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低欲望时代,这八大行业将赚得盆满钵满
Sou Hu Cai Jing· 2025-10-06 03:01
江南春 分众传媒董事长 黑马导师 整个社会都在喊没钱了,为什么这些公司反而年赚百亿? 日本"失落30年的秘密",就在这八个行业里面。 低欲望社会,不等于没机会。 消费分级,需求迁移,才是最大的商业机遇。 当人们不买房子,不追奢侈品的时候,钱都流向了哪里? 第一,二手经济 日本二手奢侈品市场,以大黑屋为代表,收入暴涨。 在中国,红布林、胖虎,同样业务大涨。 买不起爱马仕、LV,但抢着买二手。 年轻人不太生孩子,但可以给猫买高级的罐头。 日本 Inaba靠猫粮上市,中国乖宝(中宠)股价强劲。 诚实一口、凯锐思、疯狂小狗、伯纳天纯、比瑞吉、网易严选、卫仕等宠物品牌,销量持续攀升。 宠物不仅是主粮零食营养品,以新瑞鹏为代表的宠物医院,以泰淘气为代表的宠物益生菌、保健品,都 大幅飙升。 宠物开支逆势增长,"毛孩子"才是真刚需。 第三,成人护理 日本尤妮佳,靠纸尿裤翻身。 日本成人纸尿裤市场规模,突破100亿美元。 但在日常消费品领域,闲鱼日活破亿,转转的GMV 也大幅飙升。 闲置不是垃圾,是流动的黄金。 第二,宠物经济 第四,健康食品饮料 由于人口结构改变和健康意识崛起,让日本三得利无糖茶、明治无糖酸奶,以及众多功能饮 ...
3家消费公司拿到新钱;罗永浩开直播回应西贝预制菜争议;古茗4.9元咖啡再掀价格战 | 创投大视野
36氪未来消费· 2025-09-13 14:07
Group 1 - Chasing Car completed its first round of financing and is in the process of selecting a site for a new factory, which is expected to be 1.2 times larger than Tesla's Berlin factory [4] - Magic Creation completed a 6 million yuan angel round financing, focusing on developing courses and upgrading teaching platforms for children's programming and AI education [5] - Ropet, an AI pet company, completed a multi-million A1 round financing, with a focus on emotional companionship through AI [6][7] Group 2 - Controversy arose over Xibei's use of pre-made dishes, with founder Jia Guolong asserting that their dishes are not pre-made, while influencer Luo Yonghao called for transparency in the industry [8][9] - Xibei responded by publishing the preparation processes of dishes and launched a "Luo Yonghao menu" in about 370 stores to demonstrate transparency [9] - Tea Baidao has quietly entered the coffee market, with trial stores showing a 10% increase in sales after introducing freshly brewed coffee products [10] Group 3 - Ulike's anti-corruption efforts led to the transfer of 12 individuals to judicial authorities for criminal offenses, covering various business areas [11][12] - Chasing Technology plans to split multiple business units for IPOs starting from the end of next year [13] - Pop Mart's stock price has seen a significant decline, dropping approximately 20% from its peak, attributed to increased supply and reduced market interest [14][15][16] Group 4 - SHEIN responded to allegations of tax evasion in the UK, claiming compliance with local laws and regulations [17] - Eight Horse Tea Industry has submitted its fourth application for listing on the Hong Kong Stock Exchange [18] - The price of spot gold reached a historical high of $3,674.27 per ounce, reflecting its status as a safe-haven asset amid macroeconomic uncertainties [21] Group 5 - China's short drama industry is expected to reach a market size of $10 billion, with significant growth in overseas markets [22] - Shanghai recorded a historic high in inbound travelers during the summer, with tax refund amounts exceeding 600 million yuan, indicating a strong consumption trend [24]
国产脱毛仪之王,坑惨年轻人
虎嗅APP· 2025-08-23 03:36
Core Viewpoint - The article discusses the rise of the home hair removal device market, particularly focusing on the brand Ulike, which has captured a significant market share but faces challenges related to product quality and customer service [4][5][21]. Market Overview - The global home hair removal device market is estimated to be worth approximately $4.397 billion in 2023, with projections to reach $12.86 billion by 2030, reflecting a compound annual growth rate (CAGR) of 15.7% from 2024 to 2030 [20]. - Ulike holds over 70% market share in the domestic market, with major competitors including Philips, Panasonic, and Braun, which collectively account for about 56% of the market [5][20]. Consumer Sentiment - Many consumers, particularly those identifying as "kiwifruit girls," express anxiety over body hair, leading to a surge in demand for hair removal products, with related discussions on social media platforms garnering over 240 million views [4][20]. - However, there