Core Viewpoint - The upcoming promotional event for the Rong'an Kumquat in the Guangdong-Hong Kong-Macao Greater Bay Area is set to enhance the brand's visibility and market reach, showcasing the fruit's quality and the region's agricultural development [2][3][4]. Group 1: Event Details - The Rong'an Kumquat promotional event will take place on November 8 in Zhuhai, marking the third consecutive year the kumquat has been promoted in the Greater Bay Area [3][4][5]. - Zhuhai is the third city to host the promotional event, following Guangzhou and Shenzhen, highlighting its strategic importance in connecting the region [5][11]. Group 2: Agricultural Development - Rong'an County, known as the "Hometown of Kumquat" in China, has a kumquat cultivation history of nearly 300 years and has developed several superior varieties in recent years [8][9]. - The total planting area for kumquats in Rong'an County reached 226,000 acres in 2024, with a total output of 270,000 tons, contributing to a total industrial output value of nearly 10 billion yuan [22]. Group 3: Economic Impact - The collaboration between Guangdong and Guangxi has invested 73.96 million yuan to optimize the entire kumquat industry chain, leading to the development of over 20 deep-processing products with sales exceeding 200 million yuan [15][16]. - The kumquat brand value has risen to 5.921 billion yuan, making it the geographical indication brand with the largest increase in Guangxi [21]. Group 4: Event Highlights - The promotional event will feature various activities, including a national launch press conference for the kumquat, cultural performances, and interactive experiences to engage the public [25][28][32]. - A themed market titled "Kumquat Aroma Bay Area · Sweet Storm" will be set up, showcasing kumquat products and deep-processing items from leading enterprises and cooperatives [33][35]. Group 5: Marketing Strategies - The event will include a drone show titled "Kumquat Night," which will create visual displays in the sky to promote the kumquat brand [37][41]. - The marketing campaign will leverage media resources from both provinces to enhance the brand's exposure and influence across the Greater Bay Area [43].

Core Viewpoint - The article discusses the integration of agriculture, culture, and tourism in Ping Shang Town, revealing how the "Hundred Thousand Project" is driving rural revitalization and economic development through unique agricultural products and tourism initiatives [8][10][70]. Agricultural Development - Ping Shang Town has focused on enhancing agricultural quality, transforming local specialties into recognized brands, such as the "Yidianhong" sweet potato, which has been included in the 2024 national list of special agricultural products [25][26]. - The town has cultivated over 1,200 acres of "Yidianhong" sweet potatoes, achieving an average yield of 2,000 pounds per acre through innovative farming practices [22][29]. - A comprehensive strategy has been implemented to promote agricultural development, including the establishment of nine "vegetable basket" bases in the Guangdong-Hong Kong-Macao Greater Bay Area [29][41]. Tourism Development - The town leverages its natural beauty, particularly the annual blooming of plum blossoms, to attract tourists and enhance local tourism [46][48]. - Efforts are being made to integrate tourism with local industries, creating a unique rural tourism experience that boosts the local economy [55][70]. - Significant investments are planned for tourism infrastructure, including a 124 million yuan agricultural ecological tourism project and improvements to existing facilities to address visitor needs [63][65]. Future Outlook - The local government aims to establish a modern industrial system by focusing on industrial, agricultural, and tourism sectors, thereby promoting higher levels of rural revitalization [70][72]. - The ongoing initiatives are expected to transform the rural landscape into a thriving, ecologically sustainable, and culturally rich environment, making the vision of rural revitalization a tangible reality [72].

