各位投资者晚上好，我是那个东吴商社首席吴劲草，今天跟我们季老师一起来跟大家讲一 个我们这个在春节期间进行的一个草根调研，那么在春节期间，我们一共这个进行了 10 个城市。41 个店的一个访谈调研，主要是这个就是针对这个店里面的这个，就是黄金珠宝 店，他包括像周大福、周大生、潮宏基、老凤祥，还有就是在上海这边有老铺黄金，然后 他们的这个店里面的这个就是卖的黄金的客单价。以及满减政策，以及这个店里面的人数 等等那些情况。 那么得到一些很有意思的数据，比如说这个就是大部分店，它的这个里面可能同时带的人 有七八个，但是老婆房间里面有 100 多个人，然后这个就是，然后素金价格是比镶嵌要低 的。然后这些店的素金的挂牌价都是 1500，但是满减的政策却都不，却不一致。然后这 个当时，就是金价出厂大概在 1100 左右。然后这个就是满减的价格算下来，素金估计在 1300 左右。然后镶嵌的价格，实际上就出现了一个很有意思的事情，就是老铺黄金，它 的镶嵌价格在涨价之前一克只有 1500~1700，而这个像周大福，他们其他的一些镶嵌的 这个首饰价格基本上是逼近 2000 的 所以老铺黄金以高级，以这个就是奢侈为特点，它却 却反而 ...

证券日报网讯2月24日，老凤祥（600612）在互动平台回答投资者提问时表示，公司下属中国第一铅笔 有限公司向欧洲出口的铅笔业务主要在法国、德国、荷兰，但出口业务占整体营收比例较小。 ...

更值得深思的是,老凤祥的年轻化并非对传统的背离,而是一种"厚古不泥古"的智慧重构。它没有抛弃非遗工艺这一核心 资产,反而将其转化为品质背书与品牌叙事的源头活水。那些传统技艺如今通过现代设计语言被重新翻译,成为年轻人 眼中"有故事、有态度、有品位"的象征。这种转化的关键,在于用他们熟悉的载体——明星、社交平台、场景化产品 ——去传递原本厚重的文化内核。 事实上,老凤祥的实践揭示了一个根本逻辑:品牌年轻化不能停留在口号或视觉层面的"变装",而必须以产品为战略出 口。只有当消费者能在日常佩戴、节日赠礼、职场表达等具体场景中,找到与自我身份认同相契合的"英雄单品",文化传 承才能真正落地为消费行为。正因如此,老凤祥不仅卖出了黄金,更卖出了归属感与审美认同。 百年老店的复兴,从来不是靠怀旧情怀,而是靠与时代共舞的能力。老凤祥以一场融合非遗、明星、社交与产品创新的 系统性变革,为所有传统品牌提供了一套可借鉴的"年轻化密码":尊重历史,但不被其束缚;拥抱潮流,却不失本色。 当黄金价格在2026年初持续高位震荡,整个珠宝行业都在观望之际,一个创立于1848年的百年品牌却悄然掀起了一场静 水流深的变革。老凤祥——这个拥有809 ...

Core Insights - The domestic gold market is experiencing adjustments, with retail prices remaining strong while wholesale prices are more affordable [1] - The recovery price for gold is steadily increasing, indicating a stable demand for high-purity gold [6] Brand Gold Store Prices - Major brands' gold prices per gram are as follows: - Chow Tai Fook: 1545.00 CNY - Chow Sang Sang: 1562.00 CNY - King of Gold: 1545.00 CNY - Xie Ruilin: 1545.00 CNY - Lao Feng Xiang: 1518.00 CNY - Lao Miao Gold: 1598.00 CNY - Cai Bai Jewelry: 1505.00 CNY - China Gold: 1505.00 CNY [1][2][3][4] Regional Price Differences - In Shenzhen, wholesale prices are as follows: - Gold 999: 1298.00 CNY - High purity gold 999.9: 1299.00 CNY - Gold bars: 1298.00 CNY - Prices in first-tier cities like Beijing, Shanghai, and Guangzhou vary slightly, with Shanghai's Chow Tai Fook at 1545.00 CNY and Guangzhou's Lao Feng Xiang at 1518.00 CNY [4] Investment Gold Prices - Bank gold bars are priced at 1155.00 CNY per gram, with recovery prices around 1100.00 CNY depending on purity [5][9] Gold Recovery Prices - The current base recovery price for gold with a purity of 99.9% or higher is 1100.00 CNY per gram, with several brands also offering the same recovery price [6][8]

本文源自：市场资讯 作者：行情君 2月22日10点，国际金价报5098.8美元/盎司，国际钯金报1748.0美元/盎司，国际银价报84.22美元/盎 司，国内金价报1142.0元/克。 根据国内主要品牌金店报价，周生生价格最高为1562元/克，菜百首饰价格最低为1508元/克；周大福今 日黄金价格1545元/克，六福珠宝今日黄金价格1545元/克，谢瑞麟今日黄金价格1545元/克，金至尊今日 黄金价格1545元/克，潮宏基今日黄金价格1545元/克，老庙黄金今日黄金价格1518元/克，老凤祥今日黄 金价格1518元/克，中国黄金今日黄金价格1508元/克，周六福今日黄金价格1540元/克。 ...

