近年来，房地产市场经历深刻调整与结构性变革，行业面临的挑战与压力显著加大。与此同时，金融资 产代币化趋势日渐明晰，随着国内一系列利好政策落地，房地产领域的RWA（真实资产代币）代币化 探索已取得初步突破。 今年7月，绿地集团旗下绿地（亚洲）证券成功获批香港证监会数字资产相关牌照；8月29日，新城发展 控股有限公司（下称"新城发展"，01030.HK）宣布成立数字资产研究院，并于9月1日公告拟通过配发 股份筹资约4940万港元，专项用于真实资产代币（Real World Assets，即"RWA"）领域的战略布局。 9月2日，新城发展执行董事、总裁吕小平在接受《华夏时报》记者采访时表示："数字经济蓬勃发展， RWA代币化正成为全球金融与科技融合创新的重要方向。"不过，仍有持谨慎态度的业内人士直言，商 业地产代币化的成败不仅取决于技术方案的可行性，更依赖于市场的接受程度。 需要注意的是，新城发展成立数字资产研究院并非孤立举措，而是基于对政策趋势、市场机遇及自身转 型需求的综合研判。 "今年以来，从中央到地方出台了一系列促进数字经济和支持消费的政策。线下业务方面，中共中央办 公厅、国务院办公厅印发《提振消费专项行动 ...

Core Viewpoint - New City Development Holdings Limited is actively transforming into the digital asset sector, focusing on Real World Assets (RWA) and establishing a digital asset research institute to enhance its business model and capitalize on market opportunities [1][2][3] Group 1: Strategic Moves - On September 1, New City Development announced a share issuance to Blockchain Metaverse Academy Pty Ltd at approximately HKD 2.58 per share, raising about HKD 49.4 million for RWA strategic deployment [1] - The company aims to leverage its partnership with Blockchain Metaverse Academy to reduce risks and costs associated with exploring RWA applications, thereby increasing innovation speed and efficiency [1][3] Group 2: Digital Asset Research Institute - The newly established digital asset research institute will monitor domestic and international policy changes and technological trends, providing strategic guidance for the company's digital business [2][3] - The institute's focus includes integrating quality IP resources with RWA, indicating a clear operational path and defined objectives [3] Group 3: Business Development Plans - New City Development plans to launch three main business initiatives: issuing NFTs based on its unique IP, tokenizing asset revenues from its shopping centers, and exploring the tokenization of financial assets like convertible bonds [3] - The company anticipates that once all 200+ shopping centers are operational, annual merchant sales could reach HKD 150 billion, contributing significantly to its cash flow [3] Group 4: Market Context and Challenges - The digital economy's growth has prompted many companies to enter the blockchain and NFT space, but success varies widely, with some efforts seen as mere market management tactics [4] - New City Development is not the first real estate company to venture into digital assets, with competitors like Greenland Group already making strides in the sector [5][6] Group 5: Financial Implications - The initial fundraising of HKD 49.4 million is modest and will primarily support research and platform development, with significant financial contributions expected in the long term if the strategy is successful [7] - Following the announcement of its digital asset initiatives, New City Development's stock experienced a brief increase, reflecting market optimism about its transformation efforts [7]

Core Viewpoint - The company New City Development is accelerating its transformation by establishing a digital asset research institute and launching the "New Chain" business blueprint to integrate online digital assets with offline commercial operations [2][8]. Group 1: Digital Asset Initiatives - New City Development plans to establish a digital asset management company to promote the tokenization of quality IP resources and asset revenues [2]. - The company aims to issue NFT digital collectibles based on the unique IP of its shopping centers and explore RWA products based on asset revenues [5][6]. - The global RWA asset total is projected to reach $26.7 billion by August 2025, indicating rapid market growth [4]. Group 2: Policy and Market Context - The push into digital assets is supported by favorable policies from the central and local governments aimed at promoting the digital economy and consumption [3]. - Hong Kong is positioning itself as a global digital asset center, with recent policy declarations aimed at fostering innovation in this sector [3]. Group 3: Business Model Transformation - New City Development's business model transformation is closely linked to its performance and asset base, with a focus on enhancing cash flow through its shopping centers [6][7]. - The company anticipates that once all its shopping centers are operational, they could generate annual merchant sales of 150 billion yuan, contributing significantly to stable cash flow [7]. - The integration of NFT and RWA products is expected to unlock substantial potential value from traditional financial assets [7].

