Nan Fang Nong Cun Bao

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游李乡、品李果,信宜“530享李季”带旺农旅人气
Nan Fang Nong Cun Bao· 2025-06-01 03:01
Core Viewpoint - The "530 Enjoy Li Season" in Xinyi City, known as the "Hometown of Li," has successfully boosted local tourism and agricultural economy through a series of engaging activities centered around the Sanhua Li fruit harvest [2][10][11]. Group 1: Agricultural Production - Xinyi City is the leading producer of Sanhua Li in China, with a harvest area exceeding 350,000 acres and an estimated total output of around 350,000 tons this year [6][8]. - The Sanhua Li fruit is characterized by its large size, thin skin, and sweet flavor, making it one of the top ten fruits in Lingnan, highly favored by consumers [6][7]. Group 2: Tourism and Events - The "530 Enjoy Li Season" has become a significant annual event, attracting over 800,000 visitors each year, enhancing local tourism [11]. - Various activities such as fruit tasting, competitions, and cultural performances are organized to engage visitors and promote the local agricultural products [10][34]. Group 3: Economic Impact - The tea mountain town, a key area for Li production, has approximately 60,000 acres dedicated to Sanhua Li, generating an annual output value exceeding 600 million yuan [26]. - The local government is implementing land transfer and management services, resulting in over 1,200 acres of land being transferred, generating more than 1.2 million yuan in rental income for the community [27][28]. Group 4: Innovations and Future Plans - The tea mountain town plans to develop low-altitude economies through technologies like drone protection and logistics to reduce labor costs and enhance efficiency [29]. - This year's "530 Enjoy Li Season" features a broader range of activities and a wider coverage area, continuously attracting visitors from various regions [31].
推动人才、科技、服务下沉,“百校联百县”点燃智力引擎
Nan Fang Nong Cun Bao· 2025-06-01 02:35
Core Viewpoint - The "Double Hundred Action" initiated by Guangdong aims to enhance the quality of development in rural areas by leveraging the resources and expertise of 125 universities and institutions to support 86 counties, promoting collaboration between academia and local governments [10][11][12]. Group 1: Talent and Technology Integration - The initiative involves a partnership between universities and counties, referred to as "Hundred Schools Linking Hundred Counties," which aims to ignite intellectual engines and cultivate grassroots talent [4][10]. - A total of 889 cooperation projects have been established under the "Double Hundred Action," with 180 industry-university-research platforms created, attracting 21 large enterprises and generating 7.9 billion yuan in investment [33][35]. Group 2: Agricultural Development - The South China Agricultural University has been instrumental in enhancing the quality and value of local agricultural products, such as the transformation of the "Zijin Tea" into a product with an annual output value exceeding 2 billion yuan [10][51]. - The Guangdong Academy of Agricultural Sciences has focused on the lychee industry, implementing advanced preservation techniques that extend the shelf life of lychees to one year, thus facilitating their export [52][56]. Group 3: Public Services Enhancement - Twelve normal universities have signed agreements with 15 cities in eastern and western Guangdong to upgrade educational resources, including the establishment of new schools to provide over 8,000 quality educational slots [62][66]. - Medical institutions in Guangdong are enhancing local healthcare services by establishing specialized alliances and information platforms, resulting in the creation of 22 accessible hospitals [73][75].
