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聚焦大湾区农交会|“媒体+”见证百镇百品启动,科技助农赋能产业振兴
Nan Fang Nong Cun Bao· 2025-11-24 15:31
Core Viewpoint - The "Hundred Towns, Hundred Products" initiative aims to integrate technology into agriculture, enhancing rural revitalization through a three-year action plan launched during the Greater Bay Area Agricultural Products Trade Fair [2][3][45]. Group 1: Initiative Overview - The initiative is a collaboration between the Chinese Academy of Agricultural Sciences and the China Rural Development Association, focusing on fostering agricultural development through media and technology [4][5]. - The action plan will select 100 towns across the country, providing comprehensive support for their agricultural industries [11][12]. Group 2: Implementation Strategy - The plan emphasizes a "Five Ones" approach: identifying a town, deploying an expert team, supporting an industry chain, creating a brand, and cultivating a strong agricultural town [10][11]. - Towns must have an industrial scale of over 200 million yuan and possess leading agricultural enterprises to qualify for support [12][13]. Group 3: Expert Support and Technology Integration - An "expert-led town support" mechanism will be established, involving collaboration with agricultural science and education institutions to provide targeted technical assistance [17][18]. - The initiative will leverage artificial intelligence and other technologies to facilitate the transformation of agricultural scientific achievements into practical applications [20][21]. Group 4: Brand Development and Marketing - The initiative will focus on building strong agricultural brands, enhancing product quality, and promoting certifications such as green food and organic food [32][35]. - Marketing efforts will include participation in trade fairs and leveraging live-streaming platforms to showcase local agricultural products [36][55]. Group 5: Funding and Collaboration - The action plan will utilize a diversified funding approach, involving local governments, enterprises, and financial resources to ensure effective implementation [40][41]. - The initiative aims to create a new collaborative framework for rural revitalization, emphasizing the integration of technology and innovation [39][43].
一次看遍岭南绝艺!11月25日启幕,200件工艺精品汇聚羊城
Nan Fang Nong Cun Bao· 2025-11-24 15:31
Core Viewpoint - The 15th Guangdong Folk Craft Boutique Exhibition will be held from November 25 to December 7 in Guangzhou, showcasing 200 exquisite crafts that reflect the essence of Lingnan craftsmanship and the inheritance of traditional techniques [4][6][43]. Group 1: Exhibition Overview - The exhibition is organized by multiple associations including the Guangdong Provincial Federation of Literary and Art Circles and the Guangzhou Federation of Literary and Art Circles, aiming to present a visual feast of Lingnan craftsmanship [5][6]. - A total of 200 craft pieces have been selected from nearly 400 submissions, ensuring the highest standards of Guangdong folk crafts [16][18]. - The exhibition will feature a variety of craft categories, including wood carving, pottery, embroidery, and metalwork, showcasing both traditional and innovative works [19][21]. Group 2: Featured Crafts and Artists - Notable works include those by Cheng Zhuquan, the 14th generation inheritor of Cheng's inkstone carving, who combines traditional techniques with modern aesthetics [23][26]. - The exhibition will also highlight the work of She Xunrong, a representative of the Chaozhou hand-pulled purple clay teapot-making technique, showcasing contemporary interpretations of traditional forms [27][29]. - Li Haiyan, a practitioner of traditional plant dyeing, presents a series that merges ancient techniques with modern fashion design, exemplifying the integration of tradition and contemporary life [34][36]. Group 3: Cultural Significance - The exhibition serves as a platform for the continuation and innovation of Guangdong folk crafts, reflecting the cultural heritage and aesthetic evolution of the region [38][40]. - Since its inception in 2004, the Guangdong Folk Craft Boutique Exhibition has become a significant event in the folk craft sector, contributing to the recognition and promotion of local artisans [38][40]. - The event is free to the public, allowing broader access to the rich cultural heritage of Lingnan craftsmanship [43].
