（原标题：2118.28万元资金今日流出美容护理股） 沪指8月21日上涨0.13%，申万所属行业中，今日上涨的有17个，涨幅居前的行业为农林牧渔、石油石 化，涨幅分别为1.50%、1.39%。美容护理行业位居今日涨幅榜第三。跌幅居前的行业为机械设备、电 力设备，跌幅分别为1.08%、0.98%。 美容护理行业今日上涨0.98%，全天主力资金净流出2118.28万元，该行业所属的个股共29只，今日上涨 的有20只；下跌的有9只。以资金流向数据进行统计，该行业资金净流入的个股有12只，其中，净流入 资金超千万元的有7只，净流入资金居首的是拉芳家化，今日净流入资金3604.00万元，紧随其后的是水 羊股份、福瑞达，净流入资金分别为2538.65万元、2469.64万元。美容护理行业资金净流出个股中，净 流出资金居前的有青岛金王、中顺洁柔、珀莱雅，净流出资金分别为1.14亿元、2035.84万元、1906.39 万元。（数据宝） 美容护理行业资金流向排名 注：本文系新闻报道，不构成投资建议，股市有风险，投资需谨慎。 | 代码 | 简称 | 今日涨跌幅（%） | 今日换手率（%） | 主力资金流量（万元） | | -- ...

证券之星消息，8月21日化妆品板块较上一交易日上涨1.27%，水羊股份领涨。当日上证指数报收于 3771.1，上涨0.13%。深证成指报收于11919.76，下跌0.06%。化妆品板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 002094 | 青岛金王 | 9.08 | -1.20% | 142.86万 | 13.26 Z | | 603605 | | 86.87 | -0.13% | 9.25万 | 8.05亿 | | 300849 | 锦盛新材 | 13.84 | 0.14% | 5.36万 | 7426.32万 | | 300957 | 贝泰妮 | 46.91 | 0.64% | 6.82万 | 3.21亿 | | 600315 | 上海家化 | 23.40 | 0.65% | 14.13万 | 3.32亿 | | 300856 | 科思股份 | 15.74 | 0.70% | 8.23万 | 1.29亿 | | 300955 | 嘉亨家化 | 20.69 | 0. ...

Group 1 - The beauty and personal care concept stocks experienced significant fluctuations, with Jieya Co., Ltd. and Shuiyang Co., Ltd. rising over 10% [1] - Huaye Fragrance and Huaxi Biotechnology increased by more than 5% [1] - Lafang Home Products, Jinbo Biotechnology, and Zhongshun Jierou saw gains of over 3% [1]

证券之星消息，8月19日化妆品板块较上一交易日上涨0.25%，青松股份领涨。当日上证指数报收于 3727.29，下跌0.02%。深证成指报收于11821.63，下跌0.12%。化妆品板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 300132 | 青松股份 | 6.35 | 4.79% | 46.79万 | | 2.93亿 | | 300886 | 华业香料 | 31.15 | 2.50% | 5.12万 | | · 1.57亿 | | 300740 | 水羊股份 | 18.90 | 2.38% | 21.47万 | | 4.05亿 | | 837023 | 芭薇股份 | 19.10 | 1.76% | 4.14万 | | 7911.63万 | | 300955 | 嘉亨家化 | 20.60 | 1.38% | 3.04万 | | 6227.35万 | | 603983 | 丸美生物 | 43.78 | 1.34% | 4.54万 | | 2666T | | ...

Group 1 - The cosmetics sector increased by 1.2% on August 15, with Shuiyang Co., Ltd. leading the gains [1] - The Shanghai Composite Index closed at 3696.77, up 0.83%, while the Shenzhen Component Index closed at 11634.67, up 1.6% [1] - Key stocks in the cosmetics sector showed various performance, with Shuiyang Co., Ltd. closing at 18.09, up 2.67%, and Marubi Biological Technology Co., Ltd. closing at 41.52, up 2.42% [1] Group 2 - The cosmetics sector experienced a net outflow of 104 million yuan from main funds, while retail investors saw a net inflow of 165 million yuan [2] - Notable stocks with negative performance included Qingdao Kingking, which closed at 8.74, down 1.80% [2] - The trading volume and turnover for several stocks were significant, with Shuiyang Co., Ltd. achieving a turnover of 276 million yuan [1][2]

证券之星消息，8月14日化妆品板块较上一交易日下跌2.33%，拉芳家化领跌。当日上证指数报收于 3666.44，下跌0.46%。深证成指报收于11451.43，下跌0.87%。化妆品板块个股涨跌见下表： 从资金流向上来看，当日化妆品板块主力资金净流出2.34亿元，游资资金净流入6184.65万元，散户资金 净流入1.72亿元。化妆品板块个股资金流向见下表： | 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 002094 青岛金王 | | 2182.18万 | 2.36% | -144.86万 | -0.16% | -2037.33万 | -2.20% | | 600849 | 锦盛新材 | 469.55万 | 9.11% | -141.55万 | -2.75% | -328.00万 | -6.36% | | 600315 上海家化 | | 117.88万 | 0.83% | -926.29万 | -6.52% | 8 ...

