Nan Fang Nong Cun Bao
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西圣果业:收购超180吨木亚格杏,助力疆品南下
Nan Fang Nong Cun Bao· 2025-11-04 12:04
Core Viewpoint - Xinjiang Xisheng Fruit Industry Co., Ltd. is actively promoting its products, particularly the high-quality wood apricots, at the China Xinjiang Products (Guangdong) Trade Fair, aiming to expand its market presence in southern China [1][14]. Company Overview - Xinjiang Xisheng Fruit Industry has been operating in Xinjiang for 20 years, focusing on investment and development in the region [6][7]. - The company has established three standardized planting bases in Shufu County and Kashi County, along with a deep processing industrial park covering 23,000 square meters, equipped with 12 automated production lines with an annual processing capacity of 50,000 tons [8][9]. Product Highlights - The company showcased various Xinjiang products at the trade fair, with the freshly harvested wood apricots being particularly popular, featuring a sweetness level of 18 degrees [14][15]. - This year, the company has purchased over 180 tons of fresh apricots, utilizing a "seven-point ripeness picking + independent packaging + cold chain delivery" model to ensure freshness for consumers in the Greater Bay Area [15][16]. Market Strategy - The company follows a "company + farmer" model, benefiting 32,000 fruit farmers and promoting local economic growth [23][24]. - Xinjiang Xisheng Fruit Industry aims to introduce more unique products, such as Kashi New Plum and Dinosaur Egg, to increase awareness and sales of Xinjiang specialties [25][26].
喊全国人民品潮汕牛肉火锅!“媒体+”赋能,全国首届广东潮汕牛肉火锅文化节将于12月举办
Nan Fang Nong Cun Bao· 2025-11-04 12:04
Core Viewpoint - The first Guangdong Chaoshan Beef Hotpot Culture Festival will be held in Guangzhou on December 20-21, 2025, aiming to promote the unique culture and industry of Chaoshan beef hotpot across the nation [4][5][6]. Group 1: Event Overview - The festival's theme is "Yue Mu You Pin, Chaoshan Fresh Fragrance - Calling on the Whole Nation to Taste Chaoshan Beef Hotpot" [5]. - The event is organized by Southern Media Group, Southern Rural Newspaper, and the Guangdong Beef Industry Development Promotion Association, with support from various industry partners [6][7]. Group 2: Event Highlights - **Brand Showcase**: The festival will feature immersive brand spaces and a storytelling session with industry leaders discussing brand building and development strategies [11][14]. - **Standard Release**: A white paper on industry standards will be published, along with training sessions to implement these standards [16][18][20]. - **Tasting and Evaluation**: A large-scale tasting carnival will allow consumers to enjoy various beef hotpot dishes, with awards based on public voting and professional judging [21][23][26]. - **Production and Sales Matching**: High-level industry matchmaking events will facilitate direct communication and cooperation among businesses [29][30]. - **Cultural Promotion**: The festival will include academic forums and live demonstrations of traditional cooking techniques, showcasing the cultural heritage of Chaoshan beef hotpot [39][42][46]. - **Online Sales Promotion**: A dedicated online sales platform will be established in collaboration with major e-commerce platforms, supported by a comprehensive live-streaming marketing strategy [48][50]. Group 3: Schedule and Organization - The main activities are scheduled for December 20-21, including an opening ceremony, academic reports, and a roundtable forum [52]. - The event is organized by Southern Media Group, Southern Rural Newspaper, and the Guangdong Beef Industry Development Promotion Association, with various partners involved in the execution [55][56].
“轮椅上的舞步”,舞出了什么?
Nan Fang Nong Cun Bao· 2025-11-04 12:04
"轮椅上的舞 步",舞出了什 么?_南方+_南 方plus 当音乐在康复医 院的公共空间响 起,一些坐着轮 椅、或行动仍显 迟缓的身影开始 随着节奏轻轻摆 动。这不是普通 的文娱活动,而 是一项已经持续 开展42期的舞动 辅助康复实践。 在广东省工伤康 复医院,一种以 舞动疗愈为核心 的身心康复方 式,正为众多患 者的康复之路增 添新的可能。 舞动疗愈 (Dance Movement Therapy)作为 一种表达性艺术 治疗形式,并非 普通的舞蹈活 动,而是融合身 体运动与心理学 理论的系统性疗 法。它关注"身 心连接",通过 有引导的动作体 验,帮助患者释 放情绪、调整认 知、改善社交。 这项活动的起源 颇具偶然性。今 年7月的一个晚 上,麻醉科护士 长苏曼珊在值班 时,偶遇社会康 复科同事正组织 脑损伤患者分享 康复经历。她被 患者的真诚分享 打动,萌生了将 舞动疗愈引入患 者康复过程中的 想法。次日,她 便与社会康复科 同事杨彩霞合 作,根据住院患 者的身体状况, 设计了一系列针 对性动作:通过 节奏摆动缓解焦 虑,通过扩展动 作增强自信,通 过双人互动改善 社交能力。 从最初的想法到 如今的常态化开 ...
