5月9日，宿州吾悦广场迎来皖北地区首家盒马鲜生，该店同样由8个月前关闭的永辉超市改造而 来。 此类盒马与永辉的"交接"并非个例。经济观察报根据公开信息整理发现，在宿州吾悦广场、镇江吾 悦广场、张家港万达广场、珠海万象汇（原优特汇）、合肥天鹅湖万达广场等商场，盒马均在永辉 撤场后迅速入驻，间隔时间短则三个多月，长则九个多月。 多家商场坦言，盒马和永辉的更迭在于商场对坪效优化与品牌升级的迫切需求。 多家商场坦言，盒马和永辉的更迭在于商场对坪效优化与品牌 升级的迫切需求。 作者： 郑明珠 封图：图虫创意 6月28日，浙江慈溪的消费者即将在环创爱琴海商场迎来一家全新的盒马鲜生。值得注意的是，这 家盒马鲜生的"前身"是永辉超市。2018年9月，商场开业时永辉超市便进驻到了这里。 该商场相关负责人向经济观察报介绍，其2025年的目标销售额较2024年新增约20%至30%，引进 盒马鲜生是实现这一目标的关键动作。 同一位置，不同超市品牌的更迭，折射的是中国零售行业的结构性变化。 上述另一家商场的招商部负责人介绍，引进盒马NB（Neighbour Business，即 "社邻商业"）的一 部分原因是当前市场竞争压力大，商场有 ...

Core Insights - The transition from Yonghui Supermarket to Hema Fresh in various shopping malls reflects a strategic shift in the retail landscape, driven by the need for improved space efficiency and brand upgrades [2][6]. Group 1: Company Transitions - Hema Fresh is rapidly taking over locations previously occupied by Yonghui Supermarket, with instances of transition occurring within as little as three months to nine months [1]. - The recent opening of Hema Fresh in Suzhou's Wuyue Plaza was a result of the closure of Yonghui Supermarket eight months prior, indicating a trend of quick replacements [3]. Group 2: Strategic Goals and Performance - Shopping malls are introducing Hema Fresh to meet ambitious sales targets, with one mall aiming for a 20% to 30% increase in sales by 2025 [3]. - Yonghui Supermarket plans to close 250 to 350 underperforming stores by 2025 as part of its strategic transformation, having already closed 232 stores in 2024 [4]. Group 3: Market Dynamics - Hema Fresh has seen a 27.1% year-on-year sales growth, reaching a total sales figure of 75 billion yuan, while Yonghui Supermarket's sales have declined by 14.4% to approximately 73.2 billion yuan [6]. - The number of Hema Fresh stores has increased by 16.7% to 420, contrasting with Yonghui's 23.2% decrease in store count to 775 [6].

Core Insights - The retail sector in Daya Bay is experiencing significant growth due to the acceleration of population aggregation and the formation of the Shenzhen-Huizhou living circle. The opening of Yonghui Supermarket's first "Fat Donglai" model store in Huizhou marks a new phase in this development [1][7] Group 1: Store Opening and Product Offering - Yonghui Supermarket's Daya Bay Wanda Plaza store features a new product matrix with a total of 9,288 items, with over 67% being newly added products. This includes the introduction of Fat Donglai brand products for the first time in Huizhou [1][3] - The store's product offerings are aligned with Fat Donglai's standards, featuring a variety of popular items such as imported snacks and high-quality fruits, enhancing the local consumer experience [1][4] Group 2: Targeting Consumer Needs - The store has tailored its offerings to meet the needs of high-tech talent in Daya Bay, increasing the proportion of pollution-free vegetables and introducing more mid-to-high-end fresh produce [2] - Special product lines such as the "Water Eight Immortals" series of vegetables and "Mama's Choice" organic vegetables cater to health-conscious families [2] Group 3: Enhanced Shopping Experience - The store has undergone significant renovations to improve the shopping environment, including wider aisles and a more open layout, enhancing customer visibility and comfort [5] - Customer service features include a well-equipped rest area, pet storage, and a mother-baby room with specialized equipment, reflecting a commitment to customer care [5][6] Group 4: Employee Welfare - The store has increased its staff from 80 to 135, with an average salary increase of nearly 30%. Employees are entitled to 10 days of paid annual leave after one year of service, along with improved facilities [7] - The focus on employee welfare is expected to enhance service quality and customer satisfaction [7] Group 5: Future Plans - Yonghui Supermarket aims to continue expanding in the South China market, focusing on providing high-quality products and services to meet the needs of mainstream Chinese families [7]

