Core Insights - The article highlights the successful debut of the Qingyuan supply and marketing system at the Canton Fair, where it secured over 1 million yuan in orders for its local specialty products, including Xiniu Mazu bamboo shoots [12][15]. Group 1: Company Performance - Qingyuan supply and marketing system showcased its products, including Xiniu Mazu bamboo shoots and Yingde black tea, at the 137th China Import and Export Fair, receiving positive feedback from domestic and international buyers [12][15]. - The company achieved a breakthrough by securing over 1 million yuan in orders during its first appearance at the Canton Fair, marking a significant milestone from "0 to 1" [11][12]. - The company plans to leverage the sales network established at the Canton Fair to provide higher quality and more diverse bamboo shoot products to both domestic and international customers [26]. Group 2: Market Demand - There is a strong demand for Xiniu Mazu bamboo shoots, which are referred to as "peeling gold," with various products from the bamboo shoot industry, including canned shoots and dried shoots, being well-received [20][16]. - Domestic market agreements include the sale of 9,000 boxes of canned bamboo shoots and 2 tons of fresh bamboo shoots, which will be distributed through a cold chain logistics network to supermarkets and restaurants [18][16]. - Internationally, there is growing interest from South Korean buyers for snack-type bamboo shoot products, with an initial agreement for one container, while Australian buyers are exploring cooperation for dried bamboo shoot products [21][23].

Core Viewpoint - The establishment of the fruit purchasing and sales station in Xin'an Town aims to enhance the development of the local specialty agricultural industry, promoting scale and brand building [2][5]. Group 1: Overview of the Fruit Purchasing and Sales Station - The fruit purchasing and sales station was officially opened on May 21, 2024, and is a collaborative effort between the Guangdong Provincial Department of Agriculture and Rural Affairs and the Guangdong Power Grid Company [2][3]. - This station is the first comprehensive service platform in Xin'an Town that integrates agricultural specialty product procurement, sales, and brand promotion [4][5]. - Located at the entrance of the Shanxi Village Committee, the station benefits from convenient transportation and a prime location near the G325 National Road [7]. Group 2: Economic Impact and Objectives - The station is surrounded by extensive planting bases for guava, yellow skin fruit, longan, and other specialty fruits, serving as a "golden window" for showcasing high-quality agricultural products [8][9]. - It acts as a hub connecting farmers, enterprises, and markets, facilitating the flow of goods and reducing circulation costs [10][12][15]. - The station directly connects growers with buyers, minimizing intermediary losses and ensuring stable farmer income and product competitiveness, contributing to a win-win situation for collective economic growth and farmer prosperity [16][17]. Group 3: Future Development Plans - The work team plans to leverage the station to further advance industrial upgrades, focusing on brand development and enhancing the quality characteristics of Xin'an fruits [19][20]. - There are intentions to expand e-commerce channels by introducing new sales models such as live streaming and community group buying, creating an integrated online and offline sales network [20][21]. - The strategy includes extending the industrial chain by exploring deep processing and cold chain storage services to increase product added value, thereby enhancing the collective economic "blood-making" function and benefiting more communities through rural revitalization efforts [22][23].

Core Insights - Yingde Black Tea has been recognized as the number one brand in Chinese black tea, with a regional public brand value of 5.178 billion yuan, ranking 20th among 135 tea brands nationwide [18][19]. Group 1: Brand Promotion and Events - The "International Tea Day" event on May 21 featured a lighting ceremony at the Guangzhou Tower, showcasing Yingde Black Tea's cultural heritage and brand image [8][9]. - Yingde Black Tea will participate in the 2025 Beijing International Tea Expo from May 23 to 26, aiming to engage with the capital and the world [22][24]. - A promotional event at Guangzhou's Chenjiaci Station will take place on May 24-25, highlighting Yingde Black Tea's unique appeal through various interactive experiences [30][31]. Group 2: Industry Development and Integration - Yingde City is focusing on the integrated development of tea culture, industry, and technology, enhancing the modern industrial system for Yingde Black Tea [36]. - The tea planting area in Yingde exceeds 180,000 acres, with over 880 tea enterprises, supporting approximately 155,000 employees [40].

