首旅酒店集团 BIG HOTELS 股票简称:首旅酒店 股票代码:600258 2024年年度 环境、社会和公司治理报告 Environmental, Social and Governance Report FY / Y / Y / 北京首旅酒店(集团) 股份有限公司 北京首旅酒店(集团)股份有限公司 2024 年年度环境、社会和公司治理报告 目录 | 关于本报告 | | --- | | 董事长致辞 | | 1 走进首旅酒店 . | | 1.1 公司简介 . | | 1.2 企业文化 . | | 1.3 发展历程 . | | 1.4 品牌矩阵 . | | 2 高质量创新发展 可持续新征程 . | | 2.1 荣誉 • 2024. | | 2.2 可持续发展管理 | | 3 行稳致远 夯实治理根本 | | 3.1 公司治理 . | | 3.2 党建领航 . | | 3.3 风险合规 . | | 3.4 商业道德 . | | 4 宾至如归 首享智慧服务 | | 4.1 客户服务 . | | 4.2 数智化转型 ……………………………………………………………………………………………………………………………………… ...

北京首旅酒店（集团）股份有限公司 第九届董事会第九次会议决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 股票代码：600258 股票简称：首旅酒店 编号：临 2025-028 北京首旅酒店（集团）股份有限公司（以下简称"公司"或"首旅酒店"） 第九届董事会第九次会议于 2025 年 5 月 28 日（星期三）上午 9：30 以通讯方式 召开，本次会议的通知已于 5 月 23 日以邮件方式送达公司各位董事、监事和公 司高管人员。公司董事 11 名，全部出席会议。本次会议的召集、召开及表决程 序符合《公司法》、《公司章程》的有关规定，所做的决议合法有效。 本次会议仅审议一项议案，以赞成 11 票，占全体董事表决票数的 100%；回 避 0 票；反对 0 票的表决结果通过了《公司 2024 年年度环境、社会和公司治理 报告》。 《公司 2024 年年度环境、社会和公司治理报告》全文详见上交所网站 http://www.sse.com.cn。 特此公告。 北京首旅酒店（集团）股份有限公司董事会 2025 年 5 月 29 日 ...

Core Insights - The article discusses the emergence of the "hotel + coffee" model, particularly through the launch of the 尚客优悦 2.0 brand by 尚美数智酒店集团, which aims to capture the growing coffee market among younger travelers and the downward market trend [1][6]. Group 1: Product Concept and Design - 尚客优悦 2.0 integrates a coffee shop experience within the hotel environment, transforming traditional hotel lobbies into immersive coffee spaces that serve as social hubs [2][4]. - The design includes a multifunctional space that combines hotel, café, rest area, and business meeting zones, addressing the low utilization of traditional hotel public areas [4][19]. - The brand offers a 24-hour coffee service, enhancing guest experience and operational efficiency through smart technology [4][5]. Group 2: Market Trends and Consumer Behavior - The coffee market is shifting from elite consumption to mass appeal, with younger consumers bringing urban lifestyles back to smaller towns, thus expanding the coffee market into lower-tier cities [6][9]. - Data indicates that 67.5% of consumers drink coffee for energy, while 35.8% do so for social reasons, highlighting the growing necessity for coffee in various social contexts [8][9]. - The trend of integrating coffee services into hotels is not new, but it is gaining traction as hotels seek to diversify revenue streams and enhance guest experiences [9][10]. Group 3: Competitive Landscape - Major hotel chains are increasingly entering the coffee market, with various strategies such as partnerships with coffee brands, incorporating coffee into their brand identity, or launching proprietary coffee brands [9][10]. - The cost structure of coffee production indicates that leveraging existing hotel infrastructure can significantly reduce operational costs, making the "hotel + coffee" model financially attractive [13]. - The competition for the downward market is intensifying, with both coffee and hotel industries recognizing the potential in lower-tier cities [10][20]. Group 4: Future Directions - The evolution of hotels into "third spaces" reflects changing consumer preferences, particularly among Gen Z, who seek personalized and social experiences beyond traditional accommodations [14][15]. - The success of the "hotel + coffee" model will depend on the ability to create immersive experiences that resonate with younger consumers, rather than merely selling coffee [20][21].