证券之星消息，8月12日化妆品板块较上一交易日下跌0.02%，上海家化领跌。当日上证指数报收于 3665.92，上涨0.5%。深证成指报收于11351.63，上涨0.53%。化妆品板块个股涨跌见下表： | 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入(元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 603630 拉芳家化 | | -2328.54万 | 8.07% | 1048.31万 | 3.63% | -3376.86万 | -11.70% | | 603605 | | 1580.14万 | 3.82% | -930.55万 | -2.25% | -649.59万 | -1.57% | | 300132 青松股份 | | 891.73万 | 5.74% | 1094.90万 | 7.05% | -1986.64万 | -12.79% | | 603983 丸美生物 | | 741.71万 | 7.38% | -407.62万 | -4.06% | -334.09 ...

Company Overview - Lafang Home Products experienced a volatile stock performance on August 11, closing at 24.39 yuan, down 1.33% from the previous trading day [1] - The stock saw a rapid rebound during the day, with a more than 2% increase within 5 minutes, reaching a high of 25.08 yuan [1] - The trading volume for the day was 236 million yuan, with a turnover rate of 4.27% [1] Business Operations - The company specializes in the research, production, and sales of personal care products, including hair care, skin care, and cosmetics [1] - Its product range includes shampoos, conditioners, body washes, and skincare products [1] - Lafang operates well-known brands such as "Lafang" and "Meiduosi" within the beauty and personal care industry [1] Financial Metrics - On August 11, the net outflow of main funds was 10.28 million yuan, but there was a cumulative net inflow of 41.42 million yuan over the past five trading days [1] - The current price-to-earnings (P/E) ratio for the company is 105.23 times, and the price-to-book (P/B) ratio is 2.87 times [1]

Core Insights - The article discusses the recent surge in interactive marketing strategies among brands in the consumer sector, highlighting a competitive landscape driven by attention economy dynamics [1][4][6] Group 1: Interactive Marketing Trends - Interactive marketing has seen a significant rise in July, with brands like Lafang and Duyuan engaging in direct competition through provocative advertising [1][4] - Lafang's marketing campaign for its hair mask product directly references Pantene's "3-minute miracle" controversy, showcasing a trend of brands targeting competitors in their promotions [2][4] - Retailer Duyuan has also employed similar tactics, using signage that indirectly critiques Sam's Club membership fees and product offerings [2][3] Group 2: Industry Dynamics - The competitive strategies reflect a broader issue in the consumer market, where brands are increasingly resorting to controversial marketing to capture consumer attention amid rising customer acquisition costs [4][5] - The current market environment is characterized by saturation, leading brands to adopt more aggressive marketing tactics as traditional methods become less effective [5][6] - Brands like Lafang and Duyuan are positioned as challengers in their respective industries, striving to enhance their market presence against established leaders [6][7] Group 3: Marketing Risks and Considerations - While interactive marketing can generate immediate consumer interest, it carries potential risks, including damage to brand reputation and possible legal issues [9][10] - Companies are advised to carefully evaluate the net benefits of such marketing strategies, balancing short-term sales boosts against potential long-term brand damage [10]

Market Overview - The Shanghai Composite Index rose by 0.16% on August 7, with 18 out of 28 sectors experiencing gains, led by the non-ferrous metals and beauty care sectors, which increased by 1.20% and 0.99% respectively [1] - The pharmaceutical and electrical equipment sectors saw the largest declines, with decreases of 0.92% and 0.74% respectively [1] Fund Flow Analysis - The main funds in the two markets experienced a net outflow of 37.824 billion yuan, with 8 sectors seeing net inflows [1] - The electronics sector had the highest net inflow of 3.124 billion yuan, rising by 0.45%, followed by the non-ferrous metals sector with a net inflow of 650 million yuan and a daily increase of 1.20% [1] Beauty Care Sector Performance - The beauty care sector increased by 0.99% despite a net outflow of 37.9182 million yuan in main funds [2] - Out of 31 stocks in the beauty care sector, 21 stocks rose, including one that hit the daily limit, while 8 stocks fell, with one hitting the lower limit [2] - The top three stocks with the highest net inflow in the beauty care sector were Aimeike (714.056 million yuan), Lafang Jiahua (597.061 million yuan), and Shuiyang Co. (424.243 million yuan) [2][3] Notable Stocks in Beauty Care Sector - The stock "Beijia Jie" saw the largest net outflow of 261.5248 million yuan, with a decline of 10.01% [2] - Other notable stocks with significant net outflows included "Runben Co." and "Haoyue Care," with outflows of 21.2646 million yuan and 18.7484 million yuan respectively [2]