Core Viewpoint - The article discusses how Qingdao Beer is leveraging its fresh product offerings to capture the Double Eleven market, moving away from the previous low-price competition to focus on quality and emotional connection with consumers [3][4][5]. Group 1: Market Trends - The Double Eleven shopping festival has evolved from impulsive buying to a more rational shopping approach, with consumers now prioritizing quality and emotional needs over low prices [3][4]. - The concept of "anti-involution" has reshaped consumer behavior, leading to a focus on quality, service, and price balance among merchants [4][5]. Group 2: Quality and Pricing - The term "quality-price ratio" has gained popularity, with nearly 94% of consumers preferring high-quality products over low-priced options [6][8]. - Qingdao Beer emphasizes strict quality control in its production process, adhering to principles that preserve the beer's fresh taste and nutritional value [8]. Group 3: Emotional Connection - The target demographic for Qingdao Beer includes young professionals aged 25-39, who seek high-quality drinking experiences that align with their emotional needs [9][11]. - Qingdao Beer positions its fresh beer as a means to relieve workplace stress and enhance emotional well-being, creating a strong emotional resonance with consumers [11]. Group 4: Instant Delivery - The rise of "instant retail" has been fueled by platforms like JD and Taobao, allowing consumers to receive products within 30 minutes, which aligns with the emotional needs of young professionals [12][14]. - Qingdao Beer has established a "fresh delivery" network, ensuring that its products reach consumers quickly while maintaining quality, with coverage in over 30 cities [15]. Group 5: Consumer Insights - The purchasing behavior of Qingdao Beer’s main consumer group reflects a strong preference for emotional consumption, with a significant portion of sales coming from high-income urban areas [11][15]. - The brand's ability to adapt to changing consumer trends and preferences positions it as a leader in the market, offering valuable insights for other fast-moving consumer goods brands [15].

本公告乃根據香港聯合交易所有限公司證券上市規則第13.10B條而做出。 青島啤酒股份有限公司 （ 於 中 華 人 民 共 和 國 註 冊 成 立 之 中 外 合 資 股 份 有 限 公 司 ） （股份編號：168） 海外監管公告 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或 因依賴該等內容而引致的任何損失承擔任何責任。 執行董事及聯席公司秘書 中國 • 青島 2025年11月7日 青島啤酒股份有限公司於本公告日期的董事： 執行董事： 姜宗祥先生（董事長）、劉富華先生及侯秋燕先生 職工董事： 孫靜女士 茲載列青島啤酒股份有限公司於中華人民共和國（「中國」）若干報章及上海證券交易所網站 （www.sse.com.cn）刊載之《青島啤酒股份有限公司關於召開2025年第三季度業績說明會的公 告》，僅供參閱。 承董事會命 青島啤酒股份有限公司 侯秋燕 獨立非執行董事： 肖耿先生、盛雷鳴先生、張然女士、趙昌文先生及趙紅女士 证券代码：600600 证券简称：青岛啤酒 公告编号：2025-030 青岛啤酒股 ...

证券代码：600600 证券简称：青岛啤酒 公告编号：2025-030 青岛啤酒股份有限公司 关于召开 2025 年第三季度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者 重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 投资者可于 2025 年 11 月 13 日（星期四）下午 15:00 前通过电子邮件方式 将所关注的问题发送至公司投资者关系邮箱 secretary@tsingtao.com.cn，公司将在 本次业绩说明会上对投资者普遍关注的问题进行回答。 一、说明会类型 青岛啤酒股份有限公司（以下简称"公司"）已于 2025 年 10 月 28 日披露公司 2025 年第三季度报告。为进一步加强与广大投资者的沟通、交流，公司计划召开 2025 年第三季度业绩说明会（以下简称"本次业绩说明会"），在信息披露允许的范围内 就投资者普遍关注的问题进行回答互动，欢迎广大投资者积极参与。 公司党委书记、董事长姜宗祥先生，执行董事、财务总监、董事会秘书侯秋燕 先生及独立董事张然女士将参加本次业绩说明会。 四、投资者参加方式 （一）投资者可在 202 ...

