Core Insights - Mercedes-Benz is emphasizing its commitment to the Chinese market with the launch of the new pure electric long-wheelbase CLA and the Vision V concept car, showcasing advanced technology and a focus on local needs [1][3][6] - The new CLA features significant advancements in energy efficiency and safety, including a range of 866 kilometers and a battery-to-wheel energy conversion efficiency of 93% [3][5] - The company aims to deepen its local partnerships and enhance its product offerings tailored to Chinese consumers, marking a shift from "in China, for China" to "in China, for the world" [5][6] Group 1 - The new pure electric long-wheelbase CLA is positioned as a key model for Mercedes-Benz's future strategy in China, highlighting the company's focus on electric mobility and advanced technology [1][3] - The vehicle incorporates a two-speed transmission and an 800-volt architecture, allowing for rapid charging and impressive range performance [3][4] - Mercedes-Benz is leveraging local R&D capabilities, with a significant number of engineers based in China, to develop products that meet local consumer demands [5][6] Group 2 - The Vision V concept car and the CLA are part of a broader strategy to showcase Mercedes-Benz's innovation in electric and intelligent vehicles, balancing luxury with safety and efficiency [2][4] - The company has conducted extensive testing to ensure the safety of the new CLA, achieving a five-star rating in fire safety for electric vehicles in China [5] - Mercedes-Benz plans to introduce seven exclusive models for the Chinese market by 2027, further solidifying its commitment to local production and innovation [6][7]

Core Insights - The 2025 Mercedes-Benz Brand Technology Day showcased cutting-edge technology and innovation in the automotive industry, highlighting the launch of the all-new pure electric long-wheelbase CLA and the Vision V concept vehicle, marking the beginning of a strong product and technology offensive by Mercedes-Benz [1][3][26] Product Launches - The all-new pure electric long-wheelbase CLA, as the first domestic model on the MMA platform, features a length of 4763 mm, width of 1856 mm, height of 1469 mm, and a wheelbase of 2830 mm, which is 40 mm longer than the standard model, providing enhanced comfort for rear passengers [7] - The Vision V concept vehicle, based on the VAN.EA pure electric architecture, aims to redefine the future of luxury MPVs, with a focus on creating a "private VIP lounge" experience [15][18] Technological Advancements - The all-new CLA is equipped with a globally first electric two-speed transmission, achieving a perfect balance between efficiency and power, with a CLTC range of 866 km and a power consumption of only 10.9 kWh per 100 km [9] - The vehicle features the Mercedes-Benz MB.OS architecture, enabling tailored smart technology for Chinese customers, and includes an advanced intelligent driving assistance system powered by NVIDIA Orin X chips [11] - Mercedes-Benz showcased various forward-looking technologies, including an 800V electrical architecture and a new In-drive braking system, which enhances energy recovery and comfort during braking [23][24] Safety and Quality Standards - The all-new CLA adheres to stringent safety standards, undergoing 15,000 simulation tests and over 150 real vehicle crash tests, with a unique feature of 11 airbags, including a front center airbag [12][15] - The vehicle has received a five-star safety certification for electric vehicle fire safety, demonstrating its thermal stability and safety features [15] Future Outlook - Mercedes-Benz plans to deepen its commitment to the Chinese market, aiming to develop products that meet local demands and enhance collaboration with Chinese partners [3][26] - The Vision V concept vehicle is set to launch a new series of electric MPVs starting in 2026, catering to diverse customer needs [16][18]

