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广东白酒终端调研:电商冲击难掩品牌价值 茅台酒价格韧性凸显
Sou Hu Cai Jing· 2025-06-16 04:58
电商平台618年中大促激战正酣,在带动白酒消费市场持续升温的同时也引发白酒价格的一番波动。 近日,南都湾财社发布了第四十七期《湾区酒价》。据统计,本周广州、深圳、东莞三地白酒产品价格 波动较大,部分高端白酒降价幅度明显。但作为行业龙头的贵州茅台终端价格仍保持在2400元以上,部 分地区涨至2800元,显示其深厚的消费基础,以及市场对其产品及品牌价值的高度认同。 广州:飞天茅台市场零售价稳在2400元以上 东莞:名酒价格有变动,飞天茅台涨幅最高 据本期《湾区酒价》,东莞市场的各类名酒价格也有变动。在统计的21款白酒产品中,有5款名酒均价 上涨,其中涨幅最高的是飞天茅台。 统计数据显示,东莞市场的飞天茅台均价从上期的2299元涨至本期的2800元,上涨501元。据了解,"飞 天茅台"在东莞市场中的货源较为不稳定,渠道货源的变动是导致价格上涨的重要原因。 | 品种 | 东莞市场均价(6月13日) | | --- | --- | | 贵州茅台:2024/25 飞 | 2800元 | | 天茅台 -- 散飞53度 | | | 五粮液:第八代普五 52度 | 1028.17元 | | 国台:国台国标 53度 | 316元 ...
茅台部分省区经销商共同“稳市稳价” 飞天茅台批发参考价小幅回升
news flash· 2025-06-16 03:47
智通财经6月16日电,智通财经记者从多位渠道人士处获悉,近日茅台部分省区经销商联谊会就茅台 酒"稳市稳价"事项进行沟通,并达成一致意见,主要内容包括:限制向电商、批发市场、省外等部分渠 道供货;经销商联谊会将加大市场巡查,对于违反相关规定的,将视情况给予包括停货、上报乃至取消 合同的处理。据"易茅时价"小程序显示,今日2025年53度、500ml装的茅台酒(散瓶)批发参考价小幅 回升至2000元/瓶。(智通财经记者 朱万平) 茅台部分省区经销商共同"稳市稳价" 飞天茅台批发参考价小幅回升 ...
金十图示:2025年06月16日(周一)富时中国A50指数成分股午盘收盘行情一览:银行股普涨、汽车整车板块领跌
news flash· 2025-06-16 03:44
金十图示:2025年06月16日(周一)富时中国A50指数成分股午盘收盘行情一览:银行股普涨、汽车整车板块领跌 富时中国A50指数连续 保险 账 中国人保 中国太保 中国平安 081 3803.26亿市值 3472.94亿市值 9855.38亿市值 14.94亿成交额 5.15亿成交额 5.27亿成交额 54.12 36.10 8.60 +0.19(+0.53%) -0.36(-0.66%) +0.10(+1.18%) 酸酒行业 贵州茅台 五粮液 山西汾酒 17760.63亿市值 2099.19亿市值 4565.94亿市值 39.48亿成交额 10.73亿成交额 21.62亿成交额 117.63 1413.84 172.07 -13.11(-0.92%) -1.49(-1.25%) +0.97(+0.57%) 半导体 北方华创 寒武纪-U 海光信息 HYGON 2207.27亿市值 2517.14亿市值 3204.56亿市值 14.65亿成交额 7.50亿成交额 16.77亿成交额 413.21 602.97 137.87 -1.93(-0.32%) +2.65(+0.65%) +0.81(+0.59%) 汽 ...
A股白酒股震荡走低,今世缘、水井坊、泸州老窖、舍得酒业、五粮液、贵州茅台等纷纷走低。
news flash· 2025-06-16 01:47
A股白酒股震荡走低,今世缘、水井坊、泸州老窖、舍得酒业、五粮液、贵州茅台等纷纷走低。 ...
谁最不想让泡泡玛特下跌?
虎嗅APP· 2025-06-15 23:46
出品 | 妙投APP 作者 | 段明珠 头图 | 视觉中国 一代人有一代人的茅台,年轻人的"茅台"俨然变成了泡泡玛特的Labubu玩偶们。当泡泡玛特在港股 上演"十倍神话",不少曾经重仓贵州茅台的"茅粉"基金经理,相继"转战"泡泡玛特,其中就包括汇添 富的胡昕炜。 胡昕炜自2016年执掌汇添富消费行业混合基金以来,凭借对白酒板块的精准把握迅速崛起。2019 年,他管理的基金以240.09%的五年收益率登顶行业榜首,2021年巅峰时期管理规模高达768亿元, 与张坤、萧楠、刘彦春并称"消费四大天王"。 后来的故事大家都很熟悉,茅台们跌跌不休,消费基金业绩大幅回撤、管理规模腰斩、争议不断。以 胡昕炜的代表产品汇添富消费行业混合来说,截至2025年6月,该基金净值从最高点的9.977元跌至 4.591元,回撤超50%, 近三年严重跑输同类平均水平 。 以下文章来源于妙投APP ,作者段明珠 妙投APP . 虎嗅旗下二级市场投研服务品牌,为您提供精选上市公司价值拆解,热门赛道产业链梳理 不过胡昕炜管理的汇添富消费升级今年的收益却达到20%左右,原因就在于他Q1减持茅台,并把泡 泡玛特买成第三大重仓股;除此之外,腾讯、 ...