Investment Rating - The report maintains an "Outperform" rating for the social services industry [1] Core Insights - The overall revenue of the sector is steadily increasing, but the recovery in performance is slower, with significant differentiation among sub-sectors. Attention is recommended for cyclical recovery sectors such as human resources and exhibitions, as well as resilient sectors like tourism and scenic spots [1][2] - In 2024, the social services sector achieved a total revenue of 191.54 billion, a year-on-year increase of 36.57%, while the net profit attributable to shareholders was 7.48 billion, a year-on-year decrease of 18.21%. The overall profitability has declined [10][14] - In Q1 2025, the sector generated a revenue of 44.84 billion, a year-on-year increase of 38.75%, with a net profit of 1.81 billion, a year-on-year increase of 33.06% [20][22] Summary by Sections Sector Summary - The revenue growth rate outperformed the profit growth rate, with the professional services and education sectors performing better. In 2024, the professional services sector saw a year-on-year increase of 79.57%, while the education sector's profit level improved significantly [10][14] - In Q1 2025, the professional services sector led with a revenue growth of 89.62%, followed by tourism and scenic spots at 7.39% [22] Tourism - The domestic travel market shows strong resilience, with a total of 5.615 billion domestic tourists in 2024, a year-on-year increase of 14.80% [34] - The cross-border travel market is experiencing high demand, with inbound tourists reaching 132 million in 2024, a year-on-year increase of 60.8% [40] Hotels - Business travel demand is still recovering, with the RevPAR expected to be under pressure throughout 2024 [13] Catering - The catering market is expected to see slower revenue growth in 2024, with Q1 2025 showing some improvement [16] Duty-Free - Duty-free sales in offshore areas are showing marginal improvement, with city channels expected to contribute to growth [18] Human Resources - The human resources sector is experiencing stable data operations, but employment market pressures remain [22] Exhibitions - The domestic exhibition market is steadily growing, with the number of exhibitions remaining stable in 2024 [24]

Group 1 - The core point of the article is the performance and holdings of the Jiao Yin State-Owned Enterprise Reform Flexible Allocation Mixed A Fund, which has a recent net value of 1.7633 yuan and a decline of 0.57% [1] - The fund's performance over the past month shows a return of 0.79%, ranking 89 out of 119 in its category; over the past six months, it has returned 3.61%, ranking 29 out of 117; and since the beginning of the year, it has returned 3.46%, ranking 24 out of 117 [1] - The fund's top ten stock holdings account for a total of 50.78%, with significant positions in companies such as SF Holding (9.90%), China Chemical (6.04%), and ShouLve Hotel (5.44%) [1] Group 2 - The Jiao Yin State-Owned Enterprise Reform Flexible Allocation Mixed A Fund was established on June 10, 2015, and as of March 31, 2025, it has a total scale of 1.802 billion yuan [1] - The fund manager, Shen Nan, has been in the role since the fund's inception and has a background in finance, holding a master's degree from Fudan University [2]

新华财经上海5月21日电（谈瑞）随着华住集团在5月20日晚间发布2025年第一季度财报，中国酒店业三 大头部集团——锦江酒店、华住集团、首旅如家的经营分化格局愈加明朗。 在消费需求结构性调整、行业刚需竞争加剧的背景下，三家企业分别交出截然不同的答卷：华住集团凭 借轻资产战略逆势增长，锦江酒店规模扩张难掩盈利困境，首旅如家则通过成本控制实现利润突围。 华住强势增长，锦江净利骤降超八成 "2025年第一季度，酒店行业的供给增长仍未见边际放缓，但商务需求呈改善趋势。"中信证券消费行业 首席分析师姜娅在研报中表示，一季度，酒店行业RevPAR同比下降3.6%，较上一季度降低5.2%的水平 进一步收窄，其中平均价格下降2.3个百分点，平均入住率下降0.7个百分点。截至3月底，酒店数量同比 增长9.3%，客房数量同比增长8.8%，整体供给同比增速较2024年年底略有提升。 这一趋势在三大头部集团的财报数据上得到了充分印证。在RevPAR这一核心经营指标上，三大集团均 面临下滑压力，但程度差异较为显著。 根据行业协会统计数据，截至2024年底，中国国内酒店集团中，规模排名居前的依次是锦江酒店（客房 数129.1万间、门店数 ...

Group 1 - The core viewpoint of the news is the performance and structure of the fund "交银国企改革灵活配置混合A," which has experienced a decline in recent trading days and has a significant portion of its holdings in institutional and individual investors [1][2][3] - As of May 19, the fund's latest net value is 1.76 yuan, with a cumulative decline of 1.08% over the last five trading days [1] - The fund was established in June 2015, with a total size of 1.802 billion yuan and a cumulative return of 104.86% since inception [1] Group 2 - By March 31, 2025, the top ten holdings of the fund accounted for a total of 50.78%, with significant positions in companies such as 顺丰控股 (9.90%), 中国化学 (6.04%), and 首旅酒店 (5.44%) [2] - The current fund manager, 沈楠, has a background in finance and has been managing the fund since June 2015, bringing extensive experience from previous roles in analysis and fund management [1]

