Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6]. Core Views - The company is expected to accelerate the opening of JD Outlet stores, which aligns with the trend of rational consumption and the demand for high cost-performance products [3]. - The company has adjusted its profit forecast for 2025-2027, expecting revenues of 221 billion, 243 billion, and 268 billion respectively, with net profits of 24 billion, 27 billion, and 29 billion [5]. Financial Performance Summary - For Q1 2025, the company reported revenue of 6.2 billion, a year-on-year increase of 0.16%, and a net profit of 900 million, up 5% year-on-year [1]. - In Q4 2024, the company experienced a revenue decline of 4% year-on-year, with a net profit drop of 50% [1]. - The total revenue for 2024 was 21 billion, down 3% year-on-year, with a net profit of 2.2 billion, down 27% [1]. Brand Performance - The main brand, HLA, generated revenue of 15.3 billion in 2024, a decrease of 7% year-on-year, with a gross margin of 47% [1]. - The group purchase and customization series saw revenue of 2.2 billion in 2024, a decline of 3% year-on-year [1]. - In Q1 2025, the HLA series revenue was 4.6 billion, down 10% year-on-year, while the group purchase series revenue increased by 18% to 600 million [2][1]. Strategic Initiatives - The company is expanding into the sports sector through a partnership with Adidas, enhancing its retail management capabilities [3]. - A strategic collaboration with JD has been established to create a new "City Outlet" business model, leveraging JD's brand and traffic advantages [3]. - The company aims to expand its overseas presence, achieving 355 million in revenue from international markets in 2024, a growth of 30.75% [4].

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6][18]. Core Views - The company is expected to accelerate the opening of JD Outlet stores, which aligns with the trend of rational consumption and high cost-performance demand from consumers [3]. - The company has adjusted its profit forecasts for 2025-2027, expecting revenues of 221 billion, 243 billion, and 268 billion respectively, with net profits of 24 billion, 27 billion, and 29 billion [5]. Financial Performance Summary - For Q1 2025, the company reported revenue of 6.2 billion, a year-on-year increase of 0.16%, and a net profit of 900 million, up 5% year-on-year [1]. - In Q4 2024, the company experienced a revenue decline of 4% year-on-year, with a net profit drop of 50% [1]. - The total revenue for 2024 was 21 billion, down 3% year-on-year, with a net profit of 2.2 billion, down 27% [1]. Brand Performance - The main brand, Hailan Home, generated revenue of 15.3 billion in 2024, a decrease of 7% year-on-year, with a gross margin of 47% [1]. - The group purchase and customization series saw revenue of 2.2 billion in 2024, down 3% year-on-year, with a gross margin of 40% [1]. Strategic Initiatives - The company is expanding into the sports sector through a partnership with Adidas, enhancing its retail management capabilities [3]. - A strategic collaboration with JD has been established to create a new urban outlet model, leveraging JD's brand and traffic advantages [3]. - The company is also focusing on overseas market expansion, achieving 355 million in revenue from international markets in 2024, a growth of 30.75% [4]. Financial Projections - The company has revised its earnings forecasts for 2025-2027, projecting earnings per share (EPS) of 0.50, 0.55, and 0.61 respectively [5]. - The price-to-earnings (P/E) ratio is expected to be 17, 15, and 14 for the years 2025-2027 [5].

Investment Rating - The report maintains a strong buy rating for the company, with a current market capitalization of 39.9 billion and a corresponding PE of 16X [5][11]. Core Insights - The company's revenue for 2024 decreased by 2.65% to 20.957 billion, and net profit attributable to shareholders fell by 26.88% to 2.159 billion. However, Q1 2025 shows signs of stabilization with revenue growth of 0.16% and net profit growth of 5.46% [1][10]. - The company is expanding its sports retail and urban outlet business, which is expected to become a new growth highlight [1][10]. - The main brand's revenue has declined, but other brands are experiencing rapid growth, particularly in direct sales and online channels [2][10]. Revenue and Profitability - In 2024, the main brand's revenue was 15.270 billion, down 7.22%, while other brands achieved a revenue of 2.668 billion, up 32.38% [2][10]. - For Q1 2025, the main brand's revenue decreased by 9.52% to 4.642 billion, while other brands saw a 100% increase to 0.743 billion [2][10]. - The net profit margin for 2024 decreased by 3.41 percentage points to 10.3%, while the gross margin improved slightly to 44.52% [4][10]. Store Expansion and Brand Performance - The total number of stores at the end of 2024 was 7,178, with a net decrease in the main brand's stores but an increase in other brands [8][10]. - The company is focusing on enhancing its operational quality through direct store expansion and strategic partnerships, such as with JD.com for urban outlet development [10][11]. Financial Forecasts - Revenue projections for 2025 to 2027 are set at 22.274 billion, 24.466 billion, and 25.940 billion, reflecting growth rates of 6%, 10%, and 6% respectively [11][13]. - Net profit forecasts for the same period are 2.443 billion, 2.721 billion, and 2.900 billion, with expected growth rates of 13%, 11%, and 7% [11][13].

