央广网万宁10月11日消息（记者 蔡文娟）10月12日晚7点，2025万宁热浪消费季暨青岛啤酒嘉年华将在万宁市文化体育广场火热启幕。届时，这场持续9天 的嘉年华活动，将有"吃、展、演、游、购、娱"六大板块轮番上阵，让大家在"双节"后继续嗨玩不停。 往届活动现场（央广网发 受访者供图） 据活动组委会有关负责人介绍，本次活动最大亮点在于对"票根经济"模式的创新探索：市民游客无需购票即可入场，现场各商户还搭配了诸多专属优惠，从 而形成一个"消费—观演—再消费"的完整闭环。这一创新旨在尝试探索文旅消费新模式，通过将优质演艺资源、啤酒文化与全域消费场景等有机结合，实现 市场主体互利共赢，助力地方政府真正将文旅产业打造成为支柱产业、民生产业、幸福产业。 往届活动现场（央广网发 受访者供图） 本次活动由央广网文化传媒（海南）有限公司主办，万宁市旅游和文化广电体育局、万宁市商务局指导，青岛啤酒等支持。目前，活动各项筹备工作已基本 就绪。10月12日—20日，每天晚上7点—10点，我们不见不散！ 往届活动现场（央广网发 受访者供图） 本次活动以啤酒为媒，旨在融合文化、旅游、经贸等多领域元素，深挖音乐、美食文化为旅游赋能添韵，打 ...

Core Insights - The Chinese beer industry is experiencing structural transformation and high-quality development, driven by consumption upgrades and the young demographic becoming the core market engine [1][6] - The industry has moved past a period of declining production, showing a clear trend of "stable volume and improved quality" [1][6] Market Overview - In the first ten months of 2024, retail sales of tobacco and alcohol grew by 6.1%, outpacing the overall growth of consumer goods [1][15] - Beer production has rebounded since hitting a low in 2021, maintaining steady growth for four consecutive years, with 2023 seeing low inventory levels and strong confidence among distributors [1][16] - The top five brands (China Resources, Tsingtao, Yanjing, Chongqing, and Zhujiang) control over 70% of the market share, with positive growth in sales, revenue, and net profit in 2023 [1][22] Consumer Demand Trends - The beer market is evolving from a simple alcoholic beverage to a social medium for young consumers, with a significant increase in social media engagement around beer [2] - The "micro-drunk economy" is gaining traction, with beer consumption becoming more about experience rather than just drinking [2] - Flavor innovation and health consciousness are driving product diversification, with traditional yellow beer still dominant but white beer and fruit-flavored beers gaining popularity [2][3] Health and Wellness Trends - The demand for low-alcohol and non-alcoholic beers is rising, with the global market for these products valued at 94.07 billion yuan in 2023, expected to grow by 4% by 2027 [3] - Non-alcoholic beers like Qingdao's non-alcoholic white beer are catering to health-conscious consumers and those with alcohol sensitivities [3] Marketing and Distribution Innovations - Digital marketing and scenario-based innovations are prominent, with platforms like Douyin and Xiaohongshu becoming key for brand promotion [4] - Instant retail is reshaping beer consumption, with brands like Snow Beer and Tsingtao enhancing delivery services to meet consumer demand for immediate access [5] - The rise of experiential marketing through beer festivals and music events is strengthening brand engagement with younger audiences [5] Future Outlook - The Chinese beer industry is shifting from "scale-driven" to "value-driven," focusing on product innovation, channel transformation, and deepening consumer engagement [6] - The market is expected to continue evolving with a focus on personalized and diverse consumer needs, particularly among younger demographics [6]

港交所消息：9月25日， 贝莱德 持有的 青岛 啤酒 H股多头头寸从7.42%降至6.72%。 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年9月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 青島啤酒股份有限公司 (在中華人民共和國註冊成立之中外合資股份有限公司) 呈交日期: 2025年10月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | A | | 於香港聯交所上市 (註1) | | 否 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 600600 | 說明 | A股 | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 709,127,610 | RMB | | 1 RMB | | 709,127,610 | | 增加 / 減少 (-) | | | | | | RMB | | | | 本月底結存 | | | 709,127,610 | RMB | | 1 RMB | | 709,127,610 | | 2. 股份 ...

