Nan Fang Nong Cun Bao
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跨县集群产业园推动清远丝苗米产业加速发展,获2025中国区域农业品牌年度案例
Nan Fang Nong Cun Bao· 2025-12-23 14:03
Core Viewpoint - The article highlights the recognition of the Qingyuan Silk Rice industry as a model for regional agricultural branding, emphasizing its accelerated development through the establishment of cross-county industrial parks and innovative strategies [1][4]. Group 1: Industry Development - The Qingyuan Silk Rice is characterized by its long, translucent grains and is known for its elegant aroma and soft texture, making it a prestigious rice variety in the Lingnan region [6][7]. - By the third quarter of 2025, the planting area is approximately 1.49 million acres, with over 190,000 acres of contiguous large-scale cultivation, and the total industrial chain output value is around 5.4 billion yuan, expected to exceed 7.4 billion yuan by the end of 2025 [9][10]. - The industry has diversified into various products, including organic silk rice and rice-fish integrated farming, creating a multi-faceted industrial structure under the "Qingyuan Silk Rice" brand [10][11]. Group 2: Brand Building and Promotion - The Guangdong Province Silk Rice Cross-County Industrial Park serves as a key platform for the development of the Qingyuan Silk Rice industry, recognized as a provincial-level modern agricultural park in 2022 [14][15]. - The brand's visibility and reputation have significantly improved through a multi-faceted communication strategy that includes cultural empowerment, scenario penetration, channel expansion, and exhibition promotion [16][18]. - The development model integrates policy guidance, innovation-driven approaches, brand empowerment, and the fusion of primary, secondary, and tertiary industries, establishing a collaborative framework for public and enterprise brand development [19][23].
梅县区委书记凌云:推动镇村片区化组团式发展迈向“全域共兴”
Nan Fang Nong Cun Bao· 2025-12-23 14:03
Core Viewpoint - The article discusses the development strategies and achievements of Meixian District, focusing on promoting a "group-style" development model for towns and villages, aiming for comprehensive rural revitalization and regional coordination [4][11][26]. Group 1: Development Achievements - In the past three years, the area has received approximately 5.01 million tourists, generating about 5 billion yuan in tourism revenue [2]. - In 2024, the per capita disposable income of rural residents in the area is expected to reach 30,200 yuan, surpassing the provincial average [3]. - The district has mobilized 15,600 party members and cadres to support development efforts, with social investments totaling 985 million yuan [7]. Group 2: Strategic Initiatives - Meixian has implemented a "three-color" development strategy, integrating industrial, agricultural, and cultural tourism sectors [8][10]. - The district has established a modern facility agriculture project, achieving a land utilization rate increase from 16% to 73% [22][23]. - The area has been recognized as a significant showcase for the provincial "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative, being selected as a pilot for agricultural and cultural tourism integration [9][10]. Group 3: Future Plans - Meixian plans to deepen the group-style development practice and expand pilot projects to achieve comprehensive rural revitalization [25][26]. - The district aims to enhance long-term collaborative mechanisms and promote the development model from "pilot exploration" to "full coverage" [25][26]. - Future initiatives will focus on creating more "good and beautiful" rural projects, contributing to the provincial development goals [26].
清远鸡叻!天农集团获评十五运优秀供应商
Nan Fang Nong Cun Bao· 2025-12-23 14:03
Core Viewpoint - Guangdong Tianong Group has been recognized as an "Excellent Supplier" for the 15th National Games and Special Olympics, showcasing its capability in providing high-quality chicken products without supply disruptions or errors [2][5]. Group 1: Company Performance - Tianong Group successfully supplied a total of 170 tons of high-quality chicken products for the event, demonstrating its reliability and operational excellence [3][4]. - The company achieved this recognition due to its "zero supply disruption, zero delay, and zero error" performance during the event [3][5]. Group 2: Industry Context - The 15th National Games covered three regions: Guangdong, Hong Kong, and Macau, and is noted as the largest comprehensive sports event in China, imposing strict requirements on food safety, nutrition, and traceability [7][8][9]. - The event's high standards reflect the growing emphasis on quality and safety in the food supply chain within the sports industry [8][9]. Group 3: Product Offering - Tianong Group provided a customized product matrix tailored to various sports and cooking needs, including fresh-cut Qingyuan chicken and multiple chicken product categories such as chicken thighs, breasts, and wings [18][19]. - The products are designed to meet diverse culinary methods, from traditional cooking to modern meal prep for athletes [20]. Group 4: Future Plans - Building on the experience gained from the event, Tianong Group plans to extend its supply chain optimization to the consumer market, introducing meal packages similar to those provided for athletes [25]. - The company aims to expand its market presence in Hong Kong and Southeast Asia, leveraging its existing export capabilities and certifications [27][29].
