Core Viewpoint - Shede Liquor's performance in 2024 is expected to be under short-term pressure due to rising production costs and a decrease in sales gross margin, but the company is actively implementing strategies to boost sales and reduce inventory, which are expected to stabilize its operations in the long run [1][2][3]. Group 1: Business Performance - In 2024, the overall white liquor industry is still in an adjustment phase, with intensified competition and a decline in Shede Liquor's revenue due to insufficient consumer demand [2]. - The company has adopted a strategy of "strong sales, inventory reduction, and price stability," which includes increasing promotional efforts and offering sales discounts of 3%-5% on various products to maintain market operations [2][3]. - Despite operational pressures, Shede Liquor's inventory levels are within a reasonable range, and there is no significant backlog, with the average market price of its main products remaining stable [2][4]. Group 2: Financial Health - As of the end of 2024, Shede Liquor's cash reserves are reported at 1.543 billion yuan, which is sufficient to support approximately two months of operational expenses [4]. - The company's cash flow improved in the first quarter of 2024, with cash reserves increasing to 1.58 billion yuan, indicating a strengthening financial position [5][7]. - The company's operating income for the first quarter reached 1.576 billion yuan, a 75.68% increase compared to the previous quarter, and net profit exceeded the total for the previous year, reflecting a positive trend [7][8]. Group 3: Strategic Initiatives - Shede Liquor is expanding its production capacity with an expected addition of 60,000 tons of raw liquor annually, which will enhance its ability to produce high-quality aged liquor in the long term [1][6]. - The company is in the second phase of its aged liquor strategy, which is anticipated to yield higher market and brand value over time, despite short-term debt pressures from expansion [4][6]. - The overall stability of the white liquor industry is expected to continue, with Shede Liquor positioned to benefit from increased market concentration and its competitive advantages in brand, quality, and distribution [8].

Core Viewpoint - The company, Shede Liquor Co., reported a significant decline in revenue and production in its 2024 annual report, raising concerns about its business performance and financial health [1][5]. Group 1: Main Business Performance - The company achieved total revenue of 5.357 billion yuan in the reporting period, a year-on-year decrease of 27.08% [1][5]. - The liquor business revenue was 4.789 billion yuan, also down 27.08% year-on-year, with a production volume of 31,300 kiloliters, reflecting a 28.21% decline [1][5]. - The gross profit margin for liquor products has decreased significantly, with previous years showing margins of 81.54%, 80.89%, and 78.55%, indicating a downward trend [1][5]. Group 2: Supplier and Customer Relationships - The company provided detailed disclosures regarding its main suppliers and customers over the past three years, including transaction amounts and balances, confirming no significant related party transactions [2][3]. - Major suppliers include Chengdu Shengshi Pinwei Supply Chain Co., Ltd. and Dezhou Zhicheng Baozhen Liquor Co., Ltd., with transaction amounts of 121.4 million yuan and 121.1 million yuan respectively [2][3]. Group 3: Cost and Revenue Recognition - The company explained that despite the decline in revenue and production, the cost of liquor business remained relatively stable due to its cost accounting methods and revenue recognition policies [4][6]. - The unit cost of liquor increased by 38.80% year-on-year, attributed to rising material costs and changes in procurement practices [5][8]. - The average selling price of liquor products increased by 2%, with specific price segments showing significant changes due to adjustments in sales strategies and market conditions [7][8]. Group 4: Market and Competitive Position - The company adopted a price control model to support distributors, which has led to a temporary decrease in order quantities as part of inventory management strategies [7][9]. - The overall sales structure has shifted, with a notable decline in the sales of higher-priced products, contributing to a decrease in the overall gross margin [7][9].

关于舍得酒业股份有限公司 2024 年年度报告 的信息披露监管问询函回复 上会业函字(2025)第 813 号 上海证券交易所: 上会会计师事务所(特殊普通合伙)(以下简称"我们"或"年审会计师")于近 期收悉舍得酒业股份有限公司转来的《关于对舍得酒业股份有限公司 2024 年年度报 告的信息披露监管问询函》(上证公函【2025】0433 号)（以下简称"间询函"）, 对间询函所提及的财务事项,我们对舍得酒业股份有限公司(以下简称"公司"或"舍 得酒业")相关资料进行了审慎核查,现做专项说明如下： 一、关于主营业务。年报显示,报告期公司实现营业总收入 53.57 亿元,同比下 降 24.41%，归母净利润 3.46亿元，同比下降 80.46%。公司主营白酒及玻瓶的生产、 销售,主要通过批发代理和电商渠道销售,其中批发代理模式占公司酒类收入的 91%。 报告期公司酒类业务收入 47.89 亿元,同比下降 27.08%,酒类业务成本 13.92 亿元, 同比下降 1.04%,收入下降幅度明显超过成本;酒类产品毛利率 70.93%,同比减少 7.65个百分点,相较 2021年、2022年及 2023年对应毛利率 8 ...

