淘宝直播商家运营方法论丨 白皮书 序言： 近年来，中国直播电商行业经历高速增长后迈入"效率驱动"新周期。用户行为的多线程跳跃、消费需求的分 层化演进、品质与信任价值的权重攀升以及全域流量生态的碎片化挑战等，共同推动商家的运营逻辑迎来全 面焕新的临界点。如何实现商品全生命周期的高效管理、如何在全域场景中精准触达用户、如何协同短期爆 发与长期品牌价值沉淀，成为商家突围的核心命题。 在此背景下，淘宝直播与艾瑞咨询联合发布2025年淘宝直播商家运营方法论白皮书，旨在为商家提供系统 性策略指引。基于对行业趋势的深度洞察，我们提出E-MAX商家运营框架，以全周期供给、全触点渗透、 全场域营销为核心举措，助力商家优化商品效能、打通流量壁垒、整合营销资源，最终实现平台全生态协 同。 本白皮书不仅剖析了直播电商市场的结构性变化，更结合淘宝直播平台的实战经验，通过头部商家的成功案 例验证策略的有效性。我们期待，通过这份报告为直播电商从业者提供前瞻性视角与可落地的解决方案，帮 助商家构建"稳存量、拓增量"的可持续路径。 2024年直播电商市场增速为17.7%，行业迈入"效率驱动"新周期 2024 年中国直播电商市场规模达 5.8 ...

据华尔街见闻从供应链权威渠道获得的权威市调机构统计数据显示，vivo X200s在首销月拿下4000-5000 元价位段第一。vivo X200s和X200 Ultra自4月21日发布上市一个月（4.21-5.25），在高端旗舰市场中取 得突破，其中X200s助力vivo以23.32%的份额拿下4000-5000元价位段第一。X200 Ultra助力vivo在国产 旗舰机6000-8000元价位段拿下第二，仅次于华为。6月毕业促销季即将来临，这数款机型将进一步推升 vivo市场份额。（作者 周源） ...

以下文章来源于雪豹财经社 ，作者吴姿 雪豹财经社 . faster , deeper and wiser 本文来自微信公众号： 雪豹财经社 ，作者：吴姿，原文标题：《苹果用户，安卓来"偷心"》，题图来自：AI生成 处处为苹果用户着想的，不只是苹果公司，还有安卓智能手机厂商们。 4月下旬，vivo发布了新一代旗舰机vivo X200 Ultra和vivo X200s，这两款手机有一个共同的卖点：能与苹果生态 （iOS/Mac） 深度融合。 比如，vivo办公套件可以让vivo手机和Mac电脑双向互传数据；通过vivo互传软件，vivo手机不仅能与iPhone"碰一碰"互传数据，还可以与iPhone实现电 话、短信、通知相互流转。所谓"流转"，就是说，如果你同时有vivo和iPhone，可以在vivo上看到iPhone的来电通知和短信。 图 源：vivo | 图表来源：IDC | | --- | 不止vivo，近年来，OPPO、小米等安卓厂商不约而同地主动兼容苹果，上线文件互传、远程控制、剪切板同步等功能。 去年10月，小米宣布，在澎湃OS 2.0系统上，小米手机可通过"小米互联服务"与iPhone、iPad、M ...

打不过就拥抱 从结果来看，单方面主动兼容苹果，让安卓厂商俘获了一些增量用户，但想借此实现高端化破局并 不容易。 处处为苹果用户着想的，不只是苹果公司，还有安卓智能手机厂商们。 4月下旬，vivo发布了新一代旗舰机vivo X200 Ultra和vivo X200s，这两款手机有一个共同的卖点：能 与苹果生态（iOS/Mac）深度融合。 比如，vivo办公套件可以让vivo手机和Mac电脑双向互传数据；通过vivo互传软件，vivo手机不仅能 与iPhone"碰一碰"互传数据，还可以与iPhone实现电话、短信、通知相互流转。所谓"流转"，就是 说，如果你同时有vivo和iPhone，可以在vivo上看到iPhone的来电通知和短信。 作者 丨 吴姿 图源： vivo 不只vivo，近年来，OPPO、小米等安卓厂商不约而同地主动兼容苹果，上线文件互传、远程控制、 剪切板同步等功能。 去年10月，小米宣布，在澎湃OS 2.0系统上，小米手机可通过"小米互联服务"与iPhone、iPad、Mac 之间实现文件互传；小米的设备还能查看Keynote、Pages等苹果系统软件的文档。去年9月，OPPO 在苹果App S ...

