Group 1 - The core viewpoint indicates that Huazhu Group and Atour have significantly outperformed Jinjiang Hotels and ShouLai Hotels this year, with respective increases of 41% and 59% compared to Jinjiang's 2% decline and ShouLai's 7% increase [1] - Morgan Stanley recommends investors to "overweight" Huazhu Group and Atour over a 12-month period due to their stronger brands and products, which provide clearer long-term growth prospects, while their valuations are comparable to or even cheaper than Jinjiang and ShouLai [1] - The self-discipline within the hotel industry has exceeded expectations, benefiting Huazhu and Atour, as indicated by Morgan Stanley's consumer forum insights [1] Group 2 - Morgan Stanley's tracking data shows that the expansion rate of Huazhu and Atour has been significantly faster than that of Jinjiang and ShouLai, highlighting a trend of industry consolidation that favors Huazhu and Atour [1] - In the past month, there has been a notable divergence in the performance of Chinese hotel stocks, with Huazhu Group and Jinjiang Hotels performing well, while Atour and ShouLai Hotels lagged behind the industry [2] - The report suggests that the stock price movements are not entirely supported by fundamentals, as Huazhu Group's average revenue per available room (RevPAR) for Q4 shows upward risk, indicating potential short-term price increases [2]

Core Viewpoint - Morgan Stanley reports significant divergence in the performance of Chinese hotel stocks over the past month, with Huazhu Group and Jinjiang Hotels performing well, while Atour and ShouLai Hotels lag behind the industry [1] Group 1: Company Performance - Huazhu Group and Atour have seen stock price increases of 41% and 59% respectively this year, significantly outperforming Jinjiang Hotels and ShouLai Hotels, which have seen declines of 2% and an increase of 7% respectively [1] - Morgan Stanley suggests that the stock price movements are not entirely supported by fundamentals, indicating potential short-term upside for Huazhu Group due to upward risks in average revenue per available room (RevPAR) for Q4 [1] Group 2: Industry Trends - The self-discipline within the hotel industry has exceeded expectations, benefiting Huazhu and Atour [1] - The data shows a slowdown in the number of new rooms added in Q4 across the four tracked hotel companies, with Huazhu and Atour expanding at a faster rate than Jinjiang and ShouLai, indicating a trend of industry consolidation favoring Huazhu and Atour [1]

Core Viewpoint - H World Group (HTHT) received a buy rating due to strong Q2 results indicating continued engagement and growth potential [1] Company Analysis - The investment approach focuses on identifying undervalued companies with long-term growth potential, emphasizing value investing principles [1] - The strategy involves purchasing quality companies at a discount to their intrinsic value and holding them for long-term earnings and shareholder returns [1]

Core Viewpoint - The high-end hotel industry is facing significant challenges, with a decline in average room prices and occupancy rates, indicating a mismatch between supply and demand in the market [1][3]. Industry Overview - The average room price for five-star hotels in China decreased by 5% to 599 RMB per night in the first three quarters of 2024, while the average occupancy rate fell by 4% year-on-year [1]. - The decline is attributed to the aftermath of the real estate bubble, loss of business travelers, and pressure from mid-range hotels [1]. Market Trends - The demand for high-end hotels is shifting from traditional luxury offerings to experiences that resonate emotionally with guests, emphasizing comfort and unobtrusive service [3]. - High-end hotels are now expected to provide identity recognition and self-satisfaction rather than just accommodation [3]. Company Strategy - Huazhu Group is strategically positioning itself in the high-end market by developing four key brands: Xiyue, Huajian Tang, Shibaige, and Meilun Meihuan, targeting different high-end consumer segments [3][4]. - The brands focus on cultural confidence and unique experiences, with Xiyue and Huajian Tang appealing to domestic travelers and Shibaige and Meilun Meihuan targeting international and high-net-worth business travelers [4][5]. Brand Differentiation - Xiyue offers a subtle luxury experience that reflects Chinese culture, while Huajian Tang emphasizes destination experiences with scenic locations and immersive activities [4][10]. - Shibaige combines German efficiency with local insights to cater to business travelers, enhancing meeting services and operational efficiency [6][8]. - Meilun Meihuan focuses on aesthetic experiences and gourmet offerings, appealing to high-net-worth individuals seeking unique stays [9][10]. Market Opportunities - The high-end hotel market is expected to benefit from a surge in inbound tourism, with a projected 82.9% increase in foreign visitors in 2024 due to relaxed visa policies [10]. - There is significant potential in renovating aging five-star hotels to meet current market demands, with a report indicating that by the end of 2024, the number of hotels in China will reach 348,700, with a total of 17.64 million rooms [10][11]. Competitive Advantage - Huazhu Group is well-positioned to capitalize on the renovation opportunities in the market due to its strong supply chain, operational efficiency, and established brand matrix [11][12]. - The company’s focus on experience-driven offerings and systematic operational logic distinguishes it from competitors who rely solely on traditional luxury marketing [12].

