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对话 Plaud 莫子皓:你还记得 PMF 的感觉吗?
Founder Park· 2025-09-25 01:03
Plaud 在招兵买马,疯狂招人。 他们去年赚了一亿多美金,今年能赚两亿多。 怎么理解这个数字的价值?如果你在国内融资,几乎不可能拿到比这更多的美元。 不过 Plaud 没那么需要融资,它是全世界最成功的 AI 硬件 Startup。约 150 美金的录音卡片,卖给了全球超过 100 万人,引来大厂效仿,甚至还有美国团 队跑来中国找供应商。 你不好奇吗?为什么? 莫子皓是 Plaud 中国区 CEO,也是负责 AI 产品和研发的合伙人。加入之前,他「看到了真实的数据,一年增长四倍。这就是 PMF。」 硬件的销售带来的用户,稳定、真实、有粘性,还高净值。他们有真实的需求,用 Plaud 记录了密度和价值极高的信息,对他们个人至关重要的信息。所 有这些,用今天流行的话说,就是 context。 过去的东西任由行业 follow 和 copy,对 Plaud 来说,这些竞争来得太慢了,他们无瑕顾及。 我们更好奇的是,在 PMF 的助推下,在这丰沃的用户 context 土壤上,Plaud 可以做什么?他们「误打误撞」发现和解锁的下一个关卡,是什么? 以下是我们与莫子皓的对话内容,经 Founder Park 编辑整 ...
朱啸虎:为什么港股现在这么火?
创业家· 2025-09-24 10:07
Core Viewpoint - The article discusses the rising interest in Hong Kong stocks among global investors and the potential challenges for Chinese companies looking to list in Hong Kong, emphasizing the undervaluation of Chinese assets compared to the U.S. market [3][8][10]. Group 1: Hong Kong Stock Market Appeal - The Hong Kong stock market is currently experiencing significant interest, with many investors believing that Chinese assets are undervalued compared to U.S. assets [8][10]. - Southbound capital accounts for about half of the trading volume in Hong Kong stocks, which is a crucial driver for the market [9]. - International capital allocation in Hong Kong stocks is currently below historical averages, indicating potential for future growth if large-scale investments occur [10]. Group 2: Listing Challenges for Chinese Companies - Chinese companies aiming to list in Hong Kong should ideally have profits starting from at least 500 million yuan, as higher profits correlate with better valuation multiples and liquidity [19][20]. - Companies with profits between 300 to 400 million yuan may still consider listing if they demonstrate a growth rate of at least 50% and a clear path to achieving 500 to 1 billion yuan in profits [20][21]. - The Hong Kong market favors profitable consumer enterprises, and smaller companies may struggle to gain attention unless they have significant growth potential [18][20]. Group 3: Strategic Insights for Entrepreneurs - Entrepreneurs should focus on clear product positioning and innovation to stand out in the competitive market, as exemplified by successful brands like Longjing Craft Beer [28][29]. - The article highlights the importance of understanding consumer needs and leveraging technology to create products that resonate with the market [35][36]. - The upcoming event aims to provide insights on product innovation and brand expansion strategies, featuring industry leaders and experts [30][31].
投资人,还在投什么样的消费企业?
创业家· 2025-09-24 10:07
每日金句 投资人还在投什么样的消费企业?一、做品牌,必须有一个主打品牌卖爆,打 破天,这样才有机会孵化出一堆小品牌。第二、标准化程度高,可以大规模迅 速复制,能够做万店连锁。三、可防御生态,好产品一出来就一堆人模仿。怎 么才能可防御,创新之前就要思考。 朱啸虎丨金沙江创投主管合伙人 黑马营25期加速导师 报名 「 黑马·消费崛起精选课 」 本次邀请到的名师就有: 金沙江创投主管合伙人 朱啸虎 、 前优衣库MD部长 浅田拓郎 、 无印良品初创成员 萩原富三 郎 、 前华为北美公关舵主 Chris Pereira 等 。 10月17日-19日 , 用3天时间,沉浸式拆解中日消费企业如何赢在存量时代, 教你 产品创新 与品牌出海。 文章末尾扫码,即可报名! 这里认真推荐你: 活动详情如下 ↓↓↓ 黑马消费崛起精选课 10.17 / 10.19 ♡ 深圳 Oct. 向中日消费冠军 在当前 AI 重构消费产业的背景下,如何把技术变成产 品,日本经验依然具有深刻的启示意义,想开发出真正 领先十年的产品,必然是始于技术创新,终于需求共 lle。 o T. J 1 - 1 - 1 5天儿傻头外胖中日得负正业如何吸同仔重叫1人 ...
