Core Viewpoint - The television industry is facing rising costs due to increases in memory, panel, and precious metal prices, leading to a downward revision of expected shipment volumes for 2026, now projected to decrease by 0.6% to approximately 194.81 million units [2]. Group 1: Market Trends - From early 2025, uncertainty in international conditions prompted TV brands to stock up in advance, but inventory adjustments in the second quarter led to a disappointing third-quarter shipment, which fell below 50 million units for the first time [5]. - Despite pressures to meet annual shipment targets in the fourth quarter and preemptive stocking due to rising memory prices, global TV shipments are still expected to decline by 0.8% in 2025, reaching nearly 196.2 million units [5]. - In the first half of 2026, promotional events like the Super Bowl and FIFA World Cup are expected to boost shipments by 2% year-on-year to 46.51 million units, although the second half may face challenges [5]. Group 2: Cost Analysis - Panels account for approximately 40-50% of the total cost of a TV, and prices have begun to rise as of January 2026. The supply of memory for TVs is being squeezed by demand from HBM and server applications, leading to price increases starting in the second half of 2025 [5]. - The contract price for 4GB DDR4 memory, commonly used in 4K TVs, has increased over fourfold in the past year, with expectations of a further increase of over 60% in the first quarter of 2026 [5][6]. - The share of DRAM in the bill of materials (BOM) cost for TVs has risen from 2.5-3% to 6-7% due to recent price adjustments, putting pressure on brand profitability, particularly for smaller players with fewer resources [6]. Group 3: Market Opportunities - In 2026, favorable subsidy policies in the Chinese market will benefit Mini LED models, with major brands showcasing RGB TV technology at CES 2026 and targeting more affordable sizes between 55-75 inches [6]. - TrendForce has revised its forecast for Mini LED TV penetration in 2026 to 10%, with shipments expected to approach 20 million units. TCL is positioned to lead the Mini LED TV market, potentially surpassing a 30% market share [6].

在这波存储器涨价潮之前，DRAM仅占电视BOM cost的2.5-3%，历经近期的价格调整后，其比重迅速攀升至6-7%，使得品牌获利承压。在存储器价格影 响品牌生产动能和获利能力的情况下，规模较小、资源较少的业者将受到较大冲击。 智通财经APP获悉，根据TrendForce集邦咨询最新电视出货调查，2026年电视产业面临存储器、面板、贵金属价格同时上涨，生产成本随之攀高，品牌在 获利与市占间的拉锯将更加明显，预估全年电视出货量将由先前预计的年减0.3%，下调至年减0.6%，降至约1亿9,481万台。此外，因现有成本结构已难以 支撑过往的低价策略，新机种零售价调涨已势在必行。 另一方面，2026年中国市场的补贴政策利多延续，且条件限缩至一级能耗产品，将有利于Mini LED机种。各领导品牌也在CES 2026展示其RGB电视技 术，并将产品尺寸下放至更亲民的55-75吋间，较劲意味浓厚。据此，TrendForce集邦咨询上修了2026年Mini LED电视渗透率预估至10%，出货量将朝 2,000万台迈进。而TCL凭借上、中、下游材料与制造整合优势，有望稳居Mini LED电视龙头，市占率将突破三成，改写市场纪 ...

Group 1 - The global AI server shipment is expected to grow by over 28% annually by 2026, driven by increased investments from North American cloud service providers [2] - The demand for AI inference services is leading to a replacement and expansion cycle for general servers, with an overall server shipment growth forecast of 12.8% in 2026 compared to 2025 [2] Group 2 - Micron Technology plans to acquire PSMC's factory in Tainan for $1.8 billion, which will enhance Micron's advanced DRAM production capacity and improve PSMC's mature process DRAM supply, potentially leading to an upward revision of global DRAM supply by 2027 [4] Group 3 - The storage market is projected to reach a new peak in 2027, with an expected annual growth rate exceeding 50%, driven by the structural changes brought by AI and the increasing demand for high-bandwidth, large-capacity, and low-latency DRAM products [6] - The overall storage industry value is anticipated to reach $551.6 billion in 2026 and $842.7 billion in 2027, reflecting a 53% year-on-year increase [6] Group 4 - TCL and Sony have signed a memorandum of cooperation to establish a joint venture, aiming to enhance their market share in the television sector, potentially approaching that of Samsung Electronics by 2027 [9]

