舍得酒业股份有限公司2025 年年度报告 公司代码：600702 公司简称：舍得酒业 舍得酒业股份有限公司 2025 年年度报告 1 / 189 舍得酒业股份有限公司2025 年年度报告 重要提示 一、本公司董事会及董事、高级管理人员保证年度报告内容的真实性、准确性、完整性，不存在虚假 记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 二、公司全体董事出席董事会会议。 三、 上会会计师事务所（特殊普通合伙）为本公司出具了标准无保留意见的审计报告。 四、公司负责人蒲吉洲、主管会计工作负责人钟龄瑶及会计机构负责人（会计主管人员）张小清声明： 保证年度报告中财务报告的真实、准确、完整。 五、 董事会决议通过的本报告期利润分配预案或公积金转增股本预案 经上会会计师事务所(特殊普通合伙)审计，公司2025年度实现归属于上市公司股东的净利润 223,006,640.32元，截至2025年12月31日，公司母公司报表中期末未分配利润为5,496,731,658.55元。 本次利润分配方案如下： 公司拟以实施权益分派股权登记日的总股本扣除公司回购库存股份为基数，按每10股派发现金红利 3.10元（含税）。截至2025 ...

证券代码：600702 证券简称：舍得酒业 公告编号：2026-005 舍得酒业股份有限公司 2025 年度利润分配方案的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者 重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 每 10 股派发现金红利 3.10 元（含税）。 根据相关规定，舍得酒业股份有限公司（以下简称"公司"）回购专用证券账 户中的股份不参与本次利润分配。本次利润分配以实施权益分派股权登记日登记的总 股本扣除公司回购库存股份为基数，具体日期将在权益分派实施公告中明确。 在实施权益分派的股权登记日之前，公司总股本扣除公司回购库存股份数量发 生变动的，公司拟维持每股分配比例不变，相应调整分配总额，并将另行公告具体调 整情况。 公司未触及《上海证券交易所股票上市规则》（以下简称《股票上市规则》） 第 9.8.1 条第一款第（八）项规定的可能被实施其他风险警示的情形。 一、利润分配方案内容 （一）利润分配方案的具体内容 经上会会计师事务所(特殊普通合伙)审计，公司 2025 年度实现归属于上市公司股 东的净利润 223,006,640.32 元，截至 ...

Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the CSI 300 index by more than 5% over the next six months [52]. Core Viewpoints - The darkest hour for the liquor industry has passed, and a sustained recovery is expected in 2026. The industry has moved past the excessive growth phase, with excess returns increasingly coming from price adjustments. The Producer Price Index (PPI) and the price of Moutai show a high degree of correlation, suggesting a recovery in pricing dynamics [4][19]. - Moutai's reform focuses on direct consumer engagement and returning pricing to its consumption attributes. The introduction of the 1499 yuan Moutai is expected to stimulate consumer demand and help clear excess inventory in the market [4][34]. - The current valuation of the liquor sector is low, with a price-to-earnings (PE) ratio of 18.1X as of March 13, which is below the median of 25.2X and the average of 27.1X since 2012, indicating a strong downside support [41][50]. Summary by Sections Liquor Cycle Status - The liquor industry is at a turning point, with expectations of a recovery starting in 2026. The PPI has shown a narrowing decline since July 2025, indicating a potential bottoming out of the price cycle [4][19]. - Historical data shows that the liquor cycle is closely related to real estate investment trends, with previous downturns linked to economic slowdowns and policy changes [10][22]. Moutai Reform - Moutai is restructuring its product offerings into a pyramid model, focusing on different consumer segments. The marketing strategy includes a mix of self-sale, distribution, and consignment to enhance market reach [25][27]. - The pricing strategy for Moutai's products is being adjusted to reflect market conditions, with the 1499 yuan price point aimed at enhancing consumer access and clearing inventory [28][32]. Investment Value of Liquor - The liquor sector is characterized by low valuations and low expectations, with a significant portion of investment funds currently underweight in the sector. The dividend yield for high-end liquor companies ranges from 3.5% to 5.5%, providing support for stock prices [45][50]. - The report highlights three main investment lines: high-end liquor with stable demand, mid-range liquor benefiting from national expansion, and local market-focused liquor brands [50].