Core Insights - Mercedes-Benz showcased its latest breakthroughs in electrification, intelligence, and luxury experience at the 2025 Mercedes-Benz Brand Technology Day in Shanghai [1] Group 1: VAN.EA Electric Architecture - The VAN.EA electric architecture platform will officially launch in 2026, marking a significant step for Mercedes-Benz in the luxury MPV and commercial vehicle sectors [2] - The Vision V concept car exemplifies Mercedes-Benz's definition of luxury MPVs, combining comfortable space, intelligent experiences, and exquisite interior design [2] - The modular design of the VAN.EA platform enhances production efficiency and offers diverse options for customers, with flexible adjustments for vehicle size and battery capacity [2] Group 2: Market Strategy and Trends - Mercedes-Benz demonstrates foresight in responding to the global MPV market's trend towards "premiumization and electrification," maintaining a strategic focus while being tactically flexible to meet diverse customer needs [3] - The company plans to introduce more compliant electric MPV models in Europe, where the market is increasingly driven by policy support for new energy vehicles [3] - In North America, despite current reliance on fuel vehicles, Mercedes-Benz is preparing to launch electric products to adapt to future market changes [3] Group 3: Intelligence and Safety - Mercedes-Benz leads the industry in intelligent technology, with all models based on the VAN.EA platform featuring advanced intelligent driving assistance systems and cutting-edge technologies [4] - Safety remains a core value for Mercedes-Benz, with strict adherence to "Mercedes standards" for safety testing across all platforms [4]

撰 文 / 刘宝华 设 计 / shelly 士别三年，刮目相看。两年河东，两年河西。 前一句说的是2023年上海车展，后一句说的是2025年上海车展。 2023年上海车展是疫情后国内第一个国际车展，此前3年全球汽车业交流甚少，也恰好在那3年，中 国智能电动车飞速发展，不少跨国车企高管在那届车展上看到了自己在智能电动车上与中国公司的 差距。跨国公司在中国的市场战略、合作方式从那时起发生了巨大变化。 2年后的上海车展，这些战略中不少已经快结出果实，根据中国需求，顺应中国速度，与本土供应 商、合作伙伴深度合作，由中方团队参与甚至主导产品定义的全新一代产品纷纷揭开面纱，2025年 底到2026、2027年是这批跨国品牌全新一代产品的陆续上市期。 与上届上海车展相比，跨国车企更加自信，2年时间让他们消化和接受了中国汽车的异军突起，从 中研究和学到智能电动车时代的竞争要领，并迅速实施。奔驰、丰田、大众、宝马等车企相继交出 了转型中的第一份答卷。 梅赛德斯-奔驰在本届车展上强调了"新平台、新车型、新技术"，还把以往车展媒体日前一天单独 举办的品牌之夜活动命名为"2025梅赛德斯-奔驰品牌科技日"，全球首秀的全新纯电长轴距 ...

Core Insights - China is the largest automotive market globally and leads in the adoption of new energy vehicles, driving the electric transformation of the automotive industry [1] - Mercedes-Benz is launching a strong product and technology offensive in China, showcasing 28 models at the Shanghai Auto Show [3][4] - The all-new pure electric long-wheelbase CLA is a key step for Mercedes-Benz in the high-end electric vehicle market in China, featuring advanced technology and local adaptations [4][6] Product and Technology Highlights - The all-new pure electric long-wheelbase CLA features an 800V architecture, allowing for a 370 km range with just 10 minutes of charging, and has a range of 866 km (CLTC) [4][6] - The vehicle includes a high-energy density lithium-ion battery with a 20% increase in weight energy density and an energy consumption of only 10.9 kWh per 100 km [4] - Advanced safety features include 11 airbags and a five-star certification for fire safety, meeting new national standards [6] Localization and Market Strategy - Mercedes-Benz plans to launch seven China-exclusive models by 2027, focusing on local supply chains and partnerships to meet domestic demand [4][8] - The company has over 2,000 R&D engineers in China, with centers in Beijing and Shanghai focusing on local needs such as smart cockpits and autonomous driving [8][11] - The Vision V concept car indicates the future of Mercedes-Benz's MPV family, with production models expected in 2026 [8] Collaboration and Future Outlook - Mercedes-Benz is deepening collaborations with local partners like BAIC Group and expanding alliances with tech companies to leverage China's innovative supply chain [11] - The average age of Chinese customers is 41, with a significant demand for luxury and innovation, driving Mercedes-Benz's evolution in the market [11]

