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逛特色年货,享文旅盛宴!广东省2026年“消费帮扶新春行动”启动
Nan Fang Nong Cun Bao· 2025-12-29 06:32
Core Viewpoint - The Guangdong Province has launched the "2026 Consumption Assistance Spring Action" to stimulate consumer demand and promote local products through a series of events and initiatives aimed at enhancing collaboration between production and consumption areas [2][22][24]. Group 1: Event Overview - The launch ceremony took place on December 29 at the Guangzhou Convention and Exhibition Center, featuring a two-day "New Spring Goods Festival" with over 300 participating enterprises showcasing thousands of products [3][4][10]. - The initiative emphasizes inter-provincial collaboration to boost consumption, inviting representatives from provinces like Heilongjiang, Henan, and Xinjiang for thematic promotions [7][8]. Group 2: Activities and Initiatives - Guangdong plans to organize 15 major online and offline activities from December to March, including the "Consumption Assistance Spring Action" and various promotional events targeting government agencies, state-owned enterprises, schools, and communities [11][28][30]. - The "Three Ones" project aims to create a flagship product, boost an industry, and benefit local residents, focusing on enhancing the quality and efficiency of consumption assistance [20][22]. Group 3: Thematic Promotions - The event featured thematic promotions from various provinces, highlighting local specialties and tourism resources, such as Heilongjiang's agricultural products and Xinjiang's diverse tourism offerings [38][54][56]. - Specific products promoted include Henan's garlic and spicy powder, and Chongqing's local delicacies, showcasing the region's agricultural strengths and cultural heritage [46][62]. Group 4: Consumer Engagement - The exhibition allows consumers to experience products firsthand, with opportunities for tasting, live broadcasts, and interactive activities, enhancing consumer engagement and driving sales [78][84][95]. - The "Faraway Goodies" consumption cooperation platform was introduced to improve market access for assistance products, supporting product innovation and quality enhancement [87][89][90].
跳出农业“中等收入陷阱”,南海九江如何实现鱼跃龙门?
Nan Fang Nong Cun Bao· 2025-12-29 06:32
Core Viewpoint - The article discusses how the Nanhai district's Jiujiang town is transforming its traditional fishing industry through technological innovation and systemic restructuring, aiming to break free from the "middle-income trap" in agriculture [4][49]. Group 1: Industry Transformation - Jiujiang is recognized as "the hometown of freshwater fish seedlings in China" and "the hometown of California bass," producing 1.7 billion fish seedlings annually, accounting for 1/7 of the national market share [13][15]. - The establishment of the first unmanned intelligent aquaculture seedling workshop in the country signifies a leap in agricultural productivity [17][20]. - The collaboration between local enterprises and the Pearl River Aquatic Research Institute has led to breakthroughs in artificial breeding technology for protected species, enhancing the industry's value [18][19]. Group 2: Full Chain Reconstruction - Jiujiang's ambitions extend beyond seedling breeding, with 47 logistics companies in the Shatou area achieving an annual circulation of 250,000 tons, laying the groundwork for a modern aquaculture distribution hub [24]. - The Guangdong International (Nanhai) Health Food Industrial Park is pioneering new industry tracks by integrating dietary standards and health food research [25]. - The development of cultural tourism routes, such as "West River Fresh · Jiujiang Fish Banquet," expands the industry chain into cultural experiences, unlocking a trillion-level market potential [30][34]. Group 3: Institutional Empowerment - The Nanhai district has designated Jiujiang as a "high-level aquaculture core area," implementing a comprehensive land reform of 6,600 acres and innovating profit-sharing models to support industrial development [40][41]. - The "1234" work plan for high-quality development in the aquaculture industry (2025-2027) focuses on technology, branding, and ecology to drive a hundred billion-level industry [42][43]. - The strategic location of Jiujiang within the Greater Bay Area enhances its connectivity and market access, creating a competitive advantage [45][46]. Group 4: Agricultural Modernization - Jiujiang's practices offer a potential pathway for Chinese agriculture to overcome the "middle-income trap" by mastering industry lifelines through seed innovation, capturing value through full-chain layouts, and building competitive barriers through institutional innovation [49][50]. - The transformation of fish value from a few yuan for live fish to hundreds of yuan for prepared dishes and thousands for cultural tourism experiences illustrates a profound change in agricultural production relationships [55][56].
