舍得酒业股份有限公司 2025 年半年度报告 公司代码：600702 公司简称：舍得酒业 舍得酒业股份有限公司 2025 年半年度报告 1 / 151 舍得酒业股份有限公司 2025 年半年度报告 重要提示 一、 本公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的真实性、准确性、完 整性，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 二、 公司全体董事出席董事会会议。 三、 本半年度报告未经审计。 四、 公司负责人蒲吉洲、主管会计工作负责人钟龄瑶及会计机构负责人（会计主管人员）张小清声明： 保证半年度报告中财务报告的真实、准确、完整。 五、 董事会决议通过的本报告期利润分配预案或公积金转增股本预案 无 六、 前瞻性陈述的风险声明 √适用 □不适用 本报告中所涉及的未来计划、发展战略等前瞻性陈述不构成公司对投资者的实质承诺，敬请投资 者注意投资风险。 七、 是否存在被控股股东及其他关联方非经营性占用资金情况 否 八、 是否存在违反规定决策程序对外提供担保的情况 公司不存在特别重大风险。公司已在本报告"第三节管理层讨论与分析"章节阐述了公司可能面 对的风险，敬请投资者予以关注 ...

舍得酒业股份有限公司 证券代码：600702 证券简称：舍得酒业 公告编号：2025-042 2025 年半年度经营数据公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 根据《上海证券交易所上市公司自律监管指引第 3 号—行业信息披露》之《第 十二号—酒制造》的相关规定，现将公司 2025 年半年度主要经营数据（未经审计） 公告如下： 一、公司 2025 年半年度主要经营情况 （一）酒类产品按产品档次分类情况 （二）酒类产品按销售渠道分类情况 （三）酒类产品按地区分类情况 单位：万元 币种：人民币 单位：万元 币种：人民币 产品名称 2025 年 1－6 月销售收入 2024 年 1－6 月销售收入 增减变动幅度（%） 中高档酒 197,327.95 260,148.07 -24.15 普通酒 44,491.86 38,401.29 15.86 合计 241,819.81 298,549.36 -19.00 单位：万元 币种：人民币 渠道类型 2025 年 1－6 月销售收入 2024 年 1－6 月销售收入 增减变动幅度 ...

舍得酒业公告，2025年上半年营业收入27.01亿元，同比下降17.41%；净利润4.43亿元，同比下降 24.98%。 ...

证券之星消息，8月22日白酒板块较上一交易日上涨0.87%，*ST岩石领涨。当日上证指数报收于 3825.76，上涨1.45%。深证成指报收于12166.06，上涨2.07%。白酒板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 600696 | *ST岩石 | 6.72 | 5.00% | 5.18万 | | 3445.42万 | | 600702 | 舎得酒V | 60.91 | 2.72% | 18.66万 | | 11.24 Z | | 000596 | 古井贡酒 | 164.33 | 2.57% | 4.20万 | | 6.77亿 | | 600779 | 水井坊 | 45.40 | 1.54% | 6.77万 ﻠ | | 3.04亿 | | 600809 | 山西汾酒 | 196.54 | 1.10% | 6.30万 | | 12.31亿 | | 600519 | 贵州茅台 | 1463.95 | 1.08% | 4.50万 | | 65.45 乙 ...

机构持仓方面，截止2025年3月31日，舍得酒业十大流通股东中，招商中证白酒指数A（161725）位居第二大流通股东，持股1645.38万股，持股数量较上期不变。酒ETF（512690）位居第五 责任编辑：小浪快报 资料显示，舍得酒业股份有限公司位于四川省射洪市沱牌镇沱牌大道999号，成立日期1996年11月9日，上市日期1996年5月24日，公司主营业务涉及白酒的制造和销售。主营业务收入构成为 舍得酒业所属申万行业为：食品饮料-白酒Ⅱ-白酒Ⅲ。所属概念板块包括：新零售、白酒、基金重仓、MSCI中国、融资融券等。 截至3月31日，舍得酒业股东户数13.06万，较上期减少0.29%；人均流通股2546股，较上期增加0.29%。2025年1月-3月，舍得酒业实现营业收入15.76亿元，同比减少25.14%；归母净利润 分红方面，舍得酒业A股上市后累计派现22.90亿元。近三年，累计派现13.53亿元。 8月22日，舍得酒业盘中上涨2.01%，截至10:46，报60.49元/股，成交5.22亿元，换手率2.63%，总市值201.51亿元。 资金流向方面，主力资金净流入1378.43万元，特大单买入5838.89万元 ...