28款车型齐聚，两款全球首秀 "这届上海车展上感觉有一半人都是国际友人。" 4月23日，时值2025（第21届）上海国际汽车工业展览会首日，一些参展的媒体人如此感慨。 展会上国际面孔的增多，一方面说明着中国的汽车开始更多被全球关注，另一方面，也是国际品牌们更 加重视中国市场的具体表现。其中，梅赛德斯-奔驰就以本次车展为契机，大秀新平台、新产品、新技 术，俨然将上海车展办成了奔驰的春晚。 从去年以来，针对竞争愈加激烈的中国市场，国际品牌们纷纷交出自己的应对答案，而这一次的上海车 展上的众多大招，便是奔驰应对中国市场变局、继续深度连接中国的答案。 本次上海车展，奔驰携旗下梅赛德斯-奔驰、梅赛德斯-AMG、梅赛德斯-迈巴赫和G级越野车全品牌共28 款车型亮相。 其中，MMA平台的首款国产车型——全新梅赛德斯-奔驰纯电长轴距CLA，以及面向未来的顶级豪华 MPV车型Vision V概念车在本次车展上完成全球首秀，全新梅赛德斯-AMG GT 63 4MATIC+正式上市。 全新纯电长轴距CLA车型是奔驰针对中国市场智能与豪华变革之下的答案之作。 在奔驰的体系中，这款车是迄今为止最智能的奔驰。新车搭载了奔驰自研全新架构M ...

Core Insights - The 2025 Shanghai Auto Show has opened, showcasing the growing global brand influence and the push towards electrification and intelligence in the automotive industry [1] - Over 100 new vehicle launches are expected, with major domestic and international brands presenting their latest transformation strategies [1] Domestic Brands - BYD will unveil several new models including the Tengshi concept supercar, Ocean-S concept car, and various versions of the Haiyan series [1] - Geely's Zeekr brand will debut a new model of its super electric hybrid vehicle [1] - Chery will present the new QQ (Domi) pure electric microcar and the flagship model, the new Shanhai L9 [1] - GAC Trumpchi will showcase the Trumpchi Xiangwang S9 developed in collaboration with Huawei and CATL [1] - GAC Aion will launch a Robotaxi model with L4 autonomous driving capabilities in partnership with Didi [1] - Dongfeng's high-end new energy brand, Lantu, will debut the new Lantu FREE [1] International Brands - Great Wall Motors will present multiple new vehicles across its brands, including the second-generation Haval Xiaolong MAX and the Haval Menglong [2] - Mercedes-Benz will globally debut the Vision V concept car and the new pure electric long-wheelbase CLA, which is the first domestic model built on the MMA platform [2] - BMW will showcase over 30 models, including the new generation intelligent cockpit and a peak performance concept car [2] Event Details - The auto show has attracted nearly 1,000 well-known enterprises from 26 countries and regions, covering an exhibition area of over 360,000 square meters [3] - The event utilizes 13 indoor exhibition halls at the National Exhibition and Convention Center (Shanghai), including 8 halls for passenger vehicles and 4 for automotive technology and supply chain [3] - The schedule includes media days on April 23-24, professional audience days on April 25-26, and public days from April 27 to May 2 [2]