牛文文:中国企业这一套打法,在海外所向披靡
创业家· 2025-09-20 10:03
中小企业不下牌桌,要么下沉,要么出海。 你不动,肯定是要出局的,没办法。 怎么出海呢? 出海分为两派,去欧美、日本,或是去东南亚。 最近很多人都在讨论: 我们出海的餐饮企业到了新加坡,为什么能清场式的占据本地市场? 过去常说中国就是世界工厂,说我们把成本压到极致、吃苦耐劳,现在早就不是这样了。 中国产业出海现在最大的竞争优势,就是在国内练就的这一身本领: 互联网+抖音+资本、百店连锁规模化打法 。 这一套打法在海外,无往而不利。 ToB 可以, ToC 也可以。餐饮可以,教育可以,企业服务也马上会开始。 这一次中国中小企业公司的出海,就是高维打低维。 你可能在国内卷不动了,但在国外还是非常有竞争优势的。 比如说, 出海标杆企业 WOOK 的创始人许龙华 ,就是我们黑马营四期的大师兄,一直在印尼做电商。 中间奋斗的过程太难了,几次想放弃。但是现在行了,要在 印尼上市 了。 以下文章来源于i黑马 ,作者i黑马 i黑马 . 让创业者不再孤独@i黑马 牛文文 创业黑马集团董事长&创始人 黑马企业 WOOK 相关简介 我们的另一家 黑马企业乐摇摇 ,就是 利用大师兄 许龙华 的资源,成功 进入了印尼市场,目前其海外业务 ...
朱啸虎:中国的财富密码,变了
创业家· 2025-09-19 09:59
Core Viewpoint - The article emphasizes that the success of entrepreneurs and investors in the past 20 years has largely been due to the era's dividends, referred to as "beta" (β), rather than individual intelligence or effort, which is termed "alpha" (α) [5][11][10]. Group 1: Market Insights - The article discusses the division of asset returns into two parts: market returns (β) and excess returns (α) [7][8]. - It highlights the importance of recognizing that success is primarily derived from market trends and not from personal superiority [11][10]. - The article identifies the aging population as a significant market opportunity, with 20 million new retirees each year who are willing to spend [14][13]. Group 2: Investment Strategy - The author stresses the need for controlling scale and increasing safety margins as a crucial strategy for the next 5 to 10 years [16][17]. - The article suggests avoiding the pursuit of α, as it can lead to losses, and instead focusing on identifying the next significant β opportunities [9][10]. Group 3: Event Promotion - The article promotes a three-day immersive course titled "Black Horse Consumption Rise" scheduled for October 17-19 in Shenzhen, featuring industry leaders and experts [18][20][23]. - The course aims to teach participants about product innovation and brand expansion in the context of the current consumption landscape [20][26]. Group 4: Learning from Japanese Experience - The article draws parallels between Japanese companies' success in transforming technology into consumer value and the current need for Chinese companies to innovate [24][25]. - It emphasizes that future consumer champions will be those who can effectively integrate demand with technology, particularly AI [25][30]. Group 5: Course Details - The course will cover various topics, including product innovation, market segmentation, and global branding strategies, with insights from notable figures in the industry [31][32][36]. - Specific sessions will focus on how to leverage AI in consumer markets and the importance of understanding local market needs for successful globalization [30][34].
选行业就是选命,一招识别好赛道
创业家· 2025-09-19 09:59
每日金句 什么是好的行业?可以通过一些简单的显性标准来判断,比如出现很多首富的 行业,好行业的典型特征是很多人在里面挣过大钱。选择行业的时候,最害怕 的,左右一看,没人挣过钱。比如茶饮赛道,我认识的创业者做得很一般的, 一年利润也有两三千万,这就是好行业。选行业就是选命,同样聪明且努力的 创业者,在不同行业,命运截然不同。 李祝捷丨不惑创投创始合伙人 这里认真推荐你: 报名 「 黑马·消费崛起精选课 」 本次邀请到的名师就有: 金沙江创投主管合伙人 朱啸虎 、 前优衣库MD部长 浅田拓郎 、 无印良品初创成员 萩原富三 郎 、 前华为北美公关舵主 Chris Pereira 等 。 10月17日-19日 , 用3天时间,沉浸式拆解中日消费企业如何赢在存量时代, 教你 产品创新 与品牌出海。 文章末尾扫码,即可报名! 在当前 AI 重构消费产业的背景下,如何把技术变成产 品,日本经验依然具有深刻的启示意义,想开发出真正 领先十年的产品,必然是始于技术创新,终于需求共 lle。 3天沉浸式拆解中日消费企业如何破局存量时代 消费电子 × 美妆日化 × 服装家居 × 食品快消 × 生活方式 一、产品创新、商品企划与供 ...
什么样的商业模式最有价值?