Core Viewpoint - New City Development Holdings Limited has established a Digital Asset Research Institute to integrate online digital assets with offline physical businesses, aiming to drive business transformation and upgrade in response to national policy directions and the digital economy era [1][2]. Group 1: Establishment of Digital Asset Research Institute - The Digital Asset Research Institute was inaugurated on August 29, 2023, with the theme "Set Sail on a New Journey, Chain Towards the Future" [2]. - The institute is led by Executive Director and President Lv Xiaoping, with a high-level professional team including legal and blockchain experts [2][3]. - The institute aims to continuously research the digital asset market and policy changes to provide decision-making support for the company's digital business layout [2][3]. Group 2: Business Development Plans - New City Development plans to establish a Digital Asset Management Company to promote the tokenization of quality IP resources and asset revenues, focusing on three main business areas [3][4]. - The first area involves issuing NFT digital collectibles based on the unique IP of "Wuyue Plaza," which has a total asset value exceeding 120 billion RMB and has attracted over 17.6 billion visitors annually [3][4]. - The second area explores issuing RWA products based on the asset revenues of Wuyue Plaza, leveraging the Hong Kong government's supportive policies for digital assets [4][5]. - The third area focuses on issuing RWA products based on the financial asset rights of the listed company, aiming to broaden financing channels and support business transformation [4][5]. Group 3: Offline Business Strategy - The company plans to enhance its offline business through "self-operated incubation" and "national agency" models, creating proprietary brands and acting as agents for new brands entering Wuyue Plaza [5]. - The goal is to achieve an annual merchant sales volume of 150 billion RMB once all 200 Wuyue Plazas are operational, contributing 20% to the company's revenue [5]. - The establishment of the Digital Asset Research Institute marks the first step in the company's business transformation, with expectations of stable cash flow from both offline and digital asset initiatives [5][6]. Group 4: Future Outlook - The company aims to leverage the WEB 3.0 technology wave to fully explore the digital asset value of Wuyue Plaza's IP resources and asset revenues, creating a new business model that connects online digital assets with offline physical commerce [6].

Core Viewpoint - The establishment of the Digital Asset Research Institute by the company marks a strategic move to embrace the digital economy and transform its business model, aiming to integrate online digital assets with offline commercial activities [2][3][7] Group 1: Digital Asset Research Institute - The Digital Asset Research Institute is led by the company's Executive Director and President, with a team of experts from various fields to provide insights on digital asset market trends and policy changes [3][4] - The institute aims to develop a roadmap for the company's digital business and implement strategies for asset tokenization [3][5] Group 2: Business Transformation Initiatives - The company plans to establish a digital asset management company to promote the tokenization of its quality IP resources and asset revenues, focusing on three main business areas: NFT digital collectibles, RWA products based on asset revenues, and financial RWA products [4][5][6] - The company expects to complete the registration and platform construction for the digital asset management company by the end of 2025, with the first batch of NFT digital collectibles to be launched [5][6] Group 3: Offline Business Development - The company intends to enhance its offline business through self-operated incubation and national agency models, aiming to create proprietary brands and enhance the diversity of its offerings at the "Wuyue Plaza" [6] - The company projects that once all 200 Wuyue Plazas are operational, the annual merchant sales could reach 150 billion RMB, contributing significantly to the company's cash flow [6] Group 4: Future Outlook - The company aims to leverage the WEB 3.0 technology wave and capitalize on the policy opportunities in the digital asset sector to unlock the value of its IP resources and asset revenues [7]

