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AI时代,为何品牌更要打造好官网?如何激活存量内容? | 红杉汇内参
红杉汇· 2025-12-17 00:07
要点速览 · 随着社交平台的功能日益强大,AI搜索工具层出不穷,用户获取信息的方式越来越高效。但对于企业和品牌而言,如何在不断变化的数字环境中打造和利用好网 站等传统渠道,沉淀真正属于自己的内容资产,并让以前创作的内容持续发挥价值,仍是需要认真思考的问题。 · 网站是品牌100%自主掌控的内容平台,既是AI搜索时代的优先真实信息源,也是承接流量、完成"考量-转化"的全链路枢纽,更是长期沉淀品牌资产、适配多元 商业模式的核心载体,其不可替代性甚至高于社交平台。 · 网站需避免"长期不更新、导航混乱、品牌调性割裂、移动端体验差"等问题; · 旧内容活化是一种低成本高回报的选择。提取已有优质内容的核心观点,结合新数据、趋势与AI工具进行"价值升级+形式适配",可节省创作时间,提升用户参 与度,让存量内容持续产生价值。 (文末有征集送好礼活动,不要错过哦!) 品牌仍需要好网站 今天的企业,还需要像以前一样投入时间和资源去建设品牌网站吗? 答案是肯定的。 AI时代的到来不仅没有削弱网站的价值,反而让其重要性愈发凸显。 网站作为品牌的内容资产载体,其不可替代性体现在多个维度。 权威信源 如果一个品牌没有明确的官方信息出口 ...
红杉中国杨云霞:下一代疗法风口下,坚守长期投资逻辑 | 投资人说
红杉汇· 2025-12-15 00:04
以下文章来源于21新健康 ,作者21记者 21新健康 . 21世纪传媒 · 公众号矩阵成员。 要点速览 · 本文来自21世纪经济报道对红杉中国合伙人杨云霞的专访。杨云霞从技术迭代、商务拓展(BD)战略、投资 逻辑等维度,系统阐述了生物医药产业下一阶段的价值判断框架。 · 杨云霞认为,Biotech(生物科技)仍将是未来一段时间的主流医疗投资方向,尤其值得重点关注的是"第二代 技术范式的迭代"。 · 她表示,中国已经从全球医药产业的旁观者,成为重要参与者。中国企业的优点在于其极强的迭代能力以及高 效的执行效率。 · 中国Biotech走向全球化的关键,在杨云霞看来,需要深耕国际市场规则与需求、建立长期信任关系以及用时间 证明资产质量。 · 杨云霞强调红杉中国筛选早期项目的两大标准:人与资产。这也是一个公司能带来最大化价值回报的核心。 (文末有征集送好礼活动,不要错过哦!) 2025年初至11月底,医药行业整体上涨16.72%,跑赢沪深300指数1.68个百分点。这背后离不开我国创新药 领域的突破式发展,商务拓展(BD)交易的活跃也为其提供了关键助力。 《中国生物医药创新2.0时代》报告显示,2024年,中国以1 ...
香港能不能把人才“流量”变“留量”?《香港创科人才指数 2025》重磅发布!
红杉汇· 2025-12-12 02:05
世界知识产权组织(WIPO)最新发布的《2025年全球创新指数》中,"深圳—香港—广州"创新集群排名全球第一,标志着大湾区的科创实力已跻身世界顶尖行 列,获得国际权威认可。 香港作为大湾区的核心引擎之一,创科氛围日益浓厚。凭借充沛的科研资源、具有国际竞争力的薪酬体系,以及接轨全球的学术环境,正成为海内外创科人才瞩目 的热土。 红杉中国旗下的创科公益机构——创科香港基金会HKX Foundation,始终高度关注"创科人才"发展。 基金会在2023年首次发布《香港创科人才指数》,建立起一 套科学、系统的人才评估体系,全面剖析香港创科人才的发展现状与趋势。 该报告自推出以来广受业界好评,不仅成为研究者、政策制定者的重要参考,更在谷歌搜索"香港人才指数"关键词中位列前茅,逐步成为国际社会了解香港创科人 才的"重要窗口"。 2023年,HKX Foundation在众多政府机构、专家学者、行业人士的支持下,参考国际公认的人才评价指数,编制了一套符合香港需求的,多维度、科学合理 的区域创科人才指标体系——《香港创科人才指数2023》,填补了香港空白,亦获得各界广泛认可。 两年后,我们延续并优化了这套指标,推出《指数20 ...
