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宋韵茶香溢湾区,英德红茶霸屏广州地铁枢纽
Nan Fang Nong Cun Bao· 2025-05-25 11:36
宋韵茶香溢湾 区,英德红茶霸 屏广州地铁枢纽 _南方+_南方 plus 当千年茶韵邂逅 现代都市脉搏, 一场传统与创新 交融的品牌盛宴 正在大湾区上 演。 5月24日,由清 远英德市政府和 广州地铁策划的 英德红茶广州地 铁"宋韵茶事"系 列宣传活动在广 州陈家祠地铁站 全面启动,通过 城市地标场景、 地铁城际矩阵及 沉浸式文化体 验,成功打响红 茶品牌升级战, 为乡村振兴注入 强劲动能。 启动仪式现场。 走进陈家祠地铁 站内,四处弥漫 着"世界高香红 茶"英德红茶的 馥郁茶香,英德 红茶广州地 铁"宋韵茶事"宣 传活动正以一场 《宋韵迎宾》舞 蹈翩然启幕。舞 者身着宋代服 饰,将点茶技艺 融入优雅舞姿, 瞬间勾勒出千年 茶文化的诗意画 卷。9家英德红 茶龙头茶企和1 家西牛麻竹笋企 业携明星产品集 体亮相,汉服茶 娘子穿梭其间, 不仅以专业视角 推介英德红茶, 更化身"行走的 文化名片",引 得乘客纷纷驻足 拍照。活动现 场,宋代点茶表 演、"画中仙"主 题打卡区、汉服 赠茶礼等互动环 节轮番登场,让 市民在品茗间沉 浸式感受英德红 茶的文化底蕴与 品质魅力。 启动仪式现场。 屏"。而作为日 均客流量超30 ...
打造南药第一“窗”!南药省级现代农业产业园展销中心开馆
Nan Fang Nong Cun Bao· 2025-05-25 11:36
Core Viewpoint - The opening of the Southern Medicine Provincial Modern Agricultural Industrial Park Exhibition Center marks a significant step in promoting the Southern Medicine industry in Guangdong, showcasing its cultural heritage and agricultural advancements [5][12][13]. Group 1: Exhibition Center Overview - The exhibition center is located in the core area of the industrial park in Zhuji Town and serves as a venue for the 2024 Guangdong Provincial High-Quality Development Engineering Exchange Conference [6][5]. - It features five main sections: Southern Medicine Product Display Area, Chinese Herbal Medicine Map, Traditional Chinese Medicine Cultural Treasures Science Popularization Area, Southern Medicine Industrial Park, and Implementation Subject Introduction [9]. - The center employs various presentation methods, including dynamic videos, physical displays, and product experiences, to showcase the development of the Southern Medicine industry over the years [10][11]. Group 2: Industry Development and Impact - Nanhua City has positioned the Southern Medicine industry as a key driver for rural revitalization, cultivating over 30 types of medicinal herbs across more than 100,000 acres [19][20]. - The Southern Medicine Provincial Modern Agricultural Industrial Park was established in 2021, focusing on a spatial development layout that includes agricultural facilities, land transfer, industry integration, and technological research [20][21]. - The park's total industrial chain output value reaches 1.359 billion yuan, integrating seedling cultivation, planting, processing, distribution, sales, and tourism [23]. Group 3: Future Prospects - In 2024, Guangdong plans to establish the third batch of provincial medicinal material industrialization bases, with a focus on nurturing high-quality seed resources for the Southern Medicine industry [25][26]. - Nanhua City, known as the "Hometown of Ginkgo," has over 100,000 ginkgo trees, with significant efforts to develop the ginkgo industry through tourism and health products, contributing approximately 100 million yuan in annual output value [28][32].