工信部品牌培育专家陈明:文明集市是内涵丰富的文商旅新业态
Nan Fang Nong Cun Bao· 2025-12-29 06:32
Core Viewpoint - The "Civilized Market" initiative in Guangdong is a new model that integrates culture, commerce, and tourism, showcasing the rich heritage of Lingnan culture while promoting local products and enhancing consumer experiences [9][10][15]. Group 1: Event Overview - The "Civilized Market" event took place from December 19 to December 28, featuring a main event and multiple sub-events across 33 counties, cities, and districts, with a total of 15 unique activities [3][4][16]. - The event attracted significant public interest, drawing both local residents and tourists to experience the diverse offerings [5][7]. Group 2: Cultural and Economic Impact - The initiative highlighted the integration of 33 counties' quality agricultural products and intangible cultural heritage, creating a vibrant marketplace that encompasses various consumer experiences [10][12][16]. - The event aimed to promote consumption and market chains while showcasing the achievements of the "Hundred Thousand Ten Thousand Project" and enhancing the local cultural atmosphere [13][15]. Group 3: Expert Insights - Professor Chen Ming emphasized the importance of interactive and participatory consumption experiences, suggesting future events could include elements like role-playing games and scenario-based activities to deepen consumer engagement with traditional crafts [21][22][24]. - The goal is to foster a greater understanding of traditional craftsmanship and cultural heritage, enhancing consumer appreciation and connection to Lingnan culture [23][25].
冬至暖阳照“冼村”,平安“馅料”裹团圆
Nan Fang Nong Cun Bao· 2025-12-29 03:34
冬至暖阳照"冼 村",平安"馅 料"裹团圆_南方 +_南方plus 冬至已至,情暖 社区。12月20 日,广州市天河 区冼村街在保利 心语小区举办了 一场充满欢声笑 语的"社区暖冬 聚·冬至邻里 欢"邻里嘉年华 主题活动。活动 在弘扬传统节日 文化、增进邻里 情感的同时,巧 妙融入了实用的 活动现场节日气 氛浓厚,欢声笑 语不断。在"指 尖上的冬至"区 域,许多家庭围 坐一起包饺子、 汤圆、孩子们绘 制创意乒乓球 拍,其乐融融。 一旁的"平安知 识闯关"和仿真 毒品模型展示 区,则吸引了不 少居民特别是青 少年驻足观看、 参与问答,在互 动游戏中学习识 别毒品、防范诈 骗的知识。热气 腾腾的汤圆派送 点前,居民们有 禁毒、反诈等安 全知识,让"平 安"理念在温馨 的节日氛围中悄 然扎根,为居民 们送上了一份特 别的"平安礼" 。 序领取,共享冬 日温暖。整个嘉 年华如同一场热 闹的社区家庭聚 会,将团圆温情 与安全守护紧密 连接。 一支充满活力的 平安促进会志愿 者队伍是活动现 场流动的风景 线。由社区党 员、热心居民和 街道平安促进会 成员共同组成的 平安志愿服务 队,在活动中扮 演了多重角色。 他们不仅是 ...
从无人问津到香飘京城,新发地董事长张玉玺与桂林香芋的30年“芋”缘
Nan Fang Nong Cun Bao· 2025-12-29 03:01
Core Viewpoint - The article highlights the journey of Guilin taro from obscurity to becoming a popular agricultural product in Beijing, largely due to the efforts of Zhang Yuxi, chairman of Xinfadi Agricultural Products Wholesale Market, over the past 30 years [5][52]. Group 1: Background and Development - Zhang Yuxi has been a significant figure in the agricultural product distribution sector for over 40 years, founding the Xinfadi market which has grown from a 15-acre site to the largest agricultural wholesale market in Beijing [13][14][42]. - In the 1990s, Zhang introduced Guilin taro to Beijing, but initially faced challenges in promoting this unfamiliar southern product to northern consumers [15][16][18]. - The turning point came in 1996 when the TV drama "The Emperor's Chef" featured Guilin taro, leading to a surge in demand and transforming it into a sought-after product in the Beijing market [25][29][38]. Group 2: Current Industry Status - The Guilin taro industry has evolved into a comprehensive system encompassing standardized planting, large-scale processing, and brand marketing, with an annual output value exceeding 3.5 billion yuan [43][44]. - The industry has expanded its production area to over 180,000 acres, yielding more than 300,000 tons annually, and has developed a brand value projected to reach 2.922 billion yuan by 2025 [46][48]. - New brands such as Anhe Taro and Qinglong Taro have emerged, contributing to a competitive brand matrix, while the industry has diversified into processed products like taro slices and taro balls, catering to new markets such as tea drinks and health foods [49][50][51].
