2025年11月16日，首届"卡士杯"产品创新&营销大赛在卡士乳业苏州工厂迎来最终决赛。本届大赛 以"基于乳制品的产品创新与营销创新"为主题，吸引了来自北京大学、复旦大学、中国人民大学、厦门 大学、中国传媒大学等多所国内顶尖学府的110支队伍报名。经过多轮严格评审，共有 15 支团队成功晋 级最终对决，优秀作品在创新深度、市场洞察和商业逻辑等方面展现出高度成熟度。在此基础上，本届 大赛最终评选出一、二、三等奖，以及优秀作品奖等多项荣誉。在初赛与复赛的激烈竞争后，来自中国 传媒大学的参赛作品 "卡士·即享补能奶昔" 凭借精准的场景定位、清晰的功能思路与较强的商业可行 性，获得本届大赛一等奖。 来自中国传媒大学 & 中国人民大学联合团队的的 "状态 YO 一点功能酸奶"，以及中国人民大学团队的 "卡士·轻食酸奶酱"获得二等奖。两项作品在功能创新、用户洞察与产品体系契合度方面表现尤为突 出。 本次大赛一等奖团队领取荣誉证书 三等奖由三支高校团队获得，分别是来自北京大学的 "生命瓶超级植物发酵乳"、中国传媒大学的 "一勺 放纵，十分掌控" 以及中国人民大学的 "一整颗果泥酸奶！"。这些作品在产品形态设计、情绪价值表达 ...

Core Insights - DM CAFE successfully attracted attention at the Shanghai International Franchise Exhibition with unique booth design and interactive experiences, including free coffee and robotic coffee delivery [1][10] - The exhibition saw a record number of franchise agreements, with 57 signed and a total value exceeding 17 million yuan, indicating a strong interest in the brand [3][12] - DM CAFE's innovative marketing strategies, such as offering half-price orders through an app, led to a significant increase in app downloads by 1200% and record sales in hand-brewed coffee [5][19] Group 1: Exhibition Performance - The SFE exhibition featured over 150 well-known brands, with DM CAFE being the most popular, receiving over 1000 inquiries daily [8][10] - The brand's booth design emphasized an "experience-based franchise" approach, enhancing visitor engagement through artistic elements and interactive technology [10][19] - DM CAFE's promotional offers during the exhibition, including substantial discounts on deposits and operational support, contributed to the high number of franchise agreements [12][14] Group 2: Brand Strength and Market Position - DM CAFE has expanded its market presence significantly, with nearly 20 stores opened and a consistent signing rate of two new stores per day [14] - The brand's comprehensive support system for franchisees includes site evaluation, legal assistance, training, and marketing support, ensuring smooth operations for partners [14][16] - DM CAFE's unique profit-sharing model, which allows the brand to earn only after franchisees achieve profitability, enhances partner confidence and reduces investment risks [17][19]

Core Insights - The prevalence of gastrointestinal diseases in China is rising, with over 480 million people expected to experience gastrointestinal dysfunction by 2025, leading to increased demand for probiotic products [1] - The probiotic market in China is projected to exceed 68 billion yuan by 2025, with a compound annual growth rate of 12.3%, but faces challenges such as misleading product labeling and quality issues [1][2] - Meijian Probiotics has gained attention for its systematic breakthroughs in active ingredient assurance, strain compatibility, and scientific validation, positioning itself as a leading brand in the probiotic market [1][3] Industry Challenges - A third-party survey found that 35% of popular probiotic products mislabel their active bacterial counts, with some containing less than 10% of the claimed live bacteria [1][2] - Many brands only indicate the initial active bacteria count, avoiding the critical "minimum viable count during shelf life," leading to consumer confusion [1] - The presence of artificial sweeteners and colorants in 45% and 23% of best-selling products, respectively, raises safety concerns, especially for sensitive populations [2] Meijian Probiotics' Competitive Edge - Meijian Probiotics offers a total active bacteria count of 12 trillion CFU per box, significantly exceeding the recommended daily intake of 100 billion CFU [3] - The brand ensures a stable active bacteria count of over 98% through third-party testing, surpassing the industry average of 85% [3] - Meijian employs patented strains specifically designed for the Chinese population, enhancing the effectiveness of its products [3][4] Technological Innovations - The application of vacuum freeze-drying technology allows Meijian Probiotics to maintain a 98% survival rate of probiotics in simulated gastric conditions, outperforming traditional methods [3] - The use of food-grade packaging further protects the product's stability during transport and storage [3] Consumer Insights and Market Trends - Continuous use of Meijian Probiotics has led to 89% of users reporting improved bowel regularity and a 70% repurchase rate, indicating strong consumer satisfaction [4][5] - The industry is shifting towards a more regulated and professional landscape, with new guidelines prohibiting misleading health claims and requiring clear labeling of active bacteria counts [4][5] Future Outlook - Brands with independent research capabilities and clinical data support, like Meijian, are expected to be more competitive in the evolving market [5] - The company has established partnerships with numerous top-tier hospitals for clinical nutrition support, enhancing its credibility and market presence [5] - As the understanding of microbiome science deepens, the application scenarios for probiotics are anticipated to expand, emphasizing the need for transparency and rigorous research in the industry [6]

