KWEICHOW MOUTAI(600519)
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1499元买飞天茅台,2025双11高端白酒价格“大跳水”
Guan Cha Zhe Wang· 2025-11-11 10:43
Core Viewpoint - The price of Feitian Moutai has experienced a significant decline, with prices dropping below 2000 yuan during the 2025 "Double 11" shopping festival, marking a dramatic shift in consumer sentiment and market dynamics [1][20]. Price Trends - During the 2024 "Double 11," Feitian Moutai was priced at approximately 2036 yuan on Taobao, 2061 yuan on Pinduoduo, and 2499 yuan on JD [1][18]. - In 2025, prices fell further, with Taobao listing it at 1640 yuan, Pinduoduo at 1499 yuan, and JD at 1664.9 yuan [2][7]. - The price of loose Feitian Moutai continued to decline, reaching 1590 yuan on Pinduoduo and 1499 yuan during promotional events [7][12]. Market Dynamics - The prolonged promotional period leading up to "Double 11" has resulted in a continuous price drop, with prices fluctuating daily [6][17]. - The price drop is attributed to various factors, including increased supply, changes in consumer behavior, and aggressive discounting strategies by e-commerce platforms [24][41]. Consumer Sentiment - Consumers have expressed mixed feelings, with some stating that the "Moutai myth" has fallen as prices drop significantly [2][12]. - The decline in prices has led to a shift in purchasing behavior, with consumers focusing more on value rather than brand prestige [24][41]. Industry Impact - The price decline of Feitian Moutai is part of a broader trend affecting the high-end liquor market, with other brands like Wuliangye and Guojiao 1573 also experiencing significant price drops [25][30]. - The industry is facing deep adjustments, with traditional sales strategies being challenged by changing consumer preferences and economic conditions [24][41].
卖茅台低于市场价将被罚?抖音电商回应称“传言不实属于误读”
Xin Jing Bao· 2025-11-11 10:19
Core Viewpoint - The recent rumors regarding Douyin's new regulations on the sale of Moutai at prices below market value have been denied by Douyin's e-commerce representatives, clarifying that these claims are misinterpretations [1] Group 1: Douyin's Response and Actions - Douyin e-commerce has initiated a special action against false advertising, focusing on the illegal marketing practices of some merchants and influencers who use Moutai for misleading promotions [1] - The platform has identified instances where the selling price of Moutai was below the official factory price, which raised concerns about consumer health and prompted the enforcement actions [1] - Over 100 abnormal low-priced products have been banned, and 52 merchants have faced operational restrictions due to these violations [1] Group 2: Market Dynamics and Pricing Strategies - On November 10, the price of 53-degree 500ml Moutai varied across different stores, with most prices above 1700 yuan, while some live broadcasts offered prices between 1600 and 1700 yuan [2] - The wholesale reference price for the 2025 vintage of Moutai is reported to be 1640 yuan per bottle, indicating a significant price discrepancy in the market [2] - Major liquor companies, including Guizhou Moutai, have issued statements during the "Double 11" shopping festival to combat the low-price chaos, emphasizing the importance of purchasing through authorized channels [2] - The industry is experiencing high inventory levels and price inversions, leading some merchants to sell at lower prices to alleviate cash flow issues, which disrupts the market pricing system [2] - Despite efforts by liquor companies to control supply and stabilize prices, the trend of price inversions remains challenging, reflecting a shift in the pricing strategy towards controlling volume and supporting prices [2]
段永平,再捐2.2亿元

Shang Hai Zheng Quan Bao· 2025-11-11 10:13
Group 1 - The core point of the article is that Duan Yongping has made significant donations to Beijing Normal University, totaling 220 million RMB, to support the construction of the Science and Engineering Complex and the development of teacher training and cutting-edge disciplines [1][3] - In recognition of Duan Yongping and his mother Peng Jianhua's contributions, Beijing Normal University has named the core teaching hub of the Zhuhai campus "Duan Yongping Academic Cloud Ring" and the Science and Engineering Complex library "Peng Jianhua Library" [3] - Duan Yongping also donated 10,000 shares of Kweichow Moutai Co., Ltd. stock, valued at 15 million RMB, to the Jiangxi Water Conservancy and Electric Power University Education Development Foundation [3] Group 2 - Tianzhun Technology announced that its controlling shareholder, Qingyi Investment, has signed donation agreements with the Suzhou Education Development Foundation and the Suzhou Li Zhengdao Education and Science Foundation, donating 1.6 million shares (0.82% of total share capital) and 1.6 million RMB to the former, and 6.4 million shares (3.29% of total share capital) and 6.4 million RMB to the latter [3]