创业家· 2025-09-18 10:13
Core Viewpoint - The most valuable business model for product creation is the "long tail on both ends," where buyers are small and medium-sized enterprises (SMEs) and sellers are long-tail suppliers. This model maximizes value, as exemplified by Alibaba. Conversely, the least valuable model is "big on both ends," serving only large clients [1]. Group 1: Product Innovation and Market Insights - The success of Japanese manufacturing since the 1980s serves as a model for emerging economies, emphasizing the transformation of technology into user-perceived value. For instance, Sony's Walkman addressed the need for portable music, while Uniqlo's success stemmed from comfortable basics and innovative materials [6]. - AI is reshaping the essence of consumption by redefining product value through algorithms. Future champions in consumption will be those who perfectly integrate demand with algorithms, as seen in products like Plaud's recording card and Haivivi's toys [6]. - The course will explore how to innovate products and manage supply chains by learning from companies like Sony, Uniqlo, and Muji, focusing on turning technology into user-friendly products [7]. Group 2: Strategies for Market Competition - In a saturated market, the course will analyze how to become a new leader in niche segments amidst brand competition. The rise of AI algorithms will be discussed in the context of creating new product categories [8]. - Globalization requires Chinese brands to deeply integrate local market needs with Chinese supply chain capabilities, moving from simple exportation to localized coexistence [9][10]. - The course will highlight the importance of balancing localization and standardization in global markets, emphasizing that successful overseas expansion involves understanding and addressing local consumer needs [10][11]. Group 3: Course Structure and Expert Insights - The course spans three days, focusing on product innovation, market strategies, and global expansion. It features insights from industry leaders like 牛文文, 朱啸虎, and 前田悟, who will share their expertise on leveraging AI and consumer insights for growth [12][13][17]. - Participants will learn about the importance of rapid market testing and the need to avoid the illusion of technical perfection, emphasizing the necessity of validating demand quickly [14]. - The course will also cover how to maintain product quality while ensuring affordability, as demonstrated by Muji's product development philosophy [22].
一个小小的杯子,我卖了近50亿
创业家· 2025-09-13 10:05
贾伟,LKK洛可可创始人、董事长、艺术家、黑马加速导师 自2004年创业以来,贾伟狂揽 79项 红点奖,并成为中国唯一独揽红点、iF、IDEA、G-Mark、Good Design、红星等国际顶级设计金奖的设计师; 将洛可可做成中国最大的工业设计公司之后,不断颠覆自己,连续创业; 被外界誉为:兼具商业头脑和设计才华的中国商业设计师第一人。 看到一半的时候,小女儿哭闹着说口渴,想喝水。 我父亲立刻起身去厨房倒了一杯热水。热水是刚烧好的,很烫。 他怕小女儿烫到,于是小心翼翼的把杯子放在了桌子的中间。 这个位置,小女儿正常情况下,是很难够到的。 他想等水温降下来之后,再给她喝。可万万没想到,意外发生了。 我父亲刚刚坐下,小女儿可能太渴了。便趁父亲不注意,在桌边跳起来,伸直胳膊不断的够杯子。 小女儿还小,身高不够。这一跳,刚刚好能够碰到杯子上的拉绳。 她的小手努力地往前一伸,然后,猛地一拽。紧接着,就是一声"哗啦"和"砰"的清脆声响。 满满的一杯开水,泼到了小女儿的半张脸和胸口上,瞬间皮开肉绽。小女儿立刻发出了痛苦的哭喊声。 那一刻,两个父亲都傻了。 九年前,一个周六的下午。我和父亲,在家中陪伴孩子看动画片。 那个时 ...
朱啸虎:未来5到10年,中国还有三个巨大的时代红利
创业家· 2025-09-11 10:18
Core Viewpoint - The article discusses three major market opportunities in China over the next 5-10 years, highlighting the potential of the aging population, pet ownership, and the chain retail industry as significant areas for investment and growth [3][4][5][6][7]. Group 1: Market Opportunities - The aging population presents a significant market opportunity, with 20 million new retirees each year who have disposable income and time to spend, contributing to the silver economy [5]. - Pet ownership is on the rise, with households treating pets as family members, leading to substantial monthly expenditures on pet care [6]. - The chain retail industry in China is still underdeveloped compared to countries like the US, Japan, and Hong Kong, indicating a large potential for growth in this sector [7][8]. Group 2: Event Promotion - An immersive course titled "Black Horse Consumption Rise" will take place from October 17-19 in Shenzhen, featuring industry leaders who will share insights on product innovation and brand expansion in the current market landscape [10][11]. - The course aims to dissect how Japanese and Chinese consumer companies succeed in the current market, focusing on product innovation and the integration of technology with consumer needs [15][16]. Group 3: Insights from Industry Leaders - The article emphasizes the importance of transforming technology into user-perceived value, as demonstrated by successful Japanese companies like Sony and Uniqlo, which focus on understanding consumer needs rather than just technological specifications [15]. - AI is reshaping consumer products, and future market leaders will be those who can effectively merge demand with algorithmic solutions [15][18]. - The course will feature discussions on how to navigate the challenges of market saturation and competition, particularly in the context of AI-driven consumer products [18][19].