（文章来源：21世纪经济报道） CEO之位空缺近半年，管培生出身的90后北大校友上位。9月18日晚，永辉超市公告称，任命34岁的王 守诚为新CEO。 ...

Group 1 - The core point of the article is the appointment of Wang Shoucheng as the new CEO of Yonghui Supermarket, who is tasked with leading the company's transformation efforts amid ongoing financial challenges [2][16]. - Wang Shoucheng, born in 1991, has been recognized for his role in the "Fat Reform" project and has been instrumental in establishing operational standards within the company [2][3]. - Under Wang's leadership, Yonghui has initiated a nationwide reform program, with 124 stores undergoing transformation as of June this year, and an expectation to reach 200 by the end of the year [5][19]. Group 2 - Wang's rapid rise within the company is notable, having joined as a management trainee in 2017 and quickly advancing through various roles, culminating in his appointment as CEO [8][12]. - The company reported a revenue of approximately 30 billion yuan in the first half of the year, reflecting a 20% decline, with ongoing losses of around 800 million yuan [17]. - Wang emphasizes the importance of transforming the retail experience, focusing on upgrading service quality and creating a "quality lifestyle center" for consumers [19][20].

Core Viewpoint - Wang Shoucheng has been appointed as the new CEO of Yonghui Supermarket, marking a significant leadership change as he is the youngest CEO in the company's history. His promotion is closely tied to his successful management of the company's transformation projects, particularly the "Fat Reform" initiative inspired by the successful model of the Chinese supermarket chain, Pang Donglai [5][6]. Group 1: Leadership Background - Wang Shoucheng is a product of Yonghui Supermarket's internal training program and holds a master's degree from Peking University. Before becoming CEO, he served as the Vice President and was responsible for various operational roles within the company [2][3]. - Wang joined Yonghui in 2017 as a management trainee and has held multiple positions, including CEO business assistant and regional HR partner, accumulating extensive operational and management experience over his 8-year career [3][4]. Group 2: Business Transformation and Performance - The opening of the first "Fat Reform" store in Zhengzhou on June 19, 2024, was a significant milestone, achieving sales of 1.88 million yuan on its first day, which is 13.9 times the average daily sales prior to the reform. The store also attracted over 12,000 customers, 5.3 times the previous average [4]. - As of September 16, 2025, Yonghui has nearly 200 "Fat Reform" stores, with expectations of profitability within three months of operation. The first quarter of 2025 saw 41 "stable reform stores" generating a total profit of 74.72 million yuan [7][8]. Group 3: Financial Strategy and Challenges - Yonghui Supermarket plans to raise up to 3.114 billion yuan through a private placement, with 2.405 billion yuan allocated for store upgrades, 309 million yuan for logistics improvements, and 400 million yuan for working capital [8]. - Despite these initiatives, Yonghui reported a revenue decline of 20.73% year-on-year for the first half of 2025, with a net loss of 241 million yuan, indicating ongoing challenges in balancing significant investment in transformation with overall profitability [8].

Group 1 - The CEO position at Yonghui Supermarket has been filled by Wang Shoucheng after a six-month vacancy [2] - Wang Shoucheng, born in April 1991, has a master's degree from Peking University and has held various positions within Yonghui since joining as a management trainee [2] - The company has initiated a significant transformation strategy, referred to as "Fat Reform," which aims to enhance product offerings and employee conditions [3][4] Group 2 - The "Fat Reform" has led to the introduction of products similar to those of the successful brand "Fat Donglai," with an average employee salary increase of 30% [3] - Despite the reform efforts, Yonghui reported a 20.73% decline in revenue for the first half of 2025, totaling 29.948 billion yuan, and a net loss of 241 million yuan [4][5] - The company has closed a significant number of underperforming stores, reducing its total from 1,000 at the end of 2023 to 775 by the end of 2024, with 225 stores closed throughout the year [5][6] Group 3 - Yonghui's supply chain has undergone reforms, focusing on core suppliers and reducing the number of suppliers by approximately 50% [7] - The company aims to enhance its fresh produce sourcing, with over 60% of its fresh business sourced directly, and has increased its self-operated sales ratio from 40.2% to 78.1% [7] - Management anticipates continued pressure on profitability in the second half of the year, but expects improvements in the fourth quarter [8]

