淘宝天猫上《疯狂动物城2》周边热卖。 图源 淘宝 电影散场，消费未止。无数观众走出影院后的第一站，便是打开淘宝搜索相关周边。平台数据显示，"疯 狂动物城周边""疯狂动物城盲盒"等相关关键词，搜索量均环比上月暴涨超1000%，玩具潮玩行业相关产品 销售额环比上月增长超600%，消费群体以年轻用户为主。这场由"狐兔CP"引领的消费热潮，在淘宝上迅 速转化为真实购买力。 过往，电影衍生品往往滞后于影片热度，但这次，《疯狂动物城2》实现了罕见的"同步狂飙"。电影上映 首日，淘宝相关衍生品搜索量激增，52TOYS推出的"完美拍档"系列盲盒、迪士尼官方童趣回归玩偶、泡 泡玛特MOLLY联名系列、周大福与老凤祥推出的联名黄金饰品等，均成为热搜爆款。这种"电影上映即购 物车清空"的现象背后，是品牌基于淘天数据洞察，早在电影上映前数月就开始的精密布局，更是平台高 效撮合供需、引爆市场的集中体现。 目前，淘宝上已有超过2万款相关周边商品在售，覆盖潮流玩具、黄金首饰、服饰家居、数码配件等多元 品类。潮玩盲盒是此次热潮的核心赛道，其中能够精准复刻电影情感内核的产品最为突出。52TOYS推出 的"疯狂动物城棉花糖系列""疯狂动物城完美 ...

Core Viewpoint - The company is transforming its business model by establishing an e-commerce department and integrating online and offline sales strategies to attract a diverse customer base [1] Group 1: Business Strategy - The company has optimized its business system by forming an e-commerce department [1] - It is utilizing a combination of online and offline strategies, including member malls and private domain traffic [1] - The company is increasing advertising investments on new media platforms such as Douyin and Xiaohongshu [1] Group 2: Sales and Marketing - The company has opened an official flagship store on Tmall and is employing live streaming as a new sales method [1] - It is focusing on cross-industry collaborations with top IPs to attract younger consumers [1] - The company aims to enhance brand youthfulness through these marketing strategies [1] Group 3: Product Development - The company is capitalizing on the growth of national trend products by researching consumer needs and preferences [1] - It is deepening the cultural connotation of its brand and focusing on innovative research and development [1] - The company is continuously renewing and enriching its original design products [1]

Core Viewpoint - The company is enhancing brand protection and marketing strategies to maintain its market reputation and legal rights [1] Group 1: Brand Protection - The company has been strengthening brand supervision and actively engaging in trademark protection efforts [1] - It is addressing trademark disputes and lawsuits to safeguard its brand [1] Group 2: Marketing Strategies - The company is increasing advertising investments on new media platforms such as Douyin and Xiaohongshu [1] - It has launched an official Tmall flagship store to promote online and offline integration [1] - The company is continuously building and optimizing its brand image through official channels [1]

格隆汇12月3日丨老凤祥(600612.SH)在投资者互动平台表示，公司目前在宁波没有直营店，但有加盟和 经销店。 ...

Core Viewpoint - The company, Lao Feng Xiang (600612.SH), stated on its investor interaction platform that it does not plan to make price adjustments for its inventory of gold [1] Group 1 - The company confirmed its stance on not making price provisions for its gold inventory [1]

格隆汇12月3日丨老凤祥(600612.SH)在投资者互动平台表示，目前公司不涉及并购重组。 ...

税收新政后黄金珠宝终端动销展望 20251202 摘要 2025 年 4 月至 11 月，全国珠宝行业市场份额约 503 亿元，同比增长 6.6%，同店销售增长 14%，门店总数 5,609 家。周大福计划减少门店 并转型，提升同店销售，针对地级市推出新门店形象，并深耕一二线城 市消费力。 11 月周大福一口价黄金同店增长 8%，金镶钻品类增长 38%。一口价 产品占比 35%，其中一口价黄金占 13 个点，金镶钻占 7 个点。10 月 30 日周大福一口价提价约 15%，税改后未进一步提价，仅调整克重。 税改后，挂牌价从沪金 1.3 倍提高到 1.37 倍，目前达 1.4 倍左右。批发 价和零售价加价基本一致。一口价黄金及金镶钻品类提价约 3 个百分点， 加盟商利润率减少约 4 个百分点，但 10 月 30 日终端价格已提价 15%。 周大福 11 月投资金条占比达 12%，远高于前几个月 7%左右的水平， 或因老凤祥在南部区域停止金条业务。周大福将投资金条更名为工艺品 金章，按首饰逻辑加税，未来可能通过电商平台销售金条，门店仅展示 样品。 我们主要在华南市场运营周大福和老凤祥这两个品牌。就周大福而言，11 ...