11月11日投资时钟(399391)指数跌0.3%,成份股大连圣亚(600593)领跌
Sou Hu Cai Jing· 2025-11-11 09:59
Core Points - The Investment Clock Index (399391) closed at 3417.83 points, down 0.3%, with a trading volume of 93.251 billion yuan and a turnover rate of 0.93% [1] - Among the index constituents, 35 stocks rose while 61 stocks fell, with China Overseas Land leading the gainers at 10.15% and Dalian Shengya leading the decliners at 6.62% [1] Index Constituents Summary - The top ten constituents of the Investment Clock Index include: - Kweichow Moutai (16.68% weight) at 1458.99 yuan, down 0.23%, with a market cap of 1827.05 billion yuan [1] - China Merchants Bank (15.74% weight) at 42.96 yuan, up 0.56%, with a market cap of 1083.445 billion yuan [1] - Yunnan Tin Company (7.34% weight) at 29.62 yuan, down 1.82%, with a market cap of 787.227 billion yuan [1] - Wuliangye Yibin (5.26% weight) at 120.78 yuan, down 0.02%, with a market cap of 468.821 billion yuan [1] - Hengrui Medicine (4.84% weight) at 61.06 yuan, down 1.25%, with a market cap of 405.267 billion yuan [1] - Gree Electric Appliances (4.03% weight) at 40.92 yuan, up 0.15%, with a market cap of 229.210 billion yuan [1] - Yili Industrial Group (3.04% weight) at 28.35 yuan, up 0.28%, with a market cap of 179.324 billion yuan [1] - Northern Rare Earth (2.49% weight) at 46.60 yuan, down 2.51%, with a market cap of 168.462 billion yuan [1] - Fuyao Glass (2.35% weight) at 67.08 yuan, down 0.18%, with a market cap of 175.062 billion yuan [1] - Luzhou Laojiao (2.31% weight) at 141.64 yuan, down 0.60%, with a market cap of 208.487 billion yuan [1] Capital Flow Analysis - The net outflow of main funds from the Investment Clock Index constituents totaled 3.8 billion yuan, while the net inflow from speculative funds was 919 million yuan, and the net inflow from retail investors was 2.881 billion yuan [1]
食品饮料行业第三季报总结报告:酒类渠道包袱加速去化,大众品品类表现分化
Guoxin Securities· 2025-11-11 09:48
Core Insights - The leading companies in the mass-market segment are stabilizing, while the liquor industry is experiencing accelerated pressure release, reinforcing market share logic [4][10][19] - The food and beverage industry is expected to show stable overall volume with structural differentiation by 2025, with Q1/Q2/Q3 revenues growing by +2.5%/+2.4%/-4.77% year-on-year, and net profits declining by +0.3%/-2.1%/-14.6% [4][12] - The liquor sector is entering an adjustment phase, with a consensus on deceleration in 2024, as most companies face declining performance in Q3 [4][19][39] Liquor Sector - In Q3 2025, the liquor sector's revenue and net profit declines are widening, with total revenue of 3,202 billion yuan, down 5.8% year-on-year, and net profit of 1,126 billion yuan, down 6.9% year-on-year [19][35] - The Q3 revenue for the liquor sector dropped to 787.2 billion yuan, a year-on-year decline of 18.4%, with net profit at 280.1 billion yuan, down 22.2% [19][39] - Major liquor companies are experiencing cash flow pressures, with a significant drop in sales receipts, indicating a slowdown in operational pace [40] Mass-Market Segment - The mass-market segment is benefiting from proactive inventory reduction and macro policy support, leading to improved operations for leading companies in 2025 [4][12] - Specific high-demand categories such as sugar-free tea, functional beverages, and bulk snacks are showing strong growth, with leading companies like Nongfu Spring and Dongpeng Beverage achieving significant revenue increases [4][12] - The snack sector reported a Q3 revenue growth of 22.4% year-on-year, despite rising costs from raw materials [4][12] Investment Recommendations - The report suggests focusing on liquor and restaurant supply chains, particularly companies like Kweichow Moutai, Luzhou Laojiao, and Shanxi Fenjiu, which are expected to benefit from policy sensitivity [4][12] - Stronger companies in the mass-market segment, such as Nongfu Spring and Yanjing Beer, are also recommended for investment due to their robust performance [4][12] Financial Performance - The Q3 2025 financial performance of major liquor companies shows a significant decline in net profit margins, with only Kweichow Moutai recording a slight improvement in net profit margin due to better gross margin management [35][39] - The overall gross margin for the liquor sector has decreased, reflecting intensified competition and a shift in product mix towards lower-priced offerings [31][33]
“老登”板块曙光乍现?!白酒ETF是否布局正当时?