本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 证券代码：600702 证券简称：舍得酒业 公告编号：2025-033 舍得酒业股份有限公司（以下简称"公司"或"舍得酒业"）于近期收到上海证券 交易所下发的《关于公司 2024 年年度报告的信息披露监管问询函》（上证公函【2025】 0433 号）（以下简称《问询函》）。公司高度重视，会同上会会计师事务所（特殊普通 合伙）（以下简称"年审会计师"）就《问询函》涉及的问题逐项进行认真核查，现将 具体情况回复并公告如下： 一、关于主营业务。年报显示，报告期公司实现营业总收入 53.57 亿元，同比下降 24.41%，归母净利润 3.46 亿元，同比下降 80.46%。公司主营白酒及玻瓶的生产、销售， 主要通过批发代理和电商渠道销售，其中批发代理模式占公司酒类收入的 91%。报告期 公司酒类业务收入 47.89 亿元，同比下降 27.08%，酒类业务成本 13.92 亿元，同比下降 1.04%，收入下降幅度明显超过成本；酒类产品毛利率 70.93%，同比减少 7.65 个百分点， 相 ...

Core Insights - The graduation banquet market is expected to peak following the conclusion of the 2025 national college entrance examination, prompting a marketing battle among major liquor manufacturers [1] Group 1: Marketing Strategies - Shede Liquor has broken traditional marketing paradigms by implementing promotional policies such as buy-gift offers during graduation banquets, targeting the core needs of Generation Z families [3][6] - The company collaborated with Luo Zhenyu, founder of the "Get" app, to host a significant event titled "Youth Dream Pursuit, Needs Sacrifice," which included a themed speech on growth and planning for the future [3][7] - The event attracted 240 students and their parents from various cities, focusing on long-term growth paths and addressing key concerns regarding life planning after the college entrance examination [3][7] Group 2: Content and Engagement - Luo Zhenyu shared insights on life planning and the challenges posed by the AI era, emphasizing the importance of deep commitment over quick success [9] - The full video of the speech will be available on the "Get" app, aiming to reach a broader audience of students and parents, thereby deepening brand recognition and resonance with high-value demographics [11] - The "Graduation Banquet, Needs Sacrifice" series includes multiple promotional offers, such as a chance to win a study camp in Shanghai and luxury gifts for top scorers, enhancing customer engagement [12][14] Group 3: Integrated Marketing Approach - The integration of online and offline marketing strategies has effectively linked brand communication with market activities, showcasing a successful practice of integrated marketing [15] - The seventh season of "Shede Wisdom Figures" has achieved significant exposure, with over 760 million views, demonstrating the effective conversion of cultural IP into commercial momentum [17][19] - By leveraging Luo Zhenyu's influence and the popularity of the show, Shede Liquor has created a closed loop of content exposure, scene resonance, and sales conversion, driving market growth [19]

Group 1 - The core viewpoint of the news is that the China Securities White Wine Index has experienced a decline, with a 7.47% drop over the past month, a 10.45% drop over the past three months, and a year-to-date decline of 10.10% [1] - The China Securities White Wine Index is composed of listed companies involved in the production of white wine, providing investors with a diversified investment option [1] - The index's top ten weighted companies include Kweichow Moutai (17.24%), Shanxi Fenjiu (15.66%), Wuliangye (15.15%), and Luzhou Laojiao (14.84%) [1] Group 2 - The index is adjusted semi-annually, with sample adjustments occurring on the next trading day after the second Friday of June and December each year [2] - Weight factors are adjusted in accordance with the sample adjustments, which are fixed until the next scheduled adjustment unless a special situation arises [2] - Companies that are delisted or undergo mergers, acquisitions, or splits will be handled according to the calculation and maintenance guidelines [2]

Investment Rating - The industry investment rating is "Outperform the Market" (maintained) [1][30] Core Viewpoints - The consumer goods sector is showing structural prosperity, with traditional consumption revitalizing [5] - The report highlights the importance of understanding consumer needs and innovating in products, channels, and marketing to stimulate consumption potential [5] - Investment opportunities are seen in the snack and beverage sectors, with recommendations for companies like Dongpeng Beverage and Three Squirrels [5] Summary by Sections Alcohol Industry - The liquor index (CITIC) has a cumulative decline of -0.84% this week, with leading stocks like Jinhui Liquor (+6.25%) and Huangtai Liquor (+5.03%) showing positive performance [5] - Moutai has announced a buyback progress, reinforcing market confidence, with a total buyback of 5.1 billion yuan, accounting for 0.2635% of total shares [5] - Future expectations include a recovery in the consumption environment supported by policies, with recommendations for high-end and next-tier liquor brands [5] Food Industry - The food index (CITIC) has a cumulative decline of -0.34% this week, with stocks like *ST Chuntian (+15.38%) and Youyou Food (+9.57%) performing well [5] - The report indicates a structural prosperity in consumer goods, driven by generational differences in spending intentions and the emergence of new consumption categories that meet emotional and health needs [5] - Companies that effectively innovate based on consumer insights are likely to unlock consumption potential [5] Key Company Earnings Forecast - The report provides earnings per share (EPS) and price-to-earnings (PE) ratios for various companies, with recommendations for leading firms such as Kweichow Moutai, Wuliangye, and Yili Group [29]