Investment Rating - The industry investment rating is maintained as "Increase" [6] Core Viewpoints - The computing power industry chain is expected to benefit from continuous improvements in the performance of basic components, with Samsung Electronics achieving a 40% yield in the initial testing of its 4nm HBM4 memory logic chip, significantly exceeding the typical industry starting level of 10% [16][34] - The AI edge sector is seeing continuous new product launches, with the introduction of Ray-Ban Meta's new smart glasses, which are expected to drive growth in the related industry chain [17] - The consumer electronics market in China is experiencing a year-on-year growth trend, driven by national subsidies and the Spring Festival sales peak, with smartphone shipments reaching 71.6 million units in Q1 2025, a 3.3% increase [18] - Domestic FAB investments are increasing, with the launch of a 12-inch integrated circuit chip production line project in Ningbo, Zhejiang, with a total investment of 16 billion yuan, expected to produce 35,000 wafers per month [20][34] Summary by Sections 1. Core Viewpoints and Investment Recommendations - The computing power industry chain is expected to benefit from the continuous enhancement of basic component performance [16] - The AI edge sector is anticipated to benefit from new product launches [17] - The consumer electronics industry is expected to benefit from market recovery [18] - The domestic substitution industry chain is expected to benefit from the expansion of domestic FABs [20] 2. Market Review - The A-share Shenwan Electronics Index rose by 0.83%, outperforming the CSI 300 Index by 0.45 percentage points [22] - The performance of the Shenwan Electronics secondary sectors ranked from high to low: Consumer Electronics (3.86%), Other Electronics II (2.74%), Components (2.43%), Optical Electronics (2.03%), Electronic Chemicals II (1%), and Semiconductors (-0.81%) [23][26] 3. Industry News - The launch of the 12-inch integrated circuit chip production line project in Ningbo, Zhejiang, is a significant development in the local integrated circuit industry [34] - Samsung Electronics' 4nm HBM4 chip achieved a 40% yield in initial testing, marking a breakthrough in high-end memory technology [34] 4. Company Dynamics - Companies such as Weicai Technology and Crystal Optoelectronics are actively engaging in new technology developments and market expansions [36][38]

vivo X200 Ultra则将影像能力作为关键卖点，后置三颗镜头得到了蔡司技术的加持：第二代85mm蔡司APO超级长焦镜、35mm F1.7大光圈主摄镜 头和14mm超广角镜头。 为了进一步强化图像的实时处理能力，在自研V3+的基础上，vivo X200 Ultra首次加入了新的面向前端RAW域数据处理的VS1芯片，形成了从VS1 – ISP – V3+的三层实时处理链路。在此基础上，vivo X200 Ultra实现了全焦段相机视频格式，甚至自称视频拍摄能力已经超越iPhone。 在配置上，X200 Ultra搭载了骁龙8至尊版芯片、6000mAh蓝海电池；采用2K蔡司大师色彩屏；支持与iOS生态之间的破壁流转，实现接听电话、 接收短信、查看通知、查找设备等功能。 4月27日，vivo产品经理韩伯啸在微博发文称，"25号X200s首销忙到凌晨。快递司机仓管甚至保安都陪着熬，出一批就立刻发。不少人这两天收到 的是刚下产线的。X200 Ultra会很紧缺，但是X200s翻倍增长，备货几十万的产品给干缺货实在出意料。" 韩伯啸提到的两款产品，是vivo近期发布的两款旗舰，主打影像和对苹果生态的兼容。 这其中， ...