Core Insights - Yonghui Supermarket has achieved a significant milestone by completing the transformation of 100 stores to the "Fat Donglai" model, indicating the initial success of its quality retail strategy upgrade [1][2] - The opening of six newly transformed stores on June 15 resulted in a total customer traffic of over 76,000 and a gross merchandise volume (GMV) of nearly 10 million yuan in a single day, showcasing the effectiveness of the transformation [1] - The company is accelerating its talent development initiatives, launching a core talent training program for store managers to enhance operational capabilities and support the ongoing transformation [1] Expansion of Transformation - Yonghui Supermarket has announced the fifth batch of "Fat Donglai" model transformation stores, covering 29 locations across 12 provinces and cities, including major urban centers and third- and fourth-tier markets [2] - By the end of August, the total number of transformed stores is expected to exceed 178, with coverage extending to 66 cities, marking a shift from pilot projects to a large-scale implementation of the transformation strategy [2] - The company aims to complete the transformation of a total of 300 stores by the Lunar New Year in 2026, indicating a clear long-term growth strategy [2]

Core Insights - The opening of the Jiangning Wanda Plaza store in Nanjing marks the 100th store to undergo the "Fat Donglai" transformation, indicating a new phase of scale and systematization for Yonghui Supermarket [1][2] - On June 15, the six newly transformed stores attracted over 76,000 customer visits and achieved a total merchandise transaction value (GMV) of nearly 10 million yuan in a single day [1] - The fifth batch of transformed stores includes 29 locations across 12 provinces and cities, with plans for completion by the end of August, bringing the total number of transformed stores to over 178 [1][2] Summary by Categories Store Transformation - Yonghui Supermarket has officially entered the "100-store era" with the opening of its 100th transformed store [1] - The latest batch of 29 stores undergoing transformation includes locations in Henan, Shaanxi, Chongqing, Sichuan, Fujian, Guangdong, Anhui, Zhejiang, Jiangsu, Shanxi, Hebei, and Beijing [1][2] Performance Metrics - The six newly opened stores on June 13 collectively attracted over 76,000 customers and generated nearly 10 million yuan in GMV on June 15 [1] - The total number of transformed stores is expected to exceed 178 by the end of August, covering 66 cities [1][2] Strategic Direction - Yonghui's Vice President, Wang Shoucheng, emphasized that reaching 100 transformed stores is a testament to the company's commitment to quality retail [2] - The company plans to accelerate the transformation process and deepen its market penetration in decentralized and lower-tier markets by 2025 [2]

Core Insights - The opening of the first Yonghui Supermarket in Dengfeng, which is also the 10th store to undergo transformation under the "Pang Donglai" model, marks a significant step in the upgrade of offline retail as the "6.18" online shopping festival ignites consumer enthusiasm [1][2] Group 1: Store Transformation - The store underwent a 39-day deep renovation, closing on May 10 and reopening on June 18, focusing on optimizing product structure, enhancing shopping environment, improving service details, and deepening employee care [1] - The store's layout was redesigned to eliminate forced traffic flow, significantly widening aisles and standardizing the height of central shelves to 1.6 meters, creating a more open shopping space [1] - The checkout area was expanded to improve transaction efficiency, and dedicated sections for "Pang Donglai" and Yonghui's private label products were established, enhancing the immersive shopping experience [1] Group 2: Product and Pricing Strategy - The product structure of the store now aligns with 80% of the "Pang Donglai" model, with 12,257 original SKUs reduced by 7,584, and 6,276 new products added, resulting in a new product ratio exceeding 57.4% [1] - Imported products account for 15% of the offerings, while the proportion of fresh food items, including baked goods and cooked food, increased from 5% to 20% [1] - The store adopted a direct procurement model to shorten the supply chain and ensure reasonable pricing based on costs [1] Group 3: Quality Control and Customer Service - The store implemented a full-chain quality control management system, ensuring product safety and freshness, particularly for perishable items [2] - Customer service enhancements include a rest area, free tea, handwashing stations, and over 20 thoughtful facilities, along with services like live fish oxygenation and fresh meat processing [2] Group 4: Employee Welfare and Training - Employee average salary increased from 3,000 yuan to 5,000 yuan, with daily working hours strictly controlled at 8 hours, and benefits such as 10 days of paid annual leave after one year of service [2] - Employees received practical training at existing "Pang Donglai" or Yonghui transformed stores, enhancing their professional skills through a structured training system [2] Group 5: Expansion Plans - Since the announcement of the nationwide store transformation strategy in May 2024, Yonghui Supermarket has completed one year of "Pang Donglai" style quality upgrades, with the number of transformed stores reaching 105 after the opening of the Dengfeng store [2] - The company aims to exceed 150 transformed stores by the end of July and plans to complete the transformation of 300 stores by the Lunar New Year in 2026 [2]