东瑞股份袁建康:“媒体+”助力河源畜牧业向“消费驱动”转型
Nan Fang Nong Cun Bao· 2025-11-24 09:03
Core Viewpoint - The article discusses how Dongrui Food Group is leveraging the "media+" initiative to transform the livestock industry in Heyuan from a "production-driven" model to a "consumption-driven" one, aiming for high-quality development and market expansion [5][16][96]. Group 1: Company Initiatives - Dongrui Food Group is focusing on a "full industry chain" layout for pig farming, planning to establish its first deep processing production line in Heyuan by 2026, targeting an output value of 100 million yuan within 2-3 years [6][64]. - The company is developing an ecological "air pig farm" model, which has the potential to generate over 10 million yuan in circular economy revenue annually through waste recycling and energy production [22][30]. - Dongrui is also exploring a "company + family farm" model to increase pig output by 500,000 heads annually, benefiting local farmers by sharing resources and reducing risks [44][50]. Group 2: Industry Development - Heyuan City has set a goal of achieving over 10 billion yuan in agricultural output value, with 14 national-level standardized breeding farms and 8 provincial-level modern beautiful pastures established to support this initiative [71]. - The "media+" initiative aims to enhance the sales channels for agricultural products, addressing the current challenge of insufficient consumer demand in the livestock sector [76][78]. - The action plan includes eight key tasks such as channel expansion, value creation, and cultural promotion to strengthen the market position of Heyuan's agricultural products [80][82]. Group 3: Market Strategy - Dongrui Food Group is collaborating with local agricultural institutions to develop processed meat products, achieving sales of over 60 tons through cold chain distribution in the Greater Bay Area [62][64]. - The company plans to participate actively in the "media+" initiative to enhance the branding and sales channels for Heyuan's livestock products, aiming to facilitate a smoother connection between production and consumption [94][96].
小花生大变革,广东花生如何破局实现产量与效率双提升?
Nan Fang Nong Cun Bao· 2025-11-24 09:03
小花生大变革, 广东花生如何破 局实现产量与效 率双提升?_南 方+_南方plus 初冬的河源东源 县柳城镇寒意微 袭,东江沿岸一 场关于花生 的"科技课"正火 热进行。11月19 日,2025年广东 省科学施肥增效 技术田讲所直播 课暨花生科学施 肥增效技术推广 活动在此举行, 专家、农户齐聚 于此,共同探讨 这不仅是技术的 推广,更是产业 转型的缩影。花 生作为广东省主 要的油料作物, 产量占全省油料 作物总产量的九 成以上,种植面 积全国第三,消 费总量全国第 一。在"500万 亩"种植规模 与"全国第一消 费大省"光环之 下,土地分散、 机械化率低、施 肥传统、产量偏 低等挑战,正制 约着产业竞争力 的进一步提升。 广东省花生产业 如何突破瓶颈, 迈向更高效、更 绿色的未来。 产业之问:500 万亩的背后,短 板何在? "广东不仅是花 生种植大省,更 是消费大省。广 东人爱吃花生, 也喜欢种花 生。"广东省农 业科学院作物研 究所研究员洪彦 彬在开场介绍 中,点出花生在 广东省的独特地 位。然而,他也 坦言,与北方相 比,广东省花生 种植存在明显短 板。 广东省农业科学院作物研究所研究员洪彦彬 "我们 ...
广州塔下,邂逅荔乡!2025年高州市文旅(广州)招商推介会举行
Nan Fang Nong Cun Bao· 2025-11-24 09:03
一国字号荔枝主 题博览馆,有机 会要去打卡一 下!"……市民 游客的赞叹声在 广州塔下此起彼 伏。华灯初上, 广州塔西广场流 光溢彩、人头攒 动。为进一步推 动茂名高州市文 化旅游产业高质 量发展、深化区 域文旅合作,11 月22日,由高州 市文化广电旅游 体育局主办 的"2025年高州 市文旅(广州) 招商推介会"在 这里举行。此次 推介会以"千年 古郡,中国荔 乡"为主题,全 方位展示高州丰 富的文化旅游资 源与投资机遇。 广州塔下,邂逅荔乡。 "2025年高州市文旅(广州)招商推介会"在广州市广州塔西广场举行。 活动现场,文旅 推荐官登台进行 深度文旅招商推 介,描绘高州文 旅发展新蓝图; 柏桥服务区负责 人介绍"柏桥经 广州塔下,邂逅 荔乡!2025年高 州市文旅(广 州)招商推介会 举行_南方+_南 方plus "仙人洞太美 了,明年一定要 去看看!""没想 到高州除了荔 枝,还有这么多 宝藏景点!""原 来高州有全国唯 验",解码"交农 文旅商"融合消 费新场景;高州 市旅游协会、旅 行社分别与大湾 区旅游协会、旅 行社共同签署旅 游资源共享、客 源互送协议,并 为来自文化、旅 游、媒体等领域 的 ...