are significant complaints regarding Ulike's products, including reports of skin irritation and inadequate customer service, which have led to dissatisfaction among users [7][11][21]. Brand Strategy - Ulike initially positioned itself as a Korean brand to leverage the popularity of Korean beauty products, employing various marketing strategies including celebrity endorsements and social media promotions [13][14]. - Despite its growth, Ulike has faced multiple penalties for advertising violations and has been criticized for its customer service and product quality [15][21]. Regulatory Environment - The beauty device market is expected to face increased regulation, particularly for products like radiofrequency devices, which will require certification starting April 1, 2026 [22]. - Ulike and its competitor Jmoon are currently operating in a regulatory window, raising questions about their compliance in the future [22]. Consumer Behavior Trends - There is a growing trend among consumers to critically evaluate the marketing messages surrounding hair removal and beauty devices, with some users expressing that body hair should not be stigmatized [23]. - The article highlights a shift in consumer attitudes, suggesting that Ulike must improve its customer service and product quality to maintain its market position and appeal to a more discerning consumer base [23].
低欲望时代,这八大行业将赚得盆满钵满
创业家· 2025-08-21 10:16
Core Insights - The article emphasizes that despite the prevailing narrative of economic hardship, certain industries are thriving and generating substantial profits, particularly in the context of Japan's "lost 30 years" and its implications for China [3][4]. Group 1: Emerging Opportunities - The concept of a "low-desire society" does not equate to a lack of opportunities; instead, it presents new avenues for business growth [4]. - Consumer behavior is shifting towards second-hand markets, with significant growth in platforms like Xianyu and Zhuanzhuan, indicating a rising demand for second-hand goods [6][9]. - The pet economy is booming, with brands like Guobao and Zhongchong seeing strong sales as consumers prioritize spending on pets over traditional family structures [11][12][15]. - The adult care market is expanding, particularly in China, where products like adult diapers are expected to see significant growth due to an aging population [16][18]. - The beauty and wellness sectors are thriving, with products like collagen supplements and at-home beauty devices gaining popularity, reflecting a continued consumer focus on aesthetics [23]. - Outdoor and leisure activities are on the rise, with brands in camping and outdoor gear experiencing increased sales as consumers seek experiences over material possessions [24][30]. - The emotional economy is gaining traction, with products that provide comfort and joy, such as low-alcohol beverages, becoming increasingly popular [25][26]. - The "lazy economy" is emerging, driven by younger generations who prefer convenience, leading to growth in frozen food and smart home appliances [29][31]. Group 2: Market Trends and Strategies - The article suggests that the current economic climate, often viewed as a "winter," actually presents opportunities for those willing to invest in counter-cyclical sectors [33]. - The upcoming event, "Black Horse Consumption Rise," aims to provide insights into how Japanese and Chinese companies can thrive in a stock market era through product innovation and brand expansion [34][39]. - The importance of understanding consumer needs and market segmentation is highlighted, with successful companies focusing on niche markets and innovative product offerings [42]. - The article discusses the significance of global branding and the need for Chinese companies to build trust in international markets through effective storytelling and cultural adaptation [43][49].
经济越来越差,这八大行业越赚爆!
