版面之外，才是真相。 本文来自微信公众号： 版面之外 ，作者：画画，题图来自：AI生成 以下文章来源于版面之外 ，作者画画 版面之外 . 2025年底到2026年初的几个月里，科技圈有个现象挺耐人寻味。 没有盛大的发布会，没有官方通告，但在深圳腾讯大厦、杭州阿里西溪园区、北京字节跳动办公楼 里，指挥大模型战场的人，悄然换上了一副副年轻面孔。 先看腾讯，虽然过去一两年被认为大模型落后，但它丝毫没闲着。先是前 OpenAI 研究员姚顺雨被传 1亿年薪入职腾讯，经过几次辟谣之后，终于在去年底正式加入腾讯，头衔是首席 AI 科学家，直接 向腾讯总裁刘炽平汇报。 就在上周，清华大学计算机系博士、前新加坡Sea AI Lab高级研究科学家庞天宇也入职腾讯，负责多 模态强化学习。在腾讯这种讲究山头和资历的老牌帝国里，这俩人简直是坐着猎鹰 9 号火箭上位 的。 再看阿里。林俊旸，硕士毕业后直接加入阿里AI研究机构达摩院，成为智能计算实验室的算法专 家，专注于大模型研究。今天他已经是阿里最年轻的 P10，也是开源模型通义千问背后的核心推手。 如果你把腾讯、阿里、大模型独角兽这几家的核心人物拉出来，包括 Kimi 的杨植麟，刚被 ...

Group 1 - Alibaba's Qianwen App has launched a "Spring Festival Treat Plan" with an investment of 3 billion yuan, collaborating with various Alibaba ecosystem businesses to distribute cash red envelopes and offer free order opportunities [1] - The initiative aims to cultivate a habit among users to rely on AI for their needs, streamlining the consumer experience by allowing users to express their intentions to AI without switching between multiple apps [1] - Competing platforms like Tencent and Baidu have also initiated similar promotional activities, indicating a trend among internet companies to leverage AI for consumer engagement during the Spring Festival [1] Group 2 - AI technology is awakening demand in the consumer sector by providing personalized recommendations and reminders based on real-time data, enhancing the understanding of consumer needs [2] - The integration of AI in decision-making processes is exemplified by new functionalities in AI glasses, enabling users to make purchases with simple commands, showcasing the evolution of AI from intent understanding to service execution [3] - The growth of AI-related consumer electronics is projected, with a significant increase in sales expected by 2025, highlighting the potential for AI to drive new consumption trends [3] Group 3 - The surge in AI-driven consumer activities is supported by robust computing power, with Alibaba Cloud preparing for high traffic during the Spring Festival to ensure stable operations for Qianwen [4] - The demand for AI services during peak consumption periods is increasing, necessitating enhancements in AI computing capabilities to improve consumer experiences and reduce operational costs for businesses [4][5]

Core Insights - The article discusses the unprecedented cash red envelope competition among major internet companies during the Spring Festival, with a total investment exceeding 4 billion yuan [1] - This competition is seen as a pivotal moment in the transition from mobile internet to AI internet, with the potential to reshape the future internet ecosystem [1] Group 1: Company Strategies - Tencent announced a 1 billion yuan cash red envelope campaign through its Yuanbao app, aiming to leverage its social networks on WeChat and QQ [3] - Alibaba's Qianwen launched a 3 billion yuan Spring Festival initiative, emphasizing a wide range of services including Taobao, Alipay, and more [4] - ByteDance's Douyin set aside 300 million yuan for its red envelope campaign, integrating various platforms like Douyin and Volcano Engine to enhance user engagement [2][5] Group 2: User Engagement and Experience - Users can easily participate in Tencent's red envelope activity by downloading the Yuanbao app and completing tasks to earn more rewards [2] - Baidu's approach allows users to engage directly through the Baidu app without needing to download a separate AI application, streamlining the user experience [3] - Despite the initial excitement, Tencent's Yuanbao app faced service disruptions due to high traffic, highlighting the challenges of scaling during peak demand [8] Group 3: Market Impact and Future Outlook - The competition is expected to redefine the landscape of AI applications, with companies vying for user dependency on their AI assistants [1][6] - The focus is shifting from mere traffic acquisition to defining "scene entry" and embedding AI capabilities deeply into user experiences [6] - The success of these initiatives could determine which company gains significant control over digital traffic distribution in the coming decade [1]

