Core Insights - The real estate market is undergoing significant adjustments and structural changes, facing increased challenges and pressures, while the trend of asset tokenization is becoming clearer, with initial breakthroughs in the RWA (Real World Assets) tokenization exploration in the real estate sector [2][4] Group 1: Industry Developments - Greenland Group's subsidiary, Greenland (Asia) Securities, received approval for digital asset-related licenses from the Hong Kong Securities and Futures Commission in July [4] - New City Development Holdings announced the establishment of a digital asset research institute in August, aiming to raise approximately HKD 49.4 million for strategic layout in the RWA field [2][4] - The global RWA market is projected to exceed USD 16 trillion by 2030, with a rapid growth forecast, reaching USD 26.7 billion by August 2025 [3] Group 2: Company Strategies - New City Development plans to establish a digital asset management company focusing on three key areas: issuing NFTs based on its unique IP, tokenizing asset revenues from its properties, and exploring the tokenization of financial assets like convertible bonds [4][5] - The company aims to complete the registration and platform construction of its digital asset management company by the end of 2025, with the first batch of NFT digital collectibles expected to be launched [5] Group 3: Market Context and Challenges - The establishment of New City Development's digital asset research institute is a strategic response to favorable policy trends and market opportunities, supported by various government initiatives to promote the digital economy [6] - Despite the proactive moves by real estate companies, the current digital asset business has not yet generated significant revenue, and there are uncertainties regarding regulatory clarity and market acceptance of asset tokenization [6] Group 4: Financial Performance - In the first half of 2025, New City Development reported revenues of CNY 22.174 billion and a net profit of CNY 0.692 billion, with a notable increase in commercial operations revenue by 11.78% [8] - The company's average borrowing cost decreased by 0.18 percentage points to 5.84%, and its financing cost net fell by 11.9% to CNY 1.378 billion, attributed to reduced borrowing interest and exchange losses [8]

Core Viewpoint - New City Development Holdings Limited is actively transforming into the digital asset sector, focusing on Real World Assets (RWA) and establishing a digital asset research institute to enhance its business model and capitalize on market opportunities [1][2][3] Group 1: Strategic Moves - On September 1, New City Development announced a share issuance to Blockchain Metaverse Academy Pty Ltd at approximately HKD 2.58 per share, raising about HKD 49.4 million for RWA strategic deployment [1] - The company aims to leverage its partnership with Blockchain Metaverse Academy to reduce risks and costs associated with exploring RWA applications, thereby increasing innovation speed and efficiency [1][3] Group 2: Digital Asset Research Institute - The newly established digital asset research institute will monitor domestic and international policy changes and technological trends, providing strategic guidance for the company's digital business [2][3] - The institute's focus includes integrating quality IP resources with RWA, indicating a clear operational path and defined objectives [3] Group 3: Business Development Plans - New City Development plans to launch three main business initiatives: issuing NFTs based on its unique IP, tokenizing asset revenues from its shopping centers, and exploring the tokenization of financial assets like convertible bonds [3] - The company anticipates that once all 200+ shopping centers are operational, annual merchant sales could reach HKD 150 billion, contributing significantly to its cash flow [3] Group 4: Market Context and Challenges - The digital economy's growth has prompted many companies to enter the blockchain and NFT space, but success varies widely, with some efforts seen as mere market management tactics [4] - New City Development is not the first real estate company to venture into digital assets, with competitors like Greenland Group already making strides in the sector [5][6] Group 5: Financial Implications - The initial fundraising of HKD 49.4 million is modest and will primarily support research and platform development, with significant financial contributions expected in the long term if the strategy is successful [7] - Following the announcement of its digital asset initiatives, New City Development's stock experienced a brief increase, reflecting market optimism about its transformation efforts [7]

Core Viewpoint - The company New City Development is accelerating its transformation by establishing a digital asset research institute and launching the "New Chain" business blueprint to integrate online digital assets with offline commercial operations [2][8]. Group 1: Digital Asset Initiatives - New City Development plans to establish a digital asset management company to promote the tokenization of quality IP resources and asset revenues [2]. - The company aims to issue NFT digital collectibles based on the unique IP of its shopping centers and explore RWA products based on asset revenues [5][6]. - The global RWA asset total is projected to reach $26.7 billion by August 2025, indicating rapid market growth [4]. Group 2: Policy and Market Context - The push into digital assets is supported by favorable policies from the central and local governments aimed at promoting the digital economy and consumption [3]. - Hong Kong is positioning itself as a global digital asset center, with recent policy declarations aimed at fostering innovation in this sector [3]. Group 3: Business Model Transformation - New City Development's business model transformation is closely linked to its performance and asset base, with a focus on enhancing cash flow through its shopping centers [6][7]. - The company anticipates that once all its shopping centers are operational, they could generate annual merchant sales of 150 billion yuan, contributing significantly to stable cash flow [7]. - The integration of NFT and RWA products is expected to unlock substantial potential value from traditional financial assets [7].