Group 1 - The core viewpoint of the article is the strategic partnership between TCL and Sony in the home entertainment sector, aiming to establish a joint venture to take over Sony's home entertainment business [2][3]. - The new company will be owned 51% by TCL and 49% by Sony, focusing on television and home audio equipment, with plans to finalize the agreement by the end of March this year [3]. - TCL's television shipments surpassed 20 million units in 2019, and it is projected to become the second-largest TV brand globally by 2024, with an expected shipment of 31 million units and a market share of 15.7% by 2025 [3]. Group 2 - Sony's television shipments peaked at 21.5 million units in 2010, with a market share of 11.4%, but are expected to drop below 4 million units and a market share of 1.9% by 2025 due to competition from Chinese brands [3]. - The joint venture is expected to enhance supply chain integration, with TCL's subsidiary, TCL Huaxing, playing a crucial role in panel supply [4]. - Sony's production model currently relies on 45% in-house manufacturing and 55% outsourcing, with Foxconn handling about 80% of the outsourcing orders, but this is expected to shift towards TCL's manufacturing capabilities [4]. Group 3 - Historically, Japanese brands held nearly 40% of the global TV market share, but have been losing ground to Chinese brands, leading to companies like Toshiba and Panasonic exiting the TV business [6]. - The joint venture between TCL and Sony is anticipated to receive regulatory approval and officially launch by April 2027, further solidifying the dominance of Chinese brands in the global TV market [6].

Jan. 21, 2026 产业洞察 TCL (TCL电子控股)与So n y于1月2 0日宣布签署合作备忘录，正式展开家庭娱乐领域的战略合 作讨论，并有意成立合资公司，接手So n y的家庭娱乐业务。根据Tr e n dFo r c e集邦咨询最新电视 产业研究揭露，双方可望在品牌、技术与关键零组件供应链上形成互补，So n y可借由TCL集团 在Mi n i LED供应的强项，短中期将高阶产品进一步向Mi n i LED TV靠拢，长期可望成为TCL CSOT OLED电视面板产能的出海口。 新 公 司 将 由 TCL 持 股 5 1% 、 So n y 持 股 4 9% ， 业 务 涵 盖 电 视 与 家 庭 音 响 设 备 ， 并 在 全 球 市 场 营 运，双方目标于今年三月底前完成最终协议。Tr e n dFo r c e集邦咨询表示，TCL自2 0 1 9年电视出 货突破2 , 0 0 0万台后，凭借集团面板资源整合与成本优势，出货量与市占率逐年攀升，至2 0 2 4 年已跃升为全球第二大电视品牌，2 0 2 5年出货量可望挑战3 , 1 0 0万台，市占率上预计达1 5 . 7%。 反观So ...

Core Viewpoint - TCL Electronics expects a significant increase in adjusted net profit for the fiscal year 2025, projecting between HKD 23.3 billion and HKD 25.7 billion, which represents a year-on-year growth of approximately 45% to 60% [1][3]. Group 1: Performance Drivers - The growth in performance is attributed to the continuous expansion of global business scale and overall improvement in profitability [3]. - The large-size display business maintains a high market share, with an increasing proportion of mid-to-high-end products [3]. - The internet business shows stable profitability, while revenue from innovative business segments is steadily growing [3]. Group 2: Strategic Initiatives - The company is enhancing its global supply chain and channel layout to improve responsiveness to changes in the international operating environment [3]. - Efforts to advance AI digitalization have led to improved operational efficiency and a reduction in expense ratios [3]. - The organization structure and talent management system are being optimized, alongside the implementation of equity incentive mechanisms to strengthen team stability and execution [3]. Group 3: Future Outlook - TCL Electronics plans to continue focusing on AI-related application scenarios and adhere to a strategy of "globalization" and "mid-to-high-end" development to further enhance brand and business international competitiveness [3]. - The Mini LED product line has shown strong performance, with global TV shipments reaching 21.08 million units in the first three quarters of 2025, marking a year-on-year increase of 5.3% [3]. - Mini LED TV shipments saw a substantial year-on-year growth of 153.3%, totaling 2.24 million units, contributing to an 8.7% increase in TV sales revenue during the same period [3].

Market Overview - The US stock market showed mixed developments with the Dow Jones index rising by 0.3%, the S&P 500 index increasing by approximately 0.1%, while the Nasdaq index fell by 0.45% [9] - Foreign capital inflow into Chinese stocks reached $50.6 billion from January to October this year, significantly higher than last year's $11.4 billion [11][13] - The Hang Seng Index closed at 26,572 points, down 500.57 points or 1.85% [15] Company Highlights - TCL Electronics reported a significant increase in revenue and profit for the first three quarters of 2025, with global Mini LED TV shipments rising by 153.3% year-on-year [21] - JD Health achieved a revenue of RMB 17.12 billion in Q3 2025, a year-on-year growth of 28.7%, with operating profit increasing over 125% [23] - XPeng Motors launched its humanoid robot IRON, which is expected to contribute RMB 15 billion in annual revenue by 2030 [13] Economic Data - Japan's GDP contracted by 1.8% on a seasonally adjusted annualized basis in Q3, marking the first decline in six quarters [19] - The US labor statistics are set to release the September non-farm payroll report next Thursday, with expectations of continued economic data releases [11] Investment Strategy - The report suggests a layered asset allocation strategy, recommending a 5% to 10% allocation to gold funds for further diversification [9] - Fixed income assets are noted to have the lowest correlation with stocks, driven by expectations of interest rate cuts [9]