Core Viewpoint - Haier Home Group achieved a strong performance in Q1 2025, with revenue of 6.187 billion and a net profit of 935 million, marking a year-on-year growth of 0.16% and 5.46% respectively, reaching a five-year high [2][5] Group 1: Performance Highlights - The company reported a net cash flow from operating activities of 1.587 billion, an increase of 14.91% year-on-year [2] - The dual growth in revenue and net profit demonstrates the company's resilience amid a complex domestic and international environment [2][5] - The company has maintained a consistent focus on product innovation, brand building, and channel development over the years [2][5] Group 2: Product and Brand Development - In 2024, the company's R&D investment increased by 43.82% to 288 million, with Q1 2025 R&D spending reaching 46.96 million [6] - The company launched several innovative product lines, including the "Yun Cai Natural" series and upgraded outdoor technology products, enhancing product functionality and appeal [6][5] - The main brand adheres to the philosophy of "creating vibrant clothing," actively engaging with contemporary consumer values to enhance brand vitality and value [8][9] Group 3: Sales Channels and Structure - Online sales in Q1 2025 reached 1.014 billion, a year-on-year increase of 19.76%, while offline sales accounted for 83.18% of total revenue [15][16] - The company is optimizing its channel structure by increasing the proportion of direct-operated stores, which now account for 28.22% of total stores [17] - Direct-operated stores have a higher gross margin, with Q1 2025 gross margin reaching 64.50% compared to 41.46% for franchise stores [17] Group 4: New Growth Engines - The company is exploring new growth avenues, such as entering the sports sector with the establishment of "Sibozi" and collaborating with JD.com to create "city outlet" stores [19][20] - The partnership with Adidas has expanded the company's retail capabilities, with 433 Adidas stores authorized by the end of 2024 [19] - The overseas market has shown promising results, with revenue from international operations reaching 355 million in 2024, a year-on-year growth of 30.75% [20]

2025年4月30日，海澜之家(600398.SH)发布2025年第一季报。截至2025年4月30日，共有122个机构投资 者披露持有海澜之家A股股份，合计持股量达35.46亿股，占海澜之家总股本的73.83%。其中，前十大 机构投资者包括海澜集团有限公司、荣基国际(香港)有限公司、江阴恒盛国际贸易有限公司、香港中央 结算有限公司、招商银行股份有限公司-上证红利交易型开放式指数证券投资基金、中国证券金融股份 有限公司、中国农业银行股份有限公司-中证500交易型开放式指数证券投资基金、中国对外经济贸易信 托有限公司-外贸信托-睿郡稳享私募证券投资基金、国星集团有限公司、交通银行股份有限公司-富国天 益价值混合型证券投资基金，前十大机构投资者合计持股比例达69.27%。相较于上一季度，前十大机 构持股比例合计下跌了0.93个百分点。 公募基金方面，本期较上一期持股增加的公募基金共计37个，主要包括富国天益价值混合A/B、招商产 业精选股票A、招商瑞利灵活配置混合(LOF)A、招商中证红利ETF、宝盈成长精选混合A等，持股增加 占比达1.20%。本期较上一季度持股减少的公募基金共计18个，主要包括南方中证500ET ...