高端白酒格局生变?新禁酒令难撼贵州茅台“供不应求”基本盘
Sou Hu Cai Jing· 2025-06-15 16:40
1.前言 5月18日,中共中央、国务院修订发布《党政机关厉行节约反对浪费条例》,条例第四章对公务接待做出规定,公务接 待工作餐不得提供高档菜肴,不得提供香烟,不上酒。 不少白酒从业者直呼,此次修订后的条例,堪称"史上最严'禁酒令'"。那"史上最严'禁酒令'",对A股酒企龙头贵州茅 台到底能产生哪些影响,今天我们一起来盘盘。 2.上一轮禁酒令对贵州茅台的影响 回顾贵州茅台成长史,2012年受到"八项规定"、限制"三公消费"等政策影响后,贵州茅台积极调整经营策略。 3.除政策影响之外,高端白酒贵州茅台未来到底能走多远? 从行业数据看,白酒行业年销售量自2015年开始不断下降,2024年白酒行业年销售量415万千升,不足2015年的一半。 侧面反映,一白酒饮用人群不断下降,二人均饮酒量不断下滑,消费者消费需求已经变为"少喝酒、喝好酒",对贵州 茅台等高端白酒来说算是利好。 从自身表现看,贵州茅台近十年营业收入与净利润体量不断增长,2024年实现营业收入1741.44亿元,归母净利润 862.28亿元,分别是2015年的5.2倍和5.6倍。 同时,公司毛利率常年维持在90%以上,远高于行业内其他酒企。 因此,从长远来 ...
食品饮料行业周报:宠物、小食品延续景气,白酒加速触底-20250615
CMS· 2025-06-15 15:15
Investment Rating - The report maintains a recommendation for the food and beverage industry, indicating a positive outlook for the sector [4]. Core Viewpoints - The report highlights that the pet food and snack segments continue to show strong performance, while the liquor sector is experiencing a downturn, with concerns over inventory and demand impacting sentiment [14][15]. - The report emphasizes the importance of companies managing supply and maintaining prices in response to market conditions, particularly in the liquor industry [14]. - E-commerce performance in snacks, health products, and pet food is expected to be strong, with a notable 16% year-on-year increase in sales for pet food across major platforms [14]. Summary by Relevant Sections Core Company Tracking - **Yanghe Co.**: Acknowledges issues and plans for deep adjustments, with inventory down 10% year-on-year. The company aims to reduce expenses and promote high-quality products [9]. - **New Dairy Industry**: Focuses on product innovation and differentiation, with a strong supply chain and a third of its milk sourced from its own farms [10]. - **Tianwei Foods**: Reports positive revenue growth in April-May, driven by improved sales and custom business growth, with a healthy inventory [11]. - **Haitian Flavor Industry**: Experiences slower shipping progress due to weak restaurant demand, but maintains a steady pace in overseas expansion [12]. - **Ximai Foods**: Achieves rapid online growth and aims for double-digit growth offline, focusing on product innovation and member engagement [12]. - **Good Idea**: Implements cost control measures and emphasizes profit assessment, with a focus on promoting specific product lines [13]. - **Kangshifu**: Faces revenue growth pressure but sees profit margin improvement due to price adjustments and raw material cost reductions [13]. Investment Recommendations - The report suggests focusing on companies with new product and channel catalysts, such as Youyou Foods, New Dairy Industry, and Ximai Foods, as well as those with profit recovery potential like Good Idea [15]. - It highlights the seasonal sales improvement for brands like Qingdao Beer and Farmer Spring, and suggests monitoring opportunities in the pet food segment [15]. - Defensive stocks such as Yili and Mengniu are recommended, along with low-position opportunities in liquor companies like Guizhou Moutai and Wuliangye [15]. Industry Valuation - The report provides a valuation table for key companies, indicating market capitalization and projected earnings for the upcoming years, with Guizhou Moutai leading in market cap at 1792.5 billion [16].
飞天茅台“飞下”2000大关、股价持续下探,贵州茅台何去何从?
