每经记者｜陈婷 李宇彤 每经编辑｜金冥羽 魏文艺 记者|陈婷 李宇彤 编辑|金冥羽 魏文艺 杜波 校对|许绍航 用户留存率才是真正的"试金石" 随着春节假期结束，这场"烈火烹油"般的红包大战暂告一段落。 截至2月24日，互联网大厂们的大手笔投入都已陆续交出成绩单。《每日经济新闻》记者（以下简称"每经记者"）梳理发现，"拉新"无疑是今年春节期间 大厂们最为核心的成果。 2月23日，千问App（应用程序）发文称，春节期间，千问帮大家"一句话下单"近2亿次，全国平均每10人就有1人让千问下单。 此前的2月18日，腾讯宣布，元宝日活跃用户（DAU）超5000万，月活跃用户（MAU）已达1.14亿。 豆包官方则于2月17日透露，除夕（2月16日）当天豆包AI（人工智能）总互动19亿次，"豆包过年"活动在除夕帮助用户生成超过5000万张新春主题头像、 超1亿条新春祝福。 2026年春节之前，国内通用大模型行业已经历了数年的技术竞速与百模大战。如今，随着互联网大厂以"撒钱"姿态强势入局，AI应用的渗透率正以前所未 有的速度飙升至新高点，今年春节无疑成为中国AI从尝鲜走向全民普及的里程碑。 然而，在艾媒咨询CEO（首席执行官 ...

Group 1 - Anta Sports-R (82020), JD Health-R (86618), and Geely Automobile-R (80175) have the highest short-selling ratios at 100.00%, 100.00%, and 95.46% respectively [1] - Tencent Holdings (00700), Alibaba-W (09988), and Meituan-W (03690) lead in short-selling amounts, with 2.193 billion, 1.867 billion, and 1.658 billion respectively [1] - Geely Automobile-R (80175), Tencent Holdings-R (80700), and Blue Moon Group (06993) have the highest deviation values at 56.09%, 35.57%, and 33.29% respectively [1] Group 2 - The top short-selling ratio rankings show Anta Sports-R (82020) at 100.00% with a short-selling amount of 29.79 thousand, followed by JD Health-R (86618) at 100.00% with 9.88 thousand, and Geely Automobile-R (80175) at 95.46% with 31.09 thousand [2] - The top short-selling amounts are led by Tencent Holdings (00700) at 2.193 billion, Alibaba-W (09988) at 1.867 billion, and Meituan-W (03690) at 1.658 billion [2] - The highest short-selling deviation values are led by Geely Automobile-R (80175) at 56.09%, followed by Tencent Holdings-R (80700) at 35.57%, and Blue Moon Group (06993) at 33.29% [2]

Core Insights - The AI competition among major companies has intensified during the recent Spring Festival, with significant cash incentives and promotional activities [1][2][4] - Companies are focusing on three main areas of AI competition: AI empowerment, independent AI applications, and AI hardware [9][25] Group 1: AI Empowerment - Major companies are embedding AI capabilities into traditional business models, such as Alibaba's Quark browser transforming into an "AI Super Box" by March 2025 [10] - Tencent plans to launch Qbot, an intelligent assistant, in May 2025, enhancing its QQ browser with various AI functionalities [10] - Baidu will transition its traditional search box to an "intelligent box" by July 2025, marking a shift towards AI-driven search [11] - Meituan has launched an AI life assistant named "Xiao Mei" [12] - The integration of AI has positively impacted some business segments, with Tencent's marketing services revenue reaching 36.2 billion yuan in Q3 2025, a 21% increase year-on-year [16] Group 2: Independent AI Applications - Companies are shifting focus to independent AI applications as AI empowerment alone does not alter the competitive landscape [18] - Alibaba's "AI Super Entrance" strategy has pivoted to its Qianwen app, which has surpassed 30 million monthly active users by December 2025 [19] - Doubao continues to leverage sponsorships, such as the Spring Festival Gala, to maintain its leading position in the market [20] - Current AI applications show limited daily usage time, with the highest being around 10 minutes per user [22][23] Group 3: AI Hardware - The competition has expanded from software to hardware, with the launch of the Doubao phone in December 2025, which sold out within a day [25] - The rapid success of the Doubao phone has prompted other companies to restrict access to their platforms on this device [26] - AI glasses have also gained popularity, with Alibaba's Quark AI glasses S1 selling out immediately and a significant increase in global smart glasses shipments [29] - Predictions indicate that global smart glasses shipments could exceed 40 million units by 2029 [30] Group 4: Strategic Directions of Major Companies - Alibaba focuses on providing tool value through its AI applications, aiming to assist users in various tasks [33] - Tencent emphasizes social value, with its "Yuanbao" platform allowing users to invite friends through social media [36] - ByteDance's Doubao offers emotional value, creating a personalized and engaging user experience [41] - The strategies of these companies reflect their core strengths, with Alibaba addressing practical needs, Tencent focusing on social interactions, and ByteDance enhancing emotional connections [43]