Core Viewpoint - Haitong International initiates coverage on Huazhu Group-S (01179) with an "Outperform" rating and a target price of HKD 41, highlighting its leadership in China's hotel chain market and benefits from increasing chain rate [1] Group 1: Market Position and Growth - Huazhu Group is the leader in the Chinese hotel chain market, benefiting from an increase in the chain rate, with its room nights ranking in the top tier [1] - The company has opened over 2,300 new hotels this year, with a strong focus on mid-to-high-end brands, which have grown by 25% year-on-year, surpassing the overall growth rate of 7% [3] - The management is confident in opening over 2,300 hotels this year and aims for a total of 12,814 hotels by 2025, with a long-term goal of 20,000 hotels by 2030, targeting a 15% market share [3] Group 2: Revenue and Profitability - The company is transitioning to a high-margin, light-asset franchise model, closing low-quality stores, which is expected to enhance profitability [1] - The adjusted EBITDA margin increased by 3.3 percentage points to 36% in Q3, with Legacy-HZ's margin rising to 43%, indicating a positive trend in profitability [5] - The forecast for adjusted EBITDA is RMB 7.94 billion and RMB 9.13 billion for 2025 and 2026, respectively, with expected margin improvements of 5 and 3 percentage points [5] Group 3: Membership and Customer Engagement - Huazhu operates the largest and most resilient membership system in the industry, with over 300 million members and an average of 190 million daily active users on its app [4] - Membership numbers grew by 17.1% year-on-year to 301 million, with member room nights booked increasing by 19.7%, accounting for 74% of total room nights sold [4] - Strengthening membership operations is expected to empower franchisees and enhance future monetization opportunities for the company [4] Group 4: Market Demand and Supply Dynamics - The supply-demand situation in the hotel industry continues to improve, with 396,500 new hotels (15 rooms or more) opened in October, a 7% year-on-year increase [2] - Domestic holiday travel shows a sustained increase in cross-regional movement, with approximately 2.142 billion trips during the first seven days of the National Day holiday in 2025, reflecting a 7% year-on-year growth [2] - The fourth quarter is expected to maintain resilience in leisure tourism, although business travel remains weak, with a projected 0.5% year-on-year increase in single-room revenue for Legacy-HZ [2]

智通财经APP获悉，海通国际发布研报称，首次覆盖，给予华住集团-S(01179)"优于大市"评级，对应目 标价41港元。华住集团是中国连锁酒店市场领导者，受益于酒店行业连锁化率提升，公司间夜量排名稳 居第一梯队。公司采取多品牌矩阵+会员体系的商业模式，以高效的团队执行力，持续有市占率提升。 其次，中端酒店占比大，韧性强，中高端酒店比例提升，进一步助力整体Revpar提升。多品牌多层次有 助于向差异化商圈和用户布局。同时公司向高利润率、轻资产特性的特许经营模式转型，关闭低质量门 店，未来利润率有望持续提高。 海通国际主要观点如下： 第三季度，公司新开业酒店750家，储备酒店达2748家。其中，中高端酒店数量同比增长25%，超过了 整体7%的增长率。管理层对全年开业超过2300家酒店充满信心。管理层将继续升级其现有酒店矩阵， 并对新酒店开业采取更严格的标准。该行预测第四季度将净增234家酒店，到2025年总酒店数将达到 12,814家;从中长期看，公司坚定推进2030年2万家店的发展目标，期望15%的市占率。 会员体系与持续赋能 华住运营着全球贡献度最高的会员体系及业内规模最大、韧性最强的供应链，会员总数超3亿， ...