崇左产品进湾区,粤桂协作促消费
Nan Fang Nong Cun Bao· 2025-11-24 09:03
Core Points - The event "桂品入湾・崇左臻选" was held in Guangzhou on November 23, 2025, focusing on promoting products from Chongzuo to the Guangdong-Hong Kong-Macao Greater Bay Area [2][3] - The event attracted over 400 representatives from government, enterprises, and media, highlighting the collaboration between Guangdong and Guangxi [3][12] - The initiative aims to enhance the integration of Chongzuo's agricultural products and cultural tourism with the Greater Bay Area's market demands [6][17] Group 1 - The Greater Bay Area has a large consumer market and a complete industrial chain, while Chongzuo offers green ecological agricultural resources and unique cultural tourism [6][7] - The event serves as a new starting point for upgrading cooperation from "product exchange" to "industry integration" [7][8] - Continuous support from Jiangmen will include opening supermarket channels, e-commerce platforms, and wholesale market resources to establish long-term cooperation mechanisms [8][9] Group 2 - The event emphasized "quality, characteristics, and ecology," promoting Chongzuo's best agricultural and cultural products, as well as premium tourism routes to the Greater Bay Area [16][17] - The goal is to deepen the precise matching of "Greater Bay Area demand + Chongzuo supply," making more "Chongzuo selections" popular in the Bay Area [18] - Various local enterprises presented their unique agricultural products and cultural tourism routes, showcasing Chongzuo's industrial characteristics and development potential [20][22] Group 3 - During the event, Chongzuo enterprises signed contracts with Bay Area buyers, including an annual supply agreement worth 8 million yuan between Guangxi Tiantian Dairy Co., Ltd. and Hunan Aidi Trading Co., Ltd. [24][25] - The cooperation agreements covered agricultural product supply, cultural tourism project development, and laid a foundation for long-term collaboration [25] - A live streaming session was set up to promote Chongzuo's agricultural products, allowing real-time interaction with potential buyers [30][32] Group 4 - The exhibition featured over a hundred agricultural specialty products, including nuts, star oil tea, and cultural handicrafts, with tasting areas for public sampling [34][35] - Many buyers expressed interest in collaboration, highlighting the appeal of Chongzuo's unique cultural products [36][37]
赋能种养产业!广东省农业科学院动物科学研究所下沉服务乡村
Nan Fang Nong Cun Bao· 2025-11-24 09:03
赋能种养产业! 广东省农业科学 院动物科学研究 所下沉服务乡村 _南方+_南方 plus 11月18日,为深 入实施乡村振兴 战略,积极响应 省委省政府 的"百千万工 程"部署,广东 省农业科学院动 物科学研究所驻 西河镇科技特派 员彭广辉团队联 合广东省农业科 学院韶关分院与 广东省乡村振兴 驻西河镇帮镇扶 村工作队,在韶 关市西河镇山蕉 村举办农业技术 培训活动,约80 名农业从业者参 加。 西河镇位于韶关 市武江区中心, 辖区有16个村 (居)委,分为 两大片区:即为 北片和南片。北 片村农业资源丰 富,拥有基本农 田面积1万1千多 亩,不仅是韶 关"菜篮子工 程"主要基地之 一,也被列为广 东省无公害蔬菜 基地之一。西河 镇目前生态养殖 大户27户,种植 大户 25户,北 片村以"一村一 特色"为建设角 度,紧紧抓住城 乡融合的镇域特 点,着重弘扬北 片7个村的乡村 特色。 活动以"优质丰 产、生态高 效"为主题,特 邀广东省农业科 学院动物科学研 究所崔艺燕副研 究员与广东省农 业科学院农业资 源与环境研究所 李国良研究员进 行授课。崔艺燕 聚焦"林下三黄 土鸡生态养殖技 术",深入阐述 养殖品种的 ...