Core Viewpoint - Jayud Global Logistics Limited has been certified as a Verified Supplier by Alibaba.com, highlighting its commitment to high-quality logistics services and solidifying its position in the global logistics industry [1][2]. Group 1: Certification Details - The Alibaba.com Verified Supplier status indicates that Jayud's legal existence, production capabilities, and process controls have been thoroughly inspected and certified [2]. - The certification was awarded after a comprehensive onsite assessment by TÜV Rheinland, covering operational aspects, production capacity, and compliance elements [3]. Group 2: Company Operations and Capabilities - Jayud Global Logistics is a leading provider of end-to-end supply chain solutions based in Shenzhen, specializing in cross-border logistics [6]. - The company operates a global network with logistics facilities in major transportation hubs across 12 provinces in Mainland China and 16 countries on six continents [6]. - Jayud offers a comprehensive range of services, including freight forwarding and supply chain management, supported by strong research and development capabilities in proprietary IT systems [6]. Group 3: Management Perspective - The Chairman and CEO of Jayud expressed pride in the certification, emphasizing the team's hard work and the added peace of mind for customers [4]. - The certification is expected to strengthen relationships with current clients and create new growth opportunities globally [4]. Group 4: Certification Validity - The Verified Supplier certification is valid from January 10, 2026, to January 9, 2027, and is visible to millions of business buyers on Alibaba.com [5].

新华社北京2月3日电 题：AI打开2026年新春消费新空间 新华社记者吴雨 借助提前预见的能力，人工智能技术正在消费领域唤醒需求：空调小程序根据近期用电峰值和PM2.5数 据，提醒用户下单滤芯并预约上门更换；手机应用可估算食物成分、同步外卖订单生成热量账本，推荐 用户个性化减脂外卖订单；规划好前往滑雪场的自驾路线后，相关平台开始推荐沿途餐厅、雪具租赁、 景区门票…… "在AI技术的支持下，平台和产品变得更懂消费者。这不再是简单的'猜你喜欢'，而是'懂你需要'，将消 费起点从用户的需求清单，前置到了由AI判定的生活场景本身。"淘天集团研究中心主任徐飞说。 AI不仅在深度挖潜消费需求，更在助力消费决策。 近日，在小米集团与蚂蚁集团的联手合作下，AI眼镜又落地了新功能——停车缴费。在此之前，京东 科技携手智能眼镜品牌乐奇，已推动AI眼镜购物应用落地。 2月2日，阿里巴巴旗下的千问App宣布投入30亿元启动"春节请客计划"，联合淘宝闪购、飞猪、大麦、 盒马、天猫超市、支付宝等阿里生态业务，发放现金红包、提供免单机会。 "千问App希望通过真金白银的投入，培养用户'有事找AI'的习惯。"千问产品负责人郑嗣寿表示，用户 ...

每经编辑｜何小桃 马年春节将至，互联网行业的红包大战已经开打。腾讯、百度、阿里等互联网巨头相继官宣，三家合计携超45亿元红包资源密集入局。但与往年不同的 是，这场延续多年的流量争夺战，如今摇身一变为AI超级入口的战略卡位战。 今年互联网巨头的红包玩法均与AI深度绑定：腾讯元宝红包玩法深度绑定社交场景；百度文心助手让用户体验AI特效领福利；阿里千问则将AI融入年货 选购、出行规划等消费场景，强力普及"AI办事"功能。 在笔者看来，若想真正长期留住用户，归根结底要靠技术的硬度、场景的深度和服务的温度。 从技术硬度来看，AI模型的响应速度、交互流畅度、内容准确性，是留住用户的基础。红包大战带来的海量用户触达，本质是对AI技术的一次全民大检 验，做到毫秒级响应、无卡顿的自然交互，且输出内容精准贴合用户需求，才能让大众摆脱对AI的陌生感，建立起使用信任，为后续的长期留存筑牢技 术根基。 就场景深度而言，AI不应只是红包活动的"附属品"，而应成为串联起春节全场景的核心纽带，唯有嵌入用户真实需求场景，才能打破"节日限定"的局限， 实现长期价值。 从服务温度来讲，AI落地的本质应是"以人为本"，是服务人而非教育人。用户从来都 ...