35亿元打造冬季旅游首选地!广东开展“粤享暖冬 乐游广东”消费季活动
Nan Fang Nong Cun Bao· 2025-11-04 07:35
Core Viewpoint - Guangdong province is launching the "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season, aiming to attract tourists and stimulate local economic growth through a series of promotional activities and financial incentives [2][3][11]. Group 1: Event Overview - The consumption season will run from November 2025 to March 2026, coinciding with significant events such as the 15th National Games and the APEC summit [4][5]. - The initiative aims to showcase Guangdong's vibrant culture and economic vitality while enhancing consumer spending and stabilizing economic growth [6][12]. Group 2: Financial Commitment - The provincial government has allocated 3.5 billion yuan (approximately 500 million USD) in special funds to support the consumption season, with a performance-based distribution model to encourage local governments to increase their investment [21][22]. - Various consumer vouchers will be issued, covering dining, tourism, and product purchases, with maximum subsidies reaching 5,000 yuan per vehicle and 1,000 yuan per appliance [23][24]. Group 3: Promotional Activities - The event will feature four main activities designed to create a layered promotional effect, including themed tourism routes linked to the National Games and APEC summit, as well as cultural performances during the Spring Festival [29][30][38]. - Guangdong aims to develop five major consumption brands focusing on shopping, dining, sightseeing, leisure, and fitness, promoting local specialties and cultural experiences [41][44]. Group 4: Implementation Strategy - The initiative will employ a synchronized approach between provincial and municipal levels, ensuring coordinated planning, marketing, and consumer protection measures [47][49]. - Six major discount policies will be introduced to attract consumers, including dining vouchers and discounts for tourists and event participants [53][55].
天农集团拟赴香港上市,年营收近48亿元,清远鸡市场份额超五成
Nan Fang Nong Cun Bao· 2025-11-04 06:32
Core Viewpoint - Tianong Group is planning to go public in Hong Kong, with annual revenue nearing 4.8 billion yuan, and holds over 50% market share in the Qingyuan chicken market [2][4]. Group 1: Company Overview - Tianong Group, established in 2003, has evolved from a regional poultry farming enterprise to one of China's leading high-quality meat and meat product providers [7][9]. - The company has developed a vertically integrated full industry chain operation system centered around Qingyuan chicken, live pigs, and related meat products [9][10]. - The business model encompasses the entire value chain, including breeding, ecological farming, feed production, slaughtering, food processing, and brand marketing [10][11]. Group 2: Market Position - According to Frost & Sullivan, Tianong Group holds a 59.3% market share in the Qingyuan chicken market, surpassing all other competitors combined, and ranks second among yellow feathered chicken suppliers in Guangdong Province [15][16]. - In the pig farming sector, the company ranks eighth in revenue in Southwest China for 2024, with its per-head profit being the second highest among large-scale farming enterprises nationwide [16]. Group 3: Financial Performance - Financial data shows that Tianong Group's revenue for 2022, 2023, and 2024 is projected to be 3.952 billion yuan, 3.596 billion yuan, and 4.776 billion yuan respectively, with a revenue of 2.221 billion yuan in the first half of 2025, reflecting a 3.0% year-on-year growth [18]. - The net profit figures indicate a profit of 341 million yuan in 2022, a loss of 669 million yuan in 2023 due to industry cycle fluctuations, a rebound to a profit of 890 million yuan in 2024, and a net profit of 127 million yuan in the first half of 2025, with a net profit margin of 5.7% [19][20]. Group 4: Social Responsibility and Community Impact - The unique "family farm model" of Tianong Group integrates social responsibility with business development, having paid over 1.466 billion yuan in contract farming fees to local farmers from 2022 to the first half of 2025 [21][22]. - This model supports thousands of farmers in increasing their income through technical support and market access, embodying a market-oriented practice of the rural revitalization strategy [23]. Group 5: Product and Brand Development - Qingyuan chicken, a local specialty of Qingyuan City in Guangdong Province, has a history of over a thousand years and is recognized as a high-quality local breed [25][26]. - The company has established its own brand matrix, including "Tianong" and "Fengzhonghuang," with products distributed across major economic regions in China and a strong online presence on mainstream e-commerce platforms [12][13].