从地方名茶到湾区爆款!海丰莲花山茶风靡茶博会
Nan Fang Nong Cun Bao· 2025-05-25 11:36
从地方名茶到湾 区爆款!海丰莲 花山茶风靡茶博 会_南方+_南方 plus 5月21日至25 日,海丰莲花山 茶展团携8家本 土茶企亮相第二 十六届广州国际 茶文化节暨春季 中国(广州)国 际茶业博览会。 展团携绿茶、红 茶、高山乌龙及 野生"海鲜茶"等 多元化产品参 展,在展会现场 引发热烈反响, 吸引众多客商驻 足品鉴、洽谈合 作,现场签约气 氛持续高涨,充 分展现了莲花山 茶的独特魅力。 此次参展不仅让 海丰莲花山茶在 大湾区舞台大放 异彩,更通过组 团参展、品牌推 介及产业调研等 系列举措,成功 打通产销对接渠 道。展团与多家 大湾区企业达成 深度合作意向, 为海丰茶产业融 入粤港澳大湾区 市场奠定了坚实 基础,展现出粤 东茶乡高质量发 展的强劲势头和 广阔前景。 市民、客商纷纷点赞莲花山茶。李艳摄 茶香四溢引客来 莲花山茶广获湾 区青睐 海丰莲花山茶产 自粤东第一高峰 莲花山脉,核心 产区海拔超千 米,常年云雾缭 绕,得天独厚的 生态条件赋予 其"金黄汤、蜜 栗香"的鲜明特 质。本次参展, 海丰县精选8家 代表性茶企组成 展团,涵盖绿 茶、红茶、高山 乌龙及野生"海 鲜茶"等多元化 产品。 其中,产 ...
走古道、吃荔枝、赢冰箱……广州京东MALL这场荔枝活动看头足
Nan Fang Nong Cun Bao· 2025-05-25 11:36
Core Viewpoint - The event held at Guangzhou JD Mall focused on promoting the "God Fresh Box" feature of Casarte refrigerators, showcasing its ability to preserve lychee freshness and enhance brand awareness [6][7][39]. Group 1: Event Highlights - The event featured various activities such as a lychee eating competition, DIY lychee food, and interactive games, attracting hundreds of participants including merchants and influencers [5][6][19]. - The "God Fresh Box" is a nitrogen-oxygen controlled preservation drawer in Casarte refrigerators that maintains the nutritional quality of food, achieving over 99% retention of nutrients like vitamin C and anthocyanins for up to seven days [10][11][12]. - Participants engaged in a cycling challenge to simulate the transportation of lychees, with rewards including fresh lychees and creative products [17][18]. Group 2: Lychee Industry Insights - Guangdong is a major producer of lychees, accounting for nearly half of China's lychee production and one-third of global production, with stable planting areas around 4 million acres [40][41]. - The lychee harvest in Guangdong is expected to increase significantly this year due to favorable weather conditions [42]. - The collaboration between Casarte, Southern Rural News, and JD Logistics aims to enhance consumer awareness of both Casarte appliances and Guangdong lychees through this promotional event [38][39].
兴农评丨冒险诚可贵,生命价更高
Nan Fang Nong Cun Bao· 2025-05-25 11:36
兴农评丨冒险诚 可贵,生命价更 高_南方+_南方 plus 他们试图寻求心 理慰藉与经济帮 扶的本能反应。 责任归属的探 讨,交由法律。 我想说的是"打 卡文化"与生命 冒险的问题。 近年来,"打卡 文化"掀起热 潮,到网红餐 厅、景点打卡悄 然成为市民的日 0:00 / 3:04 三农大小事,尽 在兴农评。 近日,一则令人 痛心又备受争议 的事件引发社会 关注:五一期 间,22名驴友结 伴进入广东清远 英德市"一线 天"溪谷溯溪, 事发区域属于广 东石门台国家级 自然保护区,未 经批准不得擅自 进入探险、戏 水、溯溪,却因 成为网红打卡地 吸引众多探险 者。不幸的是, 活动中一人溺 亡,事后遇难者 家属向其余21名 同行队友索赔86 万元。 从情感角度看, 家属痛失亲人, 提出补偿诉求完 全能理解,这是 常。那些曾经需 要专业训练和周 密准备的户外活 动,如今被简化 为社交媒体上的 九宫格照片。在 滤镜和美颜的加 持下,危险被美 化,难度被淡 化,剩下的只有 精心构图的画 面,在社交媒体 上引来点赞无数 ——冒险成为了 普通人获得关注 的捷径。 这次事件的刘姓 组织者或许并非 专业领队,参与 者也多是受网络 ...
