Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, but showed signs of recovery in the second quarter, with a focus on innovation and brand enhancement to drive future growth [1][4]. Financial Performance - For 25H1, total revenue, net profit attributable to the parent, and net profit excluding non-recurring items were 2.7 billion, 440 million, and 440 million respectively, representing year-on-year declines of 17.4%, 25.0%, and 24.1% [1]. - In 25Q2, total revenue, net profit attributable to the parent, and net profit excluding non-recurring items were 1.13 billion, 100 million, and 100 million respectively, with year-on-year changes of -3.4%, +139.5%, and +194.2% [1]. Product and Market Strategy - The company is focusing on four core products and innovating cultural products targeted at younger demographics to create differentiation [1]. - The strategy emphasizes channel development post-inventory reduction in 2024, leveraging platform push and consumer pull to enhance sales and brand influence [1]. - The company aims to find growth in existing markets by implementing a strategy of "downward channel, upward brand, and comprehensive C-end focus" [1]. Regional Performance - In 25H1, revenue from mid-to-high-end liquor was 1.97 billion, while ordinary liquor revenue was 440 million, with year-on-year changes of -24% and +16% respectively [2]. - By region, revenue from within the province was 780 million, and from outside the province was 1.64 billion, with year-on-year changes of -14% and -21% [2]. - The company has 2,585 distributors as of the end of 25Q2, a decrease of 78 from the end of 24 [2]. Cost and Profitability - The gross profit margin for 25H1 decreased by 3.7 percentage points to 65.7%, primarily due to product mix changes [3]. - The selling expense ratio increased by 1.1 percentage points to 21.2% in 25H1, attributed to higher marketing investments [3]. - The net profit margin for 25H1 was 16.4%, reflecting a year-on-year decrease of 1.7 percentage points [3]. Future Outlook - The company maintains a long-term perspective, anticipating a recovery in business demand to improve performance [4]. - Revenue forecasts for 2025-2027 have been slightly adjusted downwards to 4.69 billion, 4.90 billion, and 5.21 billion respectively, with year-on-year changes of -12.5%, +4.5%, and +6.4% [4]. - The earnings per share (EPS) estimates for 2025-2027 have been slightly increased to 1.47, 1.57, and 1.71 respectively, reflecting a positive outlook [4].

证券研究报告·公司点评报告·白酒Ⅱ 舍得酒业（600702） 2025 中报点评：筑底企稳，盈利修复 2025 年 08 月 24 日 增持（维持） | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 7,087 | 5,357 | 4,784 | 5,277 | 5,950 | | 同比（%） | 17.04 | (24.41) | (10.70) | 10.31 | 12.76 | | 归母净利润（百万元） | 1,769.39 | 345.77 | 637.37 | 779.36 | 979.93 | | 同比（%） | 4.98 | (80.46) | 84.33 | 22.28 | 25.74 | | EPS-最新摊薄（元/股） | 5.31 | 1.04 | 1.91 | 2.34 | 2.94 | | P/E（现价&最新摊薄） | 11.47 | 58.68 | 31.83 | 26.03 | 20.71 | [Ta ...

报表结构拆分：1）25Q2 归母净利率同比+5.2pct 至8.6%，其中毛利率同比-0.3pct 至60.6%、销售费用 率-3.3pct、管理费用率-1.2pct，表观利润率压力至深时刻已过，利润率已至修复通道，税负节奏变动期 内所得税负降低也利于利润弹性提升；公司内部持续推进降本增效+费用精细化落地，预计25H2 费用 率会加速优化。2）25H1 末合同负债余额1.6 亿元，环比-0.5 亿元，考虑合同负债环比变量后25Q2 营收 同比-1%；25Q2 销售收现11.5 亿元，同比-24.2%。 盈利预测、估值与评级 我们预计25-27 年收入分别-4.9%/+8.9%/+14.5%；归母净利分别+121.2%/+20.8%/+28.1%，对应归母净利 分别7.65/9.24/11.83 亿元；EPS 为2.30/2.77/3.55 元，公司股票现价对应PE 估值分别为26.5/22.0/17.1 倍，维持"买入"评级。 业绩简评 2025 年8 月22 日，公司披露25H1 业绩，期内实现营收27.0 亿元，同比-17.4%；实现归母净利4.4 亿 元，同比-25.0%。其中，25Q2实现营收11.3 ...