Price Movements in Domestic and International Gold Markets - The price of gold jewelry from major domestic brands has dropped below the psychological threshold of 1500 yuan per gram, with prices reported at 1499 yuan from Chow Tai Fook and 1510 yuan from Lao Feng Xiang, reflecting a decrease of 61 yuan per gram in just one day [1][7] - In contrast, international gold prices have surged, with spot gold rising from 4878.89 USD to 5042.20 USD, marking a daily increase of 2.39% [3][8] - The domestic gold market is experiencing a lag in price adjustments compared to international markets, influenced by fixed costs such as brand premiums and processing fees [11] Geopolitical Influences on Gold Prices - The recent progress in US-Iran negotiations has reduced the likelihood of military conflict, leading to a withdrawal of some safe-haven funds from the gold market [13] - Despite the positive developments, uncertainties remain as Iran refuses to discuss its ballistic missile program, complicating the potential for a formal agreement [9][13] Federal Reserve's Monetary Policy Outlook - Federal Reserve officials have expressed differing views on interest rate adjustments, with some indicating a potential for 75 basis points of rate cuts, while others advocate for maintaining stable rates for a period [5][9][13] - The latest survey from Bank of America shows that 50% of fund managers consider "going long on gold" as the most crowded trade, indicating a strong interest in gold as an investment [5][6] Market Sentiment and Investment Trends - The allocation towards commodities has reached its highest level since May 2022, with a net 28% overweight in commodities among surveyed fund managers [6][11] - The cash levels among investors have slightly increased from a record low, indicating a cautious approach amidst market volatility [11]

2月18日 老铺黄金官宣 将启动2026年首轮提价！ 不过，2月18日，国际金银价今日低开后强势拉升。截至发稿，现货黄金日内涨幅扩大1.23%，报4936.6 美元/盎司。现货白银日内涨幅扩大至超3%，报75.995美元/盎司。 来源：津云 具体调价时间为2月28日，产品调价详情以线上线下产品实际标价为准。老铺黄金每年有2-3次调价。 2025年，老铺黄金于2月、8月、10月三次上调售价。 2月18日，国内黄金饰品价格对比显示，多家黄金珠宝品牌当日公布的境内足金首饰价格回落至1500元 下方，周大福、周大生、潮宏基报价1499元/克。六福珠宝、老庙黄金、周生生、老凤祥、菜百克价仍 维持在1500元水平，分别报价1527元、1516元、1500元、1510元、1502元。 ...

新京报贝壳财经讯 2月18日，国内黄金饰品价格对比显示，多家黄金珠宝品牌当日公布的境内足金首饰 价格回落至1500元下方，周大福报价1499元/克，老庙黄金报价1499元/克，六福珠宝报价1497/克。周生 生、老凤祥克价仍维持在1500元水平，分别报1500元、1510元。 ...

格隆汇2月18日｜今日国内黄金饰品价格对比显示，多数金店金饰价格已回落至1500元下方，报价落在 1494-1499元/克的区间，不过，老凤祥、周生生等足金饰品价格仍维持在1500元/克的水平。 ...

Core Insights - The significant price disparity of 481 yuan per gram of gold on Chinese New Year's Eve highlights the complexities of the gold market, with prices varying widely between retail, investment, and recovery channels [1][3][6] Price Discrepancies - On February 16, 2026, the retail price of gold jewelry at Lao Feng Xiang was 1548 yuan per gram, while the price at Chow Tai Fook was 1529 yuan, contrasting sharply with the investment gold bar price from China Merchants Bank at 1121.60 yuan and recovery prices around 1067 yuan [1][3][5] - The price differences stem from various factors, including brand premiums, craftsmanship costs, and the nature of the products being sold, with retail prices incorporating significant additional costs beyond the base gold price [6][8] Market Dynamics - The Shanghai Gold Exchange was closed from February 14 to February 23, 2026, leading to a disconnect between retail prices and the international gold market, where prices remained active [3][14] - The international gold price was stable around 5023 to 5024 USD, while the domestic benchmark price was fixed at 1108.50 yuan per gram, illustrating the lack of synchronization between domestic and international markets during the holiday [3][14] Consumer Choices - For consumers purchasing gold for personal use, such as wedding jewelry, the price difference between retail and wholesale can be significant, with potential savings of up to 8800 yuan by opting for wholesale gold and self-processing [9][11] - For investment purposes, consumers are advised to focus on bank gold bars, which offer a closer alignment to the raw material price and lower associated costs compared to retail jewelry [11][12] Recovery Market - The gold recovery market presents its own challenges, with sellers facing potential exploitation through inaccurate weighing and purity claims, emphasizing the need for consumers to engage with reputable recovery services [15][16] - The recovery price reflects the intrinsic value of gold, devoid of any brand or craftsmanship premiums, highlighting the stark contrast between different market segments [8][16] Market Influences - Central banks globally, including China's, have been increasing their gold reserves, which supports the current high gold prices, alongside market expectations of potential interest rate cuts by the Federal Reserve [14] - The upcoming Chinese New Year traditionally boosts gold demand, although a significant portion of consumers express reluctance to purchase high-priced jewelry due to perceived excessive premiums [14]