悬空长达半年之久的永辉CEO位置，终于靴子落地。 9月18日晚间，永辉超市（601933）股份有限公司(股票代码：601933.SH)公告称，经公司董事会提名，并经公司董事会提名委员会资格审查，公司当日召 开第六届董事会第七次会议，审议通过《关于聘任公司高级管理人员的议案》，同意聘任王守诚为公司首席执行官(CEO)。 资料显示，王守诚出生于1991年4月，拥有北京大学硕士学历，自2017年毕业后，以"融才"管培生身份加入永辉。历任CEO业务助理、集群运营合伙人、 福建省区人力资源合伙人，闽赣省区人力资源总监，上海省区总经理。 王守诚 这意味着，王守诚拥有着纯正的"永辉血统"。公告中也强调，王守诚先生未持有公司股份，同时与公司持股5%以上股东以及其他董事、监事、高级管理 人员不存在关联关系。 值得注意的是，今年3月未获续聘的前董事兼CEO李松峰，身上携带着"京东系"的显著标签。公开信息显示，其历任京东集团高级总监、永辉超市CTO(首 席技术官)和CEO。彼时永辉称，CEO"虚位以待，将全球招募"。 李松峰的"出局"，是永辉超市资本格局从"京东系"向"名创系"重构的分水岭。2024年9月，名创优品通过向京东、怡和 ...

Core Insights - The opening of the Suzhou High-speed Rail Wuyue Plaza store marks the third "Fat Donglai" model store for Yonghui, reinforcing its strategic layout in the Suzhou market and enhancing regional commercial service upgrades [1][9]. Store Location and Concept - The store is located at No. 3188, Xiangcheng Avenue, Suzhou High-speed Rail Wuyue Plaza, and aims to create a comfortable, convenient, and quality shopping space for consumers, particularly family customers in Xiangcheng District [2]. Product Offerings - The store features a comprehensive product renewal, including highland specialty vegetables and over 40 types of organic vegetables, all sold in packaging to save customer selection time. New ready-to-eat items such as fruit cuts, juices, and cold brew tea have been introduced, alongside partnerships with high-end fruit and vegetable brands [3]. - The prepared food section employs a professional chef team to offer a variety of dishes, including traditional items and modern snacks aimed at younger consumers. The store also includes dedicated brand zones for both Fat Donglai and Yonghui's private label products, covering a wide range of categories [5]. Shopping Environment and Services - The store has improved its shopping environment by lowering shelf heights and simplifying the layout to enhance comfort and accessibility. New customer service areas have been added, including rest zones and various amenities to cater to diverse customer needs [6]. - Food safety measures are strictly enforced, including a "468 principle" for fresh-cut fruits to ensure quality and freshness [7]. Employee Development - Yonghui has launched a "Craftsman Plan" to enhance employee skills and service awareness, aiming to cultivate a professional workforce and improve service quality in stores [8]. Strategic Vision - The Suzhou High-speed Rail Wuyue Plaza store's opening is seen as a significant milestone for Yonghui, reflecting its commitment to consumer needs and continuous improvement in product and service offerings. The company plans to further strengthen its presence in the Suzhou market [9].

Core Viewpoint - Yonghui Supermarket is actively implementing the "Fat Donglai model" to enhance service innovation and quality in key urban areas, particularly in Suzhou, where a new "three-store linkage" strategy is being established [1] Group 1: Store Performance and Strategy - The first store in Suzhou, Taicang Wanda, achieved a remarkable sales increase of 334% and a customer traffic growth of 189% in its opening week [1] - The third store, Suzhou High-speed Rail Wuyue Plaza, opened on September 19, marking the model's first entry into Xiangcheng District, further solidifying Yonghui's strategic layout in Suzhou [1][3] Group 2: Store Adjustments and Offerings - The store's SKU count was optimized from 12,462 to 9,010, with a replacement rate of 57.3% and a new product introduction rate of 48.2%, aligning 80% of the product structure with the Fat Donglai standards [3] - Fresh produce offerings now include highland specialty vegetables and over 40 organic vegetable varieties, all sold in packaging to save customer selection time [5] Group 3: Food and Service Enhancements - The prepared food section has introduced a professional chef team and a variety of popular dishes, including seafood and traditional items, catering to diverse customer preferences [6] - The store has improved the shopping environment by lowering shelf heights and increasing aisle width, enhancing overall shopping comfort [8] Group 4: Employee Welfare and Training - The number of employees increased from 110 to 165, creating more local job opportunities, with enhanced employee benefits including paid annual leave and improved working conditions [10] - The "Craftsman Program" was launched to provide systematic training for key positions, aiming to cultivate a skilled workforce and improve service quality [10] Group 5: Future Outlook - Yonghui's Suzhou regional manager expressed optimism about the recognition of the new model by consumers and emphasized the commitment to optimizing products and services based on consumer needs [10]