Core Insights - The report highlights three core trends in the consumer services industry: "New Recovery, New Ecology, and New Supply" [6] - Structural factors are aiding certain sectors in stabilizing and improving operations, indicating a gradual recovery from the bottom [7] - The integration of online platforms with offline operations is reshaping the industry ecosystem, enhancing competition and operational efficiency [8] Industry Overview - The consumer services sector has seen a slight revenue increase of 2.57% year-on-year, totaling 183.23 billion yuan in the first three quarters of 2025, despite a 12.7% decline in net profit [20][22] - The sector's performance has been mixed, with tourism and education sectors showing significant growth, while the hotel and restaurant sectors faced slight declines [16][19] New Recovery - The hotel industry is experiencing a rebound due to increased tourism demand and a stabilization in average daily rates (ADR), with occupancy rates showing signs of improvement [31][57] - The Macau gaming market has shown strong recovery, with gross gaming revenue (GGR) reaching 24.086 billion MOP in October 2025, driven by non-gaming attractions [32][44] - The duty-free market is benefiting from policy optimizations, with sales in Hainan reaching 2.425 billion yuan in October 2025, reflecting a 34.86% year-on-year increase [32][38] New Ecology - Major players like Alibaba, Meituan, and JD.com are competing in the instant retail space, each leveraging their strengths to enhance online and offline integration [42] - The restaurant industry is witnessing a shift towards standardized and professional supply chains, with the chain restaurant rate increasing from 15% in 2020 to 23% in 2024 [46][48] New Supply - The tourism sector is transitioning from a "sightseeing + ticket" model to one focused on content innovation and immersive experiences, with companies like Sanxia Tourism and Haichang Ocean Park leading this change [50][53] - The sports industry is evolving to combine spectator and participatory sports, creating new social engagement opportunities through digital platforms [54] Investment Recommendations - Key recommendations include focusing on leading hotel chains like Jinjiang Hotels and ShouLai Hotels, and monitoring companies with strong supply chain advantages in the restaurant sector [6][8] - The report suggests that innovative companies in tourism, sports, and education sectors, particularly those utilizing AI and content innovation, are worth attention for potential growth [8][50]

Core Conclusion - The notion of "insufficient consumption in China" is a distorted perception amplified by pricing and statistical methods. Bank of America provides extensive data showing that the true picture of Chinese consumption is not "volume shrinkage," but rather "high volume, low price." Total commodity consumption has reached or even surpassed that of the US, Japan, and South Korea; service consumption has met basic standards but still has gaps in quality. The main contradiction in the current market is the mismatch between "mass supply" and "upgraded demand." Companies focusing on the four key areas of "Efficiency, Experience, Service, Globalization (E2SG)" will thrive through cycles [1]. Group 1: Commodity Consumption - China's total commodity consumption is impressive, with certain categories outperforming developed countries. For example, per capita egg consumption is 128.5 g/day, which is 6% higher than the US and 42% higher than the global average. Sulfur consumption is 1117.9 g/day, which is 3.2 times that of the US. Seafood consumption is 114 g/day, nearly double that of the US. However, dairy consumption is only 86.9 g/day, which is 1/7 of the US level, but this gap is mitigated by plant proteins and eggs. The ownership of cooking appliances is 2.14 times the global average and 1.22 times that of the US. The number of new energy vehicles is 7.7 per thousand people, surpassing the US by 1.66 times and Japan by 8.75 times [3][4]. Group 2: Service Consumption - In terms of service consumption, China has met basic standards but still has quality gaps. The average housing area per person is 49 m², slightly below the US's 65 m² but higher than the UK and France. Medical visits average 6.8 times per year, exceeding the US by 3.4 times. Education duration is 15.5 years, on par with the US and Japan, but extracurricular spending is only $140/year, which is 1/28 of South Korea's. The prices for leisure and entertainment, such as concerts and exhibitions, have increased by 53%, indicating a significant supply-demand gap in high-quality offerings [5][6]. Group 3: Misconceptions of Consumption - The illusion of "insufficient consumption" stems from three main sources: 1. Low prices: Most goods/services are priced at only 20%-60% of US prices (e.g., mobile plans at 15%, taxis at 20%, utilities at 24%). 2. Supply chain advantages: China's role as the "world's factory" and innovations in distribution (like community group buying) continue to drive prices down. 3. Statistical discrepancies: If government transfer payments are included, the actual consumption to GDP ratio aligns with that of South Korea, which is approximately 40% [6]. Group 4: Mismatches and E2SG Investment Framework - There are three core mismatches in the market: 1. Supply vs. Demand: There is an oversupply of mass-market products, but insufficient emotional value and experience. 2. Channels vs. Communication: Fragmented media and ineffective traditional marketing require precise targeting and content-driven e-commerce. 3. Expectations vs. Reality: While income expectations are weak, there is a high demand for quality, necessitating affordable yet high-quality offerings [7]. Group 5: E2SG Investment Tracks - The E2SG investment framework emphasizes four key dimensions for companies to succeed in a "high volume, low price" market: 1. Efficiency: Achieving low costs and quick turnover through supply chain optimization and scale effects. 2. Experience: Creating differentiation through product innovation and capturing emotional consumption needs. 3. Service: Filling the gap in high-quality supply. 4. Globalization: Leveraging China's high volume and low price advantage to expand into international markets [10][11][12]. Group 6: Recommended Companies - Bank of America has identified seven companies with long-term competitive advantages across various sectors, including: - Pop Mart: Strong IP operation capabilities and global expansion, with an expected EPS growth of 30% by 2026. - Midea: Leading in global white goods with supply chain efficiency, focusing on overseas OBM business growth. - Geely: Rich in new energy vehicle reserves, planning to launch over 10 new models by 2026 with a target growth of 50%-80%. - Huazhu Group: Benefiting from leisure travel demand recovery and expanding through a light asset model, with a projected 21% CAGR in profits from 2024-2026. - Trip.com Group: Leading in OTA with expected 45% growth in international business revenue over the next six years. - Tencent Holdings: Dominating digital entertainment with stable mobile game revenue and AI-driven efficiency improvements. - Damai Entertainment: Leading in live entertainment ticketing with a projected 60% CAGR in profits from 2025-2028 [20][21].