| | | | 单位:元 币种:人民币 | | --- | --- | --- | --- | | 主要会计数据 | 本报告期 | 上年同期 | 本报告期比上年 | | | (1-6月) | | 同期增减(%) | | 营业收入 | 2,701,201,938.60 | 3, 270, 581, 082. 38 | -17. 41 | | | 561, 536, 738. 95 | 794, 758, 435. 07 | -29. 34 | | 归属于上市公司股东的净利润 | 443, 290, 477. 79 | 590, 859, 536. 92 | -24. 98 | | 归属于上市公司股东的扣除非经常性 损益的净利润 | 439, 334, 484. 76 | 578,803,823.44 | -24. 10 | | 利润总额 | | | | 文丨酒食汇团队 8月22日，舍得酒业发布2025年度半年报。上半年，公司实现营收27.01亿元，同比下降17.41%；归属上市公司股东净利润5.62亿元，同比下降29.34%。从 季度表现来看，第二季度实现营收11.25亿元，同比基本持平，归属上市公司股东净利润 ...

2）酒类分区域拆分，25H1 省内/省外分别实现营收 7.8/16.4 亿元， 同比-13.9%/-21.2%；单 Q2 分别实现营收 2.9/6.9 亿元，同比 -21.2%/+4.8%。3）酒类分渠道拆分，电商/批发分别实现营收 3.4/20.8 亿元，同比+31.4%/-23.7%；单 Q2 实现营收 1.3/8.4 亿 元，同比+23.8%/-7.8%。公司高度重视电商渠道发展，通过产品 创新方式做增量。4）25H1 经销商新增 253 家，退出 331 家，净减 少 78 家，25H1 末留存 2582 家，公司稳定老商的同时加强小微客 户培育。 报表结构拆分：1）25Q2 归母净利率同比+5.2pct 至 8.6%，其中毛 利率同比-0.3pct 至 60.6%、销售费用率-3.3pct、管理费用率 -1.2pct，表观利润率压力至深时刻已过，利润率已至修复通道， 税负节奏变动期内所得税负降低也利于利润弹性提升；公司内部 持续推进降本增效+费用精细化落地，预计 25H2 费用率会加速优 化。2）25H1 末合同负债余额 1.6 亿元，环比-0.5 亿元，考虑合 同负债环比变量后 25Q2 营收同比 ...

Core Viewpoint - Shede Liquor has demonstrated strong operational resilience and growth potential in the first half of 2025, achieving significant profit recovery despite industry challenges, driven by effective inventory reduction and strategic marketing initiatives [1][3][10]. Financial Performance - In the first half of 2025, Shede Liquor reported revenue of 2.701 billion yuan and a net profit attributable to shareholders of 443 million yuan, with Q2 revenue at 1.125 billion yuan, showing a year-on-year stability and a net profit of 97.17 million yuan, marking a substantial increase of 139.5% [1][3]. - The company’s Q1 net profit of 346 million yuan exceeded the total net profit of the previous year, indicating a strong recovery trajectory [3]. - By the end of Q2, inventory reduction was nearing completion, with inventory levels returning to rational levels, supporting a stable pricing strategy [3][4]. Operational Strategies - Shede Liquor has effectively implemented a "reduce inventory, increase marketing" strategy, leading to a V-shaped recovery in revenue and profit after a low point in Q4 of the previous year [9]. - The company has focused on enhancing its distribution channels, achieving a significant increase in e-commerce sales, which reached 336 million yuan, a year-on-year growth of 31.38% [6]. - The company has also seen double-digit growth in banquet market sales, particularly for its core products, indicating strong market demand [6][7]. Product Development and Market Expansion - Shede Liquor is set to launch its first low-alcohol drink, "Shede Zizai," on August 30, targeting the growing low-alcohol beverage market and aiming to attract new consumer demographics [8]. - The company has expanded its international presence, reaching 40 countries and regions, further solidifying its global market strategy [7]. Future Outlook - Looking ahead, Shede Liquor plans to capitalize on the traditional peak seasons of the National Day and Mid-Autumn Festival, while continuing to explore high-potential growth markets [9]. - The company’s commitment to innovation and strategic focus on long-term growth positions it well to navigate the complexities of the current market environment [10].

8月22日，沪深两融数据显示，舍得酒业获融资买入额0.93亿元，居两市第343位，当日融资偿还额1.01 亿元，净卖出755.32万元。 融券方面，当日融券卖出0.00万股，净卖出0.00万股。 最近三个交易日，20日-22日，舍得酒业分别获融资买入2.33亿元、1.67亿元、0.93亿元。 ...