Group 1 - Huawei officially launched its Harmony OS computers, with the first foldable model priced at 23,999 yuan and the MateBook Pro starting at 7,999 yuan, marking a significant expansion into the desktop ecosystem [1] - The Harmony OS 5 aims to deepen the integration between mobile and desktop environments, showcasing a foldable design with an 18-inch display that folds to 13 inches, weighing only 1.16 kg [1] Group 2 - The State Administration of Foreign Exchange reported a positive trend in foreign investment in RMB assets, with foreign investors increasing their holdings of domestic bonds by 10.9 billion USD in April [2] - In late April, foreign investment in domestic stocks turned into net purchases, indicating a growing confidence in the Chinese market [2][3] Group 3 - Xinhua Insurance has been approved to participate in the third batch of long-term investment reform pilot programs, planning to establish the Honghu Fund Phase III, which has received regulatory approval [4] - This marks the third consecutive phase of the Honghu Fund initiated by Xinhua Insurance, reflecting a commitment to long-term investment strategies [4] Group 4 - Despite triggering "serious abnormal fluctuations," Chengfei Integration has seen its stock price rise for nine consecutive trading days, with a cumulative increase of 135.8% since May 7 [6] - The company has a low revenue contribution from its core aviation parts business, indicating that its recent stock performance may be driven more by market speculation than fundamental business strength [6][7] Group 5 - At least six rare earth material companies have received export licenses from the Ministry of Commerce, amid ongoing export control measures on certain rare earth elements [7] - The supply of rare earths may face short-term reductions due to various factors, although industry experts predict that prices will not experience significant fluctuations this year [7] Group 6 - The U.S. stock market experienced a collective decline, with major indices falling due to Moody's downgrade of the U.S. credit rating, impacting technology stocks significantly [8] - Notable declines were observed in major tech stocks, with Tesla dropping over 3% and other companies like Nvidia and TSMC also experiencing losses [8] Group 7 - The UK is expected to agree to restart trade and defense cooperation with the EU, marking a significant shift in relations since Brexit [9] - This move aims to boost economic growth and enhance security in the European region [9] Group 8 - The U.S. Congress is reviewing President Trump's comprehensive tax reduction bill, which has passed a key committee, but still faces challenges ahead [10][11] - The House Rules Committee is set to review the bill, with a potential vote expected later in the week [11][12] Group 9 - Ctrip's report indicates a strong recovery in the tourism sector for the upcoming Dragon Boat Festival, with domestic and inbound travel showing significant growth [14] - The report highlights a 100% increase in hotel search interest for inbound travel, suggesting a robust rebound in the tourism industry [14]

Investment Rating - The report assigns an "Outperform" rating to multiple companies within the discretionary consumption sector, indicating a positive outlook for their performance relative to the market [1][3][5]. Core Insights - The pet and U.S. hotel sectors have shown the best performance this week, with valuations in most sectors still below the average of the past five years [1][4][13]. - The report highlights that the average increase for leading companies in the pet sector was 9.1%, driven by favorable trade negotiations and the commencement of the 618 pre-sale [4][15][17]. - Valuation analysis indicates that most sub-sectors are trading below their historical averages, suggesting potential investment opportunities [5][9][19]. Sector Performance Review - Weekly performance rankings: Pet > U.S. Hotel > Credit Card > Cosmetics > Gambling > Sportswear > Luxury Goods > Snacks [7][14]. - Monthly performance rankings: Pet > U.S. Hotel > Gambling > Cosmetics > Sportswear > Credit Card > Luxury Goods > Snacks [14]. - Year-to-date (YTD) performance rankings: Pet > Luxury Goods > Cosmetics > Snacks > Credit Card > U.S. Hotel > Sportswear > Gambling [14]. Valuation Analysis - As of May 16, 2025, the expected P/E ratios for various sectors are as follows: - Sportswear: 15.6x (77% of 5-year average) - Luxury Goods: 18.4x (52% of 5-year average) - Gambling: 14.2x (23% of 5-year average) - Cosmetics: 36.8x (91% of 5-year average) - Pet: 50x (51% of 5-year average) - Snacks: 24.3x (37% of 5-year average) - U.S. Hotel: 29.4x (18% of 5-year average) - Credit Card: 32x (61% of 5-year average) [5][9][18][19].

Core Insights - The Chinese hotel industry is undergoing a significant efficiency revolution driven by AI technology, transforming service models and competitive logic [1][8] - AI is expected to replace a portion of hotel labor, potentially saving up to 30% in labor costs while shifting roles from repetitive tasks to high-value services [1][6] AI Implementation in Hotels - AI technologies such as smart front desk robots and AI digital managers are being integrated into hotel operations, enhancing efficiency and customer service [3][4] - Companies like Huazhu and Shoulv Rujia are leveraging AI for self-service check-ins and backend management, improving operational decision-making [3][4] Cost Reduction and Efficiency Gains - AI applications are reported to reduce labor costs by 30% and improve operational efficiency by 50% in processes like order inquiries and room assignments [6][4] - The use of AI digital managers has allowed hotel groups to automate 60% of repetitive tasks, freeing up human resources for more strategic roles [4][6] Market Trends and Challenges - The hotel industry is facing declining average daily rates (ADR) and occupancy rates (OCC), prompting a focus on cost reduction through AI [7][6] - Despite the benefits, challenges remain in AI adoption, including technology maturity and employee skill gaps [8][9] Future Outlook - The trend towards increased digital training and skill enhancement in the hotel workforce is expected to continue, with a shift towards a more technology-driven operational model [10][9] - The integration of AI is anticipated to evolve the hotel industry from a labor-intensive model to a human-machine collaborative approach [8][10]