Core Viewpoint - The collaboration between Shenzhen's Guangming District and Tianyang District in Baise City has significantly advanced the mango industry in Tianyang, focusing on high-quality development through various strategies such as variety improvement, supply chain extension, brand empowerment, and cultural tourism integration [3][4][5]. Group 1: Industry Development - The mango planting area in Tianyang District has reached 420,000 acres, with an annual output of 380,000 tons and an annual output value exceeding 1.8 billion yuan [6][7]. - The introduction of five deep processing enterprises has led to an average annual mango processing volume of 101,700 tons, generating a value of 835 million yuan, making it the largest mango processing region in the country [7][25]. Group 2: Foundation Building - The collaboration has focused on three key areas: variety selection, standard planting, and quality certification, to strengthen the foundation of the mango industry [9][10]. - Investment of 1.77 million yuan has been made to improve the quality of mango varieties in a core demonstration area of 300 acres [12]. - A digital agriculture smart planting project has been implemented with an investment of 1 million yuan to enhance mango quality and extend the harvesting period [14][15]. Group 3: Value Chain Enhancement - A total of 68.35 million yuan has been invested to build a rural revitalization innovation park, focusing on extending the mango industry from primary planting to deep processing and cold chain logistics [21][22]. - The introduction of five deep processing companies has diversified mango products, including frozen mango, mango chunks, and mango juice, transitioning the industry from fresh fruit sales to multi-processing [24][25]. Group 4: Market Expansion - The strategy includes brand building, channel expansion, and digital empowerment to enhance the market influence of Tianyang mangoes [32][33]. - The establishment of online sales and traceability systems is planned for 2025, allowing consumers to access detailed product information [38][39]. - Various promotional activities have been organized to connect producers with potential buyers, enhancing market access [36][37]. Group 5: Cultural and Tourism Integration - The integration of agriculture and tourism is being explored, with the development of mango industrial tourism and educational activities to showcase mango cultivation techniques [45][46]. - The initiative aims to create a comprehensive tourism route that combines natural scenery and local culture, contributing to rural revitalization [49][50]. Group 6: Shared Prosperity - The collaboration emphasizes that industry development should benefit farmers, with models like "cooperatives + bases + farmers" ensuring farmers' participation in the mango industry chain [57][58]. - Over 2,000 job opportunities have been created, with significant income increases for local communities, including approximately 2.45 million yuan in annual dividends for 61 poverty alleviation villages [60][61].

Group 1 - The core point of the article highlights that as of October 30, over 90% of the autumn grain harvest has been completed nationwide, indicating a strong agricultural performance this season [4][5]. - The specific harvest completion rates include 95% for corn and soybeans, nearly 90% for medium rice, and over 50% for late double-crop rice [5]. Group 2 - The article mentions the upcoming "Second International Conference on Plant Biosafety" scheduled to be held in Guangzhou from November 2 to 6, 2025, co-hosted by the Chinese Academy of Agricultural Sciences and the Centre for Agriculture and Bioscience International [12][13][14]. - Guangdong province is launching a winter tourism campaign with a budget of 3.5 billion yuan, aiming to attract visitors and promote local tourism [16][18]. - The article also discusses the "Zhongshan Fragrant Farmers" event, which will showcase local agricultural products in Shenzhen on November 9, featuring various specialties from Zhongshan [21][22][24].

Core Viewpoint - Starbucks has entered a strategic partnership with Boyu Capital to establish a joint venture for its retail operations in China, marking a significant shift in its business strategy in the Chinese coffee market [2][4][5]. Group 1: Business Transition - Starbucks will receive approximately $4 billion from Boyu Capital for a stake of no more than 60% in the joint venture [5]. - This partnership signifies a transition from Starbucks being a dominant player with a 42% market share to a more collaborative approach in a rapidly evolving market [7][16]. - The move reflects a broader trend of foreign brands adapting to local market dynamics, as evidenced by Starbucks' historical presence in China since 1999 [11][12]. Group 2: Market Dynamics - The Chinese coffee market is projected to exceed 240 billion yuan by 2025 and reach 500 billion yuan by 2030, indicating significant growth potential [81]. - The competitive landscape has shifted, with local brands like Luckin Coffee and Kudi Coffee gaining substantial market share, highlighting a change in consumer preferences towards more affordable options [23][37]. - Starbucks' market share has declined, with Luckin Coffee capturing 35% and Kudi Coffee at 18%, while Starbucks' share has diminished [23][24]. Group 3: Strategic Challenges - Starbucks has faced declining growth rates since 2017, exacerbated by aggressive pricing strategies from competitors [19][20]. - The company's operating profit margin has decreased from 26.6% to 19%, and same-store sales have dropped by 2% [21]. - Rising coffee bean costs and increased competition have pressured Starbucks' profitability, leading to a 50.6% decline in net profit [66]. Group 4: Future Outlook - The partnership with Boyu Capital aims to expand Starbucks' store count from 8,000 to 20,000, focusing on underdeveloped markets [79]. - Boyu Capital's expertise in supply chain management and local market knowledge is expected to enhance Starbucks' operational efficiency and cost control [60][63]. - The shift in Starbucks' strategy indicates a move towards a more localized approach, aligning with the evolving consumer mindset that views coffee as a daily necessity rather than a luxury [86][90].