Core Insights - Shede Liquor achieved a revenue of 2.701 billion yuan and a net profit of 443 million yuan in the first half of 2025, with a significant performance in the second quarter [1] - The company reported a recovery in performance, with a net profit of 346 million yuan in the first quarter, surpassing the total for the previous year, and a net profit of 97.17 million yuan in the second quarter, marking a year-on-year increase of 139.5% [1] - Inventory levels have returned to rational levels, with total assets increasing by 5.12% compared to the end of the previous year, and net cash flow from operating activities turning positive [1] Financial Performance - In the first half of 2025, Shede Liquor's revenue was 2.701 billion yuan, with a net profit of 443 million yuan [1] - The second quarter saw a revenue of 1.1 billion yuan, contributing significantly to the overall performance [1] - The net profit margin improved significantly, with a year-on-year increase of nearly five percentage points [1] Strategic Initiatives - The company implemented a strategy focusing on "downstream channels, upstream branding, and a comprehensive approach to consumers," achieving notable results in the incremental market [1] - E-commerce and live streaming channels were emphasized, with e-commerce sales reaching 336 million yuan, a year-on-year growth of 31% [1] - The company is targeting the banquet market, with products like "Taste Shede" and "Shezhi Dao" performing well, leading to double-digit growth in the banquet market [1] Product Development - Shede Liquor is launching its first low-alcohol drink, "Shede Zizai," on August 30, which is a 29-degree aged liquor aimed at enhancing the product structure and expanding the white liquor market [2] - The company is focusing on the T68 product line, which has seen rapid growth in sales and market presence, ranking among the top three in the high-end bottled liquor category [2]

Group 1: Company Announcements - Changjiang Electric Power's controlling shareholder, China Three Gorges Group, plans to increase its stake in the company by 4 billion to 8 billion yuan within the next 12 months through secondary market transactions [1] - Huakin Technology is planning to issue H-shares and list on the Hong Kong Stock Exchange to enhance its international strategy and overseas business development [2] - Tailin Microelectronics is planning to acquire all or part of the equity of Shanghai Panqi Microelectronics through a combination of share issuance and cash payment, with trading suspended for up to 10 trading days [3] - Jingwang Electronics intends to invest 5 billion yuan in expanding its Zhuhai Jinwan base to enhance its competitiveness in high-end products related to AI and other technologies [5] - Jiangsu Guotai plans to use up to 12 billion yuan of idle funds for entrusted wealth management in low-risk financial products [6] Group 2: Financial Performance - Ping An Bank reported a 3.9% year-on-year decline in net profit for the first half of 2025, with a proposed cash dividend of 2.36 yuan per 10 shares [1][9] - Several companies reported significant increases in net profit, including Zhezhang Securities with a 46.49% increase and Keg Precision Machinery with a 144% increase [7] - True Love Home reported a net profit of 197 million yuan, a year-on-year increase of 484.48% [8] - Companies like Kunlun Wanwei and Vanke A reported substantial losses, with net losses of 856 million yuan and 11.947 billion yuan respectively [9]

Core Viewpoint - Shede Liquor's strong performance in the first half of 2025, with significant growth in net profit and effective inventory management strategies, highlights its resilience in a challenging industry environment [1][2][3]. Financial Performance - In the first half of 2025, Shede Liquor achieved operating revenue of 2.701 billion yuan and a net profit attributable to shareholders of 443 million yuan [1]. - The second quarter saw operating revenue of 1.125 billion yuan, remaining stable year-on-year, while net profit surged by 139.5% to 97.17 million yuan [2]. - The net profit margin improved by nearly five percentage points, indicating a positive trend in performance recovery [2]. Inventory Management - The company has effectively reduced inventory levels, nearing completion of its inventory destocking efforts, which has returned inventory to rational levels [2][3]. - The core products, "Taste Shede" and "Collection Shede," have maintained stable pricing for ten years, boosting channel confidence [2]. Channel Development - E-commerce sales reached 336 million yuan, growing by 31.38% year-on-year, with significant contributions from internet sales and direct sales [4]. - The banquet market showed double-digit growth, driven by strong sales of key products [4]. - The "T68" product line has seen rapid growth, establishing multiple million-level sample markets [4]. Strategic Initiatives - The company is focusing on expanding its presence in the "new consumption" sector, with plans to launch a low-alcohol product, "Shede Zizai," aimed at health-conscious consumers [7]. - Marketing strategies have been enhanced through collaborations with cultural IPs and celebrities, effectively promoting brand awareness [6]. Future Outlook - Shede Liquor aims to capitalize on upcoming festive marketing opportunities while continuing to explore high-potential growth markets [7]. - The company is committed to long-term development by prioritizing strategic direction and innovation, which may contribute to its recovery and future growth [7].