（来源：半两财经） 2026年春节在即，互联网行业的年俗"红包大战"迎来全新升级。据半两财经了解到，本次"红包大战"告别单纯的 现金派发，腾讯、百度、字节跳动、阿里携超15亿元红包池，将AI功能与春节玩法深度绑定，从AI写春联、生成 拜年大片到社交场景AI协作。 （全文3079字，阅读需要10分钟） 记者｜温婧 实习生｜李子昕 编辑｜张鑫 实习生｜万君好 AI红包体验喜忧参半 1月28日起半两财经陆续体验了多款平台的AI红包活动，2月1日腾讯"元宝"正式上线后半两财经也第一时间参与。 整体的参与流程大同小异：打开对应APP（腾讯无需额外下载，依托微信即可），找到AI红包活动入口，完成系 统提示的任务——比如与AI助手进行3轮对话、浏览AI生成的春节主题内容、分享活动给1-2名好友，就能获得1-3 次抽奖机会。在微信里@腾讯"元宝"，发送"生成新年采购清单"，不到10秒就收到了3份不同需求的清单；用百度 APP的"文心助手"试了AI春联，输入"马年、阖家欢乐、事业高升"三个关键词，瞬间生成了5副对仗工整的春联， 还能选择毛笔字体生成图片；阿里的"千问 AI"最实用，在淘宝里说"帮我订明天下午3点去上海的机票，预 ...

其中华为、DeepSeek、宁德时代、阿里巴巴、腾讯、比亚迪等企业均在名单内。 凤凰网科技讯 8月21日，"财富FORTUNE"公众号公布了"《财富》中国科技50强"榜单，并称这份榜单 旨在寻找出生于中国、正在影响世界的科技公司。 ...

Core Insights - Major tech companies are launching significant marketing campaigns during the Spring Festival, with a total budget exceeding 45 billion yuan, aiming to promote AI applications and engage a broader user base [3][31][41] - The competition is centered around integrating AI into social and transactional contexts, with each company betting on different strategies to capture market share in the AI space [39][41][56] Group 1: Company Initiatives - Tencent's "Yuanbao" has allocated 10 billion yuan for cash red envelopes, utilizing social sharing through WeChat and QQ to enhance user engagement [9][36] - Alibaba's "Qianwen" is launching a 30 billion yuan "Spring Festival Treat Plan," allowing users to redeem red envelopes for various services, including movie tickets and hotel bookings [6][35] - Baidu's "Wenxin" is offering 5 billion yuan in cash red envelopes, integrating AI functionalities within the Baidu app to enhance user interaction [7][36] - ByteDance's "Doubao" is collaborating with CCTV for the Spring Festival Gala, focusing on brand positioning and technology showcase [9][36] Group 2: User Engagement Strategies - The red envelope campaigns are designed to facilitate user education on AI applications, with companies investing in user acquisition through monetary incentives [10][38] - Each company's strategy involves leveraging existing user bases and ecosystems to drive adoption of AI features, with Tencent focusing on social connections, Alibaba on transactional habits, and Baidu on search behavior [39][41] - The effectiveness of these campaigns will be measured by user retention post-festival, as companies aim to convert initial engagement into long-term usage [46][56] Group 3: Market Dynamics - The AI application market is experiencing a competitive surge, with significant user growth reported for leading apps like Doubao and Yuanbao, while others struggle to maintain user engagement [41][43] - The penetration rates for AI applications are estimated at around 14% for Doubao, indicating a critical transition from early adopters to mainstream users [44] - The upcoming months will be crucial for these companies as they seek to sustain user interest and optimize their AI offerings following the initial influx of users during the Spring Festival [46][56]

最近大家是不是都被朋友圈里、各个聊天群里的元宝红包刷屏了？ 这不马上过年了嘛，互联网大厂们发红包这事儿本身不稀奇，但今年这阵仗，可完全不一样 了。腾讯10亿、百度5亿、阿里30亿请客计划……他们为啥又突然开始"撒钱"了呢？这钱烧得 值吗？今天我们就来聊一聊，这一场关乎未来的 "入口保卫战" 。 一切看似巧合，但历史总有回响。2015年，微信红包横空出世，凭借春晚"摇一摇"的奇袭，让 微信支付一夜之间家喻户晓，被戏称为"一夜干了支付宝八年的事"。那场红包大战，奠定了移 动支付的江山。 百度通过红包玩法捍卫搜索习惯。其红包活动深度捆绑在百度App内，目的就是高频次地让用 户与AI助手互动，借此将自己的搜索心智可以平滑迁移到对话式AI上。 阿里则是主打"能办事"。它没有做红包，而是投入30亿启动"春节请客计划"，联合淘宝、飞 猪、盒马等整个阿里生态，请用户吃喝玩乐，是要把AI变成服务调度的中枢。 豆包目前还未高调宣布撒钱，但字节旗下的火山引擎是2026年央视春晚的独家AI云合作伙 伴，豆包将深度嵌入晚会互动。 那么，这种"撒钱战术"真的能奏效吗？从短期数据看，效果是立竿见影的。腾讯元宝一撒钱， 立刻就冲上了苹果应用 ...