无人机组在城市夜空辗转腾挪烘托节日气氛，元宇宙空间让游客秒变"造物者"穿越古今，AI设计和3D 打印订制个性化纪念品给足情绪价值……春节期间，全国各地旅游场景中，"文化+科技"的文旅项目正 以前所未有的辨识度，吸引着游客、活跃着经济、拉动着消费。 因此，各地上新"文化+科技"文旅项目，应将"尊重文化本体"作为优先议题，先把要"呈现哪些内涵""放 大哪些元素""再现哪些经典"这些问题梳理清楚。文化方面的思路理清了，再把"如何表达和呈现"交给 技术。这样做，才能在增强消费者体验感的同时，更好彰显文化温润心灵、陶冶情操的作用和价值。 当科技手段真正赋能于文化底蕴的深度挖掘、情感的精准传递、瑰宝的长久留存，相信更多"文化+科 技"的优秀融合成果，会在新兴技术持续迸发的时代次第绽放。 （文章来源：科技日报） 城市文旅项目中的此类现象较为典型。一些景区打着高科技旗号的沉浸式体验项目，游客花着高额票价 消费，体验完只记得"灯光很亮""音乐很响""脑袋很晕"，真正留在心里的文化记忆，却浅之又浅。一些 博物馆倾力打造的互动项目，同样缺乏特色表达。文物全息成像、裸眼3D、触屏翻转等方式，让很多 观众感慨"似曾相识"，初见倍感惊艳 ...

今年春节，"迁徙式过年"成为流行热词，勾勒出国人团圆方式的新变迁。一组重磅数据为这场大规模人口流动注入强劲动力：全国20.5亿元专项促消费资金 已全部到位。消费券、专项补贴与惠民红包随着长假密集投放，形成集中释放的政策红利期。这是财政部门以真金白银为支撑，努力为大家"怎么过年、如 何过好年"提供坚实保障。 今年的超长假期不仅带来人流与消费的热闹劲儿，更折射出大众过年方式的深层转变。过去，我们以为文旅的核心是"看"：看黄山奇松，看故宫红墙，看西 湖断桥。但今年春节，人们开着导航涌向揭阳、普洱、雪窦山等许多地方，不是为了"看一眼"，而是为了"过上几天"。所以，今年春节文旅较为深刻的变 化，是游客与目的地的关系正在被重新定义。 深圳：全球首届"AI机器人"春节嘉年华活力上演 这股由年轻人引领的新春消费新潮流，也在反向推动文旅供给端加速创新升级。眼下，多地将醒狮等传统民俗与科技潮玩、研学亲子体验深度融合，专门设 置科创体验专区，通过AI互动装置打造兼具科技感与年味的新春场景；许多地方的文博场馆纷纷引入XR技术，让广大游客在虚实交互中"亲身经历"楚汉历 史。 我想，消费券激发的是"出发"的冲动，业态创新回应的则是"抵达 ...

Core Viewpoint - The integration of technology in the Spring Festival Gala reflects the dual projection of technological waves and the preservation of cultural spirit, with a focus on how technology can empower culture [1] Group 1: Technological Evolution in the Spring Festival Gala - The Spring Festival Gala has historically served as a testing ground for cutting-edge technologies, evolving from the introduction of LED screens in 1993 to the use of XR and 8K technologies in recent years [2] - The 2026 Gala is expected to showcase AI, AR, and XR technologies, continuing the tradition of technological innovation while enhancing cultural expression [2][3] - The application of these technologies not only enhances the Gala but also accelerates the digital transformation of the cultural industry, providing a reference model for other sectors [2] Group 2: Cultural Significance and Emotional Connection - Technology is portrayed as a medium for conveying emotions and values, with past Gals incorporating AI and AR to enrich the audience's experience of traditional culture [3] - The upcoming Gala aims to blend the cultural symbolism of the Year of the Horse with technological means, using AR to recreate dynamic scenes and enhance the artistic expression of traditional performances [3][4] - The balance between technological advancement and cultural depth is emphasized, ensuring that cultural works maintain emotional richness and spiritual significance [4]

Core Viewpoint - Xi'an government has issued an implementation plan to cultivate and develop the XR industry chain, leveraging the city's cultural, technological, and talent resources to promote the comprehensive development of XR technology, hardware manufacturing, software support, and operational services, thereby contributing to high-quality digital economic growth [1][2]. Group 1: XR Industry Development Framework - The plan proposes a "1+1+1+N" XR industry development system, which includes establishing a mechanism and standard system, creating an XR content production base, building an XR terminal equipment manufacturing base, and constructing multiple application fields [1]. - An XR industry development working group will be established to coordinate resources across multiple departments, and a cultural resource authorization mechanism will be implemented to support content creation [1]. Group 2: Content Production and Application - The content production base will focus on supporting film content, cultural tourism experiences, and exhibition development, while also promoting the construction of public service platforms for the content industry [1]. - The plan aims to host an XR content creation competition to establish it as a nationally influential cultural brand for the city [1]. Group 3: Terminal Equipment Manufacturing - The terminal equipment manufacturing base will be located in Xi'an Chanba International Port, focusing on the research and manufacturing of complete machine products and supporting components [2]. - A specialized XR industry operation company will be established, along with a dedicated fund to promote collaborative development within the industry chain [2]. Group 4: Application Expansion and Goals - Xi'an aims to promote XR technology innovation in education, industry, and commerce, with plans to build at least 50 XR theaters, creating the largest "XR theater cinema group" in the country [2]. - By the end of 2026, the XR industry ecosystem in Xi'an is expected to take shape, with an average of over 50 XR works developed annually, at least 50 new patents, and training for over 3,000 professionals [2].