Core Viewpoint - New City Development Holdings Limited has established a Digital Asset Research Institute to integrate online digital assets with offline physical businesses, aiming to drive business transformation and upgrade in response to national policy directions and the digital economy era [1][2]. Group 1: Establishment of Digital Asset Research Institute - The Digital Asset Research Institute was inaugurated on August 29, 2023, with the theme "Set Sail on a New Journey, Chain Towards the Future" [2]. - The institute is led by Executive Director and President Lv Xiaoping, with a high-level professional team including legal and blockchain experts [2][3]. - The institute aims to continuously research the digital asset market and policy changes to provide decision-making support for the company's digital business layout [2][3]. Group 2: Business Development Plans - New City Development plans to establish a Digital Asset Management Company to promote the tokenization of quality IP resources and asset revenues, focusing on three main business areas [3][4]. - The first area involves issuing NFT digital collectibles based on the unique IP of "Wuyue Plaza," which has a total asset value exceeding 120 billion RMB and has attracted over 17.6 billion visitors annually [3][4]. - The second area explores issuing RWA products based on the asset revenues of Wuyue Plaza, leveraging the Hong Kong government's supportive policies for digital assets [4][5]. - The third area focuses on issuing RWA products based on the financial asset rights of the listed company, aiming to broaden financing channels and support business transformation [4][5]. Group 3: Offline Business Strategy - The company plans to enhance its offline business through "self-operated incubation" and "national agency" models, creating proprietary brands and acting as agents for new brands entering Wuyue Plaza [5]. - The goal is to achieve an annual merchant sales volume of 150 billion RMB once all 200 Wuyue Plazas are operational, contributing 20% to the company's revenue [5]. - The establishment of the Digital Asset Research Institute marks the first step in the company's business transformation, with expectations of stable cash flow from both offline and digital asset initiatives [5][6]. Group 4: Future Outlook - The company aims to leverage the WEB 3.0 technology wave to fully explore the digital asset value of Wuyue Plaza's IP resources and asset revenues, creating a new business model that connects online digital assets with offline physical commerce [6].

Core Viewpoint - The establishment of the Digital Asset Research Institute by the company marks a strategic move to embrace the digital economy and transform its business model, aiming to integrate online digital assets with offline commercial activities [2][3][7] Group 1: Digital Asset Research Institute - The Digital Asset Research Institute is led by the company's Executive Director and President, with a team of experts from various fields to provide insights on digital asset market trends and policy changes [3][4] - The institute aims to develop a roadmap for the company's digital business and implement strategies for asset tokenization [3][5] Group 2: Business Transformation Initiatives - The company plans to establish a digital asset management company to promote the tokenization of its quality IP resources and asset revenues, focusing on three main business areas: NFT digital collectibles, RWA products based on asset revenues, and financial RWA products [4][5][6] - The company expects to complete the registration and platform construction for the digital asset management company by the end of 2025, with the first batch of NFT digital collectibles to be launched [5][6] Group 3: Offline Business Development - The company intends to enhance its offline business through self-operated incubation and national agency models, aiming to create proprietary brands and enhance the diversity of its offerings at the "Wuyue Plaza" [6] - The company projects that once all 200 Wuyue Plazas are operational, the annual merchant sales could reach 150 billion RMB, contributing significantly to the company's cash flow [6] Group 4: Future Outlook - The company aims to leverage the WEB 3.0 technology wave and capitalize on the policy opportunities in the digital asset sector to unlock the value of its IP resources and asset revenues [7]