Investment Rating - The report assigns an "Outperform" rating to multiple companies in the consumer staples sector, including Guizhou Moutai, Wuliangye, and others, indicating a positive outlook for these stocks [1]. Core Insights - The wholesale prices of Baijiu have mostly declined, with notable decreases in prices for Guizhou Moutai and Wuliangye, while prices for most consumer goods remain stable [4][10]. - The report highlights a significant drop in the discount rates for liquid milk products, indicating a shift in consumer purchasing behavior [6][18]. - Overall, the report suggests that the impact of funds is greater, advising attention to low-position stocks and heavyweight stocks in the consumer staples sector [8]. Summary by Sections Baijiu Pricing - Guizhou Moutai's wholesale prices for Feitian (case and single bottle) are 1790 and 1770 yuan, respectively, reflecting a decrease of 55 and 70 yuan from the previous month [4][37]. - Wuliangye's eighth-generation price is 895 yuan, down 25 yuan from last month [4][37]. - Luzhou Laojiao's Guojiao 1573 price increased by 10 yuan to 850 yuan [4][37]. Consumer Goods Pricing - The average discount rate for liquid milk products decreased from 74.8% to 69.4% since the end of August [6][21]. - Discount rates for soft drinks, condiments, instant foods, and beer remained stable, with slight variations in average and median values [19][35]. - The report notes that the discount rate for infant formula products also showed a minor decrease from 89.5% to 88.7% [21][35]. Investment Strategy - The report emphasizes the importance of monitoring low-position stocks and heavyweight stocks due to the greater impact of funds on the market [8].

为深化鲁渝协作纽带，9月29日，一场集美食畅饮、文化体验、休闲娱乐于一体的城市级狂欢——"爱尚 重庆·金秋消费季"2025重庆·奉节青岛啤酒节启幕，这场由奉节县人民政府倾力打造，青岛啤酒股份有限 公司鼎力支持的消费盛典，将以十大主题之夜、千份啤酒礼遇、万般夔州风情，诚邀四海宾朋共赴不夜 诗城之约，见证奉节消费新场景的蓬勃活力。 当千年夔州的文化底蕴遇见现代都市的消费活力，当醇厚麦香碰撞火辣美食，一幅"诗与远方"完美交融 的消费图景正在奉节徐徐展开。9月29日至10月8日，邀请游客相约奉节滨河公园文化广场，举杯致敬美 好生活，共同书写奉节消费市场的崭新篇章。(周启超) 十大主题之夜，解锁多元消费场景。十日狂欢精心策划十大特色主题夜，每日惊喜不重样：从开幕式上 的国潮华服走秀，到青岛啤酒主题夜的麻辣鲜香；从三峡之巅主题夜的壮阔诗意，到中秋佳节的月圆人 团圆；更有"奉上好品"主题夜集中展现奉节脐橙、奉节眼镜、奉节腊肉等名优产品。通过灯光造景、音 乐烘托、演艺加持，每个夜晚都将独具特色、炫动全场，成为"不夜诗城·漫游奉节"夜间消费新场景， 让来自五湖四海的朋友在举杯共饮中结下深厚情谊。 美食永远是城市的名片，奉节是" ...

中经酒业周报密切关注酒业发展情况，及时捕捉行业及企业最新动态。本期看点：8酒企上榜中国制造业企业500强，2025年IWSC首届中国区（邛崃）烈性 酒大赛启动，茅台9月终端动销同比增20%。酒业大事尽在掌握。 行业动态 9月23日，由中国酒类流通协会指导，IWSC国际葡萄酒与烈性酒大赛组委会、四川省酒业协会共同主办的邛崃国际美酒季系列活动暨2025IWSC首届中国区 （邛崃）烈性酒大赛在中国酒业梦工场启动。IWSC国际烈性酒大赛首次落户亚洲，大赛组委会聘请多位国际权威专家担任"邛酒国际推广大使"，向世界传 播邛酒文化、讲述邛酒故事，助力邛酒提升国际品牌识别度和市场竞争力。（邛崃市人民政府官网） 5. 中国国际黄酒产业博览会定档 11月7日至12日，2025中国国际黄酒产业博览会将在浙江省绍兴市黄酒小镇（东浦）举行。本次展会将设有六大展区：国粹黄酒展区、全国黄酒特色产区、 绍兴黄酒地标企业展区、黄酒技术成果展区、黄酒直播带货专区、国际专区；同期将举办绍兴黄酒全球推介会、中国黄酒产业发展振兴大会、黄酒嘉年华活 动、黄酒创意挑战赛等十余项活动。（中国酒业协会CADA公众号） 1. 8酒企上榜中国制造业企业500强 ...

Group 1: Industry Overview - The demand for liquor, particularly white liquor, has shown slight improvement as the Mid-Autumn Festival and National Day approach, indicating a potential seasonal boost in sales [1] - The beer industry, however, has not yet shown signs of recovery after a prolonged downturn since early 2020, with production in 2024 expected to decline by 0.6% year-on-year [2][4] - The beer sector's revenue for the first half of 2025 is projected at 41.534 billion yuan, a year-on-year increase of 2.75%, while net profit is expected to rise by 11.81% to 6.512 billion yuan [4] Group 2: Company Performance - Major beer companies are experiencing varied performance, with Qingdao Beer reporting a revenue of 20.491 billion yuan, a year-on-year increase of 2.11%, while Chongqing Beer saw a slight decline in revenue [6] - Budweiser APAC, once a leader in the domestic beer market, reported a 6.1% decline in total beer sales and a 5.6% drop in revenue for the first half of 2025, with net profit down 24.4% [7][8] - The competitive landscape is shifting, with Budweiser APAC's market share falling to around 40%, indicating a significant change in the rankings among domestic beer companies [8][9] Group 3: Market Trends - The beer market has transitioned from a phase of rapid growth to one of saturation, with a notable shift towards high-end products, which now account for 72.7% of Qingdao Beer's sales [12][14] - The average price of beer in China remains relatively low compared to global standards, suggesting potential for future price increases [19] - The rise of the Z generation as a key consumer group is driving demand for craft and low-alcohol beers, with expected consumption growth rates of 17% for craft beer by 2025 [20] Group 4: Strategic Developments - Beer companies are diversifying their product lines, with some entering the yellow wine market and others focusing on beverage innovations to capture new consumer segments [22][23] - The rise of instant retail channels has become a significant sales avenue for beer, with sales penetration reaching 6.5% and expected to grow rapidly [23][24] - The beer industry is expected to recover from its current low point through new product categories and channel expansions, with a projected market size in instant retail expected to exceed 1.2 trillion yuan by 2026 [26]