Core Viewpoint - Yonghui Supermarket has appointed Wang Shoucheng as the new CEO, marking a significant leadership change after a six-month vacancy in the position [1][4]. Group 1: Leadership Appointment - Wang Shoucheng, born in April 1991 and a graduate of Peking University, joined Yonghui in 2017 as a management trainee and has been instrumental in the company's "Fat Reform" initiative [3]. - The CEO position had been vacant since March 2025, following the non-election of the previous CEO, Li Songfeng, during the board's re-election [3][4]. - The board had previously authorized the reform leadership team to act in the CEO's capacity until a new appointment was made [3]. Group 2: Financial Performance - In the first half of 2025, Yonghui Supermarket reported a revenue of 29.948 billion yuan, a year-on-year decrease of 20.73% [5]. - The net profit attributable to shareholders was -241 million yuan, compared to a profit of 275 million yuan in the same period last year [5]. - The decline in performance is attributed to reduced sales scale, supply chain reforms, and the closure of 227 unprofitable stores, which incurred various costs [6]. Group 3: Strategic Initiatives - The ongoing "Fat Reform" has led to significant changes in the supply chain, customer service, and organizational culture, although it has also resulted in short-term financial pain [6]. - Wang Shoucheng is recognized as a key figure in driving the "Fat Reform" initiative, which aims for comprehensive restructuring and improvement across the company [6].

今年3月17日，永辉超市成立由名创优品创始人叶国富任组长的改革领导小组，王守诚等9人为组员，其中6名组员为永辉超市的副总裁。同日，永辉超市原 CEO李松峰在董事换届选举中，因得票数不足落选出局，这一人事变动也成为永辉超市董事张轩宁一人反对成立改革领导小组议案的理由。同日，永辉超市 发布公告称，将全球招募合适人选。三天后，永辉超市再度公告表示，董事会授权改革领导小组代行CEO职责。 王守诚接任之际，永辉超市正面临业绩挑战。8月20日披露的2025年半年报显示，其上半年实现营业收入约299.48亿元，同比下降20.73%；净亏损约2.41亿 元，上年同期净利润约2.75亿元，同比由盈转亏。 9月18日晚，永辉超市（601933.SH）发布公告称，聘任王守诚为公司首席执行官（CEO），这一职位在空缺半年后终于迎来新任。 作为永辉超市自己培养的高管人才，1991年出生的王守诚为北京大学硕士学历，自2017年毕业后，以"融才"管培生身份加入永辉超市，历任CEO业务助理、 集群运营合伙人、福建省区人力资源合伙人、闽赣省区人力资源总监、上海省区总经理等职务。在永辉超市东来学习项目中，他担任调改小组负责人，牵头 运营标准体系 ...

记者丨贺泓源 永辉的高管格局初定。 2025年9月18日晚，永辉超市公告称，聘任王守诚为公司首席执行官（CEO）。公告显示，王守诚于 1991年4月出生，北京大学硕士学历。现任永辉超市董事、 改革领导小组副组长、 副总裁， 兼任运营 支持部负责人、筹建支持部负责人，分管招商部。 自2017年毕业后，王守诚以"融才"管培生身份加入永辉，历任CEO业务助理、集群运营合伙人、福建省 区人力资源合伙人，闽赣省区人力资源总监， 上海省区总经理。 此外，王守诚在永辉超市东来学习项目中担任调改小组负责人，牵头运营标准体系的建设。"有力地推 进调改项目。"永辉在公告中如此评价他。 需要注意的是，永辉CEO已经空缺很久。 2024年，名创优品全资子公司骏才国际以62.7亿元收购永辉超市29.4%的股权， 此后名创优品成为永辉 第一大股东。2025年3月，永辉公告称为加快改革转型步伐， 拟正式成立改革领导小组，由名创优品实 控人叶国富担任改革领导小组组长，9 名永辉公司高管担任组员。 由于该公司暂未聘任CEO，董事会授 权公司改革领导小组代行CEO职责。 从选择由永辉管培生出身的王守诚出任CEO，可以看出叶国富有着平衡永辉既有团 ...