省发展改革委:新型帮扶协作“引活水”,重大项目建设“激活力”
Nan Fang Nong Cun Bao· 2025-12-23 14:03
Core Viewpoint - The Guangdong Provincial Development and Reform Commission is implementing a new type of assistance cooperation mechanism to stimulate economic development in rural areas through major project construction and external resource infusion [6][10]. Group 1: New Assistance Cooperation Mechanism - The new assistance cooperation mechanism aims to break geographical and resource barriers, facilitating the transfer of development momentum from the Pearl River Delta to the less developed regions in eastern and northwestern Guangdong [9][10]. - The mechanism has already led to the establishment of industrial parks in areas like Bo Luo County, where projects from Shenzhen and Dongguan have been successfully integrated [11][12]. Group 2: Major Project Construction - The provincial government views major projects as key drivers for county economic development, with over 4,500 major projects planned, totaling an investment of approximately 3.3 trillion yuan [32][33]. - A robust four-level scheduling system has been established to ensure that resources follow projects, aiming for annual investment in major projects to exceed 400 billion yuan [35][36]. Group 3: Financial Support and Investment - In the past three years, over 16.6 billion yuan in assistance funds have been allocated, resulting in the establishment of 12 industrial transfer cooperation parks and over 100 "reverse flying land" projects, attracting more than 800 projects with fixed asset investments of around 140 billion yuan [17][19]. - The county-level investment environment has been enhanced through various financial instruments, including 520.7 billion yuan in special bonds and 110.8 billion yuan in new policy financial tools [37][38].
“广东三宝”亮相文明集市,养生佳品香飘千年商圈
Nan Fang Nong Cun Bao· 2025-12-23 12:05
Core Insights - The event "Civilized Market" held in Guangzhou from December 19 to 28 promotes local agricultural and cultural tourism products, expanding the "culture + consumption" space [2][3] - "Guangdong Three Treasures" showcased traditional medicinal products such as Xinhui Chenpi, Huaju Hong, and Chunsan Ren, attracting many visitors [4][6] - The initiative emphasizes the authenticity and quality of products, with a focus on local sourcing and sustainable practices [18][20] Group 1 - The "Civilized Market" aims to revitalize local culture and promote consumption through unique regional products [2][3] - "Guangdong Three Treasures" represents a collaboration between media and agriculture, ensuring high standards in product sourcing and safety [13][18] - The event highlights the cultural significance of traditional Chinese medicine and aims to enhance the brand recognition of "Guangdong Three Treasures" [28][29] Group 2 - The products featured are rooted in centuries-old techniques and wisdom, appealing to modern health-conscious consumers [26][27] - The initiative seeks to bridge the gap between traditional culture and contemporary consumer needs, promoting local heritage [24][25] - "Guangdong Three Treasures" is positioned as a unique gift option, aligning with current trends in health and wellness [27][29]
东莞理工学院援疆团队获教育部表扬
Nan Fang Nong Cun Bao· 2025-12-23 12:05
Core Viewpoint - Dongguan University of Technology's "Yue Bing Gong Rong" team received recognition from the Ministry of Education for their outstanding performance in the "Promoting Mandarin to Assist Rural Revitalization" national college student summer social practice [2][3][4] Group 1: Recognition and Achievements - The team was also awarded as an excellent team for the 2025 national college student summer "Three Going to the Countryside" social practice activity [4] - The recognition highlights the efforts of Guangdong teachers and students in educational support in Xinjiang [5][44] Group 2: Summer Camp Activities - In the summer of this year, under the support of the Guangdong provincial counterpart assistance to Xinjiang command, the university organized a team of 16 teachers and students to conduct a two-week volunteer service in the Xinjiang Production and Construction Corps [7][9] - The core theme of the activities was "Promoting Mandarin to Assist Rural Revitalization," integrating technology empowerment and cultural inheritance [10] Group 3: Educational Initiatives - The practice team established a "Technology + Culture" summer camp at the First Middle School of the 51st Regiment, offering