在零售行业的激烈竞争中，永辉超市曾凭借独特的生鲜经营模式和强大的供应链优势，占据了重要的市场地位。但近年来，这家零售巨头却深陷连年亏损的 困境，为求变革的调改店从首日爆火到遇冷。 中国企业资本联盟中国区首席经济学家柏文喜认为："永辉调改店首日爆火很大程度上是因为其引入了胖东来的模式，包括优化购物环境、增加自有品牌商 品、提升服务细节等，这些新变化吸引了大量消费者前来体验。然而，随着时间推移，消费者的新鲜感逐渐消退，客流量和销售额也随之下降。" 调改热潮后的冷清 在2025年3月，永辉超市非独立董事、改革领导小组组长叶国富提出永辉超市2025年将有200家调改店， 但截至2025年6月3日，永辉超市官网显示全国已开业的调改店有94家，且调改店正在以郑州为中心向周边地市辐射，并深入县域市场，这意味着还要再开出 超过100家调改店。 2024年，永辉超市开启了大规模的调改行动，其中与胖东来合作的调改店备受市场关注。 以郑州信万广场店为例，2024年6月19日开业当天，销售额高达188万元，是调改前平均日销的13.9倍；当日客流12926人，是调改前日均客流的5.3倍，场面 火爆。 开业一个月后，截至2024年7月1 ...

永辉超市将品质管控贯穿于全链路之中，严格执行商品准入标准，通过产地-物流-门店全链路品控管 理，多环节把关商品品质。针对生鲜等部分品类坚决落实日清制度，确保商品安全新鲜度。 本报讯 （记者肖艳青）记者从永辉超市股份有限公司（以下简称"永辉超市"）获悉，6月18日，河南登 封首个胖东来帮扶调改店——永辉超市中天广场店将恢复营业。作为河南第10家胖东来帮扶调改店，该 店历经39天深度革新，立志成为登封市民与游客心中"最幸福的品质零售地标"。 据悉，永辉超市登封中天广场店于5月10日正式闭店调改，围绕商品结构优化、购物环境提升、服务细 节完善以及员工关怀深化这四大维度，坚定学习胖东来模式走品质零售路线，致力于在登封打造品质零 售"高峰"。 登封中天广场店在商品结构上达到胖东来商品结构的80%，店内原有的12257支商品，下架7584个单 品；新增商品6276支，新增商品比例超过57.4%；进口商品占比达15%，烘焙、熟食等鲜食比例从原先 的5%增至20%。与此同时，门店还同步优化价格策略，通过直采直营模式来缩短供应链，基于成本进 行合理定价，让商品定价回归价值本身，切实保证商品价格的合理性。 自2024年5月永辉超 ...

