智通财经记者 | 武冰聪 智通财经编辑 | 任雪松 图片来源：界面图库 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 2月14日，第三方平台"今日酒价"监测到飞天茅台终端售价较前一日小幅下滑。13日，飞天茅台原箱酒 每瓶约为1715元/瓶。 | | 茅台飞天 | | 2026年2月14日 (公众号:今日酒价) | | | --- | --- | --- | --- | --- | | 品名 | | 规格 | 昨日行情 | 今日行情 | | 2 26年飞天(顾) | | 53度/500ml | 1715 | 1690 ↓ | | 2 26年飞天(胶) | | 53度/500ml | 1660 | 1650 ↓ | 飞天茅台2月14日市场行情小幅下跌/图片来源：今日酒价 不同平台之间的调研结果存在些许差异，但总体来说，春节前飞天茅台终端价格仍处于波动上扬态势， 且达到了近一个月的价格小高峰。 影响本轮价格变动的主要原因是季节性市场需求增长。茅台本就是中国消费者认为具备礼赠、收藏价值 的白酒，在白酒行业深度调整题期，飞天茅台终端零售价较五粮液、国窖1573等名酒的差距缩小，进一 步促使茅台稳坐白酒春节档 ...

Core Insights - The article discusses the recent trends in the Chinese liquor market, specifically focusing on the retail prices of the top ten baijiu products, which showed a mixed performance with some prices increasing while others decreased [1][6]. Price Trends - As of February 15, the total retail price for a package of the top ten baijiu products was 9,173 yuan, reflecting a slight increase of 6 yuan from the previous day [1][6]. - Among the ten products, five saw price increases, four experienced declines, and one remained unchanged [1][6]. Individual Product Performance - The products that increased in price included: - Guojiao 1573, which rose by 10 yuan per bottle [1][6]. - Wuliangye Pu 58th generation and Xijiu Junpin, which increased by 7 yuan and 6 yuan per bottle, respectively [1][6]. - Qinghua Fen 20 and Yanghe Dream Blue M6+, both of which rose by 4 yuan per bottle [1][6]. - The products that decreased in price included: - Premium Moutai, which fell by 9 yuan per bottle [1][6]. - Qinghua Lang, which decreased by 7 yuan per bottle [1][6]. - Gujing Gonggu 20, which dropped by 5 yuan per bottle [1][6]. - Feitian Moutai, which saw a minor decline of 4 yuan per bottle [1][6]. - The price of Shuijing Jian Nan Chun remained stable at 407 yuan per bottle [1][6]. Market Analysis - The data for the "Liquor Price Reference" is collected from approximately 200 sampling points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets [4][9]. - The introduction of the iMoutai platform selling Feitian Moutai at 1,499 yuan and Premium Moutai at 2,299 yuan has begun to influence market prices significantly [4][9]. - Lin Yuan, chairman of Linyuan Investment, indicated that the price reform for core products on the iMoutai platform could have profound implications for the company and the industry, potentially opening up new sales growth opportunities [4][9]. - The analysis suggests that the demand for high-end baijiu remains strong, with a significant supply-demand gap still present [4][9].

Core Viewpoint - The price of Moutai's Feitian liquor has seen significant fluctuations, with a recent increase to 1790 yuan per bottle, driven by seasonal demand and strategic pricing adjustments by the company [1][2][3]. Group 1: Price Trends - On February 13, the price of Feitian Moutai rose by 32 yuan to reach 1790 yuan per bottle, marking a one-month high [1]. - On February 14, the price slightly decreased, with the original box price at approximately 1715 yuan per bottle [1][2]. - The overall trend indicates a price peak before the Spring Festival, influenced by increased consumer demand for gifting and collecting [2][3]. Group 2: Market Dynamics - The price increase is attributed to seasonal demand, with Moutai maintaining a competitive edge over other premium liquors like Wuliangye and Guojiao 1573 [2]. - Moutai's strategy includes controlling supply to stabilize prices, with plans to halt shipments to distributors from December 2025 to January 2026 to alleviate financial pressures [2][3]. - The introduction of the "i Moutai" app has stimulated consumer demand, allowing for direct purchases at a set price of 1499 yuan, with significant sales recorded [3][4]. Group 3: Consumer Behavior - The "i Moutai" app has activated demand among casual consumers, leading to a recovery in sales and a rise in wholesale prices to over 1600 yuan [3]. - Different Moutai products are experiencing varied market responses, with the classic Zodiac Moutai selling at lower prices compared to Feitian Moutai [4][10]. - The market for Zodiac Moutai has shown volatility, indicating a divide between core products and speculative items [10][12]. Group 4: Industry Outlook - The A-share market for liquor stocks has shown mixed performance, with Moutai's stock fluctuating between 1507.80 yuan and 1470.58 yuan [12]. - Analysts suggest that the liquor sector may be nearing a recovery phase, with Moutai's price stabilization seen as a positive signal for the industry [12][13]. - Despite signs of recovery, the industry is still in a bottoming phase, with a full recovery dependent on macroeconomic improvements [13].