Group 1 - The liquor sector experienced a broad rally, with the index closing at 2537.44, up 2.5% on August 20, 2023, driven by multiple favorable factors [2][3] - Analysts attribute the rapid rise in the liquor sector to three main factors: policy signals indicating a relaxation of consumption restrictions, the upcoming Mid-Autumn Festival boosting consumption expectations, and the perception of a market rebound after previous declines [2][3] - The recent State Council meeting emphasized the need to stimulate consumption and remove restrictive measures, which analysts believe has bolstered confidence in the liquor sector [3] Group 2 - The liquor sector has seen significant price fluctuations, with stocks like JiuGuiJiu and SheDeJiuYe experiencing substantial gains, attributed to their smaller market capitalization and higher elasticity [3][5] - Major liquor companies like Kweichow Moutai and Wuliangye have increased their dividend payouts, indicating a strong commitment to shareholder returns, with Wuliangye planning to distribute a total of 223 billion yuan in dividends for 2024 [5] - Analysts suggest that the liquor industry is currently in a bottoming phase, with leading companies adjusting their channel structures to enhance market capabilities, which may lead to growth opportunities as consumer confidence improves [6]

Core Viewpoint - The low-alcohol liquor segment is gaining traction among major Chinese liquor companies as they seek to tap into new market opportunities amid declining sales and high inventory levels [2][3]. Group 1: Industry Trends - Since June 2023, several liquor companies, including Shede Liquor, Gujing Gongjiu, and Wuliangye, have launched low-alcohol products, indicating a competitive shift towards lower alcohol content [2]. - The introduction of low-alcohol products is seen as a response to the overall adjustment period in the liquor industry, where companies face declining sales and increased competition [3][5]. Group 2: Company Performance - Shede Liquor reported a significant decline in revenue and net profit for 2024, with revenue down 24.41% to 5.357 billion yuan and net profit down 80.46% to 346 million yuan [3]. - The inventory levels of 20 A-share liquor companies reached 168.389 billion yuan, an increase of 19.29 billion yuan year-on-year, indicating ongoing inventory pressure [4]. Group 3: Consumer Demographics - The liquor industry is focusing on attracting younger consumers, particularly those born between 1985 and 1994, as their consumption preferences shift towards lower alcohol content and more personalized products [5]. - Young consumers are increasingly favoring light social drinking scenarios and products that are visually appealing and easy to consume [5]. Group 4: Market Expectations - The low-alcohol product "38-degree Guojiao 1573" is expected to generate significant sales, potentially reaching 10 billion yuan in tax-inclusive sales, reflecting a positive growth trend [6]. - There are concerns among investors that the success of low-alcohol products may impact overall revenue due to their lower price points compared to traditional high-alcohol products [6].

Core Viewpoint - The Chinese liquor industry is experiencing a trend towards low-alcohol products as companies seek to capture the younger consumer market and address declining sales in traditional high-alcohol offerings [8][9][11]. Group 1: Industry Trends - Major liquor companies, including Gujing Gongjiu, Shede Liquor, Wuliangye, and Luzhou Laojiao, are launching low-alcohol products to tap into the growing demand for lighter drinking options [8][9][10][11]. - The low-alcohol segment is seen as a potential growth area amid high inventory levels and declining sales in traditional high-end liquor [9][12][14]. - The shift towards low-alcohol products is part of a broader strategy to engage younger consumers, who prefer personalized and lower-alcohol options for social drinking [15][18][20]. Group 2: Company-Specific Developments - Gujing Gongjiu launched a new low-alcohol product, "Gujing Gongjiu·Nianfen Yuanjiang Qingdu Gu20," with an alcohol content of 26 degrees, targeting urban youth aged 25-35 [1][27]. - Shede Liquor is set to introduce its first low-alcohol, high-flavor aged liquor, "Shede Zizai," with an alcohol content of 29 degrees [2]. - Luzhou Laojiao has successfully developed a 28-degree version of its flagship product, Guojiao 1573, and is testing even lower alcohol variants [5][21]. Group 3: Market Challenges - The liquor industry is facing significant challenges, including high inventory levels and a lack of consumer demand, particularly for mid-range and high-end products [9][11][12]. - Companies are struggling to maintain pricing power as high-end liquors frequently experience price cuts, leading to concerns about brand value erosion [11][23]. - The acceptance of low-alcohol products at premium prices remains uncertain, as evidenced by Gujing Gongjiu's pricing strategy, which positions its new product at a high price point compared to traditional low-alcohol options [26][35].