让文明与文脉相融——文明集市促消费系列活动焕新岭南图景
Nan Fang Nong Cun Bao· 2025-12-29 03:01
Core Viewpoint - The "Civilization Market" series of promotional activities aims to revitalize the cultural and commercial landscape of Guangzhou, enhancing consumer engagement and showcasing local agricultural and cultural products [5][9][12]. Group 1: Event Overview - The "Civilization Market" will take place from December 19 to December 28, 2025, on Beijing Road, injecting new vitality into the area and attracting citizens and tourists [5][6]. - The event features over 10 unique activities and more than 8 types of consumption scenarios, showcasing high-quality agricultural and cultural products from across Guangdong [12][13]. Group 2: Economic Impact - The event is expected to stimulate the winter consumer market and promote the integration of culture and commerce, contributing to the high-quality economic development of the region [7][21]. - In the first 11 months of this year, Beijing Road is projected to achieve a total revenue of 173 billion yuan, with over 20 cultural and commercial activities held in the fourth quarter alone [68][69]. Group 3: Cultural Integration - The market serves as a platform for showcasing the rich cultural heritage of Guangdong, allowing visitors to experience various local traditions and products, such as traditional crafts and culinary delights [19][21][46]. - The event highlights the importance of cultural value and tourism in reshaping agricultural practices and enhancing community engagement [87][88]. Group 4: Participation and Engagement - The event attracted significant participation from local enterprises, with over 100 companies showcasing their products, including popular items like Hakka pork balls and local teas [24][27][36]. - The market also engaged students from vocational schools, who showcased their skills and products, further promoting the integration of education and industry [40][42][44]. Group 5: Future Prospects - The "Civilization Market" is seen as a new model for promoting the integration of agriculture, culture, and tourism, providing a window to observe the progress of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative [102][103]. - The successful execution of this event is expected to inspire further collaboration among government, enterprises, and society to drive high-quality development in the region [120][121].
方寸鱼缸装山海!年轻人把“水下疗愈”焊在工位上
Nan Fang Nong Cun Bao· 2025-12-29 03:01
Core Insights - The article discusses the rising trend of "aquatic therapy" among young people, highlighting how they incorporate aquariums into their workspaces and homes for stress relief and emotional well-being [4][10][12]. Group 1: Market Trends - In 2024, 13.4% of pet owners are expected to keep aquatic pets, with the 20-35 age group contributing 62% of the total spending in the market [10][11]. - The popularity of aquatic pets is driven by their low maintenance requirements, making them suitable for the fast-paced lifestyles of young professionals [32][33]. Group 2: Emotional and Psychological Benefits - Observing fish can significantly reduce stress and anxiety, with studies showing that it lowers blood pressure and promotes the release of dopamine and serotonin [26][28]. - Young professionals find that watching fish is more relaxing than scrolling through short videos, providing a form of passive therapy that is easier to maintain [18][28]. Group 3: Technological Advancements - The introduction of smart aquariums with Wi-Fi connectivity, water quality monitoring, and automatic feeding features has lowered the barriers to entry for new aquarium enthusiasts [35][36]. - These technological innovations cater to busy individuals, allowing them to maintain aquatic pets without added stress [38]. Group 4: Aesthetic and Creative Expression - Aquariums are evolving into platforms for artistic expression, with young people creating intricate underwater landscapes that reflect their personal aesthetics [45][51]. - The demand for natural and eco-friendly aquarium setups is driving growth in related industries, with significant increases in sales of aquatic plants and decorative materials [56][58]. Group 5: Industry Growth and Events - The aquarium industry in the Greater Bay Area is thriving, with Guangzhou being a major hub for tropical fish production, generating an annual output value of 229 million yuan [61][62]. - An upcoming pet industry event in January 2026 in Guangzhou aims to explore new trends in the aquatic pet sector, bringing together industry experts and enthusiasts [64][66].