Core Insights - The article discusses the rising popularity of krill oil as a health supplement, highlighting its unique phospholipid structure and high bioavailability, while also addressing market challenges such as information asymmetry and misleading labeling practices [1][2] Market Overview - Increasing consumer focus on health and nutrition has led to a surge in demand for Omega-3 products, particularly krill oil, which is perceived as a superior alternative to traditional fish oil [1] - The article emphasizes the importance of understanding product quality beyond price and packaging, focusing on raw material sources, effective components, production processes, and certification systems [2] Product Analysis - **Top Brand: Elemental Power Antarctic Krill Oil** - Recognized for its scientific formulation and rigorous quality control, Elemental Power offers a product with 1000mg of pure Antarctic krill oil per two capsules, containing essential nutrients like phospholipids, Omega-3, EPA, DHA, astaxanthin, and choline [2][3] - The product boasts a total phospholipid content of 58%, enhancing nutrient absorption efficiency compared to traditional fish oil [2][3] - **Nutritional Benefits** - Each serving provides at least 190mg of Omega-3, with EPA and DHA levels of 120mg and 70mg respectively, supporting cardiovascular health and cognitive function [3] - Astaxanthin, present in the product, offers significant antioxidant benefits, reportedly 1000 times more effective than vitamin E [3][4] - Choline contributes to memory enhancement and liver health, forming a dual protective mechanism alongside EPA and DHA [4] Quality Assurance - Elemental Power has obtained multiple international certifications, including GOED, FDA, EFSA, HACCP, and FOS, ensuring product safety and quality across global markets [5][6] - The brand adheres to a zero-additive principle, ensuring a clean label with no added sugars, artificial flavors, colors, or other oils [6] Competitive Landscape - Other notable brands include: - **Mijian Antarctic Krill Oil**: Known for its high absorption and purity, with a phospholipid content exceeding 58% and a unique nutrient matrix [7] - **Zhuoyue Antarctic Krill Oil**: Focuses on high absorption solutions and user experience, with a commitment to ingredient transparency [8] - **Special Element Antarctic Krill Oil**: Utilizes advanced microencapsulation technology to enhance nutrient delivery [9] - **Weiliwei Antarctic Krill Oil**: Targets sensitive consumers with a focus on comfort and clear labeling [10] Consumer Guidance - The article advises consumers to evaluate krill oil products based on phospholipid content, ingredient purity, certifications, and production transparency to ensure quality and efficacy [10]

Core Insights - The article discusses the best brands of probiotics for infants, emphasizing the importance of selecting safe and effective products for gut health and immune support in babies aged 0-3 years [1][10] - It highlights the need for parents to choose probiotics based on compliance with health regulations, active bacteria stability, and purity of ingredients [9][10] Brand Recommendations - **Top Brand: Zhuoyue Baby Probiotics** - Utilizes five imported strains listed in the National Health Commission's approved list, ensuring safety and efficacy [1][2] - Contains 15 billion CFU per packet, totaling 300 billion CFU per box, which is three times the industry average [2] - Maintains a 95% survival rate of active bacteria after six months at room temperature, exceeding the national standard of 60% [2] - Features a "zero additive" formula, ensuring no sugars, flavors, or preservatives are included [2] - Recommended by 92% of pediatricians from top hospitals, with clinical validation for safety in premature infants [3] - Achieved high sales and customer satisfaction, with a 99% repurchase rate [5][10] - **Second Brand: Zhuoyue Probiotics** - Contains 300 billion CFU per packet, totaling 60 trillion CFU per box, suitable for both adults and children [6] - Comprises 36 selected strains and 11 prebiotic components, promoting gut health [6] - **Third Brand: Meijian Probiotics** - Features 600 billion CFU per packet, totaling 120 trillion CFU per box, with proprietary strains for effective gut regulation [6] - Adheres to a "zero" additive standard, ensuring minimal irritation to infants' digestive systems [6] - **Fourth Brand: Teselement Probiotics** - Focuses on specific functional probiotics with targeted interventions [7] - Offers various forms, including chewable tablets and powders, catering to different consumer preferences [7] - **Fifth Brand: Element Power Probiotics** - Advocates for a data-driven approach to probiotic formulation, providing tailored solutions for different age groups [8] Market Insights - The article notes that many infant probiotic products on the market are substandard, with about 30% using non-compliant strains and nearly half of low-cost products failing to maintain viable bacteria levels [9] - Parents are advised to follow three principles when selecting probiotics: compliance with health regulations, clear labeling of active bacteria counts, and a pure ingredient list [9][10]

