Core Viewpoint - The "2025 China Beverage Industry Association-Kangshifu Cup" college student beverage innovation competition serves as a platform for deep collaboration between Kangshifu and young people, reflecting the company's commitment to empowering the younger generation and aligning with their growth aspirations [1][3][8]. Group 1: Event Overview - The competition was officially launched on June 23, 2025, at Tianjin University of Science and Technology and concluded with the final round on December 11, 2025, focusing on the theme "Intelligent Innovation for a New Beverage Ecosystem" [5]. - The event targets three major trends in the beverage industry: green supply chain, health upgrades, and digital integration, bringing together multidisciplinary youth from the Beijing-Tianjin-Hebei region [5][6]. - The competition has evolved since its inception in 2013, now featuring a comprehensive innovation model that includes research, design, and marketing, thus enhancing the connection between young innovators and industry practices [8]. Group 2: Brand Engagement with Youth - Kangshifu emphasizes not just understanding but also empowering young people, creating a collaborative environment that allows their innovative ideas to flourish [3][6]. - The brand captures the emotional landscape of the younger generation, aligning its marketing strategies with their lifestyle and aspirations, as seen in campaigns like the "Painful Taste, Irreplaceable" for its iced tea products [9][15]. - The company has successfully integrated its products into popular culture, leveraging collaborations with media and events to resonate with the youth demographic [15][17]. Group 3: Product Innovation and Market Strategy - Kangshifu is advancing its product offerings by focusing on health and sustainability, introducing items like "Jasmine Longjing" and "Fresh Green Tea" that cater to the health-conscious consumer [19][21]. - The brand is also enhancing its premium product line, such as the "Tea Inheritor" series, which combines high-quality ingredients with sustainable practices, appealing to the younger generation's desire for responsible consumption [21][23]. - The company has implemented sustainable practices in its production and packaging processes, such as using lightweight bottles and automated factories, which align with the environmental values of young consumers [23][24]. Group 4: Future Outlook - Kangshifu's ongoing commitment to understanding and meeting the evolving needs of young consumers positions it as a leading brand in the beverage industry, capable of defining future trends [24].

主论坛上，康师傅控股行政总裁陈应让以"聚焦科创，锻造产业新质能"为主题发表演讲。他表示，食品 产业的升级，本质是技术能级的跃升。为回应新质生产力要求，康师傅将航天恒温专利技术引入方便面 生产，通过实时温控和精密质量管理提升产品稳定性；依托斥资数十亿元打造的食品安全研究管理中 心，推动零油炸专利技术、鲜Q面工艺、"茶的传人"现代萃取技术、pH9.0电解碱性水等创新成果不断 落地。 这些技术产品构成了企业多元化健康产品矩阵，也成为民族品牌持续创新的核心支点。陈应让表示，创 新不是选择题，而是企业穿越周期、赢得信任的底气。 原标题：康师傅亮相2025企业家博鳌论坛：以创新为笔描绘食品产业高质量发展图景 12月2日至5日，2025企业家博鳌论坛系列活动在海南博鳌举办。作为连续八年参与论坛的新华社品牌工 程成员，康师傅今年以更加系统、立体的方式呈现创新成果——从主论坛主题演讲，到"双馆联动"的线 下展陈，再到新消费发展论坛及访谈交流，全面展示了民族品牌在"十五五"新阶段推动食品饮料行业高 质量发展的实践路径。 以科技创新打造产业"新质能" 康师傅控股行政总裁陈应让 "红烧牛肉面·国民经典时光馆"以三十余年味觉记忆为线索 ...

Core Viewpoint - The "2025 World Brand Moganshan Conference" emphasized the importance of brand-driven high-quality development, with a focus on consumer-centric approaches and innovation as key drivers for success in the market [1][12]. Group 1: Company Overview - Master Kong has been recognized as a national brand for over 30 years, achieving a consumer penetration rate of 85% and being listed as a top consumer brand in China for 12 consecutive years [1][12]. - The company’s operational philosophy is centered around sincerity, pragmatism, and innovation, which has contributed to its sustained growth and consumer trust [1][12]. Group 2: Product Innovation - Master Kong is focusing on product innovation as a foundation for high-quality development, transitioning from "manufacturing" to "creation" through technological advancements and patent iterations [3][17]. - The introduction of "Fresh Q Noodles" utilizes a new generation of "0-fried" patented technology to enhance the texture and flavor of instant noodles, addressing consumer demands for taste and health [3][4]. - The "pH9.0 Electrolyzed Alkaline Water" product is developed without adding baking soda, using patented electrolytic processes to ensure a pure and smooth drinking experience, which has received international recognition [6][12]. Group 3: Food Safety and Quality Control - Master Kong has invested billions in establishing an international-level food safety research management center, conducting over 1,500 food safety monitoring indicators and more than 3.5 million quality inspections annually [15][17]. - The company is implementing a comprehensive traceability system from farm to table, enhancing food safety management and aiming to improve the quality of life for consumers [17]. Group 4: Global Market Expansion - The company is actively expanding its international market presence, having established operations in 16 countries and regions, and aims to represent Chinese culinary culture globally [18][20]. - Master Kong is collaborating with leading global companies like Pepsi, Starbucks, and Asahi to explore innovative business models and has been recognized by the United Nations for its sustainable food systems initiatives [20]. Group 5: Future Aspirations - Master Kong aims to continue its focus on innovation, green manufacturing, and quality control to enhance productivity and drive high-quality development across the industry [20]. - The company is committed to creating new value in healthy eating, guiding consumers towards a better quality of life through joyful dining experiences [20].

Core Viewpoint - The "2025 World Brand Moganshan Conference" emphasizes the importance of brand building in leading the high-quality development of "Made in China" and discusses the path for global brand development [1] Group 1: Company Overview - Master Kong has been committed to innovation, sustainable development, and globalization as directions for high-quality growth, focusing on creating new value and exploring new productive forces [3][12] - The company has a national penetration rate of 85%, with nearly 1 billion Chinese consumers choosing its products annually, reflecting strong consumer trust and preference [6] Group 2: Product Innovation - Recent product innovations include "Fresh Q Noodles," which utilizes a patented "zero-oil frying" technology for healthier options, and "Tea's Inheritor," a no-sugar tea drink that preserves the essence of Chinese tea [4][11] - The introduction of "pH9.0 Electrolyzed Alkaline Water" employs dual core patents to enhance taste and safety, showcasing the company's strong insight and innovation in the packaged drinking water sector [4] Group 3: Food Safety and Sustainability - Master Kong has invested billions to establish an international-level food safety research management center, conducting over 1,500 food safety monitoring indicators and more than 3.5 million quality inspections annually [9] - The company has developed an environmentally friendly vegetable base model, benefiting over 40 million farmers through the procurement of millions of tons of agricultural products each year [10] Group 4: Global Expansion - In response to global market changes, Master Kong is expanding its international presence, having established operations in 16 countries and regions, promoting Chinese culinary culture worldwide [10] - The company collaborates with leading global firms like Pepsi, Starbucks, and Asahi to innovate business models and enhance international integration [10] Group 5: Commitment to Sustainability - As a member of the United Nations Global Compact, Master Kong actively practices ten international principles and has been recognized as a founding member of the UN's Sustainable Food Systems Advisory Committee [12] - The company aims to stimulate the vitality of the industrial chain and promote high-quality development across the supply chain while sharing the story of the national brand with the world [12]