Group 1: Pop Mart's Expansion - Pop Mart's independent jewelry brand popop opened its first global store in Shanghai, featuring popular IP jewelry priced between 319-2699 yuan [1] - The brand aims to capture a share of the global $50 billion fashion jewelry market, leveraging its existing 70-75% female user base and IP brand strength [1] - Pop Mart's market capitalization reached over 360 billion HKD as of June 13, with a target of achieving 20 billion yuan in total revenue by 2025, including 10 billion yuan from overseas markets [1] Group 2: Inditex's Underperformance - Inditex reported Q1 2025 revenue of 8.27 billion euros, below analyst expectations of 8.36 billion euros, with a net income increase of only 0.8% to 1.3 billion euros [2] - Summer sales growth has slowed, with a 6% increase from May 1 to June 9, compared to a 12% increase in the same period last year [2] - Inditex operates 5,562 stores globally and focuses on unique fashion propositions, customer experience, sustainability, and talent development [2] Group 3: H&M's Sales Decline - H&M experienced a sales increase of only 1% in March, down from 4% in the same month last year, with a 2% revenue growth from December 2024 to February 2025, below analyst expectations [3] Group 4: Yonghui Supermarket's Model Adjustment - Yonghui Supermarket completed the adjustment of the "Fat Donglai" model in 100 stores, focusing on upgrading "people, goods, and space" [4] - The company aims to enhance employee skills, transition from "cost performance" to "quality-price ratio," and upgrade retail spaces to quality life centers [4] Group 5: L'Oréal's Acquisition of Medik8 - L'Oréal announced the acquisition of a majority stake in UK skincare brand Medik8, pending regulatory approval, to strengthen its luxury product portfolio [5][6] - Medik8 is known for its effective skincare products and has established a strong brand image in clinical and scientific skincare [6] Group 6: Starbucks' Stake Sale Consideration - Starbucks is considering selling a portion of its Chinese business to attract external investors and restore growth in the region [7] - The CEO noted significant interest from potential investors, with plans to increase store numbers from 8,000 to 20,000 [7] Group 7: New Product Launches - "Let Tea" and JD.com launched a new product, "Orange C Oolong Tea," featuring a no-sugar formula with added vitamin C [8] - Lululemon introduced the second season of its SLNSH designer collaboration series, focusing on breathable and functional materials for summer [9] - Nongfu Spring launched a carbonated tea drink called "Ice Tea," emphasizing natural ingredients and health trends [10] Group 8: Dr. Martens' Revenue Decline - Dr. Martens reported a 10% decline in net revenue to 790 million pounds for FY2025, with net profit dropping significantly to 4.5 million pounds [14] - Direct sales revenue fell by 4.2%, while wholesale revenue decreased by 19.5%, with EMEA and Americas regions seeing declines of 11% and 11.4%, respectively [14] Group 9: Other Company Developments - Salia plans to establish its China headquarters in Guangdong to accelerate its business expansion [15] - Baifei Dairy's IPO application has been accepted, marking the first food consumption project in the Shanghai Stock Exchange for 2024 [16] - Fat Donglai estimates a net profit of 1.5 billion yuan for 2025, with an average monthly income of 9,000 yuan for employees [17] - Haidilao has introduced a self-service lunch priced at 22 yuan in some locations, reflecting a strategy to find new growth points [18] - Nissin Foods is shifting sales focus to inland markets in China, particularly in industrial towns [19] - General Mills is reportedly considering selling its Haagen-Dazs stores in China for several hundred million dollars [20] - Starbucks China announced a price reduction of 5 yuan on various iced and tea drinks to compete in the growing non-coffee market [21]

整理 ｜ 李小霞 #Big News# 泡泡玛特IP珠宝店首店开张 泡泡玛特的业务版图继续扩张。 6月13日，泡泡玛特旗下独立珠宝品牌popop全球首店在上海港汇恒隆广场开业。该店集结了泡泡玛 特旗下HIRONO、SKULLPANDA、MOLLY、CRYBABY、LABUBU等热门IP的珠宝，价格区间在 319-2699元。 泡泡玛特创始人王宁表示："我们其实一直也希望能够通过不同的品类去拓展更多的可能性，珠宝是 我们一直在尝试的非常重要的品类。" 据悉，popop瞄准的是全球500亿美元的时尚珠宝市场，凭借现有70-75%的女性用户基础和IP品牌 力，有望在欧美市场获得更大份额。 近日，凭借labubu等热门IP，泡泡玛特股价持续走高，截至6月13日收盘，市值高达3600多亿港元， 王宁更是一跃成为河南首富。 不久前召开的业绩说明会上，王宁公布了2025年核心业绩目标：在2024年的基础上增长50%以上， 实现总营收200亿元的目标；海外市场成为第二增长曲线，2025年海外收入目标100亿元。 6月13日，永辉超市胖东来模式调改完成全国100店，江苏南京江宁万达广场店正式开业。 Zara母公司Inditex ...