Group 1 - The AI industry is experiencing rapid advancements, with large models continuously iterating and increasing demand for computing power [3][18][29] - Major AI companies are transitioning from a "low-cost/free user acquisition" phase to a "high-quality paid" phase, significantly boosting computing power demand [4][9][24] - During the holiday period, US AI computing stocks performed exceptionally well, with companies like Lumentum, Corning, and Coherent reaching historical highs [12][28][29] Group 2 - Anthropic launched the Claude Sonnet 4.6 model, which shows significant improvements in programming and reasoning capabilities, becoming the default model for its platforms [4][19] - Google's Gemini 3.1 Pro model outperformed several competitors in benchmark tests, achieving a score of 77.1% on the challenging ARC-AGI-2 test, doubling its predecessor's performance [6][21] - Zhizhu AI released the GLM-5 model, featuring a parameter scale of 744 billion and training data of 28.5 trillion tokens, achieving top scores in open-source model benchmarks [7][22] Group 3 - MiniMax introduced the M2.5 model, designed for agent scenarios, demonstrating significant improvements in programming tasks and cost efficiency [9][24] - Alibaba's Qwen3.5-Plus model outperformed similar open-source models, offering competitive pricing and extensive language support [10][25] - The domestic AI market saw a surge in user engagement during the Spring Festival, with significant increases in active users for various AI applications [12][27]

超45亿元，几大巨头疯狂投入，马年春节的入口之争，不是结束，甚至不是结束的开始，而只是开始的结束。 "领了几块钱红包，薅了一杯后，就再没有打开过它了。""如果平时不常用，那么留一个图标也没任何意义。""它不仅要会干活，还要更懂我们的情 绪"…… 马年春节已过，字节、阿里、百度、腾讯四家巨头用45亿元砸出的这场中国AI历史——甚至互联网史上最大规模用户入口争夺战，喧嚣渐散。 从目前趋势看，胜负格局初步显现：字节豆包守擂成功，继续领跑；阿里千问攻势凌厉，一度登顶但未能完成反超；腾讯元宝起跑最早，却快速滑落；百 度砸下5亿，似乎再次印证"起大早赶晚集"的魔咒。 真正让人遗憾的是美团——这家曾被视为"AT"之外第三极的生活服务巨头，几乎完全缺席。当阿里用30亿元将AI直接嵌入"点奶茶、买电影票"的消费闭 环时，美团护城河第一次显得如此岌岌可危。 所有人都很清楚，所谓AI入口之战，本质是下一个时代的"船票"争夺。但潮水退去，一个根本性问题浮出水面：撒钱能买来流量，但买不来留存，字 节、阿里、百度、腾讯、美团之所以能拥有自己的江湖地位，从不是靠烧钱硬生生打出来，而取决于产品能否将技术和工具变成真正生产力，能否和人们 日常 ...

智通财经APP获悉，2月24日,盈富基金（02800）、腾讯控股（00700）、阿里巴巴-W（09988）南向资 金净流入金额位列市场前三，分别净流入36.79 亿、22.23 亿、21.94 亿 | 股票名称 | 净流出(元)↓ | 净流出比 | 收盘价 | | --- | --- | --- | --- | | 中国太保(02601) | -2.65 亿 | -39.19% | 36.640（-4.53%） | | 长飞光纤光缆(06869) | -1.74 亿 | -4.65% | 129.200（+1.17%） | | 中金公司(03908) | -1.56 亿 | -53.15% | 21.020（-4.89%） | | 中国黄金国际(02099) | -1.49 亿 | -40.09% | 199.900（-1.14%） | | 中国宏桥(01378) | -1.41 亿 | -14.09% | 36.020（-3.43%） | | 中国太平(00966) | -1.16 亿 | -47.44% | 23.660（-4.44%） | | 紫金矿业(02899) | -1.16 亿 | -5.07% ...

Core Insights - The Chinese AI industry experienced a significant surge during the Spring Festival, with major companies like ByteDance, Alibaba, and Tencent actively engaging in AI-related activities while most workers took a break [2][4] - The competition led to record-breaking user interactions, with ByteDance's Doubao achieving 1.9 billion interactions, Alibaba's Qwen serving over 130 million users, and Tencent's Yuanbao facilitating 3.6 billion lottery draws [4][6] - Despite the impressive metrics, the industry faces challenges related to user retention and operational pressures, highlighting a disconnect between user engagement driven by incentives and genuine usage of AI functionalities [6][7] Company Activities - ByteDance's Doubao served as the exclusive AI cloud partner for the CCTV Spring Festival Gala, managing 1.9 billion interactions and ensuring the stability of 100,000 live lottery draws [2] - Alibaba's Qwen team launched the open-source Qwen 3.5 and integrated AI capabilities into consumer platforms like Taobao and Ele.me, resulting in over 130 million users engaging with the service during the festival [2] - Tencent's Yuanbao distributed 1 billion cash red envelopes and facilitated 3.6 billion lottery draws, requiring continuous technical support to maintain product stability [3] Industry Challenges - The rapid user engagement during the festival exposed operational weaknesses, such as the inability of Zhiyu's GLM-5 to handle user demand, leading to phased access and user complaints [4] - The industry is transitioning from a focus on technical achievements to addressing the challenges of high-frequency user interactions and operational reliability [4][9] - The temporary surge in user activity raises concerns about long-term retention, as users attracted by incentives may not continue to engage with AI services once promotions end [6][7] Future Outlook - The industry is expected to shift from a "money-burning frenzy" to a "commercialization elimination race," emphasizing the need for teams that can balance technology, operations, and business strategies [9] - The true value of AI will be determined by its ability to meet real user needs beyond the temporary spikes in engagement seen during promotional events [9]