海丰组团赴芳村“取经”,探寻莲花山茶品牌升级之道
Nan Fang Nong Cun Bao· 2025-05-24 04:03
Core Viewpoint - The article discusses the efforts of Haifeng County to enhance the branding and market presence of its Lianhua Mountain tea through a study visit to the Fangcun tea market in Guangzhou, aiming for high-quality development and better market integration [1][5][43]. Group 1: Market Research and Development - A delegation from Haifeng County, including representatives from eight key tea enterprises, visited the Fangcun tea market for specialized research and to learn advanced experiences [3][5]. - The research aimed to connect market resources accurately and explore new paths for the high-quality development of the tea industry [7][8]. - The Fangcun tea market is recognized as a major hub for tea distribution, gathering top industry resources and showcasing innovative practices in distribution systems, brand operation, digital marketing, and supply chain management [12][15]. Group 2: Brand Development Strategies - The visit highlighted the need for Lianhua Mountain tea to adopt a diversified development approach, emphasizing product characteristics to better target consumer groups [16][17]. - Insights from leading companies like Guizhou Duy Tea and Baijing Golden Tea emphasized the importance of government support and regional characteristics in brand expansion [21][25]. - The Haifeng tea industry faces challenges such as a single sales channel and insufficient brand recognition, which the study aimed to address by learning from Fangcun's successful brand operations [42][43]. Group 3: Recommendations and Future Directions - The Guangzhou Tea Association provided systematic recommendations for the development of Lianhua Mountain tea, including strengthening government support, integrating local cultural elements, and embracing e-commerce trends [52][54]. - The interaction between Haifeng and Guangzhou's tea industries marks a significant step towards transforming from "production advantages" to "brand value," with a focus on standardization, marketization, and digital strategies [55][57].
南农晨读 | 起龙
Nan Fang Nong Cun Bao· 2025-05-24 04:03
Group 1 - Southern Rural Newspaper was awarded the title of "National Civilized Unit" at the National Spiritual Civilization Construction Commendation Conference held in Beijing [4][5] - A total of 202 national civilized cities (districts) and 4,688 national civilized units were recognized during the event [4] Group 2 - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" is being implemented in Guangdong Province, with a training session for typical town cultivation and construction held in Huizhou [10][11] - The training aims to promote the high-quality development of rural areas in Guangdong [10] Group 3 - The 21st Shenzhen Cultural Industry Expo opened on May 22, showcasing the intersection of culture and agricultural products [16][29] - "Cultural symbols" enhance the recognition of agricultural products, making them fashionable and appealing to consumers [17][18] Group 4 - A new fruit purchasing and sales station was inaugurated in Xin'an Town, Maoming, aimed at promoting the local specialty fruit industry [21][22] - The station serves as a comprehensive service platform for the acquisition, sales, and branding of local agricultural products [23][24] Group 5 - The "International Tea Day" event featured a lighting ceremony at the Guangzhou Tower, highlighting the cultural heritage and brand of Yingde black tea [27][28] - The 21st China (Shenzhen) International Cultural Industry Expo will feature various agricultural and cultural tourism enterprises from Qingyuan [30][31] Group 6 - The "China Ready-to-Drink Tea Dietary Nutrition Upgrade White Paper" was officially released, providing nutritional information for consumers and guidance for the ready-to-drink tea industry [35][42] Group 7 - Over 1,000 couples participated in a tree-planting event in Guangdong, contributing to the province's ongoing commitment to voluntary tree planting [45][46] - Guangdong has led the nation in voluntary tree planting activities, with over 1.72 million trees planted this year [47][48] Group 8 - Heavy rainfall is expected in Guangdong, with warnings for potential geological hazards and urban flooding [52][54]