Core Viewpoint - New City Development Holdings Limited has established a Digital Asset Research Institute to integrate online digital assets with offline physical commerce, aiming to drive business transformation and upgrade in response to national policies and the digital economy era [1][5]. Group 1: Establishment of Digital Asset Research Institute - The Digital Asset Research Institute is led by Executive Director and President Lv Xiaoping, with a team of experts from various fields to provide strategic guidance and decision-making support for the company's digital business [2]. - The institute aims to continuously research the digital asset market and policy changes, developing relevant business strategies and implementation paths [2]. Group 2: Business Focus Areas - New City Development plans to establish a digital asset management company to promote the tokenization of quality IP resources and asset revenues, focusing on three main business areas: 1. Issuing NFT digital collectibles based on the unique IP of Wuyue Plaza, which has a total asset value exceeding 120 billion yuan and attracts over 1.76 billion visitors annually [2][3]. 2. Exploring the issuance of RWA products based on the asset revenues of Wuyue Plaza, leveraging the Hong Kong government's supportive policies for the digital asset industry [3][4]. 3. Issuing financial RWA products based on the company's listed financial assets to broaden financing channels and support business transformation [4]. Group 3: Offline Business Strategy - The company plans to enhance its offline business through self-operated incubation and national agency models, aiming to create proprietary brands in various sectors and improve the richness of Wuyue Plaza's offerings [4]. - The company anticipates that once all 200 Wuyue Plazas are operational, the annual merchant sales will reach 150 billion yuan, contributing 20% to the company's revenue, thus providing stable cash flow and transforming the existing profit model [4]. Group 4: Future Outlook - The establishment of the Digital Asset Research Institute marks the first step in the company's business transformation, with expectations for continuous stable operating cash flow from its offline business and significant potential value release from NFT and RWA products [5]. - The company aims to leverage the WEB3.0 technology wave and capitalize on the policy window for the digital asset industry to enhance the value of its IP resources and asset revenues, facilitating the interconnection of online digital assets and offline physical commerce [5].

Core Viewpoint - New City Development Holdings Limited has established a Digital Asset Research Institute to integrate online digital assets with offline physical businesses, aiming to drive business transformation and upgrade [2][3] Group 1: Establishment of Digital Asset Research Institute - The Digital Asset Research Institute was launched on August 29, with the theme "Set Sail for a New Journey, Chain Towards the Future" [3] - The institute is led by Executive Director and President Lv Xiaoping, with a team of experts from various fields to provide strategic insights into the digital asset market [3][5] Group 2: Business Transformation Strategy - The company plans to create a Digital Asset Management Company to promote the tokenization of quality IP resources and asset revenues, focusing on three main business areas [3][5] - The first area involves issuing NFT digital collectibles based on the unique IP of Wu Yue Plaza, which has a presence in 141 cities and over 17.6 billion annual visitors [3][5] - The second area explores issuing RWA products based on the asset revenues of Wu Yue Plaza, which has a total asset value exceeding 120 billion RMB [5][6] - The third area aims to issue financial RWA products based on the company's listed financial assets, enhancing financing channels [6] Group 3: Offline Business Development - The company intends to establish self-operated and national agency models to incubate the content ecosystem of Wu Yue Plaza, enhancing brand control and diversity [6][7] - The goal is to achieve an annual merchant sales volume of 150 billion RMB once all 200 Wu Yue Plazas are operational, contributing 20% to the company's revenue [6][7] Group 4: Future Outlook - The establishment of the Digital Asset Research Institute marks the first step in the company's business transformation, with expectations of stable cash flow from both offline and digital asset initiatives [7] - The company aims to leverage WEB 3.0 technologies to unlock the potential value of digital assets, enhancing the synergy between online and offline businesses [7]

Core Viewpoint - New City Development Holdings Limited has established a Digital Asset Research Institute to integrate online digital assets with offline commercial activities, marking a strategic shift towards digital economy engagement [1][2] Group 1: Establishment of Digital Asset Research Institute - The Digital Asset Research Institute aims to provide decision-making support for the company's digital business layout and strategy formulation [2][3] - The institute is led by senior executives and includes a team of experts from various fields, enhancing its global perspective and professional capabilities [2][3] Group 2: Business Transformation and Growth Opportunities - New City Development plans to establish a digital asset management company to promote the tokenization of quality IP resources and asset revenues, focusing on three main business areas [2][3] - The first area involves issuing NFT digital collectibles based on the unique IP of its shopping centers, with over 17.6 billion annual visitors and 50 million members [2][3] - The second area explores the issuance of RWA products based on the asset revenues of its shopping centers, with total asset value exceeding 120 billion RMB [3][4] Group 3: Financial Innovations and Market Strategies - The third area focuses on issuing financial RWA products based on the company's listed financial assets, aiming to broaden financing channels and support business transformation [4][5] - The company anticipates that once all 200 shopping centers are operational, annual merchant sales could reach 150 billion RMB, contributing significantly to stable cash flow [5] Group 4: Future Outlook and Digital Economy Engagement - The establishment of the Digital Asset Research Institute signifies the company's first step towards business transformation, leveraging WEB 3.0 technologies to unlock the potential value of digital assets [5] - The company aims to create a seamless connection between online digital assets and offline commercial activities, enhancing the growth of the real economy and activating new momentum in the digital economy [5]