Group 1: Gree Electric - Dong Mingzhu re-elected as chairman, Zhang Wei appointed as president, indicating a stable management transition and preparation for future leadership development [1] - The new board includes professionals like former vice president Shu Lizhi and chief engineer Zhong Chengbao, enhancing the company's governance [1] Group 2: JD and Meituan - JD accuses competitors of enforcing a "choose one" policy, impacting delivery riders' ability to accept orders from JD [2] - JD offers to waive delivery fees for orders delayed by over 20 minutes, highlighting the competitive pressure in the instant delivery market [2] Group 3: E-commerce Refund Policy - Major platforms like Taobao and Douyin announce the cancellation of the "refund only" policy, reflecting a shift towards empowering merchants [3] - The adjustment aims to balance the interests of consumers and businesses amid regulatory encouragement for improved business environments [3] Group 4: Xiaohongshu's Employee Policy Changes - Xiaohongshu cancels the "big and small week" work schedule and competitive agreements, promoting a trust-based relationship with employees [4] - The changes align with broader industry trends against "involution" and excessive work hours [4] Group 5: Tesla's Optimus Recruitment - Tesla's Optimus team initiates large-scale recruitment, focusing on R&D positions primarily in California [5] - The company aims to ramp up production of Optimus robots, with plans for significant output by the end of the year [6] Group 6: Midea's Humanoid Robot - Midea announces its humanoid robot will start operations in May, marking a significant step in the domestic humanoid robot industry [7] - The robot is expected to serve as a commercial guide in stores later this year [7] Group 7: Hisense's Q1 Performance - Hisense reports Q1 revenue of 13.375 billion yuan, a 5.31% increase, and a net profit of 554 million yuan, up 18.61% [8] - The introduction of new technologies and AI integration in TVs contributes to the growth [8] Group 8: Ecovacs' Recovery - Ecovacs reports a 6.7% increase in revenue to 16.542 billion yuan for 2024, with a net profit growth of 31.69% [9] - The company benefits from government incentives and new product launches in the cleaning appliance sector [9] Group 9: Vanward's Export Growth - Vanward Electric reports a 20.29% revenue increase to 7.342 billion yuan in 2024, with a 41.43% rise in export revenue [10] - The company focuses on smart and energy-efficient products while expanding its global market presence [10] Group 10: OPPO's Management Change - OPPO's China president Liu Bo steps down for a learning program, with senior vice president Duan Yaohui taking over [11][12] - The leadership change comes amid competitive pressures from Huawei and Apple, necessitating a proactive market strategy [12] Group 11: Domestic Smartphone Market Surge - Domestic smartphone shipments in February reach 19.662 million units, a 37.9% year-on-year increase, driven by government subsidies [13] - Local brands see a 43.8% increase in shipments, with many manufacturers lowering prices to capitalize on subsidy benefits [13] Group 12: Gaming Industry and Traditional Culture - Game companies like Youzu Network report revenue growth driven by themes from Chinese classical culture [14] - The integration of traditional cultural elements into games is gaining global popularity, enhancing market performance [14] Group 13: 360's AI Tool Launch - 360's Nano AI launches the "MCP Universal Toolbox," integrating over 110 tools for various applications [15] - The MCP protocol is expected to enhance AI capabilities, benefiting platforms with rich data and business experience [15] Group 14: Investment Trends - The biopharmaceutical sector sees a decrease in financing events, while the semiconductor and AI sectors maintain stable activity levels [16] - Notable financing includes a significant round for Shenzhen Zean Biopharmaceuticals and Nanjing Renxin Technology [16]