Group 1 - The core viewpoint of the article is that the liquor industry, particularly the white liquor sector, is showing signs of recovery as demand improves, while the beer sector continues to struggle with declining sales and market challenges [1][2][3]. - The white liquor market is expected to see a gradual improvement in sales velocity as the peak season approaches [2]. - In contrast, the beer sector has not shown any signs of recovery, with production in 2024 expected to decline by 0.6% compared to the previous year, reaching 35.213 million kiloliters, which is only 70% of the peak production capacity seen a decade ago [6]. Group 2 - The beer industry's financial performance is under pressure, with total revenue for the beer sector in the first half of 2025 reaching 41.534 billion yuan, a year-on-year increase of 2.75%, while net profit rose by 11.81% to 6.512 billion yuan [8]. - Major beer companies are experiencing a divergence in performance, with Qingdao Beer reporting a revenue of 20.491 billion yuan, a year-on-year increase of 2.11%, while Chongqing Beer saw a slight decline in revenue [9]. - Budweiser APAC, once the leader in the domestic beer market, reported a total beer sales volume of 4.363 billion liters in the first half of 2025, a decline of 6.1%, with revenue dropping by 5.6% to 3.136 billion USD [10][11]. Group 3 - The beer market has shifted from a phase of rapid growth to one of stock competition, with the peak in beer sales occurring in 2013, leading to overcapacity issues [15]. - The high-end beer market has become increasingly competitive, with domestic brands struggling to maintain their market share against foreign brands [17][19]. - Despite the challenges, the average price of beer in China remains low compared to global standards, indicating potential for future price increases [29][31]. Group 4 - The rise of the Z generation as a key consumer group is driving demand for craft and low-alcohol beers, with expected consumption of craft beer reaching 230,000 kiloliters by 2025, growing at a compound annual growth rate of 17% [33][36]. - Beer companies are exploring new growth avenues, including diversifying into other alcoholic beverages like yellow wine and soft drinks [39][40]. - The instant retail channel is emerging as a significant sales avenue for beer, with sales in this channel expected to reach 780 billion yuan in 2024, growing at a compound annual growth rate of 23% [50][52]. Group 5 - The article concludes that after several years of valuation adjustments, some leading beer companies now present attractive investment opportunities due to their stable cash flows and generous dividends [56][58]. - The beer sector is showing signs of bottoming out, but a full recovery will depend on improvements in the overall consumption environment [59].

青岛啤酒礼盒堆头人气正旺 在济南北园大街的银座超市内青岛啤酒精心打造的"金桂飘香，欢聚正浓"礼盒堆头前人头攒动。经典 1903、鸿运当头、奥古特、青岛纯生听装、白啤组合装等中秋礼盒被整齐地码在堆头上。"中秋前后青 啤礼盒销量翻倍，每天基本上都要补货"超市促销员黄女士向记者介绍到。 据店员介绍，在众多选择中，青岛啤酒的几款主打礼盒凭借鲜明特色受到消费者欢迎。经典8+2礼盒以 实惠见长，内含8罐青岛啤酒经典和2罐青岛啤酒白啤，让消费者能以实惠的价格，在一箱中享受两种不 同风味的啤酒。 青岛啤酒白啤组合装礼盒则带来缤纷体验，集齐了青岛啤酒白啤、桂花味白啤和樱花味白啤三种口味。 其中青岛啤酒白啤100%甄选品质上乘的大麦芽、小麦芽为原料，采用上面发酵方式精酿而成，酒体不 经过滤，呈朦胧云雾状，散发着淡淡的花香和果香，入口细腻顺滑、清新怡人。桂花白啤在经典白啤中 融入天然桂花风味，清雅桂花香与原酿花果香协调融合；樱花味白啤以春日樱花为灵感，入口细腻顺 滑，伴有淡淡樱花香与白啤果香。老家在外地的李女士，一连选购了六箱青岛啤酒礼盒，"中秋要回老 家过节，青岛啤酒品质高口味好。现在还有第二箱半价的活动，这个白啤我平时就特别喜 ...