倒计时40天！全 国首个"媒体 +"农业B2B盛会 来了！_南方+_ 南方plus 一场不一样的农 业展会，正在广 州蓄势待发。 距2025大湾区农 产品交易会暨土 特产精品博览会 （以下简称"大 湾区农交会"） 开幕仅余40天， 这场将于12月 12-14日在广州 广交会展馆B区 登场的盛会，尚 未开幕便已热度 飙升。它不仅是 全国首个专注 B2B交易的农业 专业展会，更开 创性地以"媒体 打造不一样 的"引力场" 传统的展会，重 在"展示"；而大 湾区农交会，重 在"链接"与"成 交" 。 +"战略进行全链 条赋能，旨在打 造农产品领域 的"广交会" 。 "媒体+"赋能 全媒体矩阵，打 造亿级传播声 量：构建了"中 央媒体+地方官 媒+行业垂直媒 体+社交平台"的 四级传播网络。 截至目前，展会 信息已实现累计 曝光超1000万人 次，互动量突破 3.8万次。 资源深度融合， 不止于宣传：依 托南方农村报超 过6700万媒体用 户与凤凰农品圈 逾100万垂直用 户资源，展会不 只是信息的广播 站，更是商机的 连接器。通 过"媒体+市 场"精准对 接、"媒体+产 业"全链赋 能、"媒体+品 牌"价值提升三 ...

Core Viewpoint - The strategic cooperation between Shenzhen Longgang Supply and Marketing Cooperative and Raoping Supply and Marketing Cooperative aims to enhance the market integration of Raoping's agricultural products, promoting rural revitalization through resource sharing and market channel alignment [2][5][21]. Group 1: Strategic Cooperation - Shenzhen Longgang Supply and Marketing Cooperative and Raoping Supply and Marketing Cooperative have reached a strategic cooperation consensus, focusing on agricultural resource advantages and market channel strengths [3][7]. - A strategic cooperation framework agreement has been signed, which includes activities for promoting Raoping's agricultural products in Shenzhen [8][10]. Group 2: Agricultural Product Promotion - The agreement outlines the "Raoping Products Enter Shenzhen" series of promotional activities, aiming to list over 30 specialty agricultural products from Raoping in the "Supply and Marketing Quality Products Zone" of Shenzhen Longgang Market [9][10]. - The cooperation will enhance the sales channels for Raoping's agricultural products and improve consumption assistance efforts [10][26]. Group 3: Market Integration and Support - The collaboration is designed to create a stable and efficient production and sales cooperation system, enhancing the agricultural product purchase and sales system between Shenzhen and Raoping [21][23]. - Raoping Supply Cooperative focuses on specialty products such as Lingtou Dan Cong tea, Shitou goose, and various fruits, ensuring a stable supply of quality goods [24][26].

Core Insights - The article highlights the agricultural significance of Conghua District in Guangzhou, focusing on the cultivation of rice and passion fruit, and the ongoing efforts to enhance pest and disease management among local farmers [1][3]. Group 1: Agricultural Production - Conghua District has an annual rice planting area of approximately 180,000 mu and a fruit planting area of nearly 460,000 mu [1]. - Most late-season rice is reaching maturity and will soon be harvested, while passion fruit is also maturing and entering the critical harvesting period [1]. Group 2: Training and Education - A training session on green pest control and high-efficiency agricultural techniques was held, attended by 57 local agricultural staff, technicians, and growers [3]. - Experts provided training on efficient cultivation and pest control for rice and passion fruit, enhancing participants' understanding of crop management and pest characteristics [3][5]. Group 3: Practical Application and Recommendations - Following the training, experts conducted field investigations at local passion fruit and rice farms, offering technical guidance based on observed pest conditions [3]. - In a specific passion fruit farm, over 60 acres of "Qinmi 9" variety are thriving, with recommendations for timely harvesting and strict adherence to pesticide safety intervals to prevent pesticide residue [3].