创业家· 2025-07-28 10:05
Core Viewpoint - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight sectors that present significant business opportunities in a low-desire society [3]. Group 1: Economic Trends - The concept of a "low-desire society" does not equate to a lack of opportunities, as consumer behavior is shifting towards different spending patterns [4]. - The phenomenon of consumption upgrading and demand migration is identified as the largest business opportunity [5]. Group 2: Key Industries - **Second-hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a significant revenue increase. In China, platforms like Hongbulin and Panghu are experiencing similar growth [6][7]. - **Pet Economy**: Despite declining birth rates, spending on pets is increasing, with brands like Inaba in Japan and Guobao in China seeing strong sales [10][11]. The pet healthcare sector is also expanding rapidly [12][13]. - **Adult Care**: The adult diaper market in Japan has surpassed $10 billion, indicating a substantial growth potential for similar products in China [14][15][16]. - **Health Food and Beverages**: Changes in population structure and rising health awareness are driving the growth of sugar-free beverages and functional foods in both Japan and China [19][20]. - **Beauty Economy**: The demand for beauty products, such as collagen supplements and home beauty devices, remains strong, indicating that beauty is both an economic and therapeutic necessity [22]. - **Outdoor and Leisure**: The outdoor equipment market is thriving, with brands in China experiencing rapid sales growth, reflecting a desire for leisure activities despite economic constraints [22]. - **Emotional Economy**: Products that provide emotional comfort, such as low-alcohol beverages and unique consumer goods, are gaining popularity [23][24]. - **Convenience Economy**: The demand for convenience foods and smart home appliances is rising as younger generations seek to save time in cooking and household chores [27][28]. Group 3: Market Outlook - The article suggests that while many perceive the current market as a "cold winter," the true winners are those who can identify and invest in counter-cyclical opportunities [31].
低欲望时代,这八大行业将赚得盆满钵满
创业家· 2025-07-24 09:57
Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth [6][7][9]. - **Pet Economy**: With a decline in birth rates, spending on pets has increased. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend, with pet food and healthcare products seeing significant sales growth [10][12][13]. - **Adult Care**: The adult diaper market in Japan has surpassed $10 billion, indicating a strong potential for similar products in China, particularly as the population ages [14][15][16]. - **Health Food and Beverages**: Changes in population structure and rising health awareness have led to the success of sugar-free products and functional beverages in both Japan and China [19][20]. - **Beauty Economy**: Despite economic constraints, demand for beauty products like collagen supplements and home beauty devices remains high, indicating a persistent consumer interest in personal care [22]. - **Outdoor Recreation**: The outdoor equipment market is thriving, with brands in both Japan and China seeing significant sales growth, as consumers seek leisure activities despite economic challenges [22]. - **Emotional Economy**: Products that provide emotional comfort, such as low-alcohol beverages and unique consumer goods, are gaining popularity, reflecting a shift in consumer spending habits [23][24]. - **Lazy Economy**: The demand for convenience products, such as frozen foods and smart home appliances, is increasing as younger generations prioritize time-saving solutions [27][28][29]. Group 2: Market Trends - **Consumer Behavior**: The article emphasizes that even in a low-desire economy, there are opportunities for growth in sectors that cater to changing consumer needs and preferences [31]. - **Investment Opportunities**: Companies that can identify and invest in these counter-cyclical sectors are likely to emerge as winners in the current economic climate [31].
经济越来越差,这八大行业越赚爆!
创业家· 2025-07-17 10:10
Core Insights - The article discusses how certain industries are thriving despite the prevailing narrative of economic hardship, highlighting eight sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - The second-hand economy is booming, with companies like Dabaiku in Japan and Hongbulin in China seeing substantial revenue growth as consumers turn to second-hand luxury goods [8][6]. - The pet economy is flourishing, with brands like Inaba and Guobao experiencing strong stock performance, as consumers prioritize spending on pet products over traditional family expenses [9][10]. - The adult care market, exemplified by Unicharm's success in Japan, is projected to grow significantly in China, driven by an aging population [14][16]. - Health food and beverage sectors are expanding, with brands like Dongfang Shuye and Jianchun capitalizing on the rising health consciousness among consumers [19][20]. - The beauty economy remains robust, with products like collagen supplements and home beauty devices achieving high sales, indicating a persistent demand for beauty solutions [23]. - Outdoor and leisure products are gaining traction, with brands like Snow Peak and Kailas seeing increased sales as consumers seek outdoor experiences [25]. - The emotional economy is on the rise, with brands like Labubu and Rio catering to consumers' desires for comfort and enjoyment [27][28]. - The convenience economy is thriving, with frozen food brands and smart home appliances addressing the needs of younger generations who prioritize time-saving solutions [32][33]. Group 2: Market Trends - The article emphasizes that even in a low-desire period, there are significant opportunities for companies that can identify and invest in counter-cyclical sectors [36]. - The upcoming seminar aims to provide insights into the methodologies of successful consumer giants in Japan and China, focusing on efficiency, demand reconstruction, and capital strategies [37].