Core Viewpoint - The liquor sector experienced a significant rise on March 16, with multiple stocks, including Huangtai Liquor, reaching their daily limit increase, indicating strong market performance in this industry [1]. Group 1: Stock Performance - Huangtai Liquor saw an increase of 7.49%, with a market capitalization of 29.547 billion [2]. - Jinhui Liquor rose by 4.12%, with a total market value of 102.6 billion [2]. - Jiugui Liquor increased by 3.25%, with a market capitalization of 158.8 billion [2]. - Other notable performers included Guizhou Moutai and Shede Liquor, both rising by 2.68% [1][2]. Group 2: Market Trends - The entire liquor sector showed positive momentum, with all listed stocks in the sector experiencing gains, reflecting a bullish sentiment among investors [1]. - The overall market capitalization of the liquor sector appears robust, with major players like Wuliangye and Yanghe Co. also showing positive growth [2].

Investment Rating - The report maintains a "Positive" outlook for the food and beverage industry, indicating a strong performance relative to market benchmarks [9]. Core Insights - The report emphasizes the importance of upstream supply chain dynamics, highlighting that the core logic of performance in the upstream sector revolves around "cost" and "supply-demand" factors, exhibiting clear cyclical characteristics [9]. - It identifies two main drivers for the current uptrend in the upstream food and beverage sector: the rising prices of bulk agricultural products and the ability of companies to directly pass on costs to consumers [9]. - The report suggests prioritizing investments based on geographical and supply-demand logic, with a focus on corn and soybean chains due to their strong price increase expectations [9]. Summary by Sections Upstream Investment Focus - Recommended upstream investment targets include: 1. Agricultural processing: COFCO Technology (000930), Crown Agricultural (600251), Andeli (605198), Jinlongyu (300999), and Zunming (003030) [4]. 2. Food raw material suppliers: Huakang (605077), Morning Light Bio (300138), and Fufeng Group (00546) [4]. 3. Livestock: Recommended Yuran Livestock (09858) and Modern Animal Husbandry (01117) [4]. Downstream Investment Focus - Recommended downstream investment targets include: 1. Baijiu: Shanxi Fenjiu (600809), Kweichow Moutai (600519), Jinshiyuan (603369), and Shede Liquor (600702) [4]. 2. Catering supply chain: Yihai International (01579) and Qianwei Central Kitchen (001215) [4]. 3. Snack foods: Recommended Yanjinpuzi (002847), Qiaqia Food (002557), and Miaokelando (600882) [4]. 4. Health products: Focus on valuation, with related targets including Minsheng Health (301507) and H&H International Holdings (01112) [4].

Group 1: Core Insights - The report emphasizes the improvement of the cyclical restaurant chain, particularly in condiments and beer, as a key investment opportunity in the consumer sector due to government policies aimed at boosting consumption [2][16][19] - The liquor sector is highlighted as having reached a bottom buying point, with the price of Feitian Moutai temporarily dropping below 1600 yuan, but actual dealer inventories are low, indicating potential price stabilization around this level [2][18] Group 2: Company Tracking - Shede Liquor has shown strong sales performance during the spring season, with a positive revenue growth target for 2026, despite some pressure in the 1000 yuan price range [3][11] - Yili Group is expected to stabilize and achieve positive growth in liquid milk sales, benefiting from rising milk prices and improved market conditions [3][11] - Bairun Group's terminal sales have outperformed reported growth, with a positive outlook for 2026 driven by double-digit growth in pre-mixed liquor and a target of 300-500 million yuan for its whiskey business [4][12] - Shouxian Valley is focusing on online channels to boost revenue and profit, with a goal of achieving a 50% online sales ratio [4][12] - Minsheng Health's new product, Vaniklan, has exceeded internal expectations in online sales, with plans to expand into offline channels [5][13] Group 3: Investment Recommendations - The report recommends focusing on cyclical restaurant chain improvements, particularly in condiments and beer, as well as the recovery of the liquor sector, with specific companies like Haidilao and Qingdao Beer highlighted for their growth potential [16][19] - The report suggests that the liquor sector, particularly Moutai, remains a strong investment due to its market position and expected price stabilization [18][19] Group 4: Industry Valuation - The report includes a valuation table for key companies in the food and beverage sector, indicating market capitalization and projected earnings for 2025-2027, with notable companies like Kweichow Moutai and Wuliangye highlighted for their strong market positions [20]