AI大家说 | 重磅嘉宾齐聚,近期Dwarkesh Podcast都聊了些什么?
红杉汇· 2025-12-11 00:04
要点速览: 2025年,一个叫Dwarkesh Podcast的播客成为了AI行业内获取一手信息最重要的渠道之一。甚至可以说,它已经 成了硅谷AI技术圈的必看节目。从Satya Nadella到Andrej Karpathy,再到Ilya Sutskever,这些平时很难约到的行 业核心人物,都选择在这里进行长时间的深度对话。本期,我们将为大家分享其中最新、最受关注的几场播客 及核心观点。 Ilya Sutskever 前OpenAI首席科学家、计算机科学家、SSI创始人 ■ 洞察1:那种无脑堆算力的「暴力美学」时代,其实已经翻篇了。 过去这五年,大家都在喊Scaling Law,好像只要GPU够多、数据够大,把整个互联网喂进去,AGI就自动产 出来了。但Ilya直接泼了盆冷水。 他说Pre-training (预训练) 已经开始式微,现在数据快用光了,到了后 面这一步 (RL和后训练) ,光靠"大"没用了。 现在又回到了2012年之前那种需要"拼品味、拼直觉"的手搓 时代 (Age of Research) 。 ■ 洞察2:「情绪」不是人类的累赘,而是进化给人类的礼物。 我们通常觉得AI是理性的,人类是感性 ...
不拘一格选人才:纳瓦尔的反常识招聘哲学 | 首席人才官
红杉汇· 2025-12-09 00:05
Core Insights - The article emphasizes that talent is the core pillar of an organization, determining its potential for growth and success. It highlights the importance of recruiting and team building as essential responsibilities of founders, rather than tasks that can be outsourced [4][5]. Recruitment Philosophy - Recruitment is a non-outsourcable mission for founders, as early employees shape the company's DNA. Outsourcing recruitment creates a disconnect and lowers the standards of talent selection [5][6]. - The essence of recruitment is "curation" rather than merely filling positions, requiring creativity that cannot be achieved through standard HR processes [9][10]. - Founders must break traditional rules in recruitment, such as salary structures and equity distribution, to attract top talent. Custom solutions and a grand mission are essential to draw in exceptional individuals [8][10]. Team Building Principles - The core logic of team building involves the aggregation of elite talent with a "low ego" trait. Top talents prefer to work with peers of similar caliber, and team members should possess qualities like intelligence, energy, integrity, and humility [6][8]. - Early team consistency is prioritized over diversity. A small group of like-minded top talents can create great products, and uninterrupted deep work time is crucial for innovation [12][10]. - The best teams consist of multi-skilled individuals who are both technical experts and creative thinkers, capable of recognizing and appreciating each other's strengths [9][10]. Challenges in Early Recruitment - At the startup stage, it is challenging to hire individuals who are more talented than the founder. The founder's own capabilities and charisma are often the primary attractors for new talent [7][8]. - Investors focus heavily on the founding team’s strength, as the ability to attract top talent is a direct reflection of the founder's capabilities [8][10]. Creating a Unique Culture - A successful startup must identify undiscovered talent and channel their abilities into products. Establishing an ambitious mission is key to attracting top talent who seek meaningful work [10][11]. - Companies should cultivate a unique culture that cannot be replicated, as this is essential for attracting and retaining exceptional talent [9][10]. Product Development Focus - Creating great products requires a small, dedicated team rather than a large workforce. The emphasis should be on quality and focus rather than scale [11][12]. - A "creator's agenda" should replace a busy schedule, allowing team members to engage in deep, creative work without interruptions [12].