Core Viewpoint - New City Development Holdings Limited has established a Digital Asset Research Institute to integrate online digital assets with offline physical commerce, aiming to drive business transformation and upgrade in response to national policies and the digital economy era [1][5]. Group 1: Establishment of Digital Asset Research Institute - The Digital Asset Research Institute is led by Executive Director and President Lv Xiaoping, with a team of experts from various fields to provide strategic guidance and decision-making support for the company's digital business [2]. - The institute aims to continuously research the digital asset market and policy changes, developing relevant business strategies and implementation paths [2]. Group 2: Business Focus Areas - New City Development plans to establish a digital asset management company to promote the tokenization of quality IP resources and asset revenues, focusing on three main business areas: 1. Issuing NFT digital collectibles based on the unique IP of Wuyue Plaza, which has a total asset value exceeding 120 billion yuan and attracts over 1.76 billion visitors annually [2][3]. 2. Exploring the issuance of RWA products based on the asset revenues of Wuyue Plaza, leveraging the Hong Kong government's supportive policies for the digital asset industry [3][4]. 3. Issuing financial RWA products based on the company's listed financial assets to broaden financing channels and support business transformation [4]. Group 3: Offline Business Strategy - The company plans to enhance its offline business through self-operated incubation and national agency models, aiming to create proprietary brands in various sectors and improve the richness of Wuyue Plaza's offerings [4]. - The company anticipates that once all 200 Wuyue Plazas are operational, the annual merchant sales will reach 150 billion yuan, contributing 20% to the company's revenue, thus providing stable cash flow and transforming the existing profit model [4]. Group 4: Future Outlook - The establishment of the Digital Asset Research Institute marks the first step in the company's business transformation, with expectations for continuous stable operating cash flow from its offline business and significant potential value release from NFT and RWA products [5]. - The company aims to leverage the WEB3.0 technology wave and capitalize on the policy window for the digital asset industry to enhance the value of its IP resources and asset revenues, facilitating the interconnection of online digital assets and offline physical commerce [5].

Core Viewpoint - New City Development Holdings Limited has established a Digital Asset Research Institute to integrate online digital assets with offline physical businesses, aiming to drive business transformation and upgrade [2][3] Group 1: Establishment of Digital Asset Research Institute - The Digital Asset Research Institute was launched on August 29, with the theme "Set Sail for a New Journey, Chain Towards the Future" [3] - The institute is led by Executive Director and President Lv Xiaoping, with a team of experts from various fields to provide strategic insights into the digital asset market [3][5] Group 2: Business Transformation Strategy - The company plans to create a Digital Asset Management Company to promote the tokenization of quality IP resources and asset revenues, focusing on three main business areas [3][5] - The first area involves issuing NFT digital collectibles based on the unique IP of Wu Yue Plaza, which has a presence in 141 cities and over 17.6 billion annual visitors [3][5] - The second area explores issuing RWA products based on the asset revenues of Wu Yue Plaza, which has a total asset value exceeding 120 billion RMB [5][6] - The third area aims to issue financial RWA products based on the company's listed financial assets, enhancing financing channels [6] Group 3: Offline Business Development - The company intends to establish self-operated and national agency models to incubate the content ecosystem of Wu Yue Plaza, enhancing brand control and diversity [6][7] - The goal is to achieve an annual merchant sales volume of 150 billion RMB once all 200 Wu Yue Plazas are operational, contributing 20% to the company's revenue [6][7] Group 4: Future Outlook - The establishment of the Digital Asset Research Institute marks the first step in the company's business transformation, with expectations of stable cash flow from both offline and digital asset initiatives [7] - The company aims to leverage WEB 3.0 technologies to unlock the potential value of digital assets, enhancing the synergy between online and offline businesses [7]

Core Viewpoint - New City Development Holdings Limited has established a Digital Asset Research Institute to integrate online digital assets with offline commercial activities, marking a strategic shift towards digital economy engagement [1][2] Group 1: Establishment of Digital Asset Research Institute - The Digital Asset Research Institute aims to provide decision-making support for the company's digital business layout and strategy formulation [2][3] - The institute is led by senior executives and includes a team of experts from various fields, enhancing its global perspective and professional capabilities [2][3] Group 2: Business Transformation and Growth Opportunities - New City Development plans to establish a digital asset management company to promote the tokenization of quality IP resources and asset revenues, focusing on three main business areas [2][3] - The first area involves issuing NFT digital collectibles based on the unique IP of its shopping centers, with over 17.6 billion annual visitors and 50 million members [2][3] - The second area explores the issuance of RWA products based on the asset revenues of its shopping centers, with total asset value exceeding 120 billion RMB [3][4] Group 3: Financial Innovations and Market Strategies - The third area focuses on issuing financial RWA products based on the company's listed financial assets, aiming to broaden financing channels and support business transformation [4][5] - The company anticipates that once all 200 shopping centers are operational, annual merchant sales could reach 150 billion RMB, contributing significantly to stable cash flow [5] Group 4: Future Outlook and Digital Economy Engagement - The establishment of the Digital Asset Research Institute signifies the company's first step towards business transformation, leveraging WEB 3.0 technologies to unlock the potential value of digital assets [5] - The company aims to create a seamless connection between online digital assets and offline commercial activities, enhancing the growth of the real economy and activating new momentum in the digital economy [5]