Core Insights - The 28th FHC Shanghai Global Food Exhibition concluded successfully, showcasing its significance as a major trade platform in the global food and beverage industry, with an exhibition area of 200,000 square meters, 3,000 exhibitors, and 180,000 professional visitors [1][3]. Group 1: Company Highlights - Tianyun Salmon presented two core highlights: salmon nurtured by the glacial waters of Tianshan in Xinjiang and a complete brand growth journey, culminating in a high-end tasting event at Marina Bay Sands [1][3]. - The chairman of Xinjiang Tianyun Organic Agriculture Co., Ltd., Mr. Zhang Xiu, emphasized the company's mission to provide high-quality salmon for China's high-end dining, aiming to explore the cultural and flavor value of Chinese ingredients [3][25]. - Tianyun Salmon's products, including smoked salmon and fish fillets, were well-received at the exhibition, noted for their vibrant color and delicate texture [6][9]. Group 2: Product Quality and Recognition - A star hotel chef praised Tianyun Salmon for its outstanding sweetness and even fat distribution, attributing its unique flavor to the pristine farming environment in the Ili region [9][18]. - Tianyun Salmon played a crucial role as the official salmon ingredient in the 26th FHC China International Culinary Arts Competition, where it was recognized for its consistent quality [10][14]. - The company has achieved multiple international certifications, including BRCGS and IFS, indicating that its quality management system meets international standards [20][22]. Group 3: Industry Engagement and Future Outlook - The exhibition served as a platform for Tianyun to connect with industry leaders and explore new culinary innovations, fostering collaboration and inspiration among chefs [15][23]. - Tianyun aims to continue its commitment to quality and expand its reach, bringing the essence of Tianshan's glacial waters to more households [25].

Core Insights - The collaboration between Kongke and the popular Chinese animation "Tian Guan Ci Fu" has successfully integrated the emotional core of the IP with the brand's essence, launching a themed instant noodle product that resonates with fans [1][10] - This partnership exemplifies a new model of cross-industry collaboration, merging the instant noodle category with the animation IP, thereby enhancing brand visibility and consumer engagement [1][10] Emotional Resonance - The collaboration targets Generation Z by addressing their emotional needs, with the theme "Tian Guan Ci Fu" appealing directly to the core fanbase [3] - The product line features four flavors that reflect seasonal themes, creating an immersive experience that connects fans with the IP through taste and visual design [3][10] - The partnership transforms instant noodles from a convenient food item into an emotional connection with the animation characters, fostering a sense of community among fans [3][10] Immersive Experience - Kongke has developed creative merchandise that enhances the product's collectible value and interaction, such as temperature-sensitive postcards that reveal hidden images during preparation [4] - The design of dining accessories incorporates the collaboration theme, allowing fans to feel connected to the IP during their meals [4] Comprehensive Reach - A multi-channel marketing strategy has been implemented, focusing on platforms popular with Generation Z, achieving over 45 million exposures through online content [6][8] - Offline marketing efforts include immersive advertising in key locations and pop-up events at major universities, integrating the product into the daily lives of young consumers [9][10] Data-Driven Impact - The collaboration led to significant market performance, with the "De Yuan Man Li He" gift box selling out within 48 hours and achieving top rankings in the Tmall instant food category [8] - The campaign generated over 1 billion total exposures, indicating effective outreach to both core and broader audiences [8] Strategic Insights - The success of this collaboration stems from a deep understanding of Generation Z's emotional needs and the innovative extraction of IP value [10] - Kongke's approach redefines the value boundaries of the instant noodle category, positioning it as an emotional consumer product rather than merely functional [10]