Core Viewpoint - The news highlights the booming development of the freshwater shrimp industry in Gaoyao District, Zhaoqing, Guangdong, particularly focusing on the success of the local "Roe Shrimp" brand, which has gained national attention through a feature on CCTV, showcasing its robust production and market performance [2][6][81]. Industry Overview - Gaoyao District is recognized as the "Hometown of Chinese Roe Shrimp," with a significant scale of 130,000 acres for shrimp farming, an annual production exceeding 52,000 tons, and an annual output value surpassing 5 billion yuan, making it the largest county-level producer in China [5][6][33]. - The industry has seen a surge in brand vitality and market sales, particularly during the "Chinese Farmers' Harvest Festival" and the Mid-Autumn and National Day holidays, leading to a remarkable trading volume of 23 million pounds and a transaction value exceeding 690 million yuan from January to September 2024 [12][15]. Market Dynamics - The trading scene at the Zhaoqing Century Comprehensive Market has been particularly vibrant, with daily shrimp truck entries increasing from 180 to 210 during the holiday season, stabilizing at an average daily trading volume of 115,000 pounds and maintaining prices around 25 yuan per pound [18][19][20]. - The brand effect of Gaoyao Roe Shrimp has significantly expanded its market presence, with the local brand becoming well-known across the country, further boosted by the long-tail effect of the harvest festival and the peak consumption season [22][23]. Production and Processing Innovations - The industry has established a complete supply chain from breeding, farming, processing to sales, enhancing its value proposition. The introduction of advanced technologies in breeding and processing has improved shrimp survival rates from 10% to over 90% and increased product value through standardized processing [48][50][62]. - The processing company, Zhaoqing Hengxing Aquatic Technology Co., has implemented multiple sorting and freezing technologies, allowing for a price difference of 20-30 yuan per pound based on shrimp specifications, with mid-range specifications accounting for 60-70% of sales [51][66]. Consumer Engagement - The versatility of Roe Shrimp as a culinary ingredient has been showcased through various cooking methods, appealing to consumers and expanding its market reach. The shrimp's adaptability in different dishes has been highlighted, enhancing its attractiveness as a food product [72][78]. - The comprehensive approach of integrating agriculture with culture and tourism has positioned Gaoyao Roe Shrimp as a leading example in the agricultural sector, demonstrating the potential for brand development and industrialization in county-level agriculture [81].

秋风起，稻飘 香。 10月30日，广东 省河源市东源县 顺天镇大坪村的 稻田里，沉甸甸 的稻穗在微风中 泛着金波，穗粒 间的清香扑面而 来。随着裁判长 一声令下，几台 联合收割机立刻 轰鸣启动，在田 间展开了一 场"速度与精 准"的较量。由 广东省农业农村 厅主办，广东省 农业技术推广中 心、河源市农业 农村局承办的 2025年广东省第 二届农事运动会 暨"省市联 动"（河源市） 水稻机收减损技 能大比武活动火 热开赛。 广东农机手稻田 竞技"减损" 守护 粮食"颗粒归 仓"_南方+_南方 plus 稻田里的"精准 对决" 稻田里，12个地 块对应12名选 手；田埂上，裁 判员手持计时器 和打分板，紧盯 着田间穿梭 的"铁牛" 。 赛事评分体系 由"作业效 率""作业质 量""安全意识和 操作熟练度"三 部分构成，其中 占比达65% 的"作业质量"堪 称整场赛事的决 胜关键，割茬高 度要小于等于18 厘米的细节要求 尽显对"减损"的 极致追求。新老 农机手各展神 通。50多岁的刘 学文轻转方向 盘，履带便在狭 窄田埂上稳稳调 头，割台精准贴 向稻株。"我家 四兄弟都是农机 人，已经做农业 十多年，目前合 作社 ...