Core Insights - The 2025 China Game Industry Conference held in Shanghai revealed that the Chinese game industry is experiencing steady growth, with core data reaching historical highs [1] Industry Overview - The domestic game market's actual sales revenue is expected to reach 350.79 billion yuan in 2025, representing a year-on-year growth of 7.68% [1] - The user base is projected to increase to 683 million, reflecting a year-on-year growth of 1.35% [1] Market Performance - First Capital Securities anticipates that the gaming industry will likely maintain a high prosperity status, driven by the launch of key new products and the continued contribution of multi-platform connectivity [1] - Seasonal activities are expected to boost user engagement and Average Revenue Per User (ARPU), with the mobile segment likely to recover on a month-on-month basis while the client segment remains strong [1] - Game stocks have shown robust performance this year, with an average increase of 44.36% as of December 19 [1] - Three game stocks have doubled in value this year: Giant Network, Century Huatong, and 37 Interactive Entertainment [1]

Investment Rating - The report assigns an "Accumulate" rating for the industry [1]. Core Insights - The report highlights that the daily usage of Doubao Tokens has surpassed 50 trillion, ranking first in China and third globally. The gaming market is expected to grow steadily by 2025, with female-oriented games experiencing growth rates significantly above the industry average [2][4]. Industry Summary - The Doubao model was launched by Huoshan Engine, with significant improvements in capabilities, including enhanced agent abilities, multimodal capabilities, and context management [8][9]. - The domestic gaming market is projected to reach a revenue of 350.79 billion yuan in 2025, reflecting a year-on-year growth of 7.68%. Mobile games, PC games, and console games are expected to see growth rates of 7.92%, 14.97%, and 86.33%, respectively [13][19]. - The female-oriented gaming segment is rapidly expanding, with a market size of 8 billion yuan in 2024, marking a year-on-year increase of 124.1% [19]. - The report recommends investment in specific companies within the media sector, including Wanda Film, Perfect World, and Mango Super Media, among others, due to their potential for sustained high growth [7][21].

Core Insights - The media industry is driven by content, leading to a market evolution from "policy recovery" to "expected fundamental improvement" and then to "performance realization and valuation enhancement" [3][6] - The report is optimistic about two segments: gaming and film, highlighting the potential for long-term operations and competition against major players to reshape gaming valuations, and the recovery of the film sector post-policy changes [3][6] Gaming Sector - The gaming sector is expected to see sustained performance growth driven by new game releases in 2025, with a focus on long-term operations and a shift from "chasing hits" to "nurturing evergreen" titles [7][18] - The gaming industry's valuation is recovering, with the current price-to-earnings (P/E) ratio around 27x, indicating a return to a reasonable range after a period of low valuations [18][22] - The introduction of AI in gaming is anticipated to enhance user engagement and extend gameplay duration, contributing to long-term growth [7][28] Film Sector - The film industry is poised for recovery following the implementation of the "21 Regulations" by the broadcasting authority, which is expected to revitalize content production and performance realization starting in the second half of 2026 [8][18] - Current film sector performance is compared to the gaming sector in 2022, suggesting a similar trajectory of recovery and growth potential [8][18] AI Applications - The commercialization of AI applications is accelerating, with expectations for a significant turning point in 2026, particularly in AI comic and advertising sectors [9][18] - AI comic production is seen as advantageous due to rapid content iteration and cost control, with companies like Kuaishou positioned to benefit [9][18] - The AI+ advertising model has been successfully implemented globally, with major players like Tencent and Bilibili expected to replicate this success domestically [9][18]

Investment Rating - The industry investment rating is "Positive" and maintained [8] Core Insights - In November, the issuance of game licenses reached a new high, with 184 licenses granted, including 178 domestic and 6 imported games, surpassing the previous record since the resumption of license issuance in 2022 [10][11] - Major self-developed games from leading companies continue to perform well overseas, with Point Point Interactive's "Whiteout Survival" and "Kingshot" ranking first and second in the November overseas mobile game revenue chart [10][11] - A new product cycle is approaching as key new games from listed companies are set to launch, with significant titles scheduled for testing and release in December [6][10] Summary by Sections Game License Issuance - In November, a total of 184 game licenses were issued, setting a new monthly record for domestic licenses, with notable approvals for games from Perfect World, Kaixin, and Bilibili [10][11] - Year-to-date, 1,532 domestic game licenses have been issued, exceeding the total of 1,306 for the entire year of 2024 [10] Overseas Performance - The overseas performance of top self-developed games remains strong, with "Whiteout Survival" achieving over $3.8 billion in cumulative revenue and "Kingshot" exceeding $640 million [10][11] - The casual merge game "Tasty Travels: Merge Game" saw a 10% revenue increase in November, ranking fourth in the global merge game revenue chart [10] Upcoming Game Releases - Key new games from listed companies are set to launch, including Giant Network's "Famous General Kill" on December 19 and G-bits' "Nine Muxi" on December 18 [6][10] - Other notable upcoming titles include Tencent's "Counter-Strike: Future" scheduled for January 13, 2026, with over 25 million pre-registrations [6][10]

Core Insights - The online consumption theme index (931481) has shown a positive trend, with significant increases in key component stocks such as Yonghui Supermarket (up 4.55%) and Kid King (up 4.34%) [1] - AI tools have become integral to the e-commerce landscape, enhancing user experience and operational efficiency during the 2025 Double 11 shopping festival [1] - The online retail sector in China has seen a year-on-year growth of 5.7%, with the online retail sales of physical goods reaching 11.82 trillion yuan, indicating a strong consumer demand [2] Group 1: Market Performance - The online consumption ETF fund (159793) has risen by 0.30%, marking its third consecutive increase, with the latest price at 1.01 yuan [1] - The top ten weighted stocks in the online consumption theme index account for 55.21% of the index, with major players including Alibaba-W, Tencent Holdings, and Meituan-W [3] Group 2: E-commerce Trends - AI tools launched by Alibaba have significantly improved click-through rates and return on investment for merchants, with a 10% increase in total clicks and a 12% rise in ROI [1] - The e-commerce platforms are focusing on enhancing user experience and operational efficiency rather than just scaling, which is beneficial for the long-term health of the industry [2]