从胶片时代到数字时代，从单反到无反 （微单） ，摄影技术不断演进，但影像创作的魅力始终不变。无论 是摄影小白还是资深老法师，在探索光影的道路上，都绕不开那些经典的选择与争论： 光学取景还是电子取景？定焦还是变焦？全画幅还是APS—C？高像素还是高感光？大三元还是小三元？种 种选择背后，是对光影、距离压缩感、色彩质感的不同追求。 如今，手机摄影已成为主流。据统计， 全球共拍摄约1.9万亿张照片，其中由手机拍摄的照片占比高达94% 。这背后，是智能手机影像能力的飞速提升，也是人们对随时随地记录生活、表达自我的强烈需求。 而各大手机厂商的"超大杯 （即旗舰机） "机型无不追求移动影像的极致表现，在这场竞逐中，主摄的底 （传感器） 越来越大，但镜头受限于手机有限尺寸，不得不越来越广角。广角不是问题，问题在于，这种 局限之下， 主摄的焦距却影响了其他镜头的多焦段合理布置，也影响了其他焦段的传感器配置，导致多焦 段画质存在断崖式下降的问题。 超大杯，还要继续在主摄传感器上卷"比大更大"吗？有没有新的解法？ 01 无限Vision： 重要的不仅是底（传感器），还有镜头 在4月21日vivo X系列春季发布会上，X200的升 ...

行情速递 ①主板领涨，盈方微(+10.06%)/西陇科学(+10.05%)/永鼎股份(+10.04%)/信雅达(+10.03%)/吉 大正元(+10.00%)/ ②创业板领涨，新晨科技(+20.03%)/优博讯(+20.00%)/致尚科技(+20.00%)/ ③科创板领涨，仕佳光子(+13.09%)/柏楚电子(+6.88%)/信安世纪(+6.78%)/ ④活跃子行业，SW半导体设备(+0.99%)/SW门户网站(+0.91%)/ 国内新闻 ①盖世汽车资讯，中国汽车工业协会的统计分析显示/2025年的1 - 3月间/ 轿车销量排名前十的生产企业总共售出185.1万辆轿车/这一数字占据了轿车 销售总量的68.9%/这十家企业的销售情况各有不同/其中比亚迪股份、吉利 汽车、上汽通用五菱和中国一汽这几家企业的表现尤为突出/与上一年同期相 比/它们的销量实现了两位数的增长/展现出强劲的发展势头/ ③C114通信，爱立信官网最新消息显示/该公司将扩大其在印度的天线生产 规模/爱立信天线系统（EAS）正在扩大其在印度的本地制造布局/将该国定 位为爱立信全球网络中的战略创新中心/此举将进一步巩固EAS在构建高性能 移动网络方 ...

行情速递 ①主板领涨，盈方微(+10.06%)/西陇科学(+10.05%)/永鼎股份(+10.04%)/信雅达(+10.03%)/吉 大正元(+10.00%)/ ②创业板领涨，新晨科技(+20.03%)/优博讯(+20.00%)/致尚科技(+20.00%)/ ③科创板领涨，仕佳光子(+13.09%)/柏楚电子(+6.88%)/信安世纪(+6.78%)/ ④活跃子行业，SW半导体设备(+0.99%)/SW门户网站(+0.91%)/ 国内新闻 ①盖世汽车资讯，中国汽车工业协会的统计分析显示/2025年的1 - 3月间/ 轿车销量排名前十的生产企业总共售出185.1万辆轿车/这一数字占据了轿车 销售总量的68.9%/这十家企业的销售情况各有不同/其中比亚迪股份、吉利 汽车、上汽通用五菱和中国一汽这几家企业的表现尤为突出/与上一年同期相 比/它们的销量实现了两位数的增长/展现出强劲的发展势头/ ②全球半导体观察，国内车载SerDes芯片领域先锋企业仁芯科技成功斩获A 轮融资/本轮融资首关数亿元/所筹资金将投入产品的创新与研发/同时保障关 键项目量产的供应链运营/此次融资吸引陕汽集团、长江汽车电子、移为通 信、杭州临空 ...