为贯彻落实省 委、省政府关于 实施"百县千镇 万村高质量发展 工程"（简称"百 千万工程"）部 署要求，全面落 实《广东省推 动"百县千镇万 村高质量发展工 程"实现三年初 见成效行动方 案》，5月21-22 日，省住房城乡 建设厅在惠州市 举办广东省"百 千万工程"第三 批典型镇培育建 设及建筑业企业 助力帮扶培训班 （第一期）。培 广东举办第三批 典型镇培育建设 及建筑业企业助 力帮扶培训班_ 南方+_南方plus 训班通过政策宣 讲、专家授课、 经验分享和现场 教学等形式，指 导各地学习先进 经验、提升业务 水平，聚力推动 第三批典型镇培 育建设及建筑业 企业助力帮扶取 得扎实成效。 课。惠州市惠阳 区住房和城乡建 设局、清远市清 新区三坑镇、韶 关市新丰县遥田 镇、中国建筑第 四工程局有限公 司和中国建筑第 五工程局有限公 司分别围绕争取 专项债支持、统 筹资金建设典型 镇、整镇项目打 包和设计施工一 体、建筑业企业 助力镇村建设进 行经验分享。培 训班还播放了典 型镇培育建设工 作纪实视频，发 布了2024年建筑 业企业投身"百 千万工程"项目 范例。 4位规划建设领域专家分别围绕风貌设计、项目设计 ...

Core Viewpoint - The integration of cultural elements into agricultural products is enhancing their market appeal and driving economic growth in the agricultural sector [5][17][20]. Group 1: Cultural Integration - Cultural symbols are increasing the recognition of agricultural products, making them more appealing to consumers [6][7]. - Products like "Guangdong Sanbao" are leveraging local cultural symbols to attract customers, emphasizing the importance of cultural identity in marketing [8][9]. Group 2: Storytelling and Emotional Connection - The historical narratives associated with products, such as the story of Yingde black tea, are creating emotional connections with consumers, enhancing brand reputation [10][12]. - Telling compelling stories about agricultural products can significantly boost their market presence and consumer engagement [11][12]. Group 3: Value Addition through Cultural Creativity - Cultural creativity is extending the agricultural product value chain, as seen with Yunnan's tea farmers who have increased product value by 300% through cultural storytelling [13][14]. - The integration of cultural concepts, like "Qinling ecological aesthetics," is generating substantial tourism orders for products like Shaanxi's black fungus [14][15]. Group 4: Economic Transformation - The establishment of cultural zones at events like the Shenzhen Cultural Expo indicates a shift towards a model where cultural value is central to agricultural economics [17][18]. - This transformation reflects a broader trend in Chinese agriculture, moving from quantity-focused production to a model that emphasizes cultural significance and emotional resonance [18][19].

2025国际茶日暨 第十七届全民饮 茶活动广东区域 启动_南方+_南 方plus 5月21日下午， 2025国际茶日暨 第十七届全民饮 茶活动广东区域 启动仪式在春季 中国（广州）国 际茶业博览会现 场举办，通 过"无我茶会" 、 广东省首届（宋 代）点茶竞赛等 特色活动，营造 了全民饮茶的良 好氛围，向公众 展现了传统茶文 化的独特魅力。 宋代点茶、长嘴 壶茶艺表演、陆 河擂茶表演…… 一系列精彩的非 遗表演拉开了活 动序幕。本次活 动由中国茶叶学 会指导，广东省 茶叶学会、广东 省茶业行业协 会、南方农村 报、广州益武国 际展览有限公司 共同主办，旨在 为进一步弘扬中 华茶文化，助推 全民饮茶与科学 素质的提升，促 进茶产业经济发 展。 广州益武国际展览有限公司总经理李广韬上台致辞。 "无我茶会"是一 种人人泡茶、人 人奉茶、人人品 茶的活动，有助 于加强人与人、 人与茶的连接， 增进交流、相互 中国茶叶流通协会荣誉会长、广东省茶业行业协会会长穆有为。 据悉，自2009年 至今，全民饮茶 活动已成功举办 16届，活动规模 逐步扩大，影响 力逐步提高，得 到了社会各界的 积极响应。中国 茶叶流通协会荣 誉会 ...

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Expo) has opened, showcasing the "Guangdong Three Treasures" which include Xinhui Chenpi, Huaju Hong, and Chunsan Ren, highlighting the popularity of Lingnan health culture [2][29]. Group 1 - The "Guangdong Three Treasures" are promoted as authentic local products representing Guangdong's medicinal culture [7][19]. - The products are selected from millions of agricultural products by professional reporters and non-heritage inheritors, ensuring high quality and value [9][10]. - Xinhui Chenpi is known for its traditional production methods and health benefits, earning the reputation of "one tael of Chenpi equals one tael of gold" [15][20]. Group 2 - The Cultural Expo serves as a significant platform for showcasing the unique charm of Lingnan culture and expanding business opportunities [29][31]. - The exhibition features a special area for the "Guangdong Three Treasures," offering free tastings and experiences for visitors [23][26]. - The goal is to promote the "Guangdong Three Treasures" globally and support rural revitalization efforts in the region [32][36].