Key Points - Xiaomi Group-W (01810), China National Offshore Oil Corporation (00883), and CanSino Biologics (09926) ranked the top three in net inflow of southbound funds, with net inflows of 1.03 billion, 0.99 billion, and 0.53 billion respectively [1] - Semiconductor Manufacturing International Corporation (00981), Alibaba Group Holding Limited-W (09988), and the Tracker Fund of Hong Kong (02800) ranked the top three in net outflow of southbound funds, with net outflows of -1.38 billion, -0.96 billion, and -0.70 billion respectively [1] - In terms of net inflow ratio, Qingdao Bank (03866), Tsingtao Brewery Group (00168), and Beijing Automotive Group (01958) led the market with ratios of 88.99%, 72.17%, and 65.26% respectively [1] - In terms of net outflow ratio, Boleton (01333), Guangzhou-Shenzhen Railway (00525), and Jin Hui Holdings (09993) had the highest ratios of -46.65%, -42.57%, and -41.08% respectively [1] Top 10 Net Inflow Stocks - Xiaomi Group-W (01810) had a net inflow of 1.03 billion with a net inflow ratio of 10.99% and closed at 44.720, up 3.52% [2] - China National Offshore Oil Corporation (00883) had a net inflow of 0.99 billion with a net inflow ratio of 27.37% and closed at 20.460, up 3.49% [2] - CanSino Biologics (09926) had a net inflow of 0.53 billion with a net inflow ratio of 33.46% and closed at 118.300, up 4.32% [2] Top 10 Net Outflow Stocks - Semiconductor Manufacturing International Corporation (00981) had a net outflow of -1.38 billion with a net outflow ratio of -19.89% and closed at 72.850, down 2.87% [2] - Alibaba Group Holding Limited-W (09988) had a net outflow of -0.96 billion with a net outflow ratio of -7.84% and closed at 163.200, down 1.15% [2] - Tracker Fund of Hong Kong (02800) had a net outflow of -0.70 billion with a net outflow ratio of -5.01% and closed at 26.260, up 0.77% [2] Top 10 Net Inflow Ratios - Qingdao Bank (03866) had a net inflow ratio of 88.99% with a net inflow of 0.215 billion and closed at 4.280, down 0.23% [2] - Tsingtao Brewery Group (00168) had a net inflow ratio of 72.17% with a net inflow of 0.125 billion and closed at 52.250, down 0.48% [2] - Beijing Automotive Group (01958) had a net inflow ratio of 65.26% with a net inflow of 13.59 million and closed at 2.000, down 0.50% [2]

Core Insights - Qingdao Beer has been actively engaging in brand promotion and product marketing through "sports marketing + music marketing + experiential marketing" strategies, focusing on major international sports events like the Winter Olympics and the European Cup, as well as domestic events like the Chinese Super League [2] Group 1 - The company aims to enhance brand influence and product competitiveness through various marketing activities [2] - Future marketing efforts will include immersive beer consumption experiences and multi-scenario marketing practices [2] - The focus will be on consumer experience to create diversified consumption scenarios [2]

智通财经APP获悉，香港联交所最新资料显示，10月31日，贝莱德减持青岛啤酒股份(00168)120.6万股，每股均价52.8526港元，总金额约为6374.02万港元。 减持后最新持股数目约为3819.29万股，最新持股比例为5.83%。 ...

智通财经APP获悉，香港联交所最新资料显示，10月31日，贝莱德减持青岛啤酒股份(00168)120.6万 股，每股均价52.8526港元，总金额约为6374.02万港元。减持后最新持股数目约为3819.29万股，最新持 股比例为5.83%。 ...

Core Insights - The 8th China International Import Expo (CIIE) commenced on November 5, showcasing its role as a global platform for international procurement, investment promotion, cultural exchange, and open cooperation [1] Company Highlights - Qingdao Beer presented a variety of products at the expo, including its popular premium raw beer and crystal pure draft, adhering to the "three no's" principle: unfiltered, undiluted, and unpasteurized [2] - The company introduced over ten styles of craft beers, providing consumers with a diverse tasting experience, alongside unique gift box products catering to both consumption and gifting needs [2][4] - Qingdao Beer is embracing a younger image through innovative cultural products, such as beer-flavored snacks and collaborations with trendy brands, reflecting a shift from product-centric to consumer experience-focused strategies [4] Industry Trends - The expo highlighted the increasing demand for high-quality, personalized, and diverse consumer products, with Qingdao Beer adapting its offerings to meet these evolving market trends [4] - The integration of traditional brand heritage with contemporary trends is evident in Qingdao Beer's approach, showcasing a blend of historical significance and modern consumer preferences [4]

Core Viewpoint - The company has provided details regarding its ongoing construction projects and their financial implications as of June 30, 2025, indicating a total value of ongoing projects amounting to 1.043 billion yuan [1] Group 1: Ongoing Projects - The ongoing construction projects primarily include factory construction, relocation projects, and production line construction and renovation [1] - As of June 30, 2025, the book value of ongoing projects is reported to be 1.043 billion yuan [1]

Core Insights - The China International Import Expo (CIIE) is enhancing its role as a platform for international procurement, investment promotion, cultural exchange, and open cooperation, showcasing its attributes as a global public product [1] Group 1: Event Overview - The eighth CIIE is being held at the National Exhibition and Convention Center in Shanghai, marking it as the world's first national-level exhibition focused on imports [1] - The event features renowned domestic brands like Qingdao Beer, which presents a variety of products to both domestic and international consumers [1] Group 2: Qingdao Beer Highlights - Qingdao Beer showcases its premium unfiltered and unpasteurized products, adhering to the "three no's" principle, which allows consumers to enjoy fresh beer that was previously only available to brewers [3] - The brand offers a diverse range of craft beers, including styles like wheat bock, Belgian double, and various IPAs, all brewed at its 1903 Craft Workshop [3][4] - Qingdao Beer also presents creative beer-related products, such as beer-flavored snacks and unique gift boxes, enhancing the consumer experience [6] Group 3: Brand Innovation and Consumer Experience - Qingdao Beer is evolving from a product-centric approach to a consumer experience-focused model, emphasizing high-quality, differentiated products that cater to modern consumer trends [4][6] - The brand's integration of cultural and creative elements reflects its commitment to innovation while maintaining its historical legacy [4][6]