Core Insights - The article highlights a significant growth in the domestic Mini LED TV market, with sales increasing by 48.1% year-on-year in Q3 2025, leading to a penetration rate of 32.9% [2]. Group 1: Global LCD TV Panel Trends - The report provides an overview of global LCD TV panel shipment trends from Q1 2022 to Q4 2025, indicating fluctuations in demand and supply dynamics [3]. - It also discusses the monthly price changes of LCD TV panels projected from October 2024 to October 2025, reflecting market pricing strategies [3]. Group 2: Domestic TV Market Sales Trends - The quarterly sales volume trends of the domestic TV market from Q1 2023 to Q3 2025 are analyzed, showcasing the overall market performance [3]. - The report details the quarterly sales revenue trends for the domestic TV market during the same period, indicating revenue growth or decline [3]. Group 3: Pricing Trends - The average price trends in the domestic TV market from April 2024 to September 2025 are examined, providing insights into pricing strategies and consumer behavior [3]. Group 4: Brand Performance - The sales volume ranking of brands in the domestic TV market for Q3 2025 is presented, along with year-on-year comparisons to assess brand competitiveness [3]. - The sales revenue ranking of brands in the domestic TV market for Q3 2025 is also included, highlighting the financial performance of leading brands [3]. Group 5: Size Segment Analysis - The report analyzes the sales volume share trends of various size segments in the domestic TV market from Q1 2023 to Q3 2025, indicating consumer preferences for different TV sizes [3]. - The average price trends for different size segments in the domestic TV market during the same period are discussed, reflecting pricing strategies across sizes [3]. Group 6: Mini LED and OLED TV Sales - The sales performance of Mini LED TVs in the domestic market from Q1 2023 to Q3 2025 is detailed, emphasizing the growth trajectory of this technology [3]. - The sales performance of OLED TVs in the domestic market during the same timeframe is also analyzed, providing a comparative view of display technologies [3].

Core Viewpoint - TCL Electronics reported a 5.3% year-on-year increase in global TV shipments for the first three quarters of 2025, reaching a total of 21.08 million units [1] Group 1: Shipment Data - In Q3 2025, TCL's global TV shipments reached 7.61 million units, contributing to the total shipments for the first three quarters [1] - The total shipment volume for the first three quarters of 2025 was 21.08 million units, reflecting a year-on-year growth of 5.3% [1] Group 2: Product Performance - TCL's Mini LED TV shipments saw a significant increase of 153.3% year-on-year, totaling 2.24 million units in the first three quarters of 2025 [1] - The optimization of product structure led to an 8.7% year-on-year increase in sales revenue for TCL TVs, outpacing the growth in shipment volume [1]

Investment Rating - The report maintains a "Positive" investment rating for the home appliance industry [12]. Core Insights - The global TV market is experiencing a dual decline in both volume and revenue in Q2 2025, with a year-on-year shipment decrease of 2.12% to 47.09 million units and a revenue drop of 10.18% to $20.79 billion, primarily due to falling global average prices and weak demand in mature markets. However, emerging markets show resilient growth, with the Chinese market benefiting from supportive policies [4][10]. - Chinese brands are closing the gap with South Korean leader Samsung, with shipment share differences narrowing to within 3 percentage points. However, there remains a significant gap in premium pricing capabilities [8][10]. - Mini LED technology is becoming a key structural growth driver in the global TV market, with a shipment increase of 162.96% year-on-year, leading to a global penetration rate of 5.90%, dominated by Chinese brands [9][10]. Summary by Sections Market Conditions - In Q2 2025, the global TV market shows a dual decline in shipments and revenue, with shipments down 2.12% to 47.09 million units and revenue down 10.18% to $20.79 billion. The global average price fell by 8.23% to $441.49, indicating a phase of adjustment due to price sensitivity among consumers [21][24]. Competitive Landscape - The market share gap between Chinese brands and South Korean giants like Samsung is narrowing, with Samsung at 16.9%, TCL at 14.7%, and Hisense at 14.3%. However, Samsung's average price remains significantly higher at $741.91 compared to Chinese brands [8][10]. Structural Changes - Mini LED technology is rapidly gaining traction, with shipments reaching 2.78 million units in Q2 2025, a year-on-year increase of 162.96%. China's penetration rate leads globally at 14.93% [9][10]. Investment Recommendations - The report suggests that despite the current phase of adjustment in the industry, Chinese brands like TCL and Hisense are expected to continue their resilient growth, supported by emerging market demand and strategic positioning in high-end and large-screen segments [10][13].