如何在社交媒体打造你的“数字名片”?| 创业Lifestyle
红杉汇· 2025-12-08 00:02
要点速览 · 社交媒体已经成为品牌的延伸与放大器。 本文将探讨 创业者该如何打造及运用好个人的社交媒体,以创造更 多的机遇。 · 社交媒体形象展示有三个核心原则:记忆点、匹配性、真实感。根据此原则展示清晰的个人定位,能让机遇快 速找上你。 · 创业者可以根据5:3:2结构分配在社交平台发布内容,从专业权威、真实立体、责任担当三个维度构建社媒形 象。 · 不同平台的用户属性与功能定位差异极大,创业者需结合自身业务类型、核心目标选择1-3个核心平台深耕,同 时也要掌握不同平台与不同受众的沟通技巧,进而解锁潜在的合作契机。 · 社交媒体经营有三大高频雷区:过度营销、言行不一、情绪失控。 红杉汇曾经分享过一篇关于穿搭的文章,为创业者的形象管理提供参考 ( 看到这份创业者穿搭,你都想起了 谁? | 创业Lifestyle ) 。在文中,我们探讨了创业者如何通过衣着传递专业与信赖。而在数字时代,我们的 形象也会在一块块发光的屏幕里被阅读、被定义——个人社交媒体,已成为创业者不断更新的"数字名片"。 如果说,穿搭管理关乎他人对你的第一眼判断,那么社交媒体上的形象经营,则决定了他们是否会与你产 生后续的深度连接。在这里,你分 ...
xbench榜单更新!DeepSeek V3.2追平GPT-5.1|xbench月报
红杉汇· 2025-12-05 00:06
Core Insights - The latest xbench-ScienceQA leaderboard has been released, showcasing new models from six companies, with Gemini 3 Pro achieving state-of-the-art (SOTA) performance and DeepSeek V3.2 matching GPT-5.1 in scores while offering high cost-effectiveness [1][2][6] - xbench will introduce two new benchmarks to evaluate agent instruction-following capabilities and multimodal understanding of models [1] Model Performance Summary - **Gemini 3 Pro**: Scored 71.6, up from 59.4 in Gemini 2.5 Pro, with a BoN of 85. Average response time is 48.62 seconds. Cost for answering 500 questions is approximately $3 [3][6] - **DeepSeek V3.2**: Achieved a score of 62.6, matching GPT-5.1, with a BoN of 81. The cost for 500 questions is only $2 for the Speciale version and $1.3 for the Thinking version [6] - **Claude Opus 4.5**: Scored 55.2 with a fast average response time of 13 seconds, showing improvement over its predecessor [6] - **Kimi K2 Thinking**: Scored 51.8 with a BoN of 76, indicating a slight improvement [6] New Model Developments - **DeepSeek V3.2**: Introduces a Sparse Attention mechanism to enhance long-context performance while reducing computational complexity. It also features a scalable reinforcement learning framework to improve reasoning and instruction-following capabilities [10][12] - **Gemini 3**: A new multimodal model from Google DeepMind, excelling in reasoning depth and multimodal understanding, achieving a top score of 1501 Elo in LMArena [13] - **Nano Banana Pro**: A new image generation model that integrates advanced reasoning capabilities with real-time knowledge, allowing for complex image synthesis [14] - **Claude Opus 4.5**: A flagship model from Anthropic that excels in code generation and human-computer interaction, achieving high performance in real-world software engineering tasks [15][16] - **GPT-5.1**: An important iteration from OpenAI that enhances conversational fluency and complex task reasoning, introducing adaptive reasoning mechanisms [17] - **Tongyi DeepResearch**: Designed for deep research tasks, this model combines mid-training and post-training frameworks to enhance agent capabilities, achieving competitive performance with a smaller model [19]
棒球场上的管理课
红杉汇· 2025-12-04 00:04
Core Insights - The article decodes the management essence found in baseball, highlighting its unique rhythm, data-driven nature, and strategic rules that provide deep insights for corporate management [3][4]. Group 1: Unique Aspects of Baseball - Baseball's "pulse-like" decision-making rhythm allows for strategic pauses, mirroring the real-life decision-making processes in corporate management [6]. - The sport is highly data-driven, with over 7TB of data generated per game, making it one of the earliest sports to implement data-driven decision-making [6][12]. - Unlike time-restricted sports, baseball can theoretically extend indefinitely, reflecting the continuous competition in the business world where opportunities for comeback always exist [7][8]. Group 2: Player Development and Corporate Growth - The growth journey of baseball players parallels that of corporate employees, requiring years of development and adaptation to different roles within a team [10]. - Players must constantly reassess their positions and skills to align with team needs, emphasizing the importance of adaptability in corporate environments [10]. Group 3: Decision-Making and Strategy - Baseball's tactical nature involves quick decision-making under pressure, with players needing to observe and think critically about the game dynamics [12]. - The use of data analytics in baseball, as illustrated by the film "Moneyball," showcases how teams optimize strategies based on player performance and tendencies [13]. Group 4: Business Ecosystem and Revenue Sharing - MLB's "wealth-sharing" model allows smaller market teams to thrive by developing talent and trading them to larger teams, creating a sustainable ecosystem [15]. - This model contrasts with other leagues that impose salary caps, providing a unique perspective on how businesses can structure their operations for mutual benefit [15]. Group 5: Cultural Integration for Market Expansion - Understanding local baseball culture is crucial for Chinese companies looking to expand overseas, as it facilitates deeper market integration beyond mere language acquisition [16]. - Baseball-related idioms in American English reflect the sport's cultural significance, highlighting the need for companies to grasp local nuances for effective communication [16]. Group 6: Broader Implications for Management - The insights from baseball extend beyond specific management techniques to encompass a systematic approach to thinking, decision-making, and teamwork in complex environments [19]. - Engaging with baseball can provide valuable lessons for Chinese entrepreneurs, emphasizing the importance of experiential learning in management [19].