Core Insights - The "Wine Price Reference" by Sina Finance has launched, providing real-time data on the retail prices of major Chinese liquor brands, indicating a recent decline in prices after a period of high stability [1][7]. Price Trends - The average retail price of the top ten liquor products in China on February 14 was 9,167 yuan, a decrease of 22 yuan from the previous day, marking a low point for the week [1][7]. - Among the ten products, four saw price increases, five experienced declines, and one remained stable, indicating a mixed market performance [4][10]. Specific Product Pricing - Key price changes include: - Guizhou Moutai (Flying) at 1,784 yuan, down 6 yuan - Guizhou Moutai (Boutique) at 2,398 yuan, down 17 yuan - Wuliangye at 808 yuan, unchanged - Qinghua Fen at 388 yuan, up 4 yuan - Guojiao 1573 at 883 yuan, down 2 yuan - Yanghe Dream Blue M6+ at 607 yuan, down 6 yuan - Ancient Well Tribute at 542 yuan, up 4 yuan - Xijiu Junpin at 644 yuan, down 8 yuan [2][4][9]. Market Analysis - The data is sourced from approximately 200 collection points across various regions, including designated distributors and major e-commerce platforms, aiming to provide an objective and traceable market price reference [5][11]. - According to Huachuang Securities, the liquor sector is currently at a dual bottom in expectations and holdings, with the upcoming Spring Festival expected to boost sales, particularly for leading brands like Guizhou Moutai and Wuliangye [5][11].

Group 1 - The article announces the launch of a prize-winning questionnaire activity by the company "小茅" on the i茅台 APP, aimed at gathering customer feedback during the Spring Festival [1][3][9] - The questionnaire activity will run from February 16, 09:00 to March 3, 23:59, allowing participants to enter through various prompts on the app [3][9] - Participants who complete the questionnaire will be eligible for a lottery, with results verified by a third-party authority using blockchain technology [3][9] Group 2 - A variety of prizes are offered, including different editions of 贵州茅台酒 (Guizhou Moutai) and other products, with specific quantities allocated for each prize [4][10] - The prize distribution includes 9 bottles of珍享版 (Premium Edition), 1 bottle of 经典版 (Classic Edition), and 666 bottles of 飞天 (Flying Fairy) among others, totaling 66666 items for the smallest prize [4][10] - The company emphasizes the importance of customer feedback for its growth and improvement, highlighting the relationship between the company and its customers [1][7]

Core Viewpoint - The Chinese liquor market, particularly the white liquor segment, is experiencing a significant downturn during the traditional peak sales season around the Spring Festival, with sales expected to decline over 10% compared to last year, indicating a challenging outlook for 2026 [2][3] Group 1: Market Dynamics - The sales peak for the Spring Festival has been notably shortened to about two weeks, compared to a month in previous years, disrupting the usual consumption rhythm [4] - Three main factors contributing to the market cooling include decreased consumer purchasing power, the lingering effects of alcohol bans leading to reduced consumption in social settings, and the impact of e-commerce promotions reducing foot traffic in physical stores [4][5] - The cautious approach of distributors, who are hesitant to stock up due to fears of excess inventory, reflects a broader lack of confidence in the market [4] Group 2: Competitive Landscape - The decline in sales has intensified competition, leading to thinner profit margins, with many distributors resorting to price cuts to attract customers [5] - The market is showing a structural divide, with products priced between 80-200 yuan and those above 800 yuan performing well, while the mid-range segment (300-600 yuan) is facing significant declines [6][7] - Moutai remains a standout performer, with sales growth exceeding 30%, particularly in online channels, while other premium brands like Wuliangye and Guojiao 1573 are also benefiting from Moutai's success [7] Group 3: Consumer Behavior and Trends - The 300-600 yuan price range, which is typically associated with business gifting and dining, has seen sales drop over 20%, highlighting the correlation with economic activity [8] - The current market environment is shifting focus from growth potential to survival and resilience, emphasizing the importance of brand strength, pricing health, and channel cohesion for companies to navigate through challenging times [8]