Investment Rating - The industry investment rating is maintained as "Positive" [9] Core Viewpoints - The report emphasizes the importance of understanding the nature of raw material price increases, suggesting that upstream sectors in the consumer goods chain are likely to benefit from these changes. It distinguishes between price increases driven by economic factors, which can lead to sustained profitability, and those driven by geopolitical factors, which may have a more limited impact [9] - The report maintains a positive outlook on the upstream segments of the food and beverage industry, particularly in agricultural processing and food raw material suppliers, while also highlighting the need for companies to demonstrate profit recovery or elasticity in response to rising raw material prices [9] - The report suggests a focus on the restaurant supply chain and the liquor sector, indicating that the liquor industry is approaching a turning point, with expectations for performance recovery [9] Summary by Relevant Sections Upstream Main Line - Agricultural processing is highlighted, with recommendations for companies such as COFCO Sugar (600737, Buy) and Yurun Agriculture (09858, Buy) [4] - Food raw material suppliers are also emphasized, with potential investments in companies like Huabao International (00336, Not Rated) and Chenguang Biotech (300138, Not Rated) [4] Downstream Main Line - In the liquor sector, companies such as Shanxi Fenjiu (600809, Buy) and Kweichow Moutai (600519, Buy) are recommended [4] - For the restaurant supply chain and beer, the report suggests monitoring performance post-valuation increase, with a recommendation for Yihai International (01579, Buy) [4] - In the beverage and snack food sectors, companies like Yanjinpuzi (002847, Buy) and Qiaqia Food (002557, Buy) are highlighted for their performance certainty [4]

Summary of Shide Liquor Industry Conference Call Company Overview - **Company**: Shide Liquor Industry - **Industry**: Liquor/Beverage Key Points Financial Performance and Projections - Q1 2026 cash collection progress is better than the same period last year, with an annual operational target set for positive growth, but March sales need further observation [2][9] - The company aims for revenue to remain flat or see slight growth compared to 2025 [10] - The gross margin for 2026 is expected to remain around 60%, similar to 2025, with limited room for management expense reduction [2][10][15] Demand and Product Performance - Demand structure shows "strong at both ends, weak in the middle," with growth mainly from products priced below 300 yuan (e.g., Shezhidao, T68) [2][4] - The performance of mid-range products remains under pressure, while lower-end products are seeing significant growth [3][4] - The company plans to upgrade its premium product line to the sixth generation in Spring 2026, focusing on increasing the proportion of aged liquor [2][8] Inventory Management - Inventory management strategy targets a range of 3-4 months, with overall inventory value and turnover showing a downward trend compared to 2025 [2][4] - The company maintains a differentiated inventory strategy based on distributor capabilities, with stronger distributors potentially holding more than the target inventory [5] Sales Channels and Marketing - Online sales are targeted to account for over 15% of revenue, with a focus on live streaming and O2O models, although profit margins are lower than offline sales [2][18] - The company emphasizes marketing expenses directed towards the consumer end (C-end), with limited increases in expenses for distributors [12][20] Regional Performance - Different regions show varied inventory levels, with Shandong performing relatively well compared to others [6][10] - The company aims to solidify existing markets while pursuing sustainable growth rather than rapid expansion [10] Organizational Changes - The resignation of Vice President Wang Yong is attributed to personal career development and is not expected to impact company operations significantly [17] Future Strategies - The company plans to maintain a steady dividend policy, gradually increasing the payout ratio despite current profit pressures [23] - Expansion and capacity projects have been slowed due to cash flow concerns, with a focus on matching production with sales [24] Additional Insights - The company is exploring online and instant retail channels, which have a different product structure and profitability compared to traditional channels [19] - The performance of the "Shide Zizai" product, launched recently, is still being evaluated, with a focus on online sales channels [12][18] This summary encapsulates the key insights and strategic directions discussed during the conference call, highlighting the company's current performance, market dynamics, and future outlook.