Sou Hu Cai Jing· 2025-06-15 14:30
Core Viewpoint - The stock price of Kweichow Moutai Co., Ltd. has declined, with the price of its flagship product, Feitian Moutai, dropping below 2000 yuan per bottle, attributed to factors such as seasonal consumption decline, "ban on alcohol" policies, and e-commerce promotions [1][4][9]. Price Trends - As of June 14, 2025, the market price of Feitian Moutai has fallen to 1960 yuan per bottle, down from 1990 yuan on June 11 and significantly lower than the 2700 yuan high from the previous year [2][4]. - E-commerce platforms have been selling Feitian Moutai at prices as low as 1880 yuan per bottle, marking a significant decrease compared to the 2200 yuan price before the Spring Festival [2][4]. Market Dynamics - The price decline of Feitian Moutai is influenced by aggressive promotional activities from major e-commerce platforms during the "618" shopping festival, which has increased market supply [4]. - The overall trend shows that not only Feitian Moutai but also other products under Kweichow Moutai are experiencing price declines, with Moutai 15 years old dropping from 4750 yuan to 4570 yuan over the past month [5][8]. Industry Context - The white liquor industry is undergoing a deep adjustment period, with a reported 1.8% decrease in production among major enterprises in 2024, despite a 5.3% increase in sales revenue [7][8]. - The recent "ban on alcohol" policy has further reduced demand for high-end liquor in official settings, exacerbating sales challenges for Kweichow Moutai [9]. Company Response - Kweichow Moutai is attempting to mitigate the situation by introducing smaller bottle sizes and lower alcohol content products to target niche markets, as well as expanding its overseas market presence [9][10]. - The company reported an increase in the number of foreign distributors to 109, with a double-digit growth in revenue to approximately 1.12 billion yuan in the first quarter of 2025 [10][11].
禁酒令,白酒何时止跌?
集思录· 2025-06-15 14:12
年前买的古井,想支持一下家乡企业。结果出台禁酒令,安徽特别严重。啥时候能止跌啊,情绪 还在慢慢发酵,不敢加仓。 酱油面 很多人有个误解: 买股票是为了支持这家企业。 大错特错,买股票是支持"前股东"(卖给你股票的那个)。 真正要支持这家企业,就去买它的产品!!!!!! 这句话要说3次: 真正要支持这家企业,就去买它的产品!!!!!! 真正要支持这家企业,就去买它的产品!!!!!! 真正要支持这家企业,就去买它的产品!!!!!! 明心1 我买股票是为了赚钱。 你买股票是为了支持家乡企业,都这么伟大了,还不能接受亏损的事实? 资水 禁酒令的原因可能是财政没钱了,工资都发不出,吃喝玩乐当然应该卡掉。 据说,财政支出的40%是用于公职人员的工资、社保和医保: 全国财政支出中,公职人员(公务员、事业编、教师、医生等)薪酬福利支出约占34%,其中公 务员薪酬占比约3.4%,其他公职人员(事业编、教师、医生)占比约30%,若包含社保、福利等 支出,广义公职待遇支出占比可能达40%。 凡先生 AI总结得挺好的 经济不景气,房地产相关行业躺平才是白酒不行的根本原因。 有人说,茅台是一种重要的基建材料。 53度飞天茅台从最高38 ...
禁酒令,白酒何时止跌?
集思录· 2025-06-15 14:11
年前买的古井,想支持一下家乡企业。结果出台禁酒令,安徽特别严重。啥时候能止跌啊,情绪 还在慢慢发酵,不敢加仓。 酱油面 很多人有个误解: 买股票是为了支持这家企业。 大错特错,买股票是支持"前股东"(卖给你股票的那个)。 真正要支持这家企业,就去买它的产品!!!!!! 这句话要说3次: 真正要支持这家企业,就去买它的产品!!!!!! 真正要支持这家企业,就去买它的产品!!!!!! 凡先生 AI总结得挺好的 没钱又丑 真正要支持这家企业,就去买它的产品!!!!!! 明心1 我买股票是为了赚钱。 你买股票是为了支持家乡企业,都这么伟大了,还不能接受亏损的事实? 资水 禁酒令的原因可能是财政没钱了,工资都发不出,吃喝玩乐当然应该卡掉。 据说,财政支出的40%是用于公职人员的工资、社保和医保: 全国财政支出中,公职人员(公务员、事业编、教师、医生等)薪酬福利支出约占34%,其中公 务员薪酬占比约3.4%,其他公职人员(事业编、教师、医生)占比约30%,若包含社保、福利等 支出,广义公职待遇支出占比可能达40%。 禁酒令只是雪上加霜。 经济不景气,房地产相关行业躺平才是白酒不行的根本原因。 有人说,茅台是一种重要的基建 ...