马年来了，全网都在"抓马"，力度等同于"抓钱"。最近火爆的商品也大多跟"马"有关，传统类的"马年生肖产品"依旧能有"理财"的效果。总之，现在 沾"马"就要火。 马年来了，全网都在"抓马"，力度等同于"抓钱"。 因为马在中国文化中象征力量、忠诚、进取、健康、吉祥等多种积极的品质和精神，谁都喜欢。即便见面问候一句"马上发财、马上幸福"，也能把亲朋好 友钓成翘嘴。 所以，商家对"马"这个吉祥物特别青睐，想尽办法要去贴一下，最为明显的是，"姓马"的明星被疯抢，人均至少2个代言。最近火爆的商品也大多 跟"马"有关，传统类的"马年生肖产品"依旧能有"理财"的效果。 总之，现在沾"马"就要火。 1. "马"姓明星代言接到手软，"外国马"成互联网顶流 最近几个月，"姓马"的明星特别走俏，无论在娱乐圈人设如何、咖位高低，只要"姓马"就会人均两三个代言，而且代言自己找上门。 比如马伊琍。几个月前，网友发帖："马年伊利会请马伊琍吗？"，还给品牌写好了广告词"我是马伊琍，马年喝伊利"，结果帖子火了，讨论声量越来越 大。 伊利特别"听劝"，立马请了马伊琍代言。做的"寻找马伊琍"的广告，点击量特别高，评论区全是各种赞美的声音，很难想象这 ...

Investment Rating - The industry investment rating is "Buy" indicating an expected performance that will exceed the market by more than 10% over the next 12 months [27]. Core Insights - The report highlights that the Chinese liquor market, particularly in Chengdu, is showing signs of recovery as the Spring Festival approaches, with increased sales velocity for major brands like Guojiao and Wuliangye [6][8]. - The seasoning market is also experiencing improved sales, with brands like Qianhe and Haitian gaining market share, and promotional activities increasing in supermarkets [11][12]. - The report suggests a positive outlook for the liquor sector in 2026, with recommendations for key stocks including Luzhou Laojiao, Shanxi Fenjiu, and Kweichow Moutai among others [2][4]. Summary by Sections Chengdu Liquor Market Tracking - Sales velocity for Wuliangye and Guojiao has accelerated as the Spring Festival approaches, with Wuliangye's current batch price at 790 CNY per bottle and Guojiao at 850 CNY per bottle [7][9]. - Feedback from distributors indicates that inventory levels are healthy, with a focus on maintaining good stock levels to avoid excess [8][9]. Chengdu Seasoning Market Tracking - Soy sauce sales have improved year-on-year, with Qianhe and Haitian leading in market share, and promotional activities in supermarkets have increased significantly [11][12]. - The overall health of inventory levels in the seasoning market is noted, with major brands maintaining shorter inventory ages, indicating strong sales performance [11][15]. Investment Recommendations - For the liquor sector, the report recommends stocks such as Luzhou Laojiao, Shanxi Fenjiu, and Kweichow Moutai, anticipating a new growth cycle starting in 2026 [2][4]. - In the consumer goods sector, companies like Anjuke Foods and Yanjing Beer are highlighted as having potential for outperforming the market due to new products and channels [2][4].

食品饮料行业 超配（维持） 食品饮料行业双周报（2026/01/30-2026/02/12） 预制菜国标公开征求意见，关注春节需求表现 2026 年 02 月 13 日 投资要点： ◼ 风险提示：原材料价格波动、产品提价不及预期、渠道开展不及预期、 行业竞争加剧、食品安全风险、宏观经济波动风险等。 本报告的风险等级为中风险。 本报告的信息均来自已公开信息，关于信息的准确性与完整性，建议投资者谨慎判断，据此入市，风险自担。 请务必阅读末页声明。 行 业 周 报 分析师：黄冬祎 SAC 执业证书编号： S0340523020001 电话：0769-22119410 邮箱： huangdongyi@dgzq.com.cn ◼ 行情回顾：1月30日-2月12日，SW食品饮料行业指数整体下跌0.95%，板 块涨幅位居申万一级行业第二十四位，跑输同期沪深300指数约0.23个 百分点。细分板块中，多数细分板块跑输沪深300指数。其中，调味品板 块上涨0.64%，板块涨幅最大；其他酒类板块跌幅最大，为6.40%。 ◼ 行业周观点：预制菜国标公开征求意见，关注春节需求表现。白酒板块： 受房地产政策、飞天动销、市场风格切换等因 ...

Group 1 - The consumer sector is experiencing a pullback, with the leading consumption ETF (159928) slightly down by 0.13% despite a trading volume exceeding 300 million yuan and a net inflow of 6 million units [1] - The upcoming 9-day Spring Festival holiday is expected to boost consumer spending, with government initiatives planned for 2026 to support the replacement of old consumer goods with new ones during this period [3] - The liquor sector, particularly Moutai, is showing strong sales performance as the peak season approaches, with prices for Moutai products increasing significantly compared to the previous month [5] Group 2 - Financial Street Securities highlights that the food and beverage sector is crucial for domestic demand, with policies aimed at boosting consumption expected to help the sector recover from its current low [6] - The service consumption sector is anticipated to see price increases driven by policy support and changing consumer behavior, with a focus on emotional value and health-oriented products [8] - The travel service sector is projected to experience strong demand growth, with hotel prices expected to rise as supply and demand dynamics improve [9]