南农晨读 | 荔乡童梦
Nan Fang Nong Cun Bao· 2025-06-01 02:35
Group 1 - The Dragon Boat Festival is one of China's four major traditional festivals, symbolizing spirit and vitality [3] - Guangdong is actively preparing for the Dragon Boat Festival with various cultural activities, including dragon boat races and traditional meals [2][4] - The participation of "CCTV boys" has significantly increased the popularity of the Dragon Boat Festival in Guangdong this year [2] Group 2 - Guangdong has been promoting green farming practices since 2021, focusing on effective utilization of livestock waste and enhancing the recycling of resources [6] - The province aims to establish a social service mechanism for returning livestock manure to the fields, thereby preventing agricultural pollution [6] Group 3 - The "2025 National Tea Regional Public Brand Influence Index Report" has ranked Fenghuang Dancong tea fourth, indicating an increase in brand influence compared to the previous year [8][9] - The report evaluates tea brands based on six dimensions, including market conditions and brand awareness, covering 88 regional public brands across 15 provinces [9] Group 4 - On May 30, the Guangzhou Zengcheng Agricultural and Rural Bureau launched the "Zengcheng Lychee Exploration Map" and five new lychee varieties to enhance the international branding of Zengcheng lychee [11] - The initiative aims to transform traditional agricultural products into international brands, contributing to rural revitalization [11] Group 5 - The establishment of a deep processing base for Xiniu bamboo shoots in Qingyuan and Yingde is supported by the Guangdong Salt Industry Group, enhancing production capabilities [18] - The collaboration between local governments and state-owned enterprises aims to boost the local agricultural industry [18]
粤语“粤”讲越盏鬼!当广东小学课堂唱起“氹氹转”|六一特辑
Nan Fang Nong Cun Bao· 2025-06-01 02:35
Core Viewpoint - The article highlights the importance of preserving and promoting Cantonese language and culture, particularly through educational initiatives in schools like Jinxi Primary School, which has introduced Cantonese courses to enhance students' understanding and appreciation of their local heritage [16][32][100]. Group 1: Educational Initiatives - Jinxi Primary School has implemented Cantonese courses to help students learn the language and understand Lingnan culture [16][32]. - The school organized two Cantonese-themed performances for Children's Day, including a morning tea scenario and a Cantonese opera, to engage students in a fun learning environment [18][22]. - The curriculum is designed to cater to different grade levels, ensuring that students can learn Cantonese in a relatable context [49][61]. Group 2: Cultural Significance - Cantonese is one of the three major dialects in Guangdong and is a vital part of the Guangfu culture, facing challenges due to the prevalence of Mandarin [26][27]. - The Guangdong provincial government has issued measures to strengthen the protection and transmission of local dialects, including Cantonese [28][29]. - The article emphasizes that learning Cantonese helps students connect with their cultural roots and enhances their sense of identity and pride in local culture [33][78]. Group 3: Community Involvement - Various schools in Guangdong, such as Peizheng Middle School and Huadu District Xuefu Road Primary School, are also exploring ways to promote Cantonese culture through dedicated activities [64][66]. - Community organizations and volunteers are actively conducting Cantonese training sessions and cultural events to encourage participation from different age groups [83][92]. - The article notes that the preservation of Cantonese requires collective efforts from society, including schools, communities, and cultural institutions [99][100].
2025广东荔枝营销战报③ | 平台纷纷助力,广东荔枝销售旺
Nan Fang Nong Cun Bao· 2025-06-01 02:35