Sou Hu Cai Jing· 2025-11-11 09:28
Core Viewpoint - The white liquor sector is experiencing a resurgence, with the Zhongzheng White Liquor Index showing significant gains, indicating renewed investor interest and confidence in the market [1][3]. Group 1: Market Performance - On November 10, the Zhongzheng White Liquor Index saw all constituent stocks rise, with notable gains from Shede Liquor and Jiugui Liquor, both hitting the daily limit, while leading brands like Luzhou Laojiao and Gujing Gongjiu rose over 5% [1]. - The current price-to-earnings ratio (PE-TTM) for the white liquor sector is approximately 18.7 times, which is at a low level compared to the past five years, indicating a clear valuation advantage [6]. Group 2: Economic Indicators - In October, the Consumer Price Index (CPI) rose by 0.2% month-on-month and year-on-year, while the Producer Price Index (PPI) also saw its first month-on-month increase of the year, suggesting a reduction in deflationary pressures and a mild recovery in consumer demand [3]. Group 3: Investment Opportunities - Analysts believe that the most challenging period for the white liquor industry has passed, with external constraints on consumption expected to ease, making it a favorable time for investment [6][15]. - The white liquor sector is seen as a more stable investment compared to other high-risk stocks, with expectations of steady performance and recovery in stock prices as inventory levels normalize and prices rebound [6][15].
1499元买飞天茅台!2025双11高端白酒价格“大跳水”
Guan Cha Zhe Wang· 2025-11-11 09:08
Core Viewpoint - The price of Feitian Moutai has significantly declined during the 2024 and 2025 Double Eleven shopping festivals, driven by aggressive discounting strategies from e-commerce platforms, leading to a perception that the "Moutai myth" has fallen apart [1][2][12]. Price Trends - During the 2024 Double Eleven, Feitian Moutai was priced at approximately 2036 yuan on Taobao, 2061 yuan on Pinduoduo, and 2499 yuan on JD [1][18]. - In 2025, prices dropped further, with Taobao listing it at 1640 yuan and Pinduoduo at 1499 yuan, marking a significant decline from previous years [2][7]. - The price of loose Feitian Moutai has shown a downward trend, with reports of prices falling below 1600 yuan during the promotional period [5][6]. Market Dynamics - The extended promotional period for Double Eleven has led to a "price drop" phenomenon, with prices fluctuating daily and reaching new lows [5][6]. - The price of loose Feitian Moutai fell to 1715 yuan by October 27, 2024, and continued to decline, breaking the psychological barrier of 1700 yuan shortly after [6][12]. - E-commerce platforms are engaged in a fierce subsidy war, further driving prices down and impacting the profit margins of offline distributors [12][13]. Consumer Sentiment - Consumer reactions indicate a divide, with some expressing disappointment over the falling prices, suggesting that the prestige associated with Moutai is diminishing [2][12]. - The perception of Moutai as a high-value product is being challenged as prices approach cost levels, leading to concerns about the brand's market position [12][22]. Industry Context - The decline in Moutai prices is part of a broader trend affecting the high-end liquor market, with other brands like Wuliangye and Guojiao 1573 also experiencing significant price drops [22][26]. - The overall market for high-end liquor is under pressure due to changing consumer preferences, economic conditions, and stricter drinking policies [21][22]. Future Outlook - Analysts predict that the price of Moutai may continue to align closer to the official guidance price of 1499 yuan, reflecting ongoing market adjustments [21][22]. - The white liquor industry is expected to undergo a prolonged period of adjustment, with inventory issues and pricing pressures becoming the norm [48][49].