Core Viewpoint - The "China Ready-to-Drink Tea Dietary Nutrition Upgrade White Paper" has been officially released, providing a nutritional guide for the ready-to-drink tea industry and offering consumers a nutritional element table for tea drinks [2][4][9]. Group 1: Market Trends and Consumer Behavior - Ready-to-drink tea has become an important part of daily diet for the younger generation, with per capita annual consumption expected to rise from approximately 11 cups in 2023 to about 26 cups by 2028 [12][13]. - The average daily dietary fiber intake for the 18-35 age group is only 11.8g, significantly below the recommended 25-30g, highlighting a nutritional gap that ready-to-drink tea can help address [20][21]. - The primary factors influencing consumer choices for ready-to-drink tea are taste and flavor, accounting for 63.0%, while the healthiness of ingredients is also significant at 35.3% [22][23]. Group 2: Industry Transformation and Health Focus - The ready-to-drink tea industry is evolving towards a health-oriented paradigm, driven by increasing consumer demand for health products and awareness of wellness [27][28]. - Brands are actively exploring health upgrades, with notable innovations such as "vegetable + fruit + tea" combinations, and companies like Heytea and Bawang Tea Sister implementing health standards and nutritional calculators [31][32][36][37]. - The white paper suggests that the industry should focus on national nutrition and health, advocating for scientific sugar reduction, standardizing raw material supply, enhancing product innovation, and improving consumer education [40][41]. Group 3: Future Outlook - The ready-to-drink tea market is rapidly expanding, becoming a crucial link between agricultural raw materials and end consumers [43]. - The white paper is expected to aid in establishing a new paradigm for "healthy tea drinks," providing a reference guide for consumers' healthy diets and promoting the industry's transition towards health and standardization [44][45].

Core Viewpoint - The 2025 Guangdong Country Singer Competition is set to launch on May 28, 2023, at the cultural landmark Bai'e Tan in Guangzhou, aiming to discover and promote talented rural musicians while revitalizing rural culture through music [5][54]. Group 1: Event Overview - The competition will feature renowned musicians and rural singers, marking the beginning of a new season of performances [6][9]. - The theme of the event is "Heavenly Sound of the Countryside, Era of Cantonese Chapters," focusing on discovering and showcasing outstanding rural music talent [7][8]. - The event aims to inject new vitality into rural cultural revitalization through original music and creative expressions that blend urban and rural cultures [9]. Group 2: Highlights of the Event - The launch ceremony will include performances from previous winners and top contestants, featuring classic songs and original works [16][18]. - A creative T-stage show titled "Mountain, Sea, and Fruits" will showcase traditional costumes and local agricultural products, highlighting the charm of rural culture [21][23]. - The event will also release the first original rural music album titled "Heavenly Sound of the Countryside," featuring 16 original tracks that reflect the rich cultural heritage of Guangdong [29][32]. Group 3: Competition Structure - The competition encourages participants to perform original songs that reflect local cultural characteristics, with a total prize of up to 100,000 yuan or equivalent prizes for winners [46][54]. - The competition will have multiple stages, including initial selections at the town level, city-level semifinals, and a final competition to determine the champion [59][62]. - The event aims to foster a connection between music and rural revitalization, promoting Guangdong's cultural identity through various platforms [35][54].

Core Viewpoint - The establishment of the "Yuegui Cooperation Ecological Tea Garden Research and Demonstration Base" aims to empower the tea industry through technological innovation and collaboration among academia, industry, and research institutions [3][4][10]. Group 1: Project Overview - The project is a collaboration between the Guangdong Academy of Agricultural Sciences, Wuzhou University, and Guangxi Xinfeng Public Investment Co., Ltd., officially signed on May 21 [2][3]. - The initiative is part of the "Belt and Road" cultural mission and is recognized as a key pillar for rural revitalization in Guangxi, with a focus on the Liubao tea industry [9][10]. Group 2: Objectives and Strategies - The project leader, Dr. Li Jianlong, emphasized a "six-in-one" collaborative model of production, education, research, and innovation to promote the transformation and upgrading of the Liubao tea industry [10][12]. - The collaboration aims to explore a "technology + industry + talent" innovation model to inject new momentum into the Liubao tea industry [17][18]. Group 3: Economic Impact - The project is expected to directly benefit around 3,000 local tea farmers, with an average annual income increase of over 10,000 yuan [19][20]. - It is projected to attract over 20,000 tourists annually through the establishment of ecological planting demonstrations and tea cultural tourism integration [20][21]. Group 4: Broader Implications - The initiative aligns with national rural revitalization strategies and regional coordinated development, focusing on ecological industrialization and the dual transformation of industry and ecology [22][23]. - The implementation of the project is anticipated to contribute to poverty alleviation and the realization of common prosperity in revolutionary old areas, creating a new vision for rural revitalization characterized by prosperous industries, livable environments, and affluent communities [24][25].