Core Insights - Mercedes-Benz is launching a new product and technology offensive, showcasing the all-new electric long-wheelbase CLA sedan, Vision V concept car, and eight advanced technological achievements, emphasizing breakthroughs in electrification, intelligence, and luxury experience [1][5] Group 1: New Product Launch - The all-new electric long-wheelbase CLA sedan is the first domestic model based on the MMA platform, featuring dimensions of 4763/1856/1469 mm and a wheelbase of 2830 mm, enhancing passenger comfort with a 40 mm increase in wheelbase and a 10 mm longer rear seat cushion [1] - The Vision V concept car is designed as a "private VIP lounge," with dimensions of 5486/2100/1892 mm and a wheelbase of 3530 mm, offering an exceptional space experience with first-class independent seats and luxurious interior materials [3] Group 2: Technological Innovations - The CLA sedan features the world's first electric two-speed transmission designed for efficiency and an 800-volt electrical architecture, achieving a CLTC range of up to 866 km and a power consumption of only 10.9 kWh per 100 km [2] - The vehicle is equipped with the MB.OS self-developed architecture and a full-scene intelligent driving assistance system, utilizing NVIDIA Orin X chips and end-to-end large model technology for an AI-based intelligent human-machine interaction system [2] - Eight advanced technologies were unveiled, covering efficiency, driving, intelligence, and safety, including an 800-volt electrical architecture that significantly enhances charging performance and a new solar coating component that can generate up to 14,000 km of additional range annually under specific lighting conditions [4] Group 3: Strategic Commitment to China - The launch of the new CLA marks the beginning of a new development phase for Mercedes-Benz, transitioning from "in China, for China" to "in China, for the world," with a commitment to deepen partnerships and increase investments in the Chinese market [5] - The company aims to leverage "Chinese speed" and "Chinese standards" to create products that meet the needs of Chinese consumers, continuing to strengthen its presence in the Chinese market [5]

Group 1 - Mercedes-Benz will showcase 28 models at the Shanghai International Auto Show, emphasizing its leadership in electrification and intelligent mobility [2] - The global debut of two new platforms, VAN.EA and MMA, will feature the Vision V concept and the new electric long-wheelbase CLA, highlighting advancements in luxury MPVs and intelligent driving [3][4] - The MMA platform's efficient electric drive technology achieves fuel efficiency comparable to a "1-liter gasoline car," while the MB.OS system outlines a comprehensive path from daily commuting to advanced autonomous driving [4] Group 2 - The exhibition will include a diverse lineup of models from Mercedes-Benz, AMG, Maybach, and G-Class, showcasing a blend of luxury and performance [5] - The booth design, inspired by "City Realm," creates an immersive experience, allowing visitors to engage with the brand in a dynamic urban context [6] - The event aims to demonstrate Mercedes-Benz's commitment to technological empowerment and localized innovation in response to the Chinese market [6]

沪上有大车：豪华纯电MPVVision V概念车全球首秀 浪奔，浪流，万里滔滔江水永不休。 上海滩从来不缺星光闪耀的大事，亦在不断更新百年星辉的东方叙事。 这一次，139岁的梅赛德斯-奔驰带来了用安全底线和前沿科技打造产品，用中国创新和"中国速度"迭代 升级的星辉故事。 4月23日，2025（第21届）上海国际汽车工业展览会即将盛大启幕，梅赛德斯-奔驰将携全品牌28款星徽 座驾，登陆国家会展中心（上海）4.1号馆。车展期间，VAN.EA纯电架构平台前瞻之作Vision V概念 车、"史上最智能的梅赛德斯-奔驰"全新纯电长轴距CLA 2款重磅车型将迎来全球首秀，全新梅赛德斯- AMG GT 63 4MATIC+将在中国上市。4月22日，"2025梅赛德斯-奔驰品牌日"以及诸多行业领先科技将 率先亮相沪上。凭借覆盖各细分市场、"油电同智"的多元化豪华产品矩阵和以"科技奔驰"引领未来的创 新实力，梅赛德斯-奔驰将为客户呈现令人向往的产品与出行体验。 车展前夕，一系列梅赛德斯-奔驰面向未来的行业领先研发成果将闪耀黄浦江畔，集中展示"科技奔 驰"在从行业顶尖能效到领先未来科技等领域的最新进程。 电动化时代，"能效就是硬 ...