Group 1 - The Guangdong lychee promotion event in Beijing-Tianjin-Hebei aims to boost sales and awareness of Guangdong lychee, with various agricultural groups participating [2][9][34] - The event features a collaboration between the Guangdong Provincial Department of Agriculture and the Shouheng Group, focusing on online ordering and logistics support for lychee sales [5][6][7] - A significant sales milestone was achieved with over 300,000 orders and nearly 1.4 million pounds of lychee sold during a live-streaming event by XinXuan Group [12][14] Group 2 - The "Ma Gang Goose + Lychee" culinary series was launched in Kaiping, showcasing innovative dishes that combine the flavors of goose and lychee [20][22][23] - The series aims to promote local food culture and enhance the culinary experience by integrating traditional cooking techniques with new flavors [21][22] Group 3 - The "Chang'an Lychee" themed event in Guangzhou highlighted the historical significance of lychee transportation from Guangdong to Chang'an, coinciding with the promotion of a new drama series [26][30][31] - The event included a symbolic ceremony to represent the journey of lychee from Guangdong to other markets [29][30] Group 4 - The launch of a postal air route for Maoming lychee, with an initial shipment of 15,000 kilograms, aims to enhance distribution capabilities across major cities [61][63][64] - China Post has improved logistics for lychee, offering next-day delivery in 44 cities and 48-hour delivery in 144 cities [65][66] Group 5 - Douyin e-commerce initiated a special action to support lychee farmers, achieving 15,000 orders during a live-streaming event for high-quality lychee [71][72] - The platform is promoting lychee through various marketing strategies, including a dedicated section for lychee products and significant promotional activities during the "618" shopping festival [74][80] Group 6 - Yonghui Supermarket launched a direct procurement initiative for Guangdong lychee, aiming to purchase over 5,000 tons and ensure rapid distribution to over 640 stores nationwide [81][82][84] - The initiative focuses on building an efficient supply chain that connects local farmers with consumers, enhancing the freshness and quality of the product [83][86]
“荔”争上游,2025新兴龙舟公开赛将于6月激情开赛
Nan Fang Nong Cun Bao· 2025-06-01 02:35
"荔"争上游, 2025新兴龙舟公 开赛将于6月激 情开赛_南方+_ 南方plus 5月30日,2025 新兴龙舟公开赛 新闻发布会召 开,2025新兴龙 舟公开赛将于6 月21日至22日在 新城镇大南河温 氏大桥段举行。 据介绍,本次赛 事由广东省龙舟 协会指导,新兴 县人民政府主 办,邀请来自国 内以及港澳地区 高水平队伍参 赛,包括18支男 子公开组22人龙 舟队、9支女子 公开组12人龙舟 队,并组织了16 支由乡镇、单 位、企业组建的 本土队伍大众组 12人龙舟队参加 比赛。该赛事将 为男子公开组总 成绩前六名、女 子组前六名、大 众组前六名颁发 奖金、奖杯和证 书。 本次龙舟赛设计 了专属吉祥 物"禅龙宝"—— 以新兴特产"新 兴香荔" 为原型 而设计的拟人化 赛事吉祥物"荔 枝萌主" , 手持 代表新兴支柱性 产业的"不锈钢 龙船桨",腰间 佩莲花瓣团的腰 景。 "本次赛事以更 开放的格局汇聚 八方力量,参赛 队伍规模实现跨 越式增长:男子 公开组22人龙舟 队有18支,女子 组12人龙舟队有 9支,队伍数量 比上一届增加了 20%。参赛阵容 地域覆盖广,珠 三角及港澳地区 队伍占比超 60%, ...
以销定产!广东省农机公司与雍苑餐饮集团联手推广丝苗米
Nan Fang Nong Cun Bao· 2025-06-01 02:35
Core Viewpoint - Guangdong Agricultural Machinery Company collaborates with Yongyuan Catering Group to promote high-quality silk rice, establishing a "market-driven production" model to enhance agricultural income and ensure food safety [2][3][4][5]. Group 1: Strategic Partnership - The strategic cooperation agreement was signed on May 30, aiming to jointly promote silk rice cultivated and processed by the Agricultural Machinery Company [2][3]. - Yongyuan Catering Group will prepay for goods annually, while the Agricultural Machinery Company commits to planting based on demand [4]. Group 2: Market-Driven Production Model - The "market-driven production" model addresses three main challenges: ensuring farmers' income, maintaining sustainable land quality, and ensuring traceable food safety [7][8][9]. - Farmers are guaranteed a price 10% above the market rate, ensuring income stability regardless of weather conditions [8]. Group 3: Quality and Innovation - The silk rice features a high amylopectin content of 21.5%, with a 30% increase in translucency after cooking, maintaining elasticity without hardening [19][20]. - The rice is showcased in various dishes, emphasizing its versatility and quality, which is crucial for high-end dining experiences [16][22]. Group 4: Future Plans - The Agricultural Machinery Company plans to establish three standardized planting bases to enhance quality and taste, aiming for an annual production of 10,000 tons of premium silk rice by 2027 [24][26]. - Yongyuan Catering Group intends to launch the "Lingnan Good Rice Alliance" to encourage more restaurants to join the quality upgrade initiative [27].