Core Viewpoint - Giant Network's stock has shown significant growth this year, with a year-to-date increase of 257.70%, reflecting strong market performance and investor interest [1][2]. Financial Performance - For the period from January to September 2025, Giant Network achieved a revenue of 3.368 billion yuan, representing a year-on-year growth of 51.84%. The net profit attributable to shareholders was 1.417 billion yuan, up 32.31% year-on-year [2]. - The company has distributed a total of 3.499 billion yuan in dividends since its A-share listing, with 1.516 billion yuan distributed over the past three years [3]. Stock Market Activity - As of December 19, the stock price reached 44.38 yuan per share, with a trading volume of 514 million yuan and a turnover rate of 0.61%. The total market capitalization stands at 85.864 billion yuan [1]. - The stock has appeared on the "龙虎榜" (a list of stocks with significant trading activity) five times this year, with the most recent appearance on November 25, where it recorded a net buy of -218 million yuan [1]. Shareholder Structure - As of September 30, 2025, the number of shareholders increased by 21.47% to 61,000, while the average number of circulating shares per person decreased by 17.67% to 31,722 shares [2]. - The top ten circulating shareholders include significant institutional investors, with Hong Kong Central Clearing Limited holding 135 million shares, an increase of 43.215 million shares from the previous period [3].

Group 1 - The core viewpoint of the article highlights a significant increase in the online gaming index, with notable gains from companies such as Giant Network and G-bits, which both rose over 4% [1] - Other companies in the sector, including New Xunda, 37 Interactive Entertainment, and Aofei Entertainment, also experienced upward movement in their stock prices [1] Group 2 - The article reports on the performance of the online gaming industry, indicating a positive trend in stock prices for key players [1] - The overall market sentiment appears to be favorable for the online gaming sector, as evidenced by the collective rise in stock values [1]

Group 1 - The gaming concept stocks have strengthened, with Giant Network rising over 3%, and both 37 Interactive Entertainment and G-bits increasing by over 2% [1] - The gaming ETF has seen an approximate increase of 2% [1] - Brokerages indicate that the global gaming market is in an upward cycle, with optimistic long-term growth expected in terms of revenue and player numbers [2] Group 2 - DeepSeek's powerful generative capabilities may significantly enhance game development efficiency, creating virtual characters, maps, and storylines that better meet user demands [2] - This innovation is expected to enrich gameplay and cultivate paid scenarios within the gaming industry [2]

Investment Rating - The report maintains a "Recommended" rating for the media and internet industry [1] Core Viewpoints - The media and internet industry is driven by performance and AI empowerment, with a focus on core assets in the Hong Kong internet sector and AI applications [3][4] - The report highlights the stable supply in the film industry and the recovery of the box office, with significant growth in ticket sales [16][20] - The gaming sector shows strong performance with an increase in both client and mobile game revenues, driven by dual-end interaction [57][58] - The advertising market is showing steady growth, with a notable increase in spending across various sectors [3][4] Market Review - In November 2025, the media industry index rose by 1.69%, outperforming the Shanghai and Shenzhen 300 index, which fell by 2.46% [5][6] - The media sector's performance varied, with advertising marketing up by 9.68% and the gaming sector down by 0.94% [10][12] Sub-industry Data Tracking Film Industry - The national box office for November 2025 reached 3.553 billion yuan, a year-on-year increase of 89.29% and a month-on-month increase of 36.03% [16][20] - The top film, "Zootopia 2," generated a box office of 1.731 billion yuan, accounting for 54.2% of the monthly total [23] Gaming Industry - The domestic gaming market's actual sales revenue in October 2025 was 31.359 billion yuan, a year-on-year increase of 7.83% [57] - Client games showed a strong performance with revenues of 7.227 billion yuan, up 29.4% year-on-year [58] Advertising Industry - The overall advertising market expenditure increased by 4.3% year-on-year in the first ten months of 2025, with a significant rise of 10.6% in October [3][4]

证券研究报告 | 行业定期报告 2025 年 12 月 17 日 中国 AI 大模型快速发展，巨人《超自然行动组》表现强劲 传媒互联网行业周报 TMT 及中小盘/传媒 近期我们继续坚定推荐各个细分行业龙头公司，我们继续坚定看好【神州泰岳】 【南方传媒】【分众传媒】【完美世界】【恺英网络】【巨人网络】【腾讯控 股】【昆仑万维】【中国科传】【芒果超媒】【哔哩哔哩】【中文在线】等 ❑ 风险提示：互联网行业监管风险、游戏行业市场竞争加剧的风险、关税政策 风险等。 行业规模 | | | 占比% | | --- | --- | --- | | 股票家数（只） | 160 | 3.1 | | 总市值（十亿元） | 1857.5 | 1.8 | | 流通市值（十亿元） | 1710.6 | 1.8 | 行业指数 % 1m 6m 12m 绝对表现 -5.4 7.9 1.4 相对表现 -2.6 -8.2 -13.6 -20 -10 0 10 20 30 Dec/24 Apr/25 Aug/25 Nov/25 (%) 传媒 沪深300 资料来源：公司数据、招商证券 相关报告 1、《互联网行业周报—GPT-5.2 发布， 关注 20 ...