省农科院环艺所科技特派员赴汕头澄海开展科技下乡服务
Nan Fang Nong Cun Bao· 2025-12-29 01:10
Core Viewpoint - The Guangdong Provincial Academy of Agricultural Sciences is implementing a rural technology service initiative to support local agricultural industries, particularly focusing on aquaculture in Shantou City [2][19]. Group 1: Technology Service Initiative - The initiative is part of the "Hundred Thousand Ten Thousand Project" aimed at enhancing technological support for rural agricultural work [2]. - A team of five, including researchers and professors, conducted on-site technology services in Shantou's Yan Hong and Dong Li towns from December 25 to 27 [3][4]. Group 2: Focus on Aquaculture - The service specifically targets local aquaculture, addressing key issues such as water quality control, wastewater treatment, and the management of shoreline weeds [5][6]. - The team facilitated a visit from Hongyu Agricultural Technology Co., Ltd. to observe Australian freshwater shrimp farming techniques, promoting industry experience sharing [7][8][9]. Group 3: Ecological Solutions - To tackle the high costs and difficulties of managing shoreline weeds, the team introduced a superior ground cover plant, Jiyuan Weeping Grass, to improve the environment of aquaculture areas [11][12]. - Demonstration plantings of Jiyuan Weeping Grass were conducted at both Australian freshwater shrimp and Shitou goose farming sites [13]. Group 4: Collaborative Model - The technology service activity effectively addressed the technical needs of enterprises and established a cross-town industry exchange platform [18]. - The collaboration between research institutes, universities, and enterprises forms a practical foundation for empowering the "Hundred Thousand Ten Thousand Project" and ecological construction in Guangdong [19].
山海争辉,城乡焕新:阳西亮出“百千万工程”三年答卷
Nan Fang Nong Cun Bao· 2025-12-29 01:10
Core Viewpoint - Yangxi County has made significant progress in urban-rural coordinated development over the past three years, achieving notable results in various sectors, including industrial growth, green energy, and public services [11][12][101]. Industrial Development - Yangxi County's industrial output value has increased by an average of 9.8% annually over the past three years, with offshore wind power installed capacity ranking first among county-level regions in China, rising from 2.3 million kW in 2022 to 5.3 million kW [14][25]. - The county has established a comprehensive industrial chain, focusing on marine wind power, marine ranching, and health food industries, contributing to the local economy [21][22]. - The Yangxi industrial park has attracted over 30 billion yuan in investment, with 145 projects introduced, including major global companies, and has achieved an average annual growth of 23.3% in industrial output [39][41]. Green Energy - Yangxi County is developing a large-scale offshore energy base, with the installed capacity of offshore wind power significantly increasing, showcasing its commitment to green energy [26][28]. - The "Mingyu No. 1" deep-sea aquaculture platform has successfully integrated deep-sea fishing and aquaculture, demonstrating innovative practices in marine resource utilization [30][32]. Public Services and Quality of Life - The county has invested 203 billion yuan in urbanization projects, enhancing infrastructure and public services, including education and healthcare [48][49]. - Over the past three years, Yangxi has built or expanded 17 schools and kindergartens, increasing public school enrollment by 17,000 [50][51]. - The healthcare system has been restructured to improve service delivery, with a focus on integrating county hospitals with local clinics, resulting in increased access to medical care for residents [56][66]. Tourism and Rural Development - Yangxi County has successfully promoted rural tourism, with visitor numbers and tourism revenue increasing by 125% and 205% respectively during the recent holiday season [93][94]. - The county has implemented a village collective economic development incentive mechanism, aiming for a 1.8 times increase in collective income by 2024 [96].
唱红歌、塑IP、发新品......阳东区新洲镇腊味节创意满满
Nan Fang Nong Cun Bao· 2025-12-29 01:10
唱红歌、塑IP、 发新品......阳东 区新洲镇腊味节 创意满满_南方 +_南方plus 腊味飘香迎宾 客,红色薪火耀 新洲。12月27 日,"红色传承 寻腊新洲"—— 2025年阳江市阳 东区新洲镇腊味 美食文化活动暨 星火传唱红歌会 隆重拉开帷幕。 "红色传承 寻腊新洲"——2025年阳江市阳东区新洲镇腊味美食文化活动暨星火传唱红歌会现场。 活动深度融合红 色文化、非遗技 艺与现代农业, 通过一场集品 鉴、体验、娱 乐、消费、传播 于一体的农文旅 盛会,生动展现 了新洲镇以特色 产业赋能乡村振 兴的丰硕成果与 创新活力。 此次活动是"请 到阳东吃海 鲜"文旅促消费 系列活动的重要 组成部分。活动 由阳东区农业农 村局、区文化广 电旅游体育局、 新洲镇委镇政 府、新洲腊味生 产发展协会主 办。阳东区领导 胡志方、刘山、 雷振杰等领导和 嘉宾出席启动仪 式。 非遗盛宴:"腊 小新"惊艳亮相 造"红色研学+军 事体验+乡村度 假"综合体,推 动红色文旅与特 色产业深度融 合。 作为阳江知名 的"腊味之乡" , 新洲腊味拥有四 百余年的匠心传 承,不仅是市级 非物质文化遗 产,更是支撑镇 域经济发展 的"一镇一 ...