Investment Rating - The report maintains a "Buy" investment rating for the food and beverage industry [8]. Core Viewpoints - The report highlights a bottoming trend in the liquor sector, with a focus on traditional consumer new beverages. It notes that the recent policy changes regarding government banquets will impact market sentiment but not significantly affect the fundamental demand for liquor, which is expected to stabilize [6][8]. - The report emphasizes the potential for investment in companies with valuation advantages and those that are actively repurchasing shares or increasing dividends, suggesting a favorable outlook for companies like Shui Jing Fang, Shanxi Fenjiu, and Shede Liquor [6][8]. - The report also discusses the new beverage products being launched by traditional consumer companies, indicating a shift towards health and wellness trends, with companies like Gu Yue Long Shan and Li Zi Yuan targeting younger demographics with innovative products [7][8]. Summary by Sections Industry News - In the first four months, the liquor production in Lüliang decreased by 1.5%. Tmall's 618 event saw a 72% growth in core liquor brands. Fujian province exported 280 million yuan worth of beer in the same period [16]. Company News - Guizhou Moutai launched a new series of Moutai liquor. Wuliangye is under local government investigation, and Luzhou Laojiao is maintaining a higher channel profit margin compared to competitors [19]. Investment Strategy - The report recommends focusing on companies with strong fundamentals and growth potential in the liquor sector, including Wuliangye, Luzhou Laojiao, and Shanxi Fenjiu, while also highlighting opportunities in the new beverage segment [6][8]. Key Company and Earnings Forecast - The report provides earnings per share (EPS) and price-to-earnings (PE) ratios for several companies, all rated as "Buy," including Luzhou Laojiao, Wuliangye, and Guizhou Moutai, indicating strong expected performance in the coming years [10].

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook for the sector [5]. Core Insights - The beer and beverage sector is entering a peak season, with a focus on new product launches in mass-market segments. The report highlights three main lines for investment in liquor: leading brands, high-certainty regional brands, and flexible targets benefiting from recovery and risk appetite [1][2]. - The report emphasizes the importance of product innovation and quality in driving growth for companies like Yanjing Beer and Nongfu Spring, particularly in the beverage segment [3][4]. Summary by Sections Liquor Industry - Guizhou Moutai has launched a new product series, enhancing its cultural product structure and international expansion. The liquor market is stabilizing as inventory adjustments continue, providing long-term investment opportunities in leading stocks [2]. Beer and Beverage Sector - Yanjing Beer is implementing multiple strategies to drive U8 growth, including product quality differentiation and market penetration. Nongfu Spring has introduced a new carbonated drink, indicating ongoing competition in the beverage industry, which is expected to maintain high growth due to improved consumer scenarios [3]. Mass-Market Products - The report notes that Sam's Club is accelerating new product launches, which benefits companies that maintain high quality and innovation. The change in accounting for a subsidiary by Haoxiangni may lead to short-term profit fluctuations but could enhance asset value in the long run [4].

Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of RMB 70.68 [8]. Core Views - The company focuses on long-term healthy and stable development, with recent operational performance under pressure but showing signs of recovery during the May Day holiday [2][4]. - The company emphasizes channel health and inventory reduction, expecting to achieve a breakthrough after a period of adjustment [1][4]. - The company aims to enhance brand influence and sales through targeted marketing strategies, particularly focusing on core products and younger demographics [3][4]. Summary by Sections Operational Performance - The company reported a challenging Q1 but maintained stable sales for its flagship product during the May Day holiday, with a focus on graduation banquets [2]. - The company has successfully reduced inventory levels, with over half of its distributors maintaining healthy inventory levels (2-3 months of stock) [2]. Financial Projections - The company forecasts net profits of RMB 413 million, RMB 445 million, and RMB 501 million for 2025, 2026, and 2027 respectively, representing a CAGR of 13% [5]. - The expected EPS for 2025, 2026, and 2027 is RMB 1.24, RMB 1.33, and RMB 1.51 respectively [5]. Market Strategy - The company is committed to long-term strategies, focusing on four core products and leveraging both online and offline channels to drive sales [4]. - The company plans to cultivate consumer habits and enhance product quality, branding, and cultural aspects to adapt to market changes [3][4].