贵州牛肉湾区定制!第二届黔牛奔粤产销衔接大会在粤圆满举办
Nan Fang Nong Cun Bao· 2025-05-24 04:03
Core Viewpoint - The second "Qian Niu Ben Yue" production and sales connection conference aims to deepen cooperation between Guangdong and Guizhou, promoting the high-quality development of the Guizhou yellow cattle industry and enhancing the entry of Guizhou's quality beef products into the Guangdong market [2][3][4]. Group 1: Event Overview - The conference was held in Jiangmen, Guangdong, and attracted government leaders, industry association representatives, and experts from both provinces to discuss the integration of Guizhou yellow cattle into the Guangdong market [4][5][6]. - The event included the release of the "Guangdong-Guizhou Standard for Customized Guizhou Beef" group standard, which aims to provide clear guidelines for the production, processing, and sales of Guizhou beef [43][44]. Group 2: Industry Development - Guizhou has been actively developing modern high-efficiency agriculture, with a projected cattle inventory of 4.6916 million heads and beef production of 228,900 tons in 2024, marking a 3.3% year-on-year increase [13][14]. - The collaboration between Guangdong and Guizhou has led to over 100 billion yuan in cooperative funding and the establishment of more than 200 industrial projects in Guizhou [15][16][17]. Group 3: Market Potential - The Guangdong-Hong Kong-Macao Greater Bay Area has a beef consumption market exceeding 800,000 tons annually, presenting significant opportunities for Guizhou yellow cattle [21][39]. - Guizhou yellow cattle are recognized for their high amino acid and protein content, making them appealing in the market, although they still face challenges in brand influence and sales channels compared to other major cattle-producing regions [37][38]. Group 4: Business Initiatives - The Guizhou Agricultural Development Group has established 26 direct supply stores in the Greater Bay Area, selling 6,640 cattle and achieving sales exceeding 100 million yuan, with plans to sign new orders worth 570 million yuan this year [31][32]. - The conference also featured a signing ceremony where over ten Guangdong enterprises reached agreements with Guizhou cattle breeding companies on various aspects, including base construction and sales channels [50].
邑帮扶江门馆揭牌开业!粤桂协作消费帮扶再启新篇
Nan Fang Nong Cun Bao· 2025-05-24 04:03
Core Viewpoint - The opening of the Yibangfu Jiangmen Pavilion marks a new chapter in the cooperation between Guangdong and Guangxi, focusing on consumer assistance and the integration of agricultural product circulation with rural revitalization [3][4][6]. Group 1: Pavilion Opening - The Yibangfu Jiangmen Pavilion was officially inaugurated on May 23, guided by the Jiangmen Municipal Agricultural and Rural Affairs Bureau [2][3]. - The pavilion serves as an important platform for Guangdong-Guangxi cooperation, showcasing local and targeted assistance agricultural products from Jiangmen and Chongzuo, Guangxi [6][8]. Group 2: Product Offering - The pavilion features over a hundred high-quality products, including Xinhui dried tangerine peel, Taishan rice, handmade brown sugar from Guangxi, and water buffalo milk, covering categories such as grains, fruits, and handicrafts [9][10]. - The pavilion aims to create an efficient bridge between farmers and consumers through an online and offline integration model [8]. Group 3: Future Development - Future efforts will focus on leveraging platform advantages, expanding market channels, and promoting the branding and industrialization of agricultural products [14][15].
“茂名荔枝”曝光量过亿!今年抖音将培育一批乡村发展带头人
Nan Fang Nong Cun Bao· 2025-05-24 04:03
"茂名荔枝"曝光 量过亿!今年抖 音将培育一批乡 村发展带头人_ 南方+_南方plus | 茂名荔枝 | 搜索 | | --- | --- | | 规频 图文 团购 用户 音乐 话题 小程序 | | | #茂名荔枝 1.4亿次插发 | 在前景日 | | #茂名嚣枝之乡 | 日本国家与 | | 297.7万次撞皮 | | | #茂名墓枝节 | 亚图都合 | | 122,2万次排放 | | | #茂名荔枝特产 | 立即单与 | | 211.1万次播放 | | | #茂名高州荔枝 | 立图参与 | | 891.1万次播放 | | | #广东茂名荔枝 | | | 100.8万次播放 | | | #电白荔枝 | 立即使用 | | 423.3万次播放 | | | #我和茂名嚣枝有个约会 | 立即参与 | | 9803.2万次播放 | | "茂名荔枝"话题相关内容在抖音上获1.4亿次播放。 "去年产季,茂 名荔枝在抖音平 台曝光量超1亿 次,商家数量同 比增长115%, 销售荔枝86万 单。今年茂名荔 枝刚开始上市, 期待电商平台为 茂名荔枝销售作 出更大的贡 献。"茂名市农 业农村局代表卢 荣文表示。 5月22日,202 ...