主编温静导读：2026年春节，元宝、千问、豆包三大巨头以红包、免单为杠杆，发动了一场规模空前的用户争夺战。春节一役过后，豆包、元 宝、千问、Deepseek均跻身"亿级俱乐部"，豆包月活早已达2亿，腾讯近期宣布元宝日活超5000万，月活达1.14亿，千问凭借免单日活巅峰就 达1.4亿。 来源：温静聚焦 2026年马年春节，成为中国C端AI发展的关键里程碑。腾讯、字节、阿里三大互联网巨头携元宝、豆包、千问强势入局，以超45亿元的重金投入掀起AI用 户争夺战，红包补贴、生态联动、技术展演多维发力，最终推动豆包、元宝、千问与DeepSeek集体跻身亿级用户俱乐部。这场战役早已超越传统的流量 博弈，更是巨头基于自身资源禀赋的AI生态卡位战，不仅让AI完成从前沿技术到下沉市场全民"生活搭子"的身份转变，更推动行业竞争从工具层的效率比 拼，走向关系层的场景与信任深耕。 一、核心战果：45亿重金砸出亿级俱乐部，AI完成全民普惠下沉 2026年春节档的AI大战，早已超越传统"撒币换流量"的红包博弈，成为一场围绕C端AI入口主导权的生态豪赌。据公开数据统计，腾讯、字节、阿里三家 合计投入超45亿元，以红包、免单、科技好礼为杠杆 ...

AI 技术的发展促使传媒行业进入商业化变现的新阶段。从军备竞赛转向理性投 资后，各企业开始更加注重效率与产出，这意味着商业化变现成为企业的重要 考量之一。在这种背景下，广告作为移动互联网时代最先实现商业化的重要领 域，将继续发挥关键作用。数字营销板块尤其值得关注，因为它是广告业务的 重要组成部分，并且已经通过 GU（增长黑客）策略提前演绎了一轮市场表现。 此外，通过 CDS 2.0 驱动的视频生成技术（AIGC），传媒行业迎来了新的发 展机遇。CDS 2.0 不仅适用于短视频场景，还具备生产长视频并叙事的能力， 这标志着整个视频生成从技术演示迈入商业化可用阶段。因此，在未来一段时 间内，我们可以预见到电影、游戏、国漫、剧集等多个垂直领域都将受到 AIGC 技术赋能，从而推动整个传媒行业进一步发展。 传媒有望承接 AI 应用新场景 20260223 摘要 字节跳动 AI 应用场景高频，日活跃用户数达 1.55 亿，豆包大模型每分 钟 Token 数达 67,633 亿，C 站 2.0 参与春晚，提升用户活跃度，推动 传媒板块发展。 阿里巴巴千问 AI 春节期间"一句话下单"使用 2 亿次，平均每 10 人中 有 ...

Core Insights - The integration of AI into daily life reached unprecedented levels during the Spring Festival, with significant user engagement and application across various sectors [1][2] - Major tech companies aggressively competed for user acquisition through subsidies and promotions, resulting in record user interactions and engagement metrics [1][2] - The rapid advancements in AI technology and funding during this period indicate a fast-paced development cycle, with no signs of slowing down despite the holiday [2] Group 1: User Engagement and Metrics - On New Year's Eve, the total interactions with Doubao AI reached 1.9 billion, while Alibaba reported nearly 200 million users placing orders through Qianwen [1] - Tencent disclosed that its daily active users surpassed 50 million, with monthly active users reaching 114 million [1] - The massive user engagement reflects a significant shift in consumer behavior and the growing presence of AI in everyday activities [1][2] Group 2: Competitive Landscape - The Spring Festival served as a concentrated battleground for AI companies, highlighting the importance of product-centric competition beyond initial user acquisition [3] - The competition among companies is expected to intensify, focusing on user experience, commercialization, ecosystem collaboration, and computational power [3] - Historical examples of AI competition, such as ChatGPT and DeepSeek, illustrate the unpredictable nature of the market and the ongoing struggle for dominance [3] Group 3: Technological Advancements - Domestic AI has undergone a comprehensive update across various dimensions, including reasoning, video, embodied, and conversational products [2] - The rapid pace of technological iteration and high funding amounts signal an urgent need for companies to innovate and adapt [2] - The evolving public perception of AI has shifted from fear of replacement to a desire for effective utilization, indicating a maturation of the market [3]