Core Viewpoint - The A-share market is experiencing a tug-of-war around the 3700-point level, with significant divergence between the performance of the white wine sector and the overall index, leading to questions about market dynamics and underlying trends [1][2]. Market Dynamics - The Shanghai Composite Index briefly surpassed 3740 points but quickly fell back, closing at 3725.22 points, indicating a struggle to maintain upward momentum [1]. - The brokerage sector, typically seen as a bullish indicator, has shown weakness, contrasting with the performance of bank stocks that are attempting to stabilize the index [1][2]. Sector Performance - The white wine sector is witnessing a surge, with stocks like JiuGuiJiu hitting the daily limit and SheDeJiuYe rising by 8%, despite overall market weakness [1]. - Institutional investors have significantly reduced their positions in white wine stocks, with public funds cutting their holdings by 38% in Q2, and northbound funds halving their stake in Kweichow Moutai from 26% to 13% [2][3]. Investor Behavior - Retail investors are increasingly investing in white wine-themed funds, which have seen their share rise to new highs, contrasting with institutional withdrawal [3]. - The performance of most wine companies has shown a decline in earnings, yet stocks like JiuGuiJiu have seen price increases, raising concerns about speculative trading rather than value investing [4][5]. Trading Volume and Market Sentiment - The total trading volume in the Shanghai and Shenzhen markets reached 1.54 trillion yuan, but this represents a significant drop of 143 billion yuan from the previous day, indicating a potential lack of conviction among investors [7]. - There has been a net outflow of 54.2 billion yuan from the market, with significant selling pressure in the software development sector [7][9]. Broader Market Implications - The performance of high-flying stocks has deteriorated, with many previously popular stocks experiencing sharp declines [8]. - Defensive sectors like white wine and banking have attracted net inflows, but the overall market sentiment remains cautious, with banks only managing a modest 0.5% increase [9]. - The A-share market is facing a critical juncture, with the potential for a breakdown below the 3700-point level if trading volume does not increase [10].

本报（chinatimes.net.cn）记者帅可聪 北京报道 2025年8月20日，A股市场上演逆转行情，三大指数低开后探底回升，上证指数收涨逾1%至3766点，续 创近十年来新高。沪、深、京三市全天总成交额约2.45万亿元，为连续第6个交易日超2万亿元。 Wind数据显示，自今年4月8日至8月20日，上证指数累计涨幅约21.6%，A股总市值累计增长了大约22万 亿元，最新约为101.3万亿元。 前海开源基金首席经济学家杨德龙分析认为，这轮牛市已逐步确立，与10年前的那轮大牛市相比，启动 的原因有所类似，但表现形态存在差异。这轮牛市可能会延续两三年的时间，真正实现广大投资者期待 的慢牛、长牛行情，而非快牛、疯牛行情。 连续6日成交额超2万亿元 8月20日，A股三大指数集体低开，盘初快速走低后有所反弹，但临近午盘再度跳水，创业板指一度重 挫逾2%。午后，三大指数集体探底回升，一路震荡上扬，上证指数涨逾1%刷新近十年高点，深证成 指、创业板亦纷纷翻红。 截至收盘，上证指数涨1.04%，报3766.21点；深证成指涨0.89%，报11926.74点；创业板指涨0.23%，报 2607.65点。此外，沪深300指数 ...