粤帮粤给力,广东协作帮扶五大精选案例亮相全国交流活动
Nan Fang Nong Cun Bao· 2025-11-04 04:03
Core Viewpoint - Guangdong's collaborative assistance efforts have shown significant results and innovative paths in promoting consumption and employment, particularly through successful projects with Guangxi and Guizhou [3][4][6]. Group 1: Consumption Assistance - Guangdong's "Four Hard Measures" have effectively supported Guangxi and Guizhou's "Ten Thousand Products Entering the Bay" initiative, resulting in over 211.8 billion yuan in agricultural product sales [5][6]. - The establishment of a regional collaborative consumption assistance product trading center and highway service area agricultural product stations has created new consumption scenarios that integrate agriculture, culture, and tourism [6][7]. - The "One Code Guizhou" consumption circulation brand has streamlined the agricultural product supply chain, achieving a collaborative sales volume of 19.563 billion yuan this year [9][10]. Group 2: School-Enterprise Cooperation - The establishment of a vocational education employment alliance between Guangdong and Guangxi has fostered high-quality talent development, with 26 schools collaborating with 227 enterprises, resulting in skill enhancement for 13,700 workers and a 90% employment rate [11][12][13]. - The "Guangdong Technician·Guangzhou Port Class" has introduced a "2+1" intellectual assistance model, enrolling over 300 students from Bijie, Guizhou, and facilitating stable employment for graduates [14][15][16]. - The "BYD Named Class" focuses on the new energy vehicle industry, training over 1,300 individuals and successfully placing over 900 students in internships at BYD, recognized as one of the first deep cooperation projects by the Ministry of Education [18][19][20]. Group 3: Overall Impact - From January to September this year, the East-West collaboration mechanism has facilitated the procurement and sales of agricultural products worth 98.78 billion yuan from poverty-stricken areas, creating employment for 847,000 rural workers [22][23].
“媒体+”架桥,大湾区与新疆牛产业成功“牵手”|牛业观察
Nan Fang Nong Cun Bao· 2025-11-03 14:02
Core Viewpoint - The collaboration between the Guangdong-Hong Kong-Macao Greater Bay Area and Xinjiang's cattle industry aims to enhance the supply chain and meet the growing demand for beef, particularly through the upcoming Guangdong Chaoshan Beef Hotpot Cultural Festival [2][10][62]. Group 1: Industry Collaboration - The partnership between the Guangdong Provincial Cattle Industry Development Promotion Association and the Xinjiang Uygur Autonomous Region Government aims to connect production and sales resources, facilitating mutual benefits [6][10]. - The collaboration is timely, coinciding with the preparation for the first Guangdong Chaoshan Beef Hotpot Cultural Festival, which serves as a platform for industry interaction [9][10]. Group 2: Market Dynamics - The Greater Bay Area is a major consumer market, accounting for nearly 10% of national beef consumption, with an annual consumption of 1 million tons, primarily driven by cities like Guangzhou and Shenzhen [18][19]. - The region's beef consumption market is characterized by a diverse demand matrix, with the Chaoshan beef hotpot segment growing at an annual rate exceeding 15% [20]. Group 3: Supply Chain Challenges - Guangdong's beef production is projected to be only 45,000 tons in 2024, with a self-sufficiency rate below 6%, leading to a heavy reliance on imports [25]. - The local cattle farming model, which is small-scale and primarily free-range, is insufficient to meet market demand, resulting in increased costs and vulnerability to international market fluctuations [26][27]. Group 4: Xinjiang's Supply Potential - Xinjiang, as one of China's five major pastoral areas, has a cattle population expected to reach 8 million by 2025, with beef production projected at 900,000 tons [32]. - The region's cattle farming network spans over 30 counties and is supported by a production model that combines smallholder breeding with enterprise fattening, providing a solid foundation for large-scale supply [30][34]. Group 5: Branding and Market Access - Xinjiang's geographical distance from major consumer markets limits its market channels and brand premium capabilities, necessitating collaboration with the Greater Bay Area for enhanced market access and brand development [35][36]. - The "media+" approach will facilitate direct connections between Greater Bay Area enterprises and Xinjiang producers, reducing intermediaries and ensuring stable supply [50][49]. Group 6: Cultural Integration and Consumer Engagement - The Guangdong Chaoshan Beef Hotpot, as a cultural emblem, will leverage media to elevate the consumer experience, transforming beef consumption into a cultural and emotional engagement [54][58]. - The collaboration aims to create a new business model that combines dining, culture, and tourism, expanding the consumer market further [74].