Core Insights - The article highlights the transformation of serviced apartments in China, indicating a shift from a luxury offering for expatriates to a more accessible option for domestic consumers, driven by urbanization and changing consumer preferences [2][3][4] - Huazhu Group is positioning serviced apartments as a strategic focus, recognizing the need to address both consumer demand and the challenges faced by property owners in managing existing assets [8][11] Industry Changes - Change 1: Serviced apartments are evolving from a high-end niche market to a mainstream option, with a significant decrease in foreign residents and an increase in domestic travelers and families [3][4] - Change 2: The expansion of serviced apartments is moving from first-tier cities to second and third-tier cities, reflecting economic growth and increased travel demand in these areas [5][6] - Change 3: The rental model is shifting from long-term rentals to a combination of long and short-term rentals, allowing for greater flexibility and responsiveness to market demands [6][10] Strategic Moves by Huazhu - Huazhu is establishing serviced apartments as a key business segment, aiming to fill gaps in the market for multi-day, multi-person accommodations that traditional hotels cannot adequately serve [9][10] - The company is addressing the challenges of large property owners by offering a hybrid rental model that provides stable cash flow through long-term rentals while capitalizing on peak demand with short-term rentals [11][12] - Huazhu is also focusing on revitalizing underperforming commercial properties by converting them into serviced apartments, leveraging their adaptability to various property types [13][14] Product Innovation - Huazhu's serviced apartments are designed to meet the specific needs of Chinese consumers, featuring layouts and amenities that cater to family and group travel, which traditional hotels often lack [18][19] - The company is implementing cost-effective renovation strategies to upgrade older properties, allowing for quicker returns on investment and improved operational efficiency [15][16] Investment Model - Huazhu's serviced apartments offer a low-barrier investment model, with reduced construction and renovation costs compared to traditional hotels, making it attractive for investors [20][21] - The combination of long and short-term rental strategies provides a clear revenue model, enhancing the financial viability of serviced apartments and ensuring stable returns for investors [20][21] Operational Efficiency - Huazhu leverages its extensive membership base and digital tools to optimize operations and reduce costs, ensuring a competitive edge in the serviced apartment market [21] - The company's strategic focus on understanding local consumer needs and market dynamics positions it well for future growth in the serviced apartment sector [21]

Summary of Key Points Core Viewpoint - As of November 26, a total of 39 stocks reached their 52-week highs, with notable performances from Fire Rock Holdings (02975), Crocodile Garments (02977), and Aisuo Holdings (08585) showing significant increases in their high rates [1]. 52-Week Highs - Fire Rock Holdings (02975) achieved a closing price of 0.114 with a peak of 0.231, marking a high rate of 285.00% - Crocodile Garments (02977) closed at 0.085, reaching a high of 0.189, reflecting a high rate of 170.00% - Aisuo Holdings (08585) closed at 0.021, with a peak of 0.040, resulting in a high rate of 110.53% - Other notable stocks include: - Fulltech Electric Group Holdings (01750) with a high rate of 23.64% - Century United Holdings (01959) at 22.05% - Cassava Resources (00841) at 20.19% [1]. 52-Week Lows - The stock with the largest decline was Jia Jin Investment International (00310), which closed at 0.141, reaching a low of 0.137, resulting in a decline rate of -25.95% - Crown Central Properties (00193) closed at 0.168, with a low of 0.141, reflecting a decline rate of -18.02% - Lion Holdings (02562) had a closing price of 4.710, with a low of 4.680, showing a decline rate of -9.48% - Other significant declines include: - Huading Holdings (03398) at -7.14% - XL Two South Strategy - U (09799) at -5.96% [2].