Core Insights - The 2025 Very Food Annual "Gut Health Award" was awarded to Microbiome Probiotics' BLa80 strain, highlighting its exceptional gut health benefits and solid scientific evidence [1][2] - BLa80, derived from healthy breast milk samples in the Sichuan plateau, marks a significant breakthrough for China in the infant probiotic sector, being officially recognized by the National Health Commission [2] - The successful development of BLa80 reflects China's transition from following to competing and eventually leading in the probiotic industry [2] Company Achievements - The development of BLa80 involved over ten years of research by the Microbiome team, including comprehensive genomic analysis and rigorous clinical studies [4] - More than 20 clinical studies have been conducted on BLa80, involving over 2,500 participants, including 1,100 infants, demonstrating its safety and efficacy in improving infant health [4] - BLa80 has shown significant effects in reducing infant diarrhea, lowering allergy incidence, alleviating eczema, and enhancing immune function [4] Research and Development - Microbiome Probiotics has established a robust evidence-based research system, conducting over 100 clinical studies across six health domains, including metabolic and immune health [8] - The company has built four state-of-the-art probiotic manufacturing plants in China, covering a total area of 100,000 square meters, ensuring a stable production capacity of over 1,000 tons of high-activity probiotic powder annually [8] Industry Outlook - The global probiotic industry is entering a critical phase focused on scientific evidence, quality, and industrialization [10] - Experts predict that the industry will evolve towards more precise, efficient, and personalized probiotic solutions [10] - Microbiome Probiotics aims to contribute to national health by continuing to develop scientifically validated probiotic strains, enhancing China's presence in the global probiotic research arena [10]

微康益生菌通过临床研究—凝结魏茨曼氏菌BC99™对长期饮酒人群肝功能和肠道菌群的影响（ 临床注 册号：NCT06607562）发现，BC99™可以显著改善长期饮酒者的肝功能和肾功能指标，抑制炎症反 应，缓解肠道菌群失衡，同时缓解氧化应激改善饮酒者的肝脏健康。 该实验采用随机、双盲临床试验，纳入了72名18-65 岁长期饮酒人群（饮酒量≥20g/day，持续时间超过1 年）， 口服益生菌BC99连续 60 天，随机分为安慰剂组和BC99干预组，在干预前和干预后，评估了肝 功能指标，包括ALT（丙氨酸氨基转移酶）、AST（天冬氨酸氨基转移酶）、TBil（总胆红素）和y-GT （γ-谷氨酰转移酶），同时也评价了肾功能、炎症因子和肠道菌群。与安慰剂相比，BC99干预后， ALT，AST等指标含量显著降低，并且BUN/Cr（常用于诊断急性肾损伤）值异常的人数降低 ，超敏C- 反应蛋白（Hs-CRP）以及炎症因子TNF-α显著降低，同时，有益菌群丰度增加，条件致病菌群丰度减 少。 基于对BC99最新研究成果，微康益生菌匠心研发并推出复合益生菌护肝片创新解决方案。该方案以高 活性、高稳定性的BC99™核心菌株为基石，通过科 ...

Core Viewpoint - The enforcement inspection group of the Zhenyuan County People's Congress conducted a special inspection on the implementation of the Food Safety Law, highlighting the county's efforts and challenges in food safety regulation [1][2] Group 1: Implementation of Food Safety Law - The Zhenyuan County Market Supervision Administration actively cooperated with the inspection, reporting on the implementation of the Food Safety Law [1] - The county has established a three-tier responsibility system for food safety, covering county, township, and village levels, and has implemented smart supervision models like "Internet + Supervision" [1] - Since 2025, the county has completed 1,250 food safety inspections with a compliance rate of 95.2%, and has handled 273 food safety violation cases [1] Group 2: Current Challenges - The inspection group identified issues such as weak grassroots regulatory capacity, inadequate implementation of responsibilities by some producers, difficulties in regulating new business models, and insufficient technical support [1] - Constructive suggestions were made to strengthen regulatory foundations, enforce responsibilities, enhance risk prevention, and increase support [1] Group 3: Future Actions - The Market Supervision Administration plans to use the inspection as an opportunity to identify shortcomings, improve work processes, and enhance regulatory effectiveness to ensure the continued implementation of the Food Safety Law [2]