Investment Rating - The investment rating for the essential consumer sector in China is "Outperform" for multiple companies including Kweichow Moutai, Wuliangye, and Yili Industrial Group [1]. Core Insights - The report highlights that among the eight key tracked essential consumer industries in February 2026, five maintained positive growth, while two recorded negative growth and one remained flat. The growing industries included frozen food, condiments, beer, catering, and soft drinks, while the declining industries included sub-high-end and above liquor and dairy products. The improvement in data is attributed to the increased number of Spring Festival holidays and heightened consumer enthusiasm for travel, which boosted demand for catering and supply chain products [3][35]. Demand Summary - In February 2026, five out of eight essential consumer industries showed positive growth, with frozen food, condiments, beer, catering, and soft drinks experiencing growth. Conversely, sub-high-end and above liquor and dairy products saw declines. The overall growth rate improved for seven industries compared to the previous month, primarily due to the Spring Festival holidays and increased consumer travel [3][35]. Price Summary - The report indicates that in February, the wholesale price of high-end liquor rebounded month-on-month, while sub-high-end and below liquor prices mostly fell. Discounts on liquid milk and condiments decreased, with average discount rates for liquid milk increasing by 4.7 percentage points and condiments by 1.2 percentage points compared to January. Convenience food discounts increased, while discounts for beer, soft drinks, and infant formula remained stable [4][36]. Cost Summary - In February, the spot cost indices for six categories of consumer goods generally fell, while futures cost indices mostly rose. The spot cost indices for soft drinks, instant noodles, frozen food, beer, condiments, and dairy products changed by -1.28%, -1.03%, -0.52%, -0.52%, +0.06%, and +0.27% respectively. Year-on-year changes for can, plastic, paper, and glass prices were +12.1%, -0.3%, -7.4%, and -17.7% respectively [4][37]. Capital Flow Summary - As of the end of February, the net inflow of Southbound Stock Connect funds was 80.32 billion yuan, an increase from 61.73 billion yuan in the previous month. The essential consumer sector's market value accounted for 5.86%, up by 0.04 percentage points from the previous month. The dairy industry represented 17.2% of the Southbound Stock Connect market value, while the food additive industry accounted for 14.4% [5][38]. Valuation Summary - At the end of February, the PE historical quantile for A-share food and beverage was 17% (20.5x), remaining stable from the previous month. The sub-sectors with lower quantiles included beer (1%, 20.6x) and liquor (12%, 18.3x). The median valuation for A-share food and beverage leaders was 22x, unchanged from the previous month [5][39]. Recommendations - The report suggests several favorable aspects for allocating essential consumption stocks, including increased international capital inflow into China, low institutional allocation levels, and the expectation of rising dividend rates. It recommends focusing on companies that align with fundamental and dividend yield improvement logic, such as Mengniu Dairy, Yili Industrial Group, and Tsingtao Brewery, as well as those favored by long-term institutional investors like Luzhou Laojiao and Kweichow Moutai [6][40].

舍得酒业股份有限公司（以下简称"公司"）董事会于近日收到公司副总裁 王勇先生的书面辞职报告，王勇先生因工作原因申请辞去公司副总裁职务，辞职 后不再担任公司任何职务。 | | | | | | | 是否继续 | | 是否存 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | | | 在上市公 | 具体职 | 在未履 | | 姓名 | 离任职务 | | 离任时间 | 原定任期到期日 | 离任原因 | 司及其控 | 务（如 | 行完毕 | | | | | | | | 股子公司 | 适用） | 的公开 | | | | | | | | 任职 | | 承诺 | | 王勇 | 副总裁 | 2026 年 | 3 月 3 日 | 2026 年 9 月 20 | 日 工作原因 | 否 | / | 否 | 二、离任对公司的影响 舍得酒业股份有限公司 关于公司高级管理人员辞职的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 一、高级管理人员离任情况 证券代码：60 ...