年终购销两旺折射消费韧性,茅台释放长期增长潜力
Sou Hu Cai Jing· 2025-11-11 08:45
Core Insights - The annual "Double 11" e-commerce promotion is a crucial period for consumer demand release, positively impacting various industries, including the liquor sector, with Feitian Moutai leading the market performance [1] - Feitian Moutai's stable terminal price reflects genuine consumer demand, with an average transaction price of 1835 yuan per bottle on November 11, remaining consistent [1][2] Pricing Trends - The terminal retail price for Feitian Moutai on November 11 was 1835 yuan per bottle, showing stability compared to previous days [2] - Prices for other premium liquors, such as Wuliangye and Guojiao 1573, have seen slight declines, indicating a competitive market environment [2] - Regional price data shows that Feitian Moutai prices in Hebei, Jiangsu, and Hubei markets are consistent with the overall trend, maintaining a stable to upward trajectory [2][3] Market Dynamics - The liquor industry is currently facing pressure, but leading companies like Moutai demonstrate resilience and confidence, fostering closer collaboration with distributors to optimize supply chains and alleviate inventory pressures [4] - Consumers are increasingly recognizing the importance of purchasing from legitimate channels, moving away from speculative buying behaviors, which is contributing to a more rational market environment [5] - Recent measures by platforms like Douyin to combat low-price sales of Moutai aim to curb false marketing and counterfeit products, benefiting Moutai's market position [5]
刚捐了1万股茅台,段永平又捐了2.2亿元
财联社· 2025-11-11 08:44
据北京师范大学微信公众号,11月11日,著名企业家、投资家段永平与北京师范大学教育基金会正式签署协议,捐赠2.2亿元人民币,用于 支持北师大理工综合体建设以及师范和前沿学科发展,助力创新型、融合型人才的培养工作。 下载财联社APP获取更多资讯 而10月31日,江西水利电力大学"段锡明夫妇教育专项基金"捐赠仪式在瑶湖校区行政楼300会议室举行。 段永平向江西省江西水利电力大学教育发展基金会无偿捐赠其持有的贵州茅台酒股份有限公司股票壹万股(市值人民币1500万元), 以父 母名义设立教育专项基金,全力支持该校励教奖学事业发展。 准确 快速 权威 专业 7x24h电报 头条新闻 VIP资讯 实时盯盘 ...
白酒板块11月11日跌0.18%,水井坊领跌,主力资金净流出4.97亿元
Zheng Xing Xing Ye Ri Bao· 2025-11-11 08:37
Market Overview - The liquor sector experienced a decline of 0.18% on November 11, with Shui Jing Fang leading the drop [1] - The Shanghai Composite Index closed at 4002.76, down 0.39%, while the Shenzhen Component Index closed at 13289.0, down 1.03% [1] Individual Stock Performance - Shede Liquor (600702) rose by 2.56% to a closing price of 67.31, with a trading volume of 319,700 shares and a transaction value of 2.144 billion [1] - Gujing Gongjiu (000596) increased by 0.92% to 164.00, with a trading volume of 37,400 shares and a transaction value of 606 million [1] - Shui Jing Fang (600779) fell by 1.13% to 42.87, with a trading volume of 48,200 shares and a transaction value of 206 million [2] - Moutai (600519) decreased by 0.23% to 1458.99, with a trading volume of 26,700 shares and a transaction value of 3.883 billion [2] Capital Flow Analysis - The liquor sector saw a net outflow of 497 million from institutional investors, while retail investors contributed a net inflow of 244 million [2] - The main capital inflow and outflow for selected stocks showed varied trends, with Shanxi Fenjiu (600809) experiencing a net inflow of 1.06 billion from main capital [3] - Shede Liquor (600702) had a net inflow of 46.2 million from main capital, while it faced a net outflow of 90.1 million from speculative capital [3]