2、公司年度报告披露后存在退市风险警示或终止上市情形的，应当披露导致退市风险警示或终止上市 情形的原因。 □适用 √不适用 证券代码：600398 证券简称：海澜之家 编号：2025一005 登录新浪财经APP 搜索【信披】查看更多考评等级 报告期，公司实现营业收入209.57亿元，归属于上市公司股东的净利润21.59亿元。具体经营情况详见 2024年年度报告"第三节 管理层讨论与分析之经营情况讨论与分析"。 海澜之家集团股份有限公司 第九届第八次监事会决议公告 本公司监事会及全体监事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 海澜之家集团股份有限公司（以下简称"公司"）第九届第八次监事会会议于2025年4月29日在公司会议 室召开，公司已于2025年4月17日以书面形式向公司全体监事发出了会议通知。监事会主席黄凯主持了 会议，会议应到监事3名，亲自出席监事3名，会议的召开符合《公司法》和《公司章程》的有关规定， 会议合法、有效。 经与会监事审议，会议通过了以下事项： 一、审议通过了《公司2024年度监事会工作报告》 2024年度，公司监事会依 ...

Core Viewpoint - The annual report of HLA Group highlights the challenges faced by the apparel industry in China during 2024, including sluggish consumer demand and increased competition, while also outlining the company's strategic initiatives and financial performance. Group 1: Company Overview - HLA Group is a major retail group in China specializing in apparel, with a focus on self-owned brands, international brand agency, and customized group purchases [12][13]. - The company operates several brands, including its main brand "HLA," women's brand "OVV," trendy brand "HLA JEANS," and children's brand "YeeHoO" [13][14]. Group 2: Industry Situation - The apparel industry in China faced a challenging economic environment in 2024, with retail sales of clothing reaching 1,071.62 billion yuan, a mere 0.1% increase year-on-year, significantly slowing down from the previous year's growth rate of 15.3% [5][6]. - Consumer preferences have shifted towards value, functionality, and sustainability, leading to increased pressure on traditional products [6][7]. - The market for men's clothing is characterized by intense competition, with a shift from scale expansion to value cultivation, impacting smaller brands [7][8]. - Women's clothing brands are focusing on quality, design, and brand culture, leading to a competitive landscape where innovation is crucial for survival [8]. - The sportswear segment is experiencing growth due to rising health awareness, but brands face challenges such as profit pressure and inventory issues [8][9]. Group 3: Financial Performance - The company plans to distribute a cash dividend of 1.80 yuan per 10 shares, totaling approximately 864.5 million yuan for the year, which represents 91.22% of the net profit attributable to shareholders [4]. - The total cash dividend for 2024, including previous distributions, amounts to approximately 1.97 billion yuan [4]. Group 4: Business Model - HLA Group employs a "platform + brand" model for its operations, providing unified management services across its brands while allowing for independent brand operations [24][30]. - The company has established a logistics center in Jiangyin, equipped with advanced systems for efficient inventory management and supply chain integration [25][27]. - The sales channels include both offline and online platforms, with a focus on major urban centers and e-commerce platforms like Tmall and JD.com [30].

Core Viewpoint - Facing market competition pressure, the leading men's clothing brand in A-shares, Hailan Home, is seeking new growth points for performance improvement [1] Financial Performance - In 2024, Hailan Home achieved revenue of 20.957 billion yuan, a year-on-year decrease of 2.65%, and a net profit attributable to shareholders of 2.159 billion yuan, down 26.88% [1] - In Q1 2025, Hailan Home's performance improved with revenue of 6.187 billion yuan, a year-on-year increase of 0.16%, and a net profit of 935 million yuan, up 5.46% [1] Brand Strategy and Expansion - Hailan Home is increasing its focus on the sports sector, acquiring exclusive rights for the Austrian sports brand HEAD in China and holding a 51% stake in Spobz Brand Management [2][6] - The company is implementing a "multi-brand, full-category, group" strategy, expanding its brand portfolio to include Hailan Home, OVV, Black Whale, and YeeHoO [2] Revenue Structure - The main brand, Hailan Home, contributed 15.270 billion yuan in revenue in 2024, a decrease of 7.22%, while the group purchase customization business generated 2.224 billion yuan [3] - The "other brands" segment saw a significant increase in revenue, totaling 2.668 billion yuan, up 32.38% [3] Sales Channels - In 2024, online sales contributed 4.419 billion yuan, accounting for 21.92% of total revenue, with a year-on-year growth of 35.63% [10] - Offline sales accounted for 15.743 billion yuan, a decrease of 10.02%, with a revenue share dropping from 84.30% in 2023 to 78.08% in 2024 [10][12] Store Expansion - By the end of 2024, Hailan Home had a total of 7,178 stores, with 5,833 belonging to the main brand [11] - The company opened 1,103 new stores while closing 802 in 2024 [11] International Expansion - Hailan Home's overseas revenue reached 355 million yuan in 2024, a year-on-year increase of 30.75%, with a total of 101 overseas stores [13]