courses such as rocket making, Scratch programming, and AI psychological painting [13][15] - They donated educational tools to support the school's "Boya Popular Science Education Base" construction [15] Group 4: Community Engagement - The team organized a "Promoting Mandarin Correct Pronunciation Mini-Class" in ethnic communities, serving over 50 people and conducting research to tailor language learning to community needs [28][30] - A "Yue Bing Gong Yu: Same Sound, Same Feelings" event attracted over 300 residents, combining traditional crafts with language learning [32][36] Group 5: Impact and Future Plans - The activities benefited over 500 people in the border area, with reports on their achievements widely covered by media [39] - The university plans to continue its educational support efforts, focusing on a four-dimensional model of "school-local co-construction, psychological support, technology empowerment, and cultural enrichment" [45][46]
年味盛宴人气火爆,“红霞助农暖冬日”消费帮扶主题市集火热开启
Nan Fang Nong Cun Bao· 2025-12-23 12:05
Core Viewpoint - The "Red Cloud Assisting Farmers Warm Winter Day" themed consumption assistance market was launched in Guangdong Province, attracting retirees and local residents to purchase New Year goods and engage in charitable activities [7][9]. Group 1: Event Overview - The consumption assistance market took place on December 23 and will continue until December 24, featuring a theme focused on rural revitalization and community support [7][9]. - The market showcased a blend of festive atmosphere and genuine support, allowing attendees to purchase traditional New Year goods while learning about rural revitalization efforts [11][12]. Group 2: Product Offerings - The market featured a variety of high-quality agricultural products from Guangdong's eastern and western regions, including organic rice, seafood, fresh fruits, and health products, attracting many visitors [15][16]. - Specialty products such as dried seafood, mushrooms, cured meats, and traditional Guangdong delicacies were particularly popular among attendees [17][24]. Group 3: Interactive Activities - The event included engaging interactive activities, such as a fun ring toss game and a "send blessings" blind box lottery, enhancing the festive atmosphere and encouraging participation from both adults and children [25][26]. - The market facilitated convenient access for retirees and residents to purchase New Year goods while effectively connecting rural agricultural products to urban consumers [28][29]. Group 4: Organizational Support - The event was guided by the Guangdong Provincial Department of Agriculture and Rural Affairs and co-hosted by various local organizations, aiming to promote continuous marketing and a positive development atmosphere for consumption assistance [34][36].
陈皮星油藤直通机关国企,香飘消费帮扶主题市集
Nan Fang Nong Cun Bao· 2025-12-23 12:05
Core Viewpoint - The "Yuegui Cooperation Star Oil Vine" series products, featuring Chenpi and Star Oil Vine, are being showcased in Guangzhou, highlighting their unique regional characteristics and nutritional innovations [2][3][20]. Group 1: Product Development and Features - The Chenpi Star Oil Vine series is a product of collaboration between Guangdong and Guangxi, showcasing resource complementarity and industrial synergy [6][21]. - The products utilize high-quality raw materials from Guangxi, specifically eco-friendly Star Oil Vine, which is handpicked and sun-dried by local farmers without pesticide residues [8][21]. - The series combines Star Oil Vine with aged Chenpi from Guangdong, processed through traditional methods to create a unique flavor profile [9][10]. Group 2: Market Performance and Consumer Response - The products have been well-received at exhibitions, with a diverse range of offerings catering to different consumer needs, including ready-to-eat dried fruit and tea bags [14][15]. - The popularity of the Chenpi Star Oil Vine series at the market reflects the vitality of consumption assistance initiatives, connecting urban demand with rural development [20][23]. - The collaboration model involving enterprises, cooperatives, and farmers ensures quality control and directly benefits nearly 200 farming households in Guangxi [21][22]. Group 3: Marketing and Outreach - The recent exhibitions at Guangsheng International Building and Guangdong Provincial University for the Elderly have expanded market reach and increased awareness of the Yuegui cooperation story [25].