爱心助农迎端午,广东区域协作消费帮扶产品交易中心开展进机关展销活动
Nan Fang Nong Cun Bao· 2025-06-01 02:35
Core Viewpoint - The "Love Helping Farmers for Dragon Boat Festival" consumption assistance exhibition and sales event was successfully held in Guangdong, aiming to promote agricultural products and support local farmers [3][5]. Group 1: Event Overview - The event was organized by the Guangdong Regional Cooperation Consumption Assistance Product Trading Center in collaboration with the China County Expo Organizing Committee [2]. - The exhibition featured over 40 unique booths showcasing more than 400 high-quality agricultural products from both within and outside the province [6][7]. Group 2: Sales and Promotions - During the event, promotional measures included a "300 off 90" coupon and discounts through the Agricultural Bank of China’s Love Card, aimed at enhancing consumer engagement [7][8]. - Popular products included Dragon Boat Festival gift boxes, fresh lychees, Heilongjiang rice, and dried mushrooms, with fresh lychees being particularly well-received, selling over 1,000 pounds on-site [10][11]. Group 3: Future Plans and Strategies - The trading center has established 42 consumption assistance pavilions, covering 12 provinces and 36 cities, with over 10,000 products on display [12][13]. - The center aims to transform consumption assistance from a one-time event to a sustainable model, injecting new momentum into rural revitalization [16]. - Future plans include continuing the series of exhibition and sales events in government agencies and communities, focusing on improving the long-term mechanism for agricultural product sales [17][18].
投资6.9亿元!广东仁化全链发展竹特色产业
Nan Fang Nong Cun Bao· 2025-05-31 09:01
投资6.9亿元! 广东仁化全链发 展竹特色产业_ 南方+_南方plus "有了这个项 目,村民就可以 挖春笋卖,每亩 竹林可多收几百 元。" 近日,在 仁化县城口镇东 坑村,村支书黄 常忠介绍,村里 有2万多亩竹 林,之前一直以 竹材出售为主, 但由于缺乏冷藏 保鲜和初加工设 施,每年春天山 上大量春笋无人 采收,造成竹林 立竹量过大和大 量春笋烂在山 上,而即将竣工 的竹笋初级加工 厂,将让春笋变 成村民致富 的"金疙瘩" 。 城口镇东坑村竹笋初加工厂正在安装设备 这是仁化县竹特 色产业发展奖补 项目实施成效的 一个掠影。为积 极拓宽"两山"转 化路径,大力推 动林业特色产业 融合创新发展, 2024年底,广东 省林业局启动了 林业特色产业发 展奖补项目,作 为中国毛竹之乡 的仁化县,仁化 竹顺利入选了全 省首批林业特色 产业发展奖补, 项目获得3000万 元省级财政奖补 资金支持。 "为发展好竹特 色产业,我们运 营企业还自筹 6.6亿元,全链 条提升仁化竹产 业竞争力。"仁 化县林业局相关 负责人介绍,该 项目共规划了6 个建设内容,涵 盖竹林培育、竹 笋加工、科技服 务等,目前各项 目都在如火如荼 进 ...
建筑业央企扛鼎,共筑“百千万”新图景
Nan Fang Nong Cun Bao· 2025-05-31 09:01
三年夯基垒 台,"百县千镇 万村高质量发展 工程"听取拔节 之声。在"施工 图"变"实景 图"的过程中, 各方力量汇聚成 势,澎湃于南粤 大地。省市县三 级联动,帮扶协 建筑业央企扛 鼎,共筑"百千 万"新图景_南方 +_南方plus 编者按: 作组团上新,将 资源活水精准滴 灌;百校结对百 县,点燃智力引 擎,厚植基层人 才成长沃土;企 业携手镇村,央 地双向奔赴,共 绘山乡巨变生动 画卷;共青团、 妇联等群团组织 跃动阡陌,织密 基层共治纽 带……多元社会 力量交织,广东 县镇村高质量发 展的"协奏曲"越 奏越响。为展示 社会力量共 建"百千万工 程"的生动实 践,南方农村报 策划推出"聚 力'百千万' 三年 见实效"系列报 道,敬请关注。 在汕尾市马宫街 道长沙村,鼓角 炮声虽已远去, 炮台周边的滩 涂、旧仓库等闲 置资源却摇身一 变,被打造 为"黄江镇海 渡""贝雕非遗 馆"等网红地 标,成为不少游 客体验滨海风情 的选择。 这背后,离不开 中铁(广州)投 资发展有限公司 (下称"中铁广 投")的积极助 力。截至目前, 中铁广投深度参 与汕尾、河源、 梅州等11地 市"百千万工 程"建设,累计 开工项 ...