Core Points - The Ministry of Commerce and nine other departments jointly issued measures to expand service consumption, highlighting a significant focus on enhancing service sectors in China [1] - The measures include 19 specific tasks aimed at improving service supply, attracting foreign consumption, and increasing financial support for service industries [1][2] Group 1: Service Consumption Expansion - The measures propose to cultivate service consumption promotion platforms and develop new consumption models and scenarios [1] - A wide range of industries are covered, including internet, culture, telecommunications, education, and high-end medical services, indicating a broad policy benefit for related sectors [1][2] - Specific initiatives include extending operating hours for popular cultural venues and optimizing reservation methods to enhance visitor experience [2] Group 2: Financial and Policy Support - The measures emphasize financial support for service industries, including fiscal interest subsidies to reduce financing costs for service providers [1][2] - There is a focus on expanding market access and reducing restrictive measures in sectors like telecommunications, healthcare, and education [2][4] Group 3: Tourism and International Consumption - The measures aim to attract more foreign visitors by expanding visa exemptions and improving travel facilitation, which is expected to boost inbound tourism [6][7] - Data from travel platforms indicate a significant increase in foreign tourist bookings, suggesting a growing interest in domestic travel destinations [7] Group 4: Technological Integration and Innovation - The integration of digital technologies like XR in the cultural and tourism sectors is expected to create immersive experiences that attract younger consumers [3] - The measures encourage the introduction of international sports events and support local sports competitions, which could enhance the sports economy [3]

Semiconductor Sector Dynamics - The world's first full-band 6G chip has been released [1] - OmniVision Technologies has launched the high-voltage isolation driver chip ORD110x [1] - AMD has officially released the Ryzen 5 9500F [1] Automotive Electronics Sector Dynamics - Hesai has secured a global exclusive lidar order from Motional [1] - Pony.ai has reached a strategic cooperation with Qatar National Transport Company [1] - Qualcomm and BMW Group have jointly launched a driver assistance system [1] AI Sector Dynamics - UBTECH has won the largest global contract for humanoid robots [1] - XianGong Intelligence has partnered with Stardust Intelligence to promote the large-scale application of humanoid robots in industrial and logistics scenarios [1] - The first large-scale reinforcement learning framework for embodied intelligence has been open-sourced [1] Metaverse Sector Dynamics - Oculens is set to unveil multiple new smart glasses [1] - Rivet has secured a $195 million contract with the U.S. Army to provide XR technology support for command systems [1] - VITRUE has raised a total of $100 million in two rounds of Series B financing [1]

Group 1 - The Shenzhen exhibition area, themed "Beautiful Life · Shenzhen Creation," is a highlight of the cultural industry innovation exhibition in the Guangdong-Hong Kong-Macao Greater Bay Area, featuring immersive interactive experiences and cutting-edge technology applications [1] - The main exhibition area includes four major sections: artificial intelligence, digital creativity, cultural tourism, and the sky bridge show, along with 12 distinctive sub-venues in Nanshan District [1] - The exhibition showcases a variety of robots, including the humanoid robot "Xialan," which has 29 motors and can display 22 different facial expressions, attracting significant attention from visitors [1] Group 2 - In the artificial intelligence experience area, 21 leading companies present their innovations through immersive interaction and scenario-based experiences, including a robot barista that can perform the entire coffee-making process [2] - The exhibition features a real-time translation earphone with an accuracy rate of 98%, and an air drum set developed by Shenzhen Ganyin Technology, which has captivated numerous visitors [2] - The smart toy area showcases products like AI visual toys and intelligent dialogue balls, providing children with educational and entertaining experiences through visual recognition and voice interaction technology [2] Group 3 - The "Cyber Fashion Parade" at the Shenzhen exhibition combines technology and fashion, featuring models wearing Shenzhen brand clothing alongside robots to demonstrate the perfect integration of fashion and technology [3] - A "micro short film viewing area" allows visitors to appreciate the unique charm of digital storytelling, while a gaming e-sports experience area offers immersive gameplay and competitions with well-known e-sports players [3] - The exhibition focuses on the integration of digital creativity and cultural technology, showcasing cutting-edge innovations from national high-tech enterprises, including AI education devices and smart wearables [3]

Core Insights - The report emphasizes the need to enhance the protection of cultural heritage and historical culture in urban and rural construction, highlighting its significance as a carrier of human civilization [1] - The integration of modern technology, such as H5 interactive design, XR technology, mobile applications, and social media platforms, is crucial for innovating the dissemination of cultural heritage [1] Group 1: H5 Interactive Technology - H5 interactive technology serves as a core medium for cultural heritage dissemination due to its low threshold, cross-platform capabilities, and social characteristics [2] - It deconstructs complex cultural content into accessible interactive units, reducing cognitive load and enhancing user engagement [2] - H5 can integrate location-based services (LBS) and real-time data interfaces to intelligently push cultural content based on user location and behavior, creating a virtual-physical integration [3] Group 2: XR Technology - XR technology, encompassing VR, AR, and MR, provides a multi-dimensional solution for the digital narrative and interactive experience of cultural heritage [4] - It transforms static cultural entities into interactive digital twins using high-precision digitization, allowing users to engage with multi-modal information in a virtual-physical context [5] - The non-linear narrative model of XR technology enables users to become active explorers, constructing personalized cognitive maps through autonomous interactions [5] Group 3: Mobile Applications and Social Media - Mobile applications and social media platforms create an ecological matrix for cultural heritage dissemination through terminal adaptability, data-driven approaches, and community operations [6] - They facilitate the transformation of physical spaces into intelligent cultural narrative environments, enhancing user interaction through ergonomic design and multi-dimensional feedback mechanisms [6] - User-generated content and algorithmic recommendations on social media activate community-driven cultural heritage dissemination, while data analytics provide quantitative support for cultural strategies [7]