先行示范显担当!深圳交出“百千万工程”横向帮扶亮眼答卷
Nan Fang Nong Cun Bao· 2025-12-23 12:05
Core Viewpoint - Shenzhen's ongoing efforts in horizontal assistance and collaboration within Guangdong province have yielded significant results, showcasing a model for regional development and cooperation [4][5][7]. Group 1: Horizontal Assistance and Collaboration - Shenzhen has actively engaged in horizontal assistance, focusing on the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project," which aims to enhance urban-rural coordination [4][5][6]. - The city has established a total of 25 billion yuan industrial funds to attract key enterprises to settle in the assisted regions, resulting in the introduction of 68 projects with over 28 billion yuan in total investment over the past three years [27][29]. - Shenzhen's collaboration with various regions includes the establishment of industrial parks and the promotion of local products through cross-border e-commerce channels, enhancing economic integration [19][21][39]. Group 2: Infrastructure and Technological Development - The construction of the Fuyuan-Boruo Industrial Park has been completed, with quality enterprises beginning to settle, reflecting Shenzhen's commitment to industrial cooperation [18][19]. - Shenzhen has implemented smart agricultural technologies and established digital infrastructure, including 41 supercharging stations and 1,541 charging piles, to support local development [66][68]. - The introduction of low-altitude sightseeing projects has increased tourist numbers by 31%, demonstrating the impact of innovative projects on local economies [57][56]. Group 3: Social and Community Development - Shenzhen has invested over 10.931 billion yuan in financial assistance, sending 828 officials and 1,644 professionals to support 76 key towns in the region [39][40]. - The establishment of community service centers and public facilities in 44 towns reflects Shenzhen's focus on improving local living standards and addressing community needs [36][37]. - Training programs for local officials and community leaders have been conducted, enhancing governance and community engagement [49][50]. Group 4: Future Directions - Shenzhen plans to continue its horizontal assistance efforts, focusing on high-level industrial cooperation and urban planning to further contribute to Guangdong's coordinated development [78][80]. - The city aims to explore new paths for common prosperity by sharing development concepts, innovative resources, and management experiences with assisted regions [77].
农行广东省分行行长刘明尧:靠前服务“百千万工程”,三年贷款余额增量同业第一
Nan Fang Nong Cun Bao· 2025-12-23 12:05
Core Viewpoint - The Agricultural Bank of China Guangdong Branch has actively supported the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative, achieving significant growth in loan balances and contributing to rural development [10][12][45]. Group 1: Financial Contributions and Achievements - In 2023, the Guangdong Agricultural Bank provided a total of 3.14 trillion yuan in various financing, surpassing the five-year target set in the strategic cooperation agreement with the provincial government [19][20]. - The loan balance reached nearly 2.6 trillion yuan, with an increase of over 700 billion yuan in three years, ranking first among peers [20]. - The average annual growth rate of loans in county areas was 16%, with a projected increase of over 230 billion yuan by 2025, maintaining the top position in the industry [21]. Group 2: Service Expansion and Coverage - The bank has established nearly 1,500 outlets, over 6,000 self-service devices, and more than 5,000 rural service points, achieving comprehensive financial service coverage for 51.6 million mobile banking customers [26][28]. - The "Thousand People Stationed in Hundred Counties and Thousands" initiative has created a comprehensive service system with dedicated financial personnel in cities, counties, towns, and villages [28]. Group 3: Product Innovation and Support for Agriculture - The bank has launched over 100 specialized financial products to meet diverse financing needs, including the "Huinong e-loan" which allows over 80% of farmers to apply online [38][40]. - The balance of loans for rural industries exceeded 180 billion yuan, while loans for county infrastructure and rural tourism integration surpassed 120 billion yuan [40][41]. Group 4: Future Goals and Strategic Focus - The bank aims to enhance financial services for rural revitalization, focusing on marine economic development, county investment and financing reforms, and new urbanization construction [48][50]. - The bank plans to leverage its cross-urban and rural advantages to create an "Industry Demonstration Bank" and explore new pathways for financial talent deployment [51][52].