - FILA brand revenue also saw low single-digit year-on-year growth in Q3 2025, with strong resilience in e-commerce expected to yield high single-digit growth [1] - The brand has solidified its position in tennis by renewing its sponsorship of the China Open and enhancing customer experience through new store formats [1] - Inventory turnover is projected to stabilize around five to six months by year-end, with discount control remaining steady [1] Other Brands Performance - Other brands reported a significant revenue growth of 45-50% in Q3 2025, with specific brands like Descente and KAILAS showing growth rates of approximately 30% and 70%, respectively [2] - The growth of other brands is attributed to high-end functional products and differentiated retail experiences, with a focus on outdoor and performance sports [2] - The company anticipates maintaining strong growth momentum in Q4 during the outdoor peak season [2] Profit Forecast and Valuation - Due to uncertainties in retail recovery and a competitive promotional environment, the company has adjusted its net profit forecasts for 2025-2027 down by 3.8%, 3.6%, and 4.0% to 13.03 billion, 14.63 billion, and 16.30 billion yuan, respectively [2] - The target price has been adjusted to 115.24 HKD, maintaining a "Buy" rating based on the company's multi-brand and retail operational advantages [2]

Investment Rating - The report maintains a "Buy" rating for Anta Sports [5] Core Insights - Anta Sports' two main brands are performing steadily, while new brands continue to show high growth momentum [10] - The company has adjusted its revenue guidance for the Anta brand down to low single-digit growth due to a weak retail environment [10] - The multi-brand matrix of the company is seen as a rare resource with significant growth potential in the long term [10] Financial Data and Profit Forecast - Revenue projections for FY2023 to FY2027 are as follows: - FY2023: 623.6 billion RMB - FY2024: 708.3 billion RMB - FY2025E: 789.1 billion RMB - FY2026E: 858.1 billion RMB - FY2027E: 923.0 billion RMB - Net profit forecasts show a significant increase in FY2023 with 102.4 billion RMB, peaking at 159.2 billion RMB in FY2027 [9][20] - The gross margin is expected to improve slightly from 62.6% in FY2023 to 63.9% in FY2027 [9] Brand Performance - Anta and FILA brands showed low single-digit growth in Q3 2025, while other brands experienced a growth rate of 45-50% [10] - FILA's growth was impacted by delayed sales of autumn and winter products, but it is expected to maintain mid-single-digit growth for the year [10] - Other brands like Descente and Maia Active are showing strong growth, with Descente growing approximately 30% and Maia Active around 45% [10] Market Expansion - Anta Sports is expanding its overseas market with a target of reaching 1,000 stores in Southeast Asia within three years [10] - The company is focusing on brand building and market cultivation in strategic markets like Europe and the US [10] Profitability and Cost Management - The company emphasizes quality over quantity in its operations, maintaining a profit margin target of 20-25% for the Anta brand and around 25% for FILA [10] - The report indicates a slight decrease in profit forecasts for 2025-2027 due to the current weak retail environment [10]

Group 1: Anta Sports Products (2020 HK) - The second quarter revenue met expectations, with management reaffirming the annual guidance for 2025, indicating low single-digit, mid single-digit, and 50-55% year-on-year revenue growth for Anta, FILA, and other brands respectively [3] - Despite intense industry competition, management maintains growth guidance for all brands, expecting high single-digit, mid single-digit, and over 30% year-on-year growth for Anta, FILA, and other brands respectively [3] - The forecast for net profit from 2025 to 2027 is projected to be between RMB 13.41 billion and RMB 16.54 billion, with a target price of HKD 110.20 based on a 20x P/E ratio for 2026, maintaining a buy rating [3][4] Group 2: Junda Co., Ltd. (002865 CH) - The company expects a loss of RMB 0.94 billion to RMB 1.94 billion in Q2 2025, which is an increase from the loss of RMB 1.06 billion in Q1 2025, primarily due to a decline in battery prices following a surge in installations in mainland China [5] - Junda has signed a strategic cooperation agreement with Turkey and Europe's largest photovoltaic module manufacturer to jointly build a solar cell production base with a capacity of up to 5GW [5] - The outlook remains positive for the company, anticipating a turnaround in performance in 2026 driven by the commencement of production in Oman and supply-side reforms [5] Group 3: E-commerce Industry - In Q2 2025, adjusted year-on-year growth for physical e-commerce retail sales was 6.3%, with categories like home appliances and cosmetics experiencing a decline in growth [7] - E-commerce platforms are increasing investments in instant retail to drive cross-selling with traditional shelf e-commerce, enhancing user engagement [7] - Major players like Alibaba and JD.com are expected to maintain double-digit year-on-year growth, although profitability may be pressured due to increased investments in flash sales and delivery services [8] Group 4: Economic Data Insights - The consumer price index for June is expected to show a month-on-month increase of 0.30% in both the US and China, with the previous data being 0.10% [9] - The industrial product factory price index is anticipated to rise by 0.20% year-on-year in the US for June [9]

Group 1 - The core viewpoint of the report is that Anta Sports (02020) maintains its EPS forecast for 2025/26 at 4.81/5.42 HKD, with a current stock price corresponding to 17/15 times the 2025/26 P/E ratio, and a target price of 120.92 HKD, indicating a 35% upside potential from the current price [1] - Anta and FILA brands achieved low single-digit and mid single-digit revenue growth respectively in Q2 2025, while all other brands saw revenue growth of 50-55% year-on-year [1] - The company is expected to achieve high single-digit and mid single-digit revenue growth targets for Anta and FILA brands in 2025, supported by adjustments in offline stores and online channel management, as well as a low base effect [1] Group 2 - The report indicates that the mid-to-high-end outdoor segment continues to show strong growth, with Anta brand achieving low single-digit revenue growth in Q2 2025, and FILA brand achieving mid single-digit revenue growth [2] - FILA's performance remains stable, with new categories like golf and tennis becoming growth highlights, and the company strategically increasing discount rates online to accelerate inventory turnover and drive revenue growth [2] - Other brands such as DESCENTE and KOLON experienced revenue growth of over 40% and 70% respectively, while the new brand Maia Active achieved over 30% year-on-year growth, indicating a strong expansion of new store types [2]