游戏行业的品牌战略:如何让产品从爆款进化为文化符号 | 红杉汇内参
红杉汇· 2025-12-03 00:03
要点速览: · 2025年游戏行业内容爆炸,注意力争夺激烈。此时仅靠创新不够,品牌辨识度才是游戏从市场中突围的核心要 素,其重要性超越单纯的产品层面。 · 游戏品牌并非附加元素,而是体验的核心,是为了打造沉浸感与情感认同。强大的品牌战略能构建连贯统一的 游戏宇宙,支撑续作、衍生作品及文化拓展,让单款游戏蜕变为文化力量,实现长期商业价值。 · 游戏命名与logo是品牌打造首要节点:命名是玩家接触游戏的首个触点,需贴合世界观、独特易记且能激发好 奇心,优秀命名还可作为IP拓展蓝图;logo则是品牌首个视觉符号,能精准传递世界观与基调。 · 保持品牌一致性是优秀游戏品牌的关键,从发布前预热到上线后运营,每个环节都需贴合核心游戏宇宙。 · 游戏品牌的长线运营,核心是围绕玩家体验与情感认同持续输出价值。 · 顶级游戏品牌还会突破游戏本身的边界,通过电竞、影视、周边联名等方式构建跨维度生态宇宙,成为渗透日 常生活的文化符号。 游戏行业的竞争从未如此激烈。根据《2025年电子游戏行业现状》报告,Steam平台2024年月均上线游戏数 量,几乎与2014年全年持平——内容爆炸式增长的趋势一目了然。 然而,80%的新游戏甚至连 ...
AI大家说 | 意识产生、符号推理……AI下一站该往哪走?
红杉汇· 2025-12-01 00:05
要点速览: · 本位整理了 本尼迪克特·埃文斯、罗杰·彭罗斯、凯文·凯利三位专家的观点。在他们近期的文章、访谈、演讲之 中,分别阐述了各自对于AI未来发展核心逻辑的思考,围绕着AI发展形态、AI意识演进的可能性以及我们如何 面对AI发展的不确定性几个问题展开了论述。 · 著名科技分析师 本尼迪克特·埃文斯表示,当前 AI处于平台转移关键期,发展形态仍存不确定性。技术部署需 经历"吸收-创新-颠覆"三阶段,当前仍聚焦编程、营销等"吸收"场景,长期将重塑行业核心问题。 · 英国数学家、数学物理学家、科学哲学家 罗杰·彭罗斯指出, AI本质是"可计算的模式识别",难获真正意识 ——现有AI仅能基于数据找模式、执行规则,无法理解规则本质。但从哥德尔定理与物理层面来看,现有计算 机技术难以触及非可计算过程,无法产生意识。 · 《连线》杂志创始主编 凯文·凯利认为, 未来不会只有一种形态的人工智能。未来AI技术演进将聚焦四大方 向:符号推理 (补逻辑短板) 、空间智能 (懂真实世界) 、情感智能 (具共情能力) 、智能体。 · 凯文·凯利提出, 应对AI需保持乐观,以"进托邦"视角看待进步:每天变好一点点。乐观是推动创新 ...