Market Overview - The jewelry sector experienced a decline of 0.78% on December 2, with ST Xinhua Jin leading the drop [1] - The Shanghai Composite Index closed at 3897.71, down 0.42%, while the Shenzhen Component Index closed at 13056.7, down 0.68% [1] Individual Stock Performance - Notable gainers included: - Cai Zi Co., Ltd. (605599) with a closing price of 15.56, up 1.77% on a trading volume of 56,200 shares [1] - Shenhua A (000017) closed at 7.88, up 1.42% with a trading volume of 386,000 shares [1] - Major decliners included: - ST Xinhua Jin (600735) with a closing price of 5.76, down 4.95% on a trading volume of 203,300 shares [2] - Man Ka Long (300945) closed at 16.98, down 2.30% with a trading volume of 51,400 shares [2] Capital Flow Analysis - The jewelry sector saw a net outflow of 97.37 million yuan from institutional investors, while retail investors contributed a net inflow of 134 million yuan [2][3] - The capital flow for key stocks showed: - Zhou Dazheng (002867) had a net inflow of 14.17 million yuan from institutional investors, but a net outflow of 27.60 million yuan from speculative funds [3] - China Gold (600916) experienced a net inflow of 5.58 million yuan from institutional investors, with a net outflow of 3.92 million yuan from speculative funds [3]

央视的详尽调查显示，这些被曝光的案例，其实只是整个黄金市场乱象的微小一角。 为何黄金首饰在清洗之后会出现重量减轻的现象？ 日常佩戴的黄金饰品，不可避免地会积累灰尘与污渍。 这时候，很多人会选择进行专业的清洗保养。 在您开始浏览这篇文章之前，我们真诚地邀请您轻触"关注"按钮。这样，您不仅可以随时参与热点话题的交流，分享自己的观点，还能享受更加个性化的阅 读体验。对于您的支持，我们深表感谢！ 黄金，作为人类文明长河中经久不衰的财富符号，始终在人们心中占据着不可动摇的地位。 无论是在喜庆的婚礼场合，还是在精明的投资组合中，黄金都以其独特的魅力发挥着关键作用。 但出乎许多人意料的是，这个素来以"真金不怕火炼"闻名的领域，如今正悄然滋生各式各样的欺诈陷阱。 即便是周大福、老凤祥这样家喻户晓的珠宝品牌，也难逃造假者的黑手。 这还只是序幕吗？ 然而，一次看似平常的清洗过程，却可能带来意想不到的结果。 曾有消费者反映，自己原本敦实的金手镯，在清洗之后竟显得单薄了许多。 这背后到底隐藏了怎样的玄机？ 央视近期报道的浙江临海事件，就是一个极具代表性的案例。 一位姓王的女士在集市上遇到一位主动搭话的摊主。 对方声称可以免费为她清洗 ...

Summary of the Conference Call on the Gold and Jewelry Market Industry Overview - The gold and jewelry market in Henan experienced a significant slowdown in growth, with an increase of only 3.6% in October 2025, compared to 30%-50% in previous months. This slowdown is attributed to a 50% rise in gold prices and uncertainty surrounding tax reforms, particularly affecting the capital city, Zhengzhou, due to low wedding demand [1][4]. Key Points and Arguments - **Impact of Tax Reform**: The tax reform primarily targets investment gold bars, with upstream factories currently invoicing at a 13% VAT, leading to an increase of 70 RMB per gram in upstream costs, resulting in retail prices exceeding 1,200 RMB per gram. Domestic brands like Lao Feng Xiang and Lao Miao allow the exchange of old materials, mitigating cost pressures compared to Hong Kong brands like Chow Tai Fook and Chao Hong Ji, which do not allow such exchanges [1][5]. - **Sales Performance**: In November, overall sales performance was poor due to the off-season, with a 6.3% increase in monetary sales but a 24.6% decline in inventory weight. Lao Feng Xiang showed the best performance with a 12.6% year-on-year growth, while Chow Tai Fook reported a sales figure of 2.27 billion RMB due to software issues [2]. - **Market Dynamics**: The investment gold bars account for about 3% of the market, with most sales still focused on jewelry. The proportion of fixed-price products has increased, with Chow Tai Fook at 35.7% in Henan, while other brands like Lao Feng Xiang and Lao Miao are lower at 10-12% [3][10]. - **Inventory and Supply Chain**: There was a 20% decline in inventory in November, influenced by gold price fluctuations, rumors of the end of the Russia-Ukraine war, and uncertainties from tax reforms. Many brands reduced their purchase volumes due to cash flow issues caused by rising gold prices [11]. - **Government Regulation**: The government may enhance regulations on the recovery and trading of old materials and require upstream factories to purchase raw materials from the Shanghai Gold Exchange to reduce tax evasion [7]. - **Consumer Sentiment**: Consumers are primarily feeling the impact of rising gold prices. However, with increased transparency regarding potential tax increases, their initial wait-and-see attitude has eased, and wedding demand remains a significant factor [9]. Additional Important Insights - **Brand Strategies**: Major brands are reducing pressure on franchisees and developing IP series and high-end products to increase margins. Approximately 70% of purchases from leading brands are now series or IP products, which helps differentiate them from lower-end brands [12][13]. - **Future Expectations**: The willingness of consumers to spend in 2026 will depend on the clarity of tax policies. If the government clarifies that only investment gold bars will be taxed, it could significantly lower costs for franchisees and boost confidence in purchasing [17]. - **Franchisee Challenges**: Franchisees are currently facing challenges due to high tax burdens and are reducing inventory in anticipation of price corrections and tax policy changes. Many are also experiencing cash flow issues due to high inventory costs [15][16]. - **Brand Goals for 2026**: Brands are discussing their targets for 2026 with franchisees, with many facing declining sales targets due to store closures and high tax burdens. For instance, Lao Miao has projected a nearly 20% decline in order volume for 2025 [18].