Core Viewpoint - In 2024, HLA's revenue and net profit declined due to a slower-than-expected recovery in the consumer market, with a significant drop in net profit by 26.88% year-on-year. However, the first quarter of 2025 showed unexpected growth, with a net profit of 935 million yuan, up 5.46% year-on-year [1][2]. Financial Performance - In 2024, HLA achieved a revenue of 20.957 billion yuan, a decrease of 2.65% year-on-year, and a net profit attributable to shareholders of 2.159 billion yuan, down 26.88% [2]. - The main revenue contributors, pants and T-shirts, saw significant declines in revenue and gross margin, with pants revenue at 3.766 billion yuan (down 12.14%) and T-shirts at 2.918 billion yuan (down 8.20%) [2]. - Inventory levels increased notably, with pants and T-shirts inventory rising by 22.30% and 19.03%, respectively, and shoe inventory surging by 143.28%. Total inventory at the end of 2024 reached 11.987 billion yuan, up 28.38% [2]. Store Operations - In 2024, HLA experienced a significant number of store closures, with 431 franchise stores closed compared to 78 new openings, while direct stores saw 341 new openings and 125 closures. By the end of 2024, there were 1,468 direct stores and 4,365 franchise stores [2]. - Direct stores contributed significantly to gross profit, with a gross margin of 62.85%, compared to 40.95% for franchise and other stores [2]. Sales Channels - HLA's offline revenue declined from 17.496 billion yuan in 2023 to 15.743 billion yuan in 2024, with offline sales accounting for 78.08% of total revenue, down from 84.30% [3]. - Conversely, online sales grew significantly, reaching 4.419 billion yuan in 2024, an increase of over 30%, and accounting for 21.92% of total revenue [3]. - In the first quarter of 2025, online sales reached 1.014 billion yuan, up approximately 20%, contributing to a total revenue of 6.187 billion yuan, a slight increase of 0.16% year-on-year [3].

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The company is expected to see continuous growth from new channels and new business initiatives, which are anticipated to become new growth drivers [5] - The company's core business profitability has improved, with a gross margin of 46.07% in 2024, up by 0.21 percentage points year-on-year [7] - The company has successfully launched new businesses, including partnerships with JD.com and Adidas, which are expected to drive revenue growth [7] Financial Performance Summary - Revenue projections for the company are as follows: - 2023: 21,528 million RMB - 2024: 20,957 million RMB (YoY change: -2.65%) - 2025E: 23,353 million RMB (YoY change: 11.43%) - 2026E: 25,373 million RMB (YoY change: 8.65%) - 2027E: 26,909 million RMB (YoY change: 6.06%) [6] - Net profit projections are as follows: - 2023: 2,952 million RMB - 2024: 2,159 million RMB (YoY change: -26.88%) - 2025E: 2,624 million RMB (YoY change: 21.57%) - 2026E: 2,890 million RMB (YoY change: 10.12%) - 2027E: 3,172 million RMB (YoY change: 9.75%) [6] - The company’s earnings per share (EPS) are projected to be: - 2023: 0.61 RMB - 2024: 0.45 RMB - 2025E: 0.55 RMB - 2026E: 0.60 RMB - 2027E: 0.66 RMB [6] Business Growth Drivers - The company is focusing on expanding its online business, which is expected to contribute significantly to revenue, with online revenue reaching 44.19 billion RMB in 2024, up by 35.63% year-on-year [7] - The partnership with JD.com and the expansion into the outlet market are anticipated to be key growth engines for the company [7] - The company’s core men's wear business remains solid, with expectations for revenue and profit growth driven by increased online and direct sales channel contributions [7]