机械赋能广东花生产业,千亩粮田奏响现代农业“奋进曲”
Nan Fang Nong Cun Bao· 2025-11-24 08:56
华南农业大学农学院张雷研究团队为实现花生生产全程机械化,多年来针对花生耕、种、管、收等不同 环节,与多家单位合作研发出适合广东省花生播种和收获的相关机械,集成了适合广东省花生生产全程 机械化农机农艺融合的种植模式,有效的改善传统种植方法的不足,带动农民增收,助力乡村振兴。 忠信镇"千亩方"花生全程机械化种植栽培示范基地总面积达580亩,采用华南农业大学农学院研究的"花 生窄幅高垄单粒精播高产栽培模式"及相配套的花生播种和收获机械,实现全程机械化。该基地品种选 用当地品种,于8月9日播种,11月19日收获,全生育期102天。出苗整齐,长势强,株型紧凑直立,果 大饱满。专家组按照部、省的花生测产验收办法,在两块田随机选取3个点,每个点实测面积为6.67 m2,测得每亩花生荚果鲜重713.33 kg,按折干系数0.55计算,最终示范基地的花生亩产达到392.33 kg。 省农业技术推广中心副主任罗国武在观摩时表示,忠信镇的花生生产机械化模式为全省经济作物生产提 供了可复制、可推广的经验。华南农业大学乡村振兴与社会服务处副处长汪路勇表示,高校将继续提供 技术支持,助力忠信花生产业做大做强。 河源市农业农村局副局长杨建 ...
河源龙川骆姓姊妹花:从零开始创业十六年载,铺就长洲村“绿色共富”产业路
Nan Fang Nong Cun Bao· 2025-11-24 08:30
Core Viewpoint - The article highlights the entrepreneurial journey of the Luo sisters in Longchuan, Heyuan, who transitioned from various backgrounds to establish a successful tea oil business, emphasizing their commitment to agricultural innovation and community development [1][2][3]. Group 1: Entrepreneurial Journey - The Luo sisters, including Luo Biqun, Luo Bina, and Luo Su'e, have been in the tea oil industry for 16 years, starting from scratch and overcoming challenges to create a thriving business [1][4][5]. - Luo Biqun, initially a factory owner in Shenzhen, decided to return to her hometown to cultivate tea oil after a family crisis prompted her to reassess her life choices [13][14][28]. - In 2008, Luo Biqun sold her factory and property, returning to Longzhou Village to lease 3,000 acres of land for tea oil cultivation, despite skepticism from local villagers [30][31]. Group 2: Community Impact - The sisters aimed to uplift their community by sharing their knowledge and experiences in tea oil cultivation, leading to the establishment of a cooperative that unites local farmers [44][56]. - Their efforts have resulted in the cultivation of over 20,000 acres of tea oil in Huangshi Town, significantly increasing the collective economic income of Longzhou Village from 19,000 yuan in 2016 to several hundred thousand yuan [59][60]. Group 3: Product Innovation and Market Expansion - The company has collaborated with universities and research institutions to innovate and develop various products from tea oil, including food, cosmetics, and skincare items, holding over 50 patents [64][66]. - The sisters have actively engaged in online and offline marketing strategies, including live streaming and participating in agricultural expos, to enhance brand visibility and sales [68][90]. Group 4: Challenges and Adaptations - Despite the quality of their products, the company faced challenges in brand recognition and sales, prompting them to adapt their marketing strategies through e-commerce training and targeted customer engagement [70][73][78]. - Luo Su'e has taken on the role of a live-streaming host, effectively utilizing her previous work experience to connect with audiences and share the sisters' story, which has helped increase order volumes [81][87].
第七届世界客商大会今日在梅州举行
Nan Fang Nong Cun Bao· 2025-11-24 07:05
第七届世界客商 大会今日在梅州 举行_南方+_南 方plus 11月24日,第七 届世界客商大会 在广东省梅州市 世界客商大会永 久会址——世界 客商中心开幕。 出席大会的有国 家部委和商协会 的领导,以及来 自全球各地的著 名侨领、知名客 商、客籍"两 院"院士、客籍 大学校长等,共 计1200余人。 第七届世界客商大会开幕式现场。 一场充满客家风 情的非遗展演 《阿姆在哪里家 就在这里》 和"同心聚焰·薪 火相传"主火炬 点火仪式拉开了 大会开幕式序 幕。5位海内外 客商代表、客籍 侨领及青年代表 共同点燃火炬, 象征着全球客商 同心同德、携手 前行的精神火炬 代代相传,也寓 意着梅州与全球 客商在新时代背 景下深化合作、 共促发展的美好 愿景。 客家非遗展演《阿姆在哪里家就在这里》。 同时,开幕式上 还举行了广东省 客属地区(韶 关、河源、惠 州、清远、梅 州)招商推介活 动和广东省客属 地区重大项目动 工、投产仪式, 全球客商代表还 一同见证"柚"见 梅州——百家旅 行社战略签约。 大会秉持"开 放、创新、合 作、共赢"的理 念,进一步突出 招商引资元素, 擦亮"投资广 东"品牌,增强 企业投资广东的 ...