广东发布2025年第2号总林长令,坚决打赢秋冬季森林防灭火攻坚战
Nan Fang Nong Cun Bao· 2025-11-03 14:02
Core Points - Guangdong Province has issued the 2025 No. 2 General Forest Chief Order to strengthen forest fire prevention and control during the autumn and winter seasons [2][4] - The order emphasizes the importance of proactive measures, safety first, and strict implementation of responsibilities across all levels of government and society [3][4] Summary by Sections Forest Fire Prevention Measures - The order highlights the need for a robust prevention strategy, especially as the autumn and winter seasons are high-risk periods for forest fires [6][8] - It predicts significantly reduced rainfall and dry weather conditions, leading to a high fire risk level [7][8] Responsibility and Accountability - The order mandates the enforcement of fire prevention responsibilities at various levels, including local governments, departments, and individual stakeholders [10][11] - A comprehensive responsibility mechanism is to be established, ensuring accountability from county to village levels [11][12] Fire Source Control - There will be ongoing efforts to eliminate major fire hazards and regulate illegal fire usage, particularly in high-risk areas [13][14] - The order calls for strict fire approval processes and enhanced monitoring of fire hazards in critical regions [15][16] Coordination and Collaboration - The order stresses the importance of inter-departmental coordination and the use of advanced monitoring technologies for real-time fire risk assessment [19][23] - A collaborative defense mechanism with neighboring provinces is to be established to manage fire sources effectively [24][25] Infrastructure and Training - There is a focus on strengthening fire prevention infrastructure in key areas and enhancing the capabilities of firefighting teams [27][28] - Training programs for firefighting personnel and the use of modern firefighting equipment are prioritized to improve response effectiveness [29][30] Public Awareness and Community Involvement - The order encourages public participation in forest fire prevention through education and community engagement initiatives [35][36] - It promotes the integration of fire prevention into local regulations and educational programs to foster a culture of safety [35][36]
广东省农科院科技特派员赴始兴县沈所镇开展产业技术培训与实地指导
Nan Fang Nong Cun Bao· 2025-11-03 14:02
Core Viewpoint - The Guangdong Academy of Agricultural Sciences is actively promoting agricultural technology support through training and on-site guidance in Shensuo Town, aiming to enhance local agricultural practices and support the "Hundred Million Project" for rural revitalization [2][5][22]. Group 1: Training and Objectives - A specialized agricultural technology training session was successfully held in Shensuo Town, focusing on livestock breeding and ecological planting techniques [4][5]. - The training aimed to promote the green transformation of local agriculture and empower the implementation of the "Hundred Million Project" [4][5]. Group 2: Training Content - The training included a report on the application of unconventional feed materials in livestock breeding, highlighting the high dependency on imported feed grains and rising breeding costs in China [6][8]. - The report categorized unconventional feed materials into seven major types, discussing their characteristics and practical application methods [9]. Group 3: Practical Applications and Field Research - After the training, the technology team conducted field research, examining ginger planting practices and addressing issues related to continuous cropping through soil conditioning techniques [13][15]. - The team also visited local free-range egg-laying enterprises, providing solutions to technical challenges faced by the businesses [16][17]. Group 4: Future Plans - The rural technology team plans to continue leveraging the technical and talent advantages of the Guangdong Academy of Agricultural Sciences to provide targeted services based on local industry needs [20][22]. - The focus will be on promoting the resource utilization of non-grain feed and ecological planting techniques to foster integrated farming and circular agriculture development in Shensuo Town [22][23].
溯源直播引爆千万流量!三师农产品“云端”出圈
Nan Fang Nong Cun Bao· 2025-11-03 11:35
Core Insights - The article highlights the success of a series of live-streaming events promoting agricultural products from the Third Division of the Xinjiang Production and Construction Corps, showcasing the effectiveness of e-commerce in boosting local agriculture and enhancing brand recognition [10][11]. Group 1: Live Streaming Events - The live-streaming initiative, part of the "Yuan Products Southbound, Canton Products Northbound" campaign, has featured over 50 sessions, achieving a total exposure of more than 10.32 million and generating sales of 3.2 million yuan [9][10]. - The live broadcasts have effectively showcased the region's agricultural products, emphasizing the quality of cotton grown in the area, which benefits from over 12 hours of sunlight daily [3][4][6]. Group 2: Short Video Content - In addition to live streaming, 50 short videos were created during the campaign, achieving a total exposure of 25 million, highlighting the collaboration between Guangdong and the Third Division [14][17]. - These videos feature interactions between hosts and farmers, as well as stories of cooperation and development, contributing to the popularity of local products such as jujubes, oilseed, lamb, dairy, and cotton products [15][16]. Group 3: Talent Development - The campaign has also focused on talent cultivation, with over 300 e-commerce professionals trained through systematic programs, enhancing the local workforce's capabilities in digital marketing [25][26]. - Training sessions included practical demonstrations on video editing and live-streaming techniques, empowering local farmers to market their products effectively [19][20][24]. Group 4: Future Prospects - The ongoing initiative, organized by the Xinjiang Production and Construction Corps and the Guangdong Provincial Support Command, aims to continue until November